Graphical summaries
Conservatives
Labour
Liberals
| Opinion polling for UK general elections |
|---|
| 1964 election |
| Opinion polls |
| 1966 election |
| Opinion polls |
| 1970 election |
| Opinion polls |
| February 1974 election |
| Opinion polls |
| October 1974 election |
| Opinion polls |
In the run-up to the 1970 general election, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. The date range for these opinion polls are from the 1966 United Kingdom general election until May 1970.
All Data is from PollBase [1]
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| 18 Jun | General Election Results | 43.1 | 46.0 | 7.5 | 2.9 | |
| 14-16 Jun | Harris | Daily Express | 48.0 | 46.0 | 5.0 | 2.0 |
| 14-16 Jun | Gallup | Daily Telegraph | 49.0 | 42.0 | 7.5 | 7.0 |
| 13-17 Jun | ORC | Evening Standard | 45.5 | 46.5 | 6.5 | 1.0 |
| 12-16 Jun | NOP | Daily Mail | 48.1 | 44.0 | 6.4 | 4.1 |
| 11-14 Jun | Marplan | The Times | 50.2 | 41.5 | 7.0 | 8.7 |
| 14 Jun | Harris | Daily Express | 47.0 | 45.0 | 7.0 | 2.0 |
| 7-11 Jun | Gallup | Daily Telegraph | 48.0 | 45.5 | 5.5 | 2.5 |
| 3-7 Jun | NOP | Daily Mail | 51.6 | 39.2 | 7.9 | 12.4 |
| 7 Jun | Harris | Daily Express | 49.0 | 42.0 | 8.0 | 7.0 |
| 11 Jun | ORC | Evening Standard | 49.0 | 42.0 | 8.0 | 7.0 |
| 7 Jun | ORC | Sunday Times | 47.0 | 45.0 | 7.0 | 2.0 |
| 6 Jun | Marplan | The Times | 48.1 | 44.4 | 6.2 | 3.7 |
| 4 Jun | ORC | Evening Standard | 47.5 | 43.0 | 8.0 | 4.5 |
| 3 Jun | Harris | Daily Express | 48.0 | 43.0 | 7.0 | 5.0 |
| 31-4 May | Gallup | Daily Telegraph | 49.5 | 44.0 | 5.0 | 5.5 |
| 27-31 May | NOP | Daily Mail | 49.5 | 44.4 | 4.8 | 5.1 |
| 23-26 May | Gallup | Daily Telegraph | 50.0 | 44.5 | 4.5 | 5.5 |
| 31 May | ORC | Sunday Times | 45.0 | 47.0 | 5.0 | 2.0 |
| 20-26 May | NOP | Daily Mail | 48.0 | 44.8 | 5.9 | 3.2 |
| 28 May | ORC | Evening Standard | 45.0 | 43.0 | 10.0 | 2.0 |
| 21 May | ORC | Evening Standard | 45.5 | 44.5 | 7.0 | 1.0 |
| 13-17 May | Gallup | Daily Telegraph | 49.5 | 42.5 | 6.5 | 7.0 |
| 20 May | Harris | Daily Express | 48.0 | 46.0 | 6.0 | 2.0 |
| 19 May | Marplan | The Times | 47.2 | 44.5 | 6.6 | 2.7 |
| 5-11 May | NOP | Daily Mail | 47.6 | 44.4 | 6.7 | 3.2 |
| 5-9 May | Gallup | Daily Telegraph | 49.0 | 41.5 | 7.5 | 7.5 |
| Apr | Harris | Daily Express | 46.0 | 44.0 | 7.0 | 2.0 |
| Apr | ORC | Evening Standard | 41.0 | 47.0 | 9.0 | 6.0 |
| 21-27 Apr | NOP | Daily Mail | 44.4 | 47.3 | 6.9 | 2.9 |
| 17-19 Apr | Gallup | Daily Telegraph | 42.5 | 47.0 | 7.5 | 4.5 |
| 7-13 Apr | NOP | Daily Mail | 41.3 | 49.7 | 7.5 | 8.4 |
| Apr | Marplan | The Times | 46.0 | 45.2 | 6.8 | 0.8 |
