Starry (drink)

Last updated

Starry
Product type Lemon-lime soft drink
Owner PepsiCo
Country United States
IntroducedJanuary 1, 2023;22 months ago (2023-01-01)
Related brands
Website starrylemonlime.com
A can of Starry Can of Starry Lemon-Lime Soda.png
A can of Starry

Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. [1] [2] Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.

Contents

History

In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist. [3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo. [4]

The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z. [5] [6] Bloomberg Businessweek reported industry analysts suggested a successful campaign to grab market share could mean taking 5–10% market share away from Sprite. [7]

Since the 2022–23 NBA season, Starry has been the sponsor of the annual Three-Point Contest as a part of All-Star weekend. [8] The sponsorship includes naming rights for the contest as well as two special "Starry Range" shot balls placed six feet behind the 3-point line. This partnership replaces Mountain Dew as the event's previous sponsor and "DEW Zone" as the special shot balls used during the contest. [9]

Starry is sold in cans in either 7.5 ounce or 12 ounce sizes, and in plastic bottles ranging in size from 16 ounces to two liters. [10] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives. [11] Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist, which was sweetened using cane sugar before it was discontinued. [12]

Variations

NameFlavorAvailabilityLaunch Date
Starry Lemon Lime Lemon lime Year-roundJanuary 1, 2023
Starry Lemon Lime Zero SugarLemon lime diet soda
Starry Cranberry Blizz Cranberry SeasonalNovember 4, 2024
Starry Cranberry Blizz Zero SugarCranberry diet soda

Reception

Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist, [13] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market. [14] Starry has been described as having a more prominent citrus flavor than Sierra Mist. [12]

Related Research Articles

<span class="mw-page-title-main">Cola</span> Carbonated soft drink

Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.

<span class="mw-page-title-main">Mountain Dew</span> Soft drink brand

Mountain Dew, stylized as Mtn Dew in some countries, is a soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.

<span class="mw-page-title-main">Dr. Enuf</span> Soft drink brand

Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee. It is a lemon-lime flavored drink Dr. Enuf is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"

<span class="mw-page-title-main">Shasta (drink)</span> American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

<span class="mw-page-title-main">Orange soft drink</span> Type of carbonated drinks

Orange soft drinks are carbonated orange drinks.

Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets.

<span class="mw-page-title-main">Slice (drink)</span> Fruit-flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s.

Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one that was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

<span class="mw-page-title-main">Teem</span> Brand of soft drink

Teem is a brand of carbonated soft drink introduced by PepsiCo in 1959 as a lemon-lime-flavored competitor of 7 Up. It was discontinued and delisted in the US in 1984.

<span class="mw-page-title-main">Grapette</span> Soft drink first made in 1939

Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line of soft drinks.

<span class="mw-page-title-main">Monster Beverage</span> American beverage company

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.

Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.

<span class="mw-page-title-main">Pepsi-Cola Made with Real Sugar</span> Soft drink brand

Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.

<span class="mw-page-title-main">Pepsi Next</span> Discontinued soft drink

Pepsi Next is a discontinued cola-flavored carbonated soft drink produced by PepsiCo. It was a variant of the Pepsi cola range.

References

  1. ↑ Simauchi, Kevin (January 11, 2023). "PepsiCo ends Sierra Mist, launches Starry to take on Sprite". Honolulu Star-Advertiser. Retrieved January 14, 2023.
  2. ↑ Snider, Mike (January 13, 2023). "Goodbye, Sierra Mist. Hello to Starry, Pepsi's new lemon-lime soda to take on Sprite". USA TODAY. Retrieved January 14, 2023.
  3. ↑ Sanchez, Rudy (October 13, 2022). "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Kids, AKA, Gen Z". Dieline. Retrieved January 14, 2023.
  4. ↑ "Starry Lemon Lime – Trademark Application of Portfolio Concentrate Solutions Unlimited Company – Serial Number 97534420". trademarks.justia.com. Retrieved January 7, 2023.
  5. ↑ Springer, Jon (January 6, 2023). "Pepsico to Launch New Sprite Competition to Target Gen Z". Ad Age.
  6. ↑ "PepsiCo Partners". www.pepsicopartners.com. Retrieved January 7, 2023.
  7. ↑ Pulley, Brett (April 21, 2023). "Sprite Is So Popular That Pepsi Launched a New Lemon-Lime War". Bloomberg Businessweek . Retrieved April 29, 2023.
  8. ↑ Martin, Brian. "All-Star 2023: Starry 3-Point Contest brings new twists". NBA.com. Retrieved February 6, 2024.
  9. ↑ Kidane, Benyam (February 18, 2023). "What is Starry Range? NBA All-Star 3-Point Contest adds special long-distance shots". Sporting News. Retrieved February 6, 2024.
  10. ↑ "Soft Drinks | Beverages". www.pepsicopartners.com. Retrieved January 14, 2023.
  11. ↑ "Starry". www.pepsicopartners.com. Retrieved January 14, 2023.
  12. 1 2 Romero, Gabby (April 14, 2023). "We Taste-Tested Starry And Sierra Mist To See If They're Actually Different". Delish. Retrieved April 29, 2023.
  13. ↑ DeBianchi, Antonia (January 12, 2023). "Pepsi Replaces Sierra Mist with New Citrus Soda Starry". Peoplemag. Retrieved January 14, 2023.
  14. ↑ Lamour, Joseph (January 11, 2023). "RIP, Sierra Mist: Pepsi is ditching it for a new lemon-lime soda". TODAY.com. Retrieved January 14, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.