Graphical summaries
| Opinion polling for UK general elections |
|---|
| 1964 election |
| Opinion polls |
| 1966 election |
| Opinion polls |
| 1970 election |
| Opinion polls |
| February 1974 election |
| Opinion polls |
| October 1974 election |
| Opinion polls |
In the run-up to the 1970 general election, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. These opinion polls range from the previous election on 31 March 1966 until polling day on 18 June 1970.
All data is from PollBase. [1]
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| 18 Jun 1970 | 1970 general election | 43.1 | 46.0 | 7.5 | 2.9 | |
| 14-16 Jun | Harris | Daily Express | 48.0 | 46.0 | 5.0 | 2.0 |
| 14-16 Jun | Gallup | Daily Telegraph | 49.0 | 42.0 | 7.5 | 7.0 |
| 13-17 Jun | ORC | Evening Standard | 45.5 | 46.5 | 6.5 | 1.0 |
| 12-16 Jun | NOP | Daily Mail | 48.1 | 44.0 | 6.4 | 4.1 |
| 11-14 Jun | Marplan | The Times | 50.2 | 41.5 | 7.0 | 8.7 |
| 14 Jun | Harris | Daily Express | 47.0 | 45.0 | 7.0 | 2.0 |
| 7-11 Jun | Gallup | Daily Telegraph | 48.0 | 45.5 | 5.5 | 2.5 |
| 3-7 Jun | NOP | Daily Mail | 51.6 | 39.2 | 7.9 | 12.4 |
| 7 Jun | Harris | Daily Express | 49.0 | 42.0 | 8.0 | 7.0 |
| 11 Jun | ORC | Evening Standard | 49.0 | 42.0 | 8.0 | 7.0 |
| 7 Jun | ORC | Sunday Times | 47.0 | 45.0 | 7.0 | 2.0 |
| 6 Jun | Marplan | The Times | 48.1 | 44.4 | 6.2 | 3.7 |
| 4 Jun | ORC | Evening Standard | 47.5 | 43.0 | 8.0 | 4.5 |
| 3 Jun | Harris | Daily Express | 48.0 | 43.0 | 7.0 | 5.0 |
| 31-4 May | Gallup | Daily Telegraph | 49.5 | 44.0 | 5.0 | 5.5 |
| 27-31 May | NOP | Daily Mail | 49.5 | 44.4 | 4.8 | 5.1 |
| 23-26 May | Gallup | Daily Telegraph | 50.0 | 44.5 | 4.5 | 5.5 |
| 31 May | ORC | Sunday Times | 45.0 | 47.0 | 5.0 | 2.0 |
| 20-26 May | NOP | Daily Mail | 48.0 | 44.8 | 5.9 | 3.2 |
| 28 May | ORC | Evening Standard | 45.0 | 43.0 | 10.0 | 2.0 |
| 21 May | ORC | Evening Standard | 45.5 | 44.5 | 7.0 | 1.0 |
| 13-17 May | Gallup | Daily Telegraph | 49.5 | 42.5 | 6.5 | 7.0 |
| 20 May | Harris | Daily Express | 48.0 | 46.0 | 6.0 | 2.0 |
| 19 May | Marplan | The Times | 47.2 | 44.5 | 6.6 | 2.7 |
| 5-11 May | NOP | Daily Mail | 47.6 | 44.4 | 6.7 | 3.2 |
| 5-9 May | Gallup | Daily Telegraph | 49.0 | 41.5 | 7.5 | 7.5 |
| Apr | Harris | Daily Express | 46.0 | 44.0 | 7.0 | 2.0 |
| Apr | ORC | Evening Standard | 41.0 | 47.0 | 9.0 | 6.0 |
| 21-27 Apr | NOP | Daily Mail | 44.4 | 47.3 | 6.9 | 2.9 |
| 17-19 Apr | Gallup | Daily Telegraph | 42.5 | 47.0 | 7.5 | 4.5 |
| 7-13 Apr | NOP | Daily Mail | 41.3 | 49.7 | 7.5 | 8.4 |
| Apr | Marplan | The Times | 46.0 | 45.2 | 6.8 | 0.8 |
