Habit Burger & Grill

Last updated
Habit Burger & Grill
FormerlyThe Habit Burger Grill
Company type Subsidiary
Nasdaq: HABT
Industry Fast casual restaurant
FoundedNovember 15, 1969;55 years ago (1969-11-15)
Santa Barbara, California, U.S.
Headquarters
Number of locations
372 [1]
Area served
United States, Cambodia, China, United Arab Emirates
Key people
Shannon Hennessy (CEO)
Tiffany Furman (CFO)
Products
  • Chargrilled Burgers
  • sandwiches
  • salads
  • kids meals
  • frozen desserts
  • beverages
[2]
RevenueIncrease2.svg US$402 million (2021)
Number of employees
6,093 (2021)
Parent Yum! Brands
Website habitburger.com
Original location of the first Habit Burger Grill restaurant in Goleta, which opened in 1969 The Habit Burger Grill - Goleta California (2015-11-26) 02.jpg
Original location of the first Habit Burger Grill restaurant in Goleta, which opened in 1969
Habit Burger Grill Charburger with Cheese Habit Burger Grill Charburger with Cheese (29483116130).jpg
Habit Burger Grill Charburger with Cheese
Habit Burger Ahi Tuna Filet sandwich Habit Burger - Ahi Tuna Filet sandwich.jpg
Habit Burger Ahi Tuna Filet sandwich

Habit Burger & Grill, formerly known as The Habit Burger Grill, is a California-based fast casual restaurant chain that specializes in chargrilled hamburgers. The company also sells other typical fast-casual fare. [3] It was founded in 1969 at Santa Barbara, California, and its headquarters are in Irvine, California. [2]

Contents

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, acquired The Habit Burger Grill. [4] [5] [6]

History

The Habit Burger Grill was founded on November 15, 1969, in Santa Barbara County, California, as a family-owned business. [3] [7] It originally operated under the name Hamburger Habit. [8]

In 1980, Brent and Bruce Reichard purchased the original location in Goleta. A second location opened in Ventura in 1997. [9] They gradually grew the chain to 17 units in Southern California. [9]

In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising. [10] Not included in the sale were the eight locations in Santa Barbara County, California, which remained under the ownership of the Reichard brothers. [8]

In 2014, Habit had 109 locations either open for business or under construction, including an expansion into Seattle. [11] At that time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. [12] In November 2014, the company raised $83.7 million in an initial public offering. [13] [14] [15] The share price immediately doubled. [16] By 2016, growth had slowed significantly, in line with the burger business. [17]

In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants. [18]

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell and WingStreet, acquired Habit. [19] The brothers decided to retire and sell their remaining restaurants to Yum! Brands in 2021. [20] The operations shifted in March 2022. [21]

July 2024 saw its restaurants switch soft drinks, as a result of Yum! Brands' acquisition, from Coca-Cola to Pepsi.

On August 28, 2024, the company renamed itself from The Habit Burger Grill to Habit Burger & Grill. [22]

Reception

In mid-2014, The Habit's "Charburger" was named the best burger in America by Consumer Reports, a nonprofit organization dedicated to independent product testing, scoring an 8.1 out of 10 among 53,745 participants. [23] [24] [25]

See also

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References

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  2. 1 2 "Contact us". Habit Burger & Grill.
  3. 1 2 Hile, K. (2016). The Handy California Answer Book. The Everest Files. Visible Ink Press. p. 335. ISBN   978-1-57859-623-2.
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  9. 1 2 Hayden, Tyler (2017-06-29). "The Habit's Secret Sauce". The Santa Barbara Independent. Retrieved 2024-09-24.
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  13. "SEC Form 424B4, 333-199394 IPO Prospectus". U.S. Securities and Exchange Commission. November 19, 2014.
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