| Mar | Harris | Daily Express | 42.0 | 49.0 | 7.0 | 7.0 |
| Mar | ORC | Evening Standard | 41.0 | 48.0 | 8.0 | 7.0 |
| 13-15 Mar | Gallup | Daily Telegraph | 41.0 | 46.5 | 9.5 | 5.5 |
| 4-9 Mar | NOP | Daily Mail | 42.0 | 49.5 | 7.1 | 7.5 |
| Feb | Harris | Daily Express | 40.0 | 52.0 | 6.0 | 12.0 |
| Feb | ORC | Evening Standard | 38.0 | 50.0 | 9.0 | 12.0 |
| 12-15 Feb | Gallup | Daily Telegraph | 41.0 | 48.0 | 9.0 | 7.0 |
| 4-9 Feb | NOP | Daily Mail | 40.6 | 51.2 | 7.1 | 10.6 |
| Jan | Harris | Daily Express | 40.0 | 51.0 | 8.0 | 11.0 |
| Jan | ORC | Evening Standard | 37.0 | 52.0 | 9.0 | 15.0 |
| 15-18 Jan | Gallup | Daily Telegraph | 41.0 | 48.5 | 7.0 | 7.5 |
| 7-12 Jan | NOP | Daily Mail | 41.7 | 48.4 | 8.4 | 6.7 |
| Jan | Marplan | The Times | 38.6 | 51.3 | 8.7 | 12.7 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 40.0 | 49.0 | 8.0 | 9.0 |
| 11-14 Dec | Gallup | Daily Telegraph | 39.5 | 50.0 | 9.0 | 10.5 |
| 10-15 Dec | NOP | Daily Mail | 44.4 | 47.6 | 7.1 | 3.2 |
| Nov | Harris | Daily Express | 40.0 | 50.0 | 8.0 | 10.0 |
| Nov | ORC | Evening Standard | 39.0 | 48.0 | 10.0 | 9.0 |
| 13-16 Nov | Gallup | Daily Telegraph | 41.5 | 45.0 | 10.0 | 3.5 |
| 10-17 Nov | NOP | Daily Mail | 40.9 | 48.6 | 8.9 | 7.7 |
| 5-10 Nov | NOP | Daily Mail | 42.2 | 48.1 | 8.1 | 5.9 |
| Oct | Harris | Daily Express | 39.0 | 51.0 | 9.0 | 12.0 |
| Oct | ORC | Evening Standard | 42.0 | 46.0 | 10.0 | 4.0 |
| 16-19 Oct | Gallup | Daily Telegraph | 44.5 | 46.5 | 7.0 | 2.0 |
| 8-13 Oct | NOP | Daily Mail | 40.1 | 50.1 | 8.0 | 10.0 |
| Oct | Marplan | The Times | 42.1 | 45.6 | 9.8 | 3.5 |
| Sep | Harris | Daily Express | 35.0 | 52.0 | 11.0 | 17.0 |
| Sep | ORC | Evening Standard | 37.0 | 48.0 | 12.0 | 11.0 |
| 17-22 Sep | NOP | Daily Mail | 37.5 | 47.5 | 12.7 | 10.0 |
| 11-14 Sep | Gallup | Daily Telegraph | 37.0 | 46.5 | 13.0 | 9.5 |
| 3-8 Sep | NOP | Daily Mail | 33.7 | 53.3 | 11.0 | 19.6 |
| Aug | ORC | Evening Standard | 33.0 | 51.0 | 13.0 | 18.0 |
| 14-17 Aug | Gallup | Daily Telegraph | 34.5 | 47.0 | 15.5 | 12.5 |
| 13-18 Aug | NOP | Daily Mail | 35.2 | 50.7 | 12.2 | 15.5 |
| Jul | ORC | Evening Standard | 33.0 | 52.0 | 13.0 | 19.0 |
| 23-28 Jul | NOP | Daily Mail | 34.2 | 52.5 | 10.4 | 18.3 |
| 10-13 Jul | Gallup | Daily Telegraph | 31.5 | 55.0 | 11.0 | 23.5 |
| 9-14 Jul | NOP | Daily Mail | 36.6 | 52.0 | 10.0 | 15.4 |
| Jul | Marplan | The Times | 31.9 | 51.0 | 13.6 | 19.1 |
| Jun | ORC | Evening Standard | 33.0 | 54.0 | 10.0 | 21.0 |
| 25-30 Jun | NOP | Daily Mail | 36.1 | 51.3 | 9.4 | 15.2 |
| 13-16 Jun | Gallup | Daily Telegraph | 35.0 | 51.0 | 12.0 | 16.0 |