| Mar | Harris | Daily Express | 42.0 | 49.0 | 7.0 | 7.0 |
| Mar | ORC | Evening Standard | 41.0 | 48.0 | 8.0 | 7.0 |
| 13-15 Mar | Gallup | Daily Telegraph | 41.0 | 46.5 | 9.5 | 5.5 |
| 4-9 Mar | NOP | Daily Mail | 42.0 | 49.5 | 7.1 | 7.5 |
| Feb | Harris | Daily Express | 40.0 | 52.0 | 6.0 | 12.0 |
| Feb | ORC | Evening Standard | 38.0 | 50.0 | 9.0 | 12.0 |
| 12-15 Feb | Gallup | Daily Telegraph | 41.0 | 48.0 | 9.0 | 7.0 |
| 4-9 Feb | NOP | Daily Mail | 40.6 | 51.2 | 7.1 | 10.6 |
| Jan | Harris | Daily Express | 40.0 | 51.0 | 8.0 | 11.0 |
| Jan | ORC | Evening Standard | 37.0 | 52.0 | 9.0 | 15.0 |
| 15-18 Jan | Gallup | Daily Telegraph | 41.0 | 48.5 | 7.0 | 7.5 |
| 7-12 Jan | NOP | Daily Mail | 41.7 | 48.4 | 8.4 | 6.7 |
| Jan | Marplan | The Times | 38.6 | 51.3 | 8.7 | 12.7 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 40.0 | 49.0 | 8.0 | 9.0 |
| 11-14 Dec | Gallup | Daily Telegraph | 39.5 | 50.0 | 9.0 | 10.5 |
| 10-15 Dec | NOP | Daily Mail | 44.4 | 47.6 | 7.1 | 3.2 |
| Nov | Harris | Daily Express | 40.0 | 50.0 | 8.0 | 10.0 |
| Nov | ORC | Evening Standard | 39.0 | 48.0 | 10.0 | 9.0 |
| 13-16 Nov | Gallup | Daily Telegraph | 41.5 | 45.0 | 10.0 | 3.5 |
| 10-17 Nov | NOP | Daily Mail | 40.9 | 48.6 | 8.9 | 7.7 |
| 5-10 Nov | NOP | Daily Mail | 42.2 | 48.1 | 8.1 | 5.9 |
| Oct | Harris | Daily Express | 39.0 | 51.0 | 9.0 | 12.0 |
| Oct | ORC | Evening Standard | 42.0 | 46.0 | 10.0 | 4.0 |
| 16-19 Oct | Gallup | Daily Telegraph | 44.5 | 46.5 | 7.0 | 2.0 |
| 8-13 Oct | NOP | Daily Mail | 40.1 | 50.1 | 8.0 | 10.0 |
| Oct | Marplan | The Times | 42.1 | 45.6 | 9.8 | 3.5 |
| Sep | Harris | Daily Express | 35.0 | 52.0 | 11.0 | 17.0 |
| Sep | ORC | Evening Standard | 37.0 | 48.0 | 12.0 | 11.0 |
| 17-22 Sep | NOP | Daily Mail | 37.5 | 47.5 | 12.7 | 10.0 |
| 11-14 Sep | Gallup | Daily Telegraph | 37.0 | 46.5 | 13.0 | 9.5 |
| 3-8 Sep | NOP | Daily Mail | 33.7 | 53.3 | 11.0 | 19.6 |
| Aug | ORC | Evening Standard | 33.0 | 51.0 | 13.0 | 18.0 |
| 14-17 Aug | Gallup | Daily Telegraph | 34.5 | 47.0 | 15.5 | 12.5 |
| 13-18 Aug | NOP | Daily Mail | 35.2 | 50.7 | 12.2 | 15.5 |
| Jul | ORC | Evening Standard | 33.0 | 52.0 | 13.0 | 19.0 |
| 23-28 Jul | NOP | Daily Mail | 34.2 | 52.5 | 10.4 | 18.3 |
| 10-13 Jul | Gallup | Daily Telegraph | 31.5 | 55.0 | 11.0 | 23.5 |
| 9-14 Jul | NOP | Daily Mail | 36.6 | 52.0 | 10.0 | 15.4 |
| Jul | Marplan | The Times | 31.9 | 51.0 | 13.6 | 19.1 |
| Jun | ORC | Evening Standard | 33.0 | 54.0 | 10.0 | 21.0 |
| 25-30 Jun | NOP | Daily Mail | 36.1 | 51.3 | 9.4 | 15.2 |
| 13-16 Jun | Gallup | Daily Telegraph | 35.0 | 51.0 | 12.0 | 16.0 |
| 4-9 Jun | NOP | Daily Mail | 34.9 | 52.0 | 10.1 | 17.1 |
