Snake oil is a term used to describe deceptive marketing, health care fraud, or a scam. Similarly, snake oil salesman is a common label used to describe someone who sells, promotes, or is a general proponent of some valueless or fraudulent cure, remedy, or solution. [1] The term comes from the "snake oil" that used to be sold as a cure-all elixir for many kinds of physiological problems. Many 18th-century European and 19th-century United States entrepreneurs advertised and sold mineral oil (often mixed with various active and inactive household herbs, spices, drugs, and compounds, but containing no snake-derived substances whatsoever) as "snake oil liniment", making claims about its efficacy as a panacea. Patent medicines that claimed to be panaceas were extremely common from the 18th century until the 20th century, particularly among vendors masking addictive drugs such as cocaine, amphetamine, alcohol, and opium-based concoctions or elixirs, to be sold at medicine shows as medication or products promoting health.
Oil from Chinese water snakes has for centuries been used in Chinese traditional medicine to treat joint pain such as arthritis and bursitis. It has been suggested that the use of snake oil in the United States may have originated with Chinese railway laborers in the mid-19th century, who worked long days of physical toil. Chinese snake oil may have had real benefits due to its high concentration of the omega−3 fatty acid eicosapentaenoic acid (EPA)—more than that of salmon; the rattlesnake oil later sold by charlatans did not contain a significant amount of omega−3. [2] In a modern study, erabu sea-snake oil was found to significantly improve the ability of mice to learn mazes, and their swimming endurance, over mice fed lard. [2] [3]
Patent medicines originated in England, where a patent was granted to Richard Stoughton's elixir in 1712. [4] There were no federal regulations in the United States concerning the safety and effectiveness of drugs until the 1906 Pure Food and Drug Act. [5] Thus, the widespread marketing and availability of dubiously advertised patent medicines without known properties or origin persisted in the US for a much greater number of years than in Europe.
In 18th-century Europe, especially in Britain, viper oil had been commonly recommended for many afflictions, including the ones for which oil from the rattlesnake (pit viper), a type of viper native to America, was subsequently favored to treat rheumatism and skin diseases. [6] Though there are accounts of oil obtained from the fat of various vipers in the Western world, the claims of its effectiveness as a medicine have never been thoroughly examined, and its efficacy is unknown. It is also likely that much of the snake oil sold by Western entrepreneurs was illegitimate, and did not contain ingredients derived from any kind of snake. Snake oil in the United Kingdom and the United States probably contained modified mineral oil. William Rockefeller Sr., the father of John D. Rockefeller, peddled literal snake oil. [7]
A popular trope in Western films, selling snake oil is portrayed as a confidence trick: a traveling salesman purports to be a doctor (with false credentials), selling fake medicines with boisterous marketing hype, and supported by pseudo-scientific evidence. To increase sales, an accomplice in the crowd (a shill or a "toadie") will often attest to the value of the product in an effort to provoke buying enthusiasm. The "doctor" will leave town before his customers realize they have been cheated. This trope is associated with the American Old West. However, the famous judgment that sparked the most controversy happened in 1917, when Stanley's Snake Oil was discovered to contain no actual snake oil, creating the notion that bottles of snake oil (and their salesmen) were essentially a fraud. [8] That case took place in Rhode Island, and involved snake oil manufactured in Massachusetts, long after and far away from the Old West. [9] [ better source needed ]
Clark Stanley's Snake Oil Liniment – produced by Clark Stanley, the "Rattlesnake King" – was tested by the United States government's Bureau of Chemistry, the precursor to the Food and Drug Administration (FDA) in 1916. [9] It was found to contain: mineral oil, 1% fatty oil (assumed to be tallow), capsaicin from chili peppers, turpentine, and camphor. [4]
In 1916, subsequent to the passage of the Pure Food and Drug Act in 1906, Clark Stanley's Snake Oil Liniment was examined by the Bureau of Chemistry, and found to be drastically overpriced and of limited value. As a result, Stanley faced federal prosecution for peddling mineral oil in a fraudulent manner as snake oil. In his 1916 civil hearing instigated by federal prosecutors in the U.S. District Court for Rhode Island, Stanley pleaded nolo contendere (no contest) to the allegations against him, giving no admission of guilt. [9] His plea was accepted, and as a result, he was fined $20 [9] (about $560 in 2023). [10]
The term snake oil has since been established in popular culture as a reference to any worthless concoction sold as medicine, and has been extended to describe a wide-ranging degree of fraudulent goods, services, ideas, and activities such as worthless rhetoric in politics. By further extension, a snake oil salesman is commonly used in English to describe a quack, huckster, or charlatan.
False health products described by medical experts as "snake oil" continue to be marketed during the 21st century, including herbal medicines, dietary supplements, products such as Tibetan singing bowls (when used for healing) and treatments such as vaginal steaming. The company Goop has been accused of "selling snake oil" in some of its health products and recommendations. [11] [12]
During the COVID-19 pandemic, the Xinhua News Agency claimed that the herbal product Shuanghuanglian can prevent or treat infections from coronaviruses, stimulating sales across the United States, Russia, and China. However, the clinical studies on its effectiveness have been inconclusive. [13] [14] Su et al. published a report that the herbal substance has been shown in vitro to be cytotoxic "against a clinical isolate of SARS-CoV-2". [15] However, another government media outlet, People’s Daily, published a contrasting report urging citizens not to purchase the herbal remedy as it had not been recommended for coronavirus antiviral treatment and treatment measures had not passed clinical trials. [16]
Paregoric, or camphorated tincture of opium, also known as tinctura opii camphorata, is a traditional patent medicine known for its antidiarrheal, antitussive, and analgesic properties.