| 4-9 Jun | NOP | Daily Mail | 34.9 | 52.0 | 10.1 | 17.1 |
| May | ORC | Evening Standard | 32.0 | 53.0 | 13.0 | 21.0 |
| 15-18 May | Gallup | Daily Telegraph | 30.5 | 52.0 | 13.5 | 21.5 |
| 14-19 May | NOP | Daily Mail | 31.5 | 54.6 | 11.3 | 23.1 |
| 30-5 Apr | NOP | Daily Mail | 31.8 | 54.4 | 11.4 | 22.6 |
| Apr | ORC | Evening Standard | 31.0 | 54.0 | 12.0 | 23.0 |
| 18-22 Apr | Gallup | Daily Telegraph | 30.5 | 51.0 | 13.0 | 20.5 |
| 9-14 Apr | NOP | Daily Mail | 32.9 | 54.8 | 10.3 | 21.9 |
| Apr | Marplan | The Times | 28.1 | 54.9 | 13.8 | 26.8 |
| Mar | ORC | Evening Standard | 31.0 | 56.0 | 10.0 | 25.0 |
| 26-31 Mar | NOP | Daily Mail | 32.3 | 55.4 | 9.5 | 23.1 |
| 14-16 Mar | Gallup | Daily Telegraph | 34.0 | 52.5 | 10.0 | 18.5 |
| 6-11 Mar | NOP | Daily Mail | 35.8 | 51.7 | 10.1 | 15.9 |
| Feb | ORC | Evening Standard | 32.0 | 55.0 | 10.0 | 23.0 |
| 20-25 Feb | NOP | Daily Mail | 32.5 | 54.6 | 10.0 | 22.1 |
| 13-16 Feb | Gallup | Daily Telegraph | 32.0 | 54.5 | 11.0 | 22.5 |
| 6-11 Feb | NOP | Daily Mail | 32.1 | 56.7 | 8.9 | 24.6 |
| Jan | ORC | Evening Standard | 33.0 | 49.0 | 13.0 | 16.0 |
| 23-28 Jan | NOP | Daily Mail | 36.9 | 47.3 | 12.6 | 10.4 |
| 9-14 Jan | NOP | Daily Mail | 32.5 | 52.2 | 12.1 | 19.7 |
| 9-12 Jan | Gallup | Daily Telegraph | 31.0 | 53.0 | 11.5 | 22.0 |
| Jan | Marplan | The Times | 32.2 | 52.3 | 12.1 | 20.1 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 28.0 | 55.0 | 13.0 | 27.0 |
| 11-16 Dec | NOP | Daily Mail | 33.3 | 55.0 | 8.4 | 21.7 |
| 5-9 Dec | Gallup | Daily Telegraph | 29.5 | 55.0 | 11.0 | 25.5 |
| Nov | ORC | Evening Standard | 38.0 | 47.0 | 11.0 | 9.0 |
| 7-10 Nov | Gallup | Daily Telegraph | 32.0 | 50.5 | 14.0 | 18.5 |
| 6-11 Nov | NOP | Daily Mail | 37.7 | 50.8 | 8.7 | 13.1 |
| Oct | ORC | Evening Standard | 37.0 | 49.0 | 10.0 | 12.0 |
| 23-28 Oct | NOP | Daily Mail | 42.0 | 46.0 | 8.9 | 4.0 |
| 9-14 Oct | NOP | Daily Mail | 39.7 | 49.1 | 8.8 | 9.4 |
| Oct | Gallup | Daily Telegraph | 39.0 | 47.0 | 9.5 | 8.0 |
| 25 Oct | Marplan | The Times | 39.2 | 47.1 | 9.3 | 7.9 |
| Sep | ORC | Evening Standard | 32.0 | 51.0 | 13.0 | 19.0 |
| 18-23 Sep | NOP | Daily Mail | 37.2 | 47.8 | 10.8 | 10.6 |
| 12-15 Sep | Gallup | Daily Telegraph | 37.0 | 47.0 | 11.5 | 10.0 |
| 4-9 Sep | NOP | Daily Mail | 39.5 | 49.0 | 8.7 | 9.5 |
| Aug | ORC | Evening Standard | 37.0 | 49.0 | 10.0 | 12.0 |
| 14-19 Aug | NOP | Daily Mail | 37.0 | 47.8 | 11.7 | 10.8 |
| Aug | Gallup | Daily Telegraph | 34.5 | 49.5 | 11.5 | 15.0 |
| Jul | ORC | Evening Standard | 34.0 | 49.0 | 11.0 | 15.0 |
| 17-22 Jul | NOP | Daily Mail | 35.7 | 51.2 | 9.2 | 15.5 |