| May | ORC | Evening Standard | 32.0 | 53.0 | 13.0 | 21.0 |
| 15-18 May | Gallup | Daily Telegraph | 30.5 | 52.0 | 13.5 | 21.5 |
| 14-19 May | NOP | Daily Mail | 31.5 | 54.6 | 11.3 | 23.1 |
| 30-5 Apr | NOP | Daily Mail | 31.8 | 54.4 | 11.4 | 22.6 |
| Apr | ORC | Evening Standard | 31.0 | 54.0 | 12.0 | 23.0 |
| 18-22 Apr | Gallup | Daily Telegraph | 30.5 | 51.0 | 13.0 | 20.5 |
| 9-14 Apr | NOP | Daily Mail | 32.9 | 54.8 | 10.3 | 21.9 |
| Apr | Marplan | The Times | 28.1 | 54.9 | 13.8 | 26.8 |
| Mar | ORC | Evening Standard | 31.0 | 56.0 | 10.0 | 25.0 |
| 26-31 Mar | NOP | Daily Mail | 32.3 | 55.4 | 9.5 | 23.1 |
| 14-16 Mar | Gallup | Daily Telegraph | 34.0 | 52.5 | 10.0 | 18.5 |
| 6-11 Mar | NOP | Daily Mail | 35.8 | 51.7 | 10.1 | 15.9 |
| Feb | ORC | Evening Standard | 32.0 | 55.0 | 10.0 | 23.0 |
| 20-25 Feb | NOP | Daily Mail | 32.5 | 54.6 | 10.0 | 22.1 |
| 13-16 Feb | Gallup | Daily Telegraph | 32.0 | 54.5 | 11.0 | 22.5 |
| 6-11 Feb | NOP | Daily Mail | 32.1 | 56.7 | 8.9 | 24.6 |
| Jan | ORC | Evening Standard | 33.0 | 49.0 | 13.0 | 16.0 |
| 23-28 Jan | NOP | Daily Mail | 36.9 | 47.3 | 12.6 | 10.4 |
| 9-14 Jan | NOP | Daily Mail | 32.5 | 52.2 | 12.1 | 19.7 |
| 9-12 Jan | Gallup | Daily Telegraph | 31.0 | 53.0 | 11.5 | 22.0 |
| Jan | Marplan | The Times | 32.2 | 52.3 | 12.1 | 20.1 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 28.0 | 55.0 | 13.0 | 27.0 |
| 11-16 Dec | NOP | Daily Mail | 33.3 | 55.0 | 8.4 | 21.7 |
| 5-9 Dec | Gallup | Daily Telegraph | 29.5 | 55.0 | 11.0 | 25.5 |
| Nov | ORC | Evening Standard | 38.0 | 47.0 | 11.0 | 9.0 |
| 7-10 Nov | Gallup | Daily Telegraph | 32.0 | 50.5 | 14.0 | 18.5 |
| 6-11 Nov | NOP | Daily Mail | 37.7 | 50.8 | 8.7 | 13.1 |
| Oct | ORC | Evening Standard | 37.0 | 49.0 | 10.0 | 12.0 |
| 23-28 Oct | NOP | Daily Mail | 42.0 | 46.0 | 8.9 | 4.0 |
| 9-14 Oct | NOP | Daily Mail | 39.7 | 49.1 | 8.8 | 9.4 |
| Oct | Gallup | Daily Telegraph | 39.0 | 47.0 | 9.5 | 8.0 |
| 25 Oct | Marplan | The Times | 39.2 | 47.1 | 9.3 | 7.9 |
| Sep | ORC | Evening Standard | 32.0 | 51.0 | 13.0 | 19.0 |
| 18-23 Sep | NOP | Daily Mail | 37.2 | 47.8 | 10.8 | 10.6 |
| 12-15 Sep | Gallup | Daily Telegraph | 37.0 | 47.0 | 11.5 | 10.0 |
| 4-9 Sep | NOP | Daily Mail | 39.5 | 49.0 | 8.7 | 9.5 |
| Aug | ORC | Evening Standard | 37.0 | 49.0 | 10.0 | 12.0 |
| 14-19 Aug | NOP | Daily Mail | 37.0 | 47.8 | 11.7 | 10.8 |
| Aug | Gallup | Daily Telegraph | 34.5 | 49.5 | 11.5 | 15.0 |
| Jul | ORC | Evening Standard | 34.0 | 49.0 | 11.0 | 15.0 |
| 17-22 Jul | NOP | Daily Mail | 35.7 | 51.2 | 9.2 | 15.5 |
| 4-7 Jul | Gallup | Daily Telegraph | 30.0 | 50.0 | 13.0 | 20.0 |