Quackery, often synonymous with health fraud, is the promotion of fraudulent or ignorant medical practices. A quack is a "fraudulent or ignorant pretender to medical skill" or "a person who pretends, professionally or publicly, to have skill, knowledge, qualification or credentials they do not possess; a charlatan or snake oil salesman". The term quack is a clipped form of the archaic term quacksalver, derived from Dutch: kwakzalver a "hawker of salve" or rather somebody who boasted about their salves, more commonly known as ointments. In the Middle Ages the term quack meant "shouting". The quacksalvers sold their wares at markets by shouting to gain attention.
A patent medicine is a non-prescription medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name, and claimed to be effective against minor disorders and symptoms, as opposed to a prescription drug that could be obtained only through a pharmacist, usually with a doctor's prescription, and whose composition was openly disclosed. Many over-the-counter medicines were once ethical drugs obtainable only by prescription, and thus are not patent medicines.
Herbal medicine is the study of pharmacognosy and the use of medicinal plants, which are a basis of traditional medicine. With worldwide research into pharmacology, some herbal medicines have been translated into modern remedies, such as the anti-malarial group of drugs called artemisinin isolated from Artemisia annua, a herb that was known in Chinese medicine to treat fever. There is limited scientific evidence for the safety and efficacy of many plants used in 21st-century herbalism, which generally does not provide standards for purity or dosage. The scope of herbal medicine sometimes includes fungal and bee products, as well as minerals, shells and certain animal parts.
An elixir is a sweet liquid used for medical purposes, to be taken orally and intended to cure one's illness. When used as a pharmaceutical preparation, an elixir contains at least one active ingredient designed to be taken orally.
A panacea is any supposed remedy that is claimed to cure all diseases and prolong life indefinitely. Named after the Greek goddess of universal remedy Panacea, it was in the past sought by alchemists in connection with the elixir of life and the philosopher's stone, a mythical substance that would enable the transmutation of common metals into gold. Through the 18th and 19th centuries, many "patent medicines" were claimed to be panaceas, and they became very big business. The term "panacea" is used in a negative way to describe the overuse of any one solution to solve many different problems, especially in medicine. The word has acquired connotations of snake oil and quackery.
Medicinal plants, also called medicinal herbs, have been discovered and used in traditional medicine practices since prehistoric times. Plants synthesize hundreds of chemical compounds for various functions, including defense and protection against insects, fungi, diseases, against parasites and herbivorous mammals.
Medicine shows were touring acts that peddled "miracle cure" patent medicines and other products between various entertainments. They developed from European mountebank shows and were common in the United States in the nineteenth century, especially in the Old West.
Sequah Medicine Company was a medicine company that began in 1887 as the Sequah Medicine Co Ltd. It sold patent medicines such as prairie flower and Indian oil using traveling salesmen, known as Sequahs. The traveling salesmen were quack doctors. The original Sequah was William Henry Hartley, who founded the company selling supposed Native American remedies in Great Britain and Ireland. The successful pitch quickly drew imitators, to the annoyance of Hartley. One such example is Peter Alexander Gordon, who went under the pseudonym James Kaspar. Gordon sold the Sequah Patent Medicine in Great Britain, Ireland, the West Indies and North America and South Africa.
Watkins Incorporated is a manufacturer of health remedies, baking products, and other household items. Founded in 1868, Watkins Incorporated is based in Winona, Minnesota, United States, which utilizes an omni-channel marketing strategy which includes a national retail sales force which focuses on selling to the retail channel as well as an independent sales force of 25,000 people to distribute its products.
Crotalidae polyvalent immune Fab (ovine), sold under the brandname CroFab, is a snake antivenin, indicated for North American crotalid (rattlesnake, copperhead and cottonmouth/water moccasin) snake envenomation.
Clark Stanley was an American herbalist and quack doctor who marketed a "snake oil" as a patent medicine, styling himself the "Rattlesnake King" until his fraudulent products were exposed in 1916, popularizing the pejorative title of the "snake oil salesman".
Skunk oil, also referred to as skunk grease, is an oil that is obtained from the two lateral glands that run the length of a skunk's back. Skunks store fat in these glands for use during hibernation or semi-hibernation in warmer climates. Skunk oil has minimal odor.
Crocodile oil is extracted from the fatty tissues of crocodiles. Crocodile fat is a product of commercial farming, evident in Thailand. Historically, for centuries crocodile oil has been used by traditional practitioners across the globe, including Chinese traditional medicine, Southeast Asia, Ancient Egypt. Crocodile oil has been used since the nineteenth century for different purposes in different cultures. Due to the oil's components, its richness in monounsaturated and polyunsaturated fats, it is sold as ointment for treatment of skin conditions, skin structure enhancement, collagen deposition, and medicine for illnesses. In recent times, the use of crocodile oil has invited criticism from the use of crocodile oil as there is an increased demand for cruelty-free and vegan-friendly beauty products in consumers of today's society.
Hamlin's Wizard Oil was an American patent medicine sold as a cure-all under the slogan "There is no Sore it will Not Heal, No Pain it will not Subdue."
Senega officinalis is a species of flowering plant in the milkwort family, Polygalaceae. It is native to North America, where it is found in southern Canada and the central and eastern United States. Its common names include Seneca snakeroot, senega snakeroot, senegaroot, rattlesnake root, and mountain flax. Its genus name honors the Seneca people, a Native American group who used the plant to treat snakebite.
Joseph Ray Watkins was an American entrepreneur and founder of Watkins Incorporated with his homemade medical products – liniment, extracts, and salves. He offered the United States's first money back guarantee for his products and is credited as the founder of the direct sales industry.
[...] William Rockefeller, father to the first billionaire John D. [...] was a literal snake oil salesman and con artist who sold 'cancer cures' to women door-to-door.