| 4-7 Jul | Gallup | Daily Telegraph | 30.0 | 50.0 | 13.0 | 20.0 |
| 3-8 Jul | NOP | Daily Mail | 35.5 | 49.4 | 11.4 | 13.9 |
| Jun | ORC | Evening Standard | 34.0 | 50.0 | 12.0 | 16.0 |
| 12-17 Jun | NOP | Daily Mail | 33.3 | 52.8 | 9.3 | 19.5 |
| 7-9 Jun | Gallup | Daily Telegraph | 28.0 | 51.5 | 14.0 | 23.5 |
| May | ORC | Evening Standard | 31.0 | 54.0 | 11.0 | 23.0 |
| 22-27 May | NOP | Daily Mail | 33.0 | 51.2 | 11.5 | 18.2 |
| 10-13 May | Gallup | Daily Telegraph | 28.0 | 56.0 | 11.0 | 28.0 |
| 1-6 May | NOP | Daily Mail | 30.9 | 53.3 | 11.5 | 22.4 |
| 30-7 Apr | Gallup | Daily Telegraph | 30.0 | 54.5 | 12.5 | 24.5 |
| Apr | ORC | Evening Standard | 28.0 | 56.0 | 11.0 | 28.0 |
| 3-8 Apr | NOP | Daily Mail | 32.1 | 55.5 | 9.0 | 23.4 |
| Mar | ORC | Evening Standard | 35.0 | 48.0 | 12.0 | 13.0 |
| 6-11 Mar | NOP | Daily Mail | 35.9 | 50.0 | 10.4 | 14.1 |
| Mar | Gallup | Daily Telegraph | 31.0 | 50.0 | 15.0 | 19.0 |
| Feb | ORC | Evening Standard | 34.0 | 50.0 | 11.0 | 16.0 |
| 7-12 Feb | NOP | Daily Mail | 33.6 | 50.8 | 12.2 | 17.2 |
| 3-11 Feb | Gallup | Daily Telegraph | 30.0 | 52.5 | 12.5 | 22.5 |
| Jan | ORC | Evening Standard | 34.0 | 51.0 | 11.0 | 17.0 |
| 24-29 Jan | NOP | Daily Mail | 34.8 | 53.6 | 9.9 | 18.8 |
| 6-14 Jan | Gallup | Daily Telegraph | 39.5 | 45.0 | 11.0 | 5.5 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 36.0 | 47.0 | 12.0 | 11.0 |
| 9-17 Dec | Gallup | Daily Telegraph | 32.0 | 49.5 | 12.0 | 17.5 |
| 6-11 Dec | NOP | Daily Mail | 37.8 | 45.5 | 12.5 | 7.7 |
| Nov | ORC | Evening Standard | 39.0 | 46.0 | 10.0 | 7.0 |
| Nov | Gallup | Daily Telegraph | 36.0 | 46.5 | 11.5 | 10.5 |
| 15-20 Nov | NOP | Daily Mail | 38.9 | 44.9 | 12.3 | 6.0 |
| 1-6 Nov | NOP | Daily Mail | 38.6 | 46.8 | 11.6 | 8.2 |
| Oct | ORC | Evening Standard | 41.0 | 47.0 | 10.0 | 6.0 |
| 11-6 Oct | NOP | Daily Mail | 44.4 | 42.5 | 10.7 | 1.9 |
| Oct | Gallup | Daily Telegraph | 38.0 | 45.0 | 14.0 | 7.0 |
| 27-2 Sep | NOP | Daily Mail | 41.6 | 43.5 | 12.3 | 1.9 |
| Sep | ORC | Evening Standard | 40.0 | 45.0 | 11.0 | 5.0 |
| 13-18 Sep | NOP | Daily Mail | 40.1 | 46.6 | 11.0 | 6.5 |
| 3-10 Sep | Gallup | Daily Telegraph | 41.5 | 45.0 | 10.5 | 3.5 |
| 31-4 Aug | NOP | Daily Mail | 41.5 | 47.0 | 9.9 | 5.5 |
| Aug | ORC | Evening Standard | 41.0 | 44.0 | 12.0 | 3.0 |
| 16-21 Aug | NOP | Daily Mail | 41.3 | 45.9 | 10.1 | 4.6 |
| 6-13 Aug | Gallup | Daily Telegraph | 42.0 | 43.0 | 13.0 | 1.0 |
| Jul | ORC | Evening Standard | 45.0 | 40.0 | 12.0 | 5.0 |
| 20-25 Jul | NOP | Daily Mail | 44.1 | 43.1 | 10.9 | 1.0 |
| 6-11 Jul | NOP | Daily Mail | 45.2 | 43.5 | 9.1 | 1.7 |