| 3-8 Jul | NOP | Daily Mail | 35.5 | 49.4 | 11.4 | 13.9 |
| Jun | ORC | Evening Standard | 34.0 | 50.0 | 12.0 | 16.0 |
| 12-17 Jun | NOP | Daily Mail | 33.3 | 52.8 | 9.3 | 19.5 |
| 7-9 Jun | Gallup | Daily Telegraph | 28.0 | 51.5 | 14.0 | 23.5 |
| May | ORC | Evening Standard | 31.0 | 54.0 | 11.0 | 23.0 |
| 22-27 May | NOP | Daily Mail | 33.0 | 51.2 | 11.5 | 18.2 |
| 10-13 May | Gallup | Daily Telegraph | 28.0 | 56.0 | 11.0 | 28.0 |
| 1-6 May | NOP | Daily Mail | 30.9 | 53.3 | 11.5 | 22.4 |
| 30-7 Apr | Gallup | Daily Telegraph | 30.0 | 54.5 | 12.5 | 24.5 |
| Apr | ORC | Evening Standard | 28.0 | 56.0 | 11.0 | 28.0 |
| 3-8 Apr | NOP | Daily Mail | 32.1 | 55.5 | 9.0 | 23.4 |
| Mar | ORC | Evening Standard | 35.0 | 48.0 | 12.0 | 13.0 |
| 6-11 Mar | NOP | Daily Mail | 35.9 | 50.0 | 10.4 | 14.1 |
| Mar | Gallup | Daily Telegraph | 31.0 | 50.0 | 15.0 | 19.0 |
| Feb | ORC | Evening Standard | 34.0 | 50.0 | 11.0 | 16.0 |
| 7-12 Feb | NOP | Daily Mail | 33.6 | 50.8 | 12.2 | 17.2 |
| 3-11 Feb | Gallup | Daily Telegraph | 30.0 | 52.5 | 12.5 | 22.5 |
| Jan | ORC | Evening Standard | 34.0 | 51.0 | 11.0 | 17.0 |
| 24-29 Jan | NOP | Daily Mail | 34.8 | 53.6 | 9.9 | 18.8 |
| 6-14 Jan | Gallup | Daily Telegraph | 39.5 | 45.0 | 11.0 | 5.5 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| Dec | ORC | Evening Standard | 36.0 | 47.0 | 12.0 | 11.0 |
| 9-17 Dec | Gallup | Daily Telegraph | 32.0 | 49.5 | 12.0 | 17.5 |
| 6-11 Dec | NOP | Daily Mail | 37.8 | 45.5 | 12.5 | 7.7 |
| Nov | ORC | Evening Standard | 39.0 | 46.0 | 10.0 | 7.0 |
| Nov | Gallup | Daily Telegraph | 36.0 | 46.5 | 11.5 | 10.5 |
| 15-20 Nov | NOP | Daily Mail | 38.9 | 44.9 | 12.3 | 6.0 |
| 1-6 Nov | NOP | Daily Mail | 38.6 | 46.8 | 11.6 | 8.2 |
| Oct | ORC | Evening Standard | 41.0 | 47.0 | 10.0 | 6.0 |
| 11-6 Oct | NOP | Daily Mail | 44.4 | 42.5 | 10.7 | 1.9 |
| Oct | Gallup | Daily Telegraph | 38.0 | 45.0 | 14.0 | 7.0 |
| 27-2 Sep | NOP | Daily Mail | 41.6 | 43.5 | 12.3 | 1.9 |
| Sep | ORC | Evening Standard | 40.0 | 45.0 | 11.0 | 5.0 |
| 13-18 Sep | NOP | Daily Mail | 40.1 | 46.6 | 11.0 | 6.5 |
| 3-10 Sep | Gallup | Daily Telegraph | 41.5 | 45.0 | 10.5 | 3.5 |
| 31-4 Aug | NOP | Daily Mail | 41.5 | 47.0 | 9.9 | 5.5 |
| Aug | ORC | Evening Standard | 41.0 | 44.0 | 12.0 | 3.0 |
| 16-21 Aug | NOP | Daily Mail | 41.3 | 45.9 | 10.1 | 4.6 |
| 6-13 Aug | Gallup | Daily Telegraph | 42.0 | 43.0 | 13.0 | 1.0 |
| Jul | ORC | Evening Standard | 45.0 | 40.0 | 12.0 | 5.0 |
| 20-25 Jul | NOP | Daily Mail | 44.1 | 43.1 | 10.9 | 1.0 |
| 6-11 Jul | NOP | Daily Mail | 45.2 | 43.5 | 9.1 | 1.7 |
