Don't Mess with Texas is a slogan for a campaign aimed at reducing littering on Texas roadways by the Texas Department of Transportation. The phrase "Don't Mess with Texas" is prominently shown on road signs on major highways, television, radio and in print advertisements. The campaign is credited with reducing litter on Texas highways roughly 72% between 1986 and 1990.The campaign's target market was 18- to 35-year-old males, which was statistically shown to be the most likely to litter. While the slogan was not originally intended to become a statewide cultural phenomenon, it did.
Litter consists of waste products that have been disposed of improperly, without consent, at an undesirable location. Litter can also be used as a verb. To litter means to drop and leave objects, often man-made, such as aluminum cans, cardboard boxes or plastic bottles on the ground and leave them there indefinitely or for others to dispose of as opposed to disposing of them properly.
Texas is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, and has a coastline with the Gulf of Mexico to the southeast.
The Texas Department of Transportation is a government agency in the American state of Texas. Though the public face of the agency is generally associated with the construction and maintenance of the state's immense state highway system, the agency is also responsible for overseeing aviation, rail, and public transportation systems in the state.
Beyond its immediate role in reducing litter, the slogan has been popularly appropriated by Texans. The phrase has become "an identity statement, a declaration of Texas swagger".Though the origin of the slogan is not well known outside of Texas, it appears on countless items of tourist souvenirs. Since the phrase is a federally registered trademark, the department has tried at times to enforce its trademark rights with cease and desist letters, but has had very limited success. The slogan is the title of the book, Don’t Mess With Texas: The Story Behind the Legend.
A souvenir , memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. While there is no set minimum or maximum cost that one is required to adhere to when purchasing a souvenir, etiquette would suggest to keep it within a monetary amount that the receiver would not feel uncomfortable with when presented the souvenir. The object itself may have intrinsic value, or be a symbol of experience. Without the owner's input, the symbolic meaning is invisible and cannot be articulated.
"Don't Mess with Texas" has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually.
"Don't Mess with Texas" is also the official motto of the Virginia-class submarine USS Texas.
A submarine is a watercraft capable of independent operation underwater. It differs from a submersible, which has more limited underwater capability. It is also sometimes used historically or colloquially to refer to remotely operated vehicles and robots, as well as medium-sized or smaller vessels, such as the midget submarine and the wet sub.
USS Texas (SSN-775) is a Virginia-class submarine, and the fourth warship of the United States Navy to be named after the U.S. state of Texas.
In 2011 the result of a public vote for the best "Don't Mess with Texas" ad over the last 25 was revealed, the winner was one created by the Commemorative Air Force (then called the Confederate Air Force).The ad involved the CAF's Boeing B-17 "Sentimental Journey" pursuing and retaliating against a truck from which trash was thrown.
The Commemorative Air Force (CAF), formerly the Confederate Air Force, is a Texas-based non-profit organization dedicated to preserving and showing historical aircraft at airshows primarily throughout the U.S. and Canada.
Sentimental Journey (44-83514) is the nickname of a B-17G Flying Fortress bomber. It is based at the Commemorative Air Force Museum in Mesa, Arizona. The aircraft is regularly flown to airshows throughout North America.
In 1985 the Texas Department of Transportation (TXDOT) asked Mike Blair and Tim McClure of GSD&M to create a slogan for an anti-littering campaign. At the time the state of Texas spent about $20 million annually to clean litter from highways. McClure said that "bubbas in pickup trucks" who regularly littered beer cans and other items out of vehicle windows and ordinary Texans who believed that littering was a "God-given right" were targets of the advertising campaign. McClure said that he created the slogan when he saw garbage while walking near his house. Emanuella Grinberg of CNN said that McClure had "an eleventh hour 'aha' moment" when, after looking at the trash, he recalled his mother telling him that his room was messy. "McClure said 'It occurred to me that the only time I'd heard the word litter was in reference to dogs. Mess seemed like it would resonate better.'"
Timothy Elston "Tim" McClure is a Church of England priest. He was Archdeacon of Bristol from 1999 until 2012.
Cable News Network (CNN) is an American news-based pay television channel owned by WarnerMedia News & Sports, a division of AT&T's WarnerMedia. CNN was founded in 1980 by American media proprietor Ted Turner as a 24-hour cable news channel. Upon its launch, CNN was the first television channel to provide 24-hour news coverage, and was the first all-news television channel in the United States.
The creators initially had difficulty convincing TXDOT to adopt the slogan. The creators said that the administrators were "buzz-cutted, conservative kind of characters." The creators joked that the board members' average age was 107. McClure recalled that "The crowd was sprinkled with 'Keep America Beautiful' and 'Keep Texas Beautiful' folks, and our audience is 18-to-24 young males." McClure added that "The 'Keep Texas Beautiful' lady said, 'Can we at least say please?' I said, 'No ma'am, you cannot use the line if you put please in front of it.' If not for the vision of Don Clark, the then Director of Travel and Information Division of the Texas Highway Department, the slogan would have never been used. Clark went ahead with the slogan without the support of the TXDOT administrators. After the first televised ad with Stevie Ray Vaughan aired, Clark jokes that he went to work the next day and was unsure if he would be fired. TXDOT decided to ask the public for comment and there was a resounding positive result. "
The campaign began in 1985 with a series of bumper stickers. In 1986 the slogan premiered its first television advertisement, featuring Stevie Ray Vaughan, at the 50th Annual Cotton Bowl Classic on January 1, 1986, singing the "Eyes of Texas" with the line "Don't Mess with Texas" added at the end of the song.Since then, numerous musicians, athletes, celebrities and other famous Texans have appeared in "Don't Mess with Texas" radio and television public service announcements, including:
In a 12-year period over 26 television spots appeared.