| 2-9 Jul | Gallup | Daily Telegraph | 41.0 | 43.5 | 13.0 | 2.5 |
| Jun | ORC | Evening Standard | 46.0 | 42.0 | 10.0 | 4.0 |
| 22-27 Jun | NOP | Daily Mail | 48.1 | 42.2 | 8.1 | 5.9 |
| 7-12 Jun | NOP | Daily Mail | 46.0 | 42.8 | 9.2 | 3.2 |
| 5-11 Jun | Gallup | Daily Telegraph | 41.0 | 48.0 | 9.5 | 7.0 |
| May | ORC | Evening Standard | 40.0 | 46.0 | 11.0 | 6.0 |
| ?-15 May | NOP | Daily Mail | 43.3 | 45.6 | 8.4 | 2.3 |
| 8-14 May | Gallup | Daily Telegraph | 40.0 | 46.5 | 12.0 | 6.5 |
| 19-24 Apr | NOP | Daily Mail | 44.3 | 46.6 | 7.6 | 2.3 |
| 12-16 Apr | Gallup | Daily Telegraph | 41.5 | 45.5 | 11.0 | 4.0 |
| 30-3 Mar | NOP | Daily Mail | 49.3 | 38.3 | 10.8 | 11.0 |
| 27-5 Mar | Gallup | Daily Telegraph | 42.5 | 42.5 | 12.5 | Tie |
| 15-20 Mar | NOP | Daily Mail | 47.4 | 41.9 | 9.2 | 5.5 |
| 15-20 Feb | NOP | Daily Mail | 45.0 | 41.7 | 11.1 | 3.3 |
| 6-12 Feb | Gallup | Daily Telegraph | 48.5 | 37.0 | 13.0 | 11.5 |
| 1-6 Feb | NOP | Daily Mail | 47.4 | 39.6 | 11.2 | 7.8 |
| 18-23 Jan | NOP | Daily Mail | 48.2 | 39.0 | 11.7 | 9.2 |
| 9-15 Jan | Gallup | Daily Telegraph | 45.5 | 42.5 | 10.5 | 3.0 |
| 4-9 Jan | NOP | Daily Mail | 46.4 | 40.0 | 11.7 | 6.4 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| 6-12 Dec | NOP | Daily Mail | 47.0 | 42.5 | 8.6 | 4.5 |
| 5-11 Dec | Gallup | Daily Telegraph | 46.0 | 42.0 | 10.5 | 4.0 |
| 23-28 Nov | NOP | Daily Mail | 46.6 | 42.1 | 9.4 | 4.5 |
| 9-14 Nov | NOP | Daily Mail | 46.3 | 39.0 | 12.9 | 7.3 |
| 7-13 Nov | Gallup | Daily Telegraph | 42.0 | 44.0 | 12.5 | 2.0 |
| Oct | Gallup | Daily Telegraph | 44.5 | 43.0 | 11.5 | 1.5 |
| 5-10 Oct | NOP | Daily Mail | 51.3 | 36.0 | 11.3 | 15.3 |
| 21-26 Sep | NOP | Daily Mail | 46.6 | 39.5 | 12.2 | 7.1 |
| 7-12 Sep | NOP | Daily Mail | 50.5 | 38.4 | 9.9 | 12.1 |
| 2-6 Sep | Gallup | Daily Telegraph | 45.0 | 42.5 | 11.5 | 2.5 |
| 29-2 Aug | Gallup | Daily Telegraph | 44.0 | 44.5 | 10.5 | 0.5 |
| 27-1 Jul | NOP | Daily Mail | 48.1 | 38.8 | 11.4 | 9.3 |
| 14-19 Jul | Gallup | Daily Telegraph | 48.5 | 41.0 | 8.5 | 7.5 |
| 6-11 Jul | NOP | Daily Mail | 53.4 | 36.6 | 9.0 | 16.8 |
| 22-27 Jun | NOP | Daily Mail | 55.2 | 37.3 | 6.8 | 17.9 |
| 3-7 Jun | Gallup | Daily Telegraph | 52.0 | 39.5 | 7.5 | 12.5 |
| 6-10 May | Gallup | Daily Telegraph | 53.5 | 35.5 | 10.0 | 18.0 |
| 5-9 May | NOP | Daily Mail | 55.2 | 34.1 | 9.6 | 21.1 |
| 21-15 Apr | NOP | Daily Mail | 55.0 | 35.6 | 8.7 | 19.4 |
| 14-19 Apr | Gallup | Daily Telegraph | 54.5 | 35.5 | 8.5 | 19.0 |
| 18 Jun | General Election Results | 48.0 | 41.9 | 8.5 | 6.1 | |
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