| 2-9 Jul | Gallup | Daily Telegraph | 41.0 | 43.5 | 13.0 | 2.5 |
| Jun | ORC | Evening Standard | 46.0 | 42.0 | 10.0 | 4.0 |
| 22-27 Jun | NOP | Daily Mail | 48.1 | 42.2 | 8.1 | 5.9 |
| 7-12 Jun | NOP | Daily Mail | 46.0 | 42.8 | 9.2 | 3.2 |
| 5-11 Jun | Gallup | Daily Telegraph | 41.0 | 48.0 | 9.5 | 7.0 |
| May | ORC | Evening Standard | 40.0 | 46.0 | 11.0 | 6.0 |
| ?-15 May | NOP | Daily Mail | 43.3 | 45.6 | 8.4 | 2.3 |
| 8-14 May | Gallup | Daily Telegraph | 40.0 | 46.5 | 12.0 | 6.5 |
| 19-24 Apr | NOP | Daily Mail | 44.3 | 46.6 | 7.6 | 2.3 |
| 12-16 Apr | Gallup | Daily Telegraph | 41.5 | 45.5 | 11.0 | 4.0 |
| 30-3 Mar | NOP | Daily Mail | 49.3 | 38.3 | 10.8 | 11.0 |
| 27-5 Mar | Gallup | Daily Telegraph | 42.5 | 42.5 | 12.5 | Tie |
| 15-20 Mar | NOP | Daily Mail | 47.4 | 41.9 | 9.2 | 5.5 |
| 15-20 Feb | NOP | Daily Mail | 45.0 | 41.7 | 11.1 | 3.3 |
| 6-12 Feb | Gallup | Daily Telegraph | 48.5 | 37.0 | 13.0 | 11.5 |
| 1-6 Feb | NOP | Daily Mail | 47.4 | 39.6 | 11.2 | 7.8 |
| 18-23 Jan | NOP | Daily Mail | 48.2 | 39.0 | 11.7 | 9.2 |
| 9-15 Jan | Gallup | Daily Telegraph | 45.5 | 42.5 | 10.5 | 3.0 |
| 4-9 Jan | NOP | Daily Mail | 46.4 | 40.0 | 11.7 | 6.4 |
| Fieldwork | Pollster | Client | Lab | Con | Lib | Lead |
|---|---|---|---|---|---|---|
| 6-12 Dec | NOP | Daily Mail | 47.0 | 42.5 | 8.6 | 4.5 |
| 5-11 Dec | Gallup | Daily Telegraph | 46.0 | 42.0 | 10.5 | 4.0 |
| 23-28 Nov | NOP | Daily Mail | 46.6 | 42.1 | 9.4 | 4.5 |
| 9-14 Nov | NOP | Daily Mail | 46.3 | 39.0 | 12.9 | 7.3 |
| 7-13 Nov | Gallup | Daily Telegraph | 42.0 | 44.0 | 12.5 | 2.0 |
| Oct | Gallup | Daily Telegraph | 44.5 | 43.0 | 11.5 | 1.5 |
| 5-10 Oct | NOP | Daily Mail | 51.3 | 36.0 | 11.3 | 15.3 |
| 21-26 Sep | NOP | Daily Mail | 46.6 | 39.5 | 12.2 | 7.1 |
| 7-12 Sep | NOP | Daily Mail | 50.5 | 38.4 | 9.9 | 12.1 |
| 2-6 Sep | Gallup | Daily Telegraph | 45.0 | 42.5 | 11.5 | 2.5 |
| 29-2 Aug | Gallup | Daily Telegraph | 44.0 | 44.5 | 10.5 | 0.5 |
| 27-1 Jul | NOP | Daily Mail | 48.1 | 38.8 | 11.4 | 9.3 |
| 14-19 Jul | Gallup | Daily Telegraph | 48.5 | 41.0 | 8.5 | 7.5 |
| 6-11 Jul | NOP | Daily Mail | 53.4 | 36.6 | 9.0 | 16.8 |
| 22-27 Jun | NOP | Daily Mail | 55.2 | 37.3 | 6.8 | 17.9 |
| 3-7 Jun | Gallup | Daily Telegraph | 52.0 | 39.5 | 7.5 | 12.5 |
| 6-10 May | Gallup | Daily Telegraph | 53.5 | 35.5 | 10.0 | 18.0 |
| 5-9 May | NOP | Daily Mail | 55.2 | 34.1 | 9.6 | 21.1 |
| 21-15 Apr | NOP | Daily Mail | 55.0 | 35.6 | 8.7 | 19.4 |
| 14-19 Apr | Gallup | Daily Telegraph | 54.5 | 35.5 | 8.5 | 19.0 |
| 31 Mar 1966 | 1966 general election | 48.0 | 41.9 | 8.5 | 6.1 | |
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