Due to the budget cuts of the Great Recession, TxDOT has expanded the use of the licence to sell "Don't Mess With Texas" related souvenirs in "state run rest areas, and travel information centers" in order to fill in its budget gaps. Until recently, the organization was forbidden to do so due to federal regulations.
Since 2000, TXDOT has contacted over 100 companies and organizations with cease and desist letters regarding the unauthorized use of the trademark phrase. State officials claim that protecting the trademark helps the state preserve the slogan's anti-littering message.
Stephen Ray Vaughan was an American musician, singer, songwriter, and record producer, and one of the most influential guitarists in the revival of blues in the 1980s. He is commonly referred to as one of the greatest guitar players of all time.
"Where's the beef?" is a catchphrase in the United States and Canada introduced in 1984. The phrase originated as a slogan for the fast food chain Wendy's. Since then it has become an all-purpose phrase questioning the substance of an idea, event or product.
Got Milk? is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers. It launched in 1993 with the now-famous "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and got milk? advertisements, and launched a new campaign with the tagline "Milk Life". The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has been credited with greatly increasing milk sales in California, although not necessarily nationwide.
State Highway 121 is a state highway angling from southwest to northeast through north central Texas. It runs from downtown Fort Worth, Texas at the junction of Interstate 35W to Bonham, Texas, just north of a junction with U.S. Highway 82.
Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple, Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
GSD&M is an advertising agency headquartered in Austin, Texas, United States. It was founded in 1971 by graduates of University of Texas at Austin – Roy Spence, Judy Trabulsi, Tim McClure and Steve Gurasich, and others, as AdVantage Associates. After the 1972 political campaign for former Texas Senator Ralph Yarborough, it re-organized with the 4 principals, as GSD&M. Since 1998, GSD&M has been part of the Omnicom Group. A satellite office is located in Chicago, Illinois.
State Highway 72 is a Texas state highway that runs approximately 111 miles (179 km) from near Fowlerton to Cuero in South Texas.
State Highway 81 is a Texas state highway that runs from Hillsboro to Grandview. It was designated in 1991 to replace U.S. Highway 81, which was decommissioned south of Fort Worth.
State Highway 127 is a state highway in Uvalde County in the U.S. state of Texas that connects Sabinal and Concan in south Texas.
Texas State Highway 141 is a Texas state highway in Jim Wells and Kleberg counties.
Texas State Highway 144 is a state highway that runs from Meridian to Granbury in central Texas.
Texas State Highway 220 is a Texas state highway located in Hamilton and Erath Counties.
The Essential Stevie Ray Vaughan and Double Trouble is a compilation album of material by Stevie Ray Vaughan & Double Trouble released in 2002. The album was released by Epic Records and includes songs from 1980 to 1990 including several live tracks on two discs. In 2008, the album was re-released as part of the Limited Edition 3.0 series, with a third bonus disc containing six additional songs culled from studio albums.
Keep Calm and Carry On is a motivational poster produced by the British government in 1939 in preparation for World War II. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz did in fact take place, the poster was only rarely publicly displayed and was little known until a copy was rediscovered in 2000 at Barter Books, a bookshop in Alnwick. It has since been re-issued by a number of private companies, and has been used as the decorative theme for a range of products.
On Monday, August 27, 1990, American musician Stevie Ray Vaughan was killed in a helicopter crash near East Troy, Wisconsin at age 35. He was one of the most influential blues guitarists of the 1980s, described by the Rock and Roll Hall of Fame as "the second coming of the blues".
"Boston Strong" is a slogan that was created as part of the reaction to the Boston Marathon bombing in April 2013. It is a variation on the term Livestrong, which was created in 2004. Since the phrase became popular it has been frequently placed on various kinds of signage and merchandise. The use of the term in Boston has led to similar phrases entering public discourse, such as America Strong.
"Make America Great Again" is a campaign slogan used in American politics that was popularized by Donald Trump in his 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's make America great again" in his successful 1980 presidential campaign. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and again in a radio commercial aired for his wife Hillary Clinton's 2008 presidential primary campaign. Democratic pollster Douglas Schoen has called Trump's use of the phrase as "probably the most resonant campaign slogan in recent history," citing large majorities of Americans who believed the country was in decline. The slogan has become a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment, and politics. In the Trump era, Voice of America has called the slogan a loaded phrase because it "doesn't just appeal to people who hear it as racist coded language, but also those who have felt a loss of status as other groups have become more empowered."
Texas pride the sense of demographic pride felt by people who currently or formerly lived in the state of Texas. Texas is a state with a unique cultural history and complex story of development. This individuality has shaped a state-wide construct of indomitable demographic pride.
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