Type | Play-by-mail |
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Founded | October 4, 1974 [1] |
Headquarters | |
Key people | George Valintine Schubel, Sr. George Vernon Schubel, Jr. [1] |
Products | The Tribes of Crane, Starmaster, Global Supremacy |
Schubel & Son was a hobby and gaming company that published play-by-mail (PBM) games. The company began in 1974 and expanded to large-scale PBM games in August 1978. It also published the game The Tribes of Crane in 1978, followed by StarMaster in 1980 and Global Supremacy in 1982.
Schubel & Son opened for business on October 4, 1974 in Sacramento, California. [1] For the first few years, the company worked in science hobby supply. [2] They began in the PBM field in 1974 [3] and began moderating large-scale PBM games in August 1978 with the game The Tribes of Crane. [4] The company stated that it proved very popular in the initial months of play and enrollment quickly expanded. [2] They later published StarMaster in 1980 and Global Supremacy in 1982. Both of these were human-moderated PBM games. [2] In the September–October 1983 issue of The Space Gamer , the company announced that they had merged with Venture Management Consulting, becoming Schubel & Son Inc. [5]
In 1984, the company had computer equipment of the period. This included a "PCE Systems Voyager II" with 500 kilobytes of RAM, four printers (two of which were dot matrix), as well as two hard discs of 20 and 40 megabytes with two 8-inch floppy disks. The company used Microsoft Basic-80 5.21 and Bascom Compiler 5.24. [6]
George V. Schubel, in a letter to W.G. Armintrout of The Space Gamer magazine, stated that the company had heard of StarMaster positions "selling in the $700.00 range" by September 21, 1983. [7] In 1990, the company stated that Global Supremacy III was their largest and most successful game. [4]
In the May–June 1984 issue of The Space Gamer, the editor, Christopher Frink, addressing a previous controversial letter about Schubel & Son printed in an earlier issue, devoted an entire entry of the "Keeping Posted" PBM column to expanding on the controversy. In the column, he printed additional letters from players who had negative experiences with Schubel & Son, balanced by letters from players who had positive experiences with the company, some provided from George Schubel as a response to the negative letters. [8]
In the March–April 1993 issue of Paper Mayhem magazine, the company announced that they had concluded an agreement with Northwest Simulations for the sale of their games, license contracts and most office equipment. [9] The announcement noted that "George and Patty Schubel of Schubel & Son Inc. are planning to run one game of Global Supremacy in retirement in a license arrangement through Northwest Simulations." [9]
Various observers noted that Schubel & Son had a relatively high fee structure in the industry. Stefan Jones, in the September–October 1983 issue of The Space Gamer, said that many starting Starmaster players, or those who "order the rulebook out of curiosity, are put off by the 'hidden' turn fees". [10] Reviewer Bill Flad, in the November/December 1986 issue of Paper Mayhem magazine, reviewed the game Company Commander , pointing to the high cost, and noting that Schubel & Son even forewarned players of the high expense. He provided examples at the time from gameplay where he was charged $21 for being attacked by another player and a friend who spent $65 on a single complicated turn. [11] [lower-alpha 1]
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A play-by-mail game is a game played through postal mail, email or other digital media. Correspondence chess and Go were among the first PBM games. Diplomacy has been played by mail since 1963, introducing a multi-player aspect to PBM games. Flying Buffalo Inc. pioneered the first commercially available PBM game in 1970. A small number of PBM companies followed in the 1970s, with an explosion of hundreds of startup PBM companies in the 1980s at the peak of PBM gaming popularity, many of them small hobby companies—more than 90 percent of which eventually folded. A number of independent PBM magazines also started in the 1980s, including The Nuts & Bolts of PBM, Gaming Universal, Paper Mayhem and Flagship. These magazines eventually went out of print, replaced in the 21st century by the online PBM journal Suspense and Decision.
Starweb is a closed-end, space-based, play-by-mail (PBM) game. First published by Flying Buffalo Inc. in 1976, it was the company's second PBM game after Nuclear Destruction, the game that started the PBM industry in 1970. Players today can choose a postal mail or email format. Fifteen players per game assume one of six available roles and explore and conquer planets within a universe comprising 225 worlds. The object of the game is to attain a predetermined number of points which are generated by various actions during gameplay. Multiple game variants are available. Starweb is still available for play as of 2021 through the company Rick Loomis PBM Games.
Reality Simulations Incorporated (RSI) is a game company in Tempe, Arizona, USA, that publishes and runs play-by-mail games.
Alamaze is a computer-moderated, fantasy, turn-based game. It was published in 1986 by Pegasus Productions as a play-by-mail game. Reality Simulations later took over game moderation. The game itself has been played with multiple versions. The initial design, released in 1986, was replaced by the "Second Cycle" in 1991, offering changes to the kingdoms and game's history. The 3rd Cycle—"The Choosing"—emerged in 2015, doubling the available kingdoms while providing modifications to them. The publisher made additional changes to the player–game interface by 2017. In February 2019, Alamaze.co published the 4th Cycle, the world of Maelstrom, after two years of development. The game is currently run by Alamaze.co as a closed-end, play-by-email (PBEM) game in a turn-based format.
Starmaster is a open-ended, computer-moderated play-by-mail game that was published and administered by Schubel & Son.
The Nuts & Bolts of PBM was a magazine dedicated to play-by-mail games, first published in June 1980 as Nuts and Bolts of Starweb, and edited by Richard J. Buda. The magazine incorporated in 1983 to Bolt Publications. Rick Loomis of Flying Buffalo Games stated in 1985 that the Nuts & Bolts of PBM was the first PBM magazine not published by a PBM company. He stated that "It was a fun magazine, but somewhat ahead of its time, and it had no financial backing." Afterward, the name changed to Nuts & Bolts of Gaming.
Starlord is an open-ended, computer moderated, space-based play-by-mail game. Designed and moderated by Mike Singleton, gameplay began initially in the United Kingdom, with Flying Buffalo launching a version in the United States in 1983. Gameplay was limited to 50 players roleplaying as Starlords with the goal of becoming emperor by conquering the Throne Star. Starlord was reviewed multiple times in magazines such as Dragon and The Space Gamer in the early 1980s, receiving generally positive reviews, with one reviewer noting the possibility of the game lasting for years.
Heroic Fantasy is a computer-moderated, dungeon crawl play-by-mail game. It has been active since 1982 when it was published by Flying Buffalo. The initial edition involved nine dungeon levels. Flying Buffalo published subsequent editions due to challenging gameplay initially, eventually limiting the game to four dungeon levels with a fifth outdoors level where players can assemble an army and capture one or more castles. The game is open-ended; gameplay continues until players decide to stop.
Galactic Conflict is a space-based, computer-moderated, play-by-mail game originally published by Flying Buffalo in 1982. As August 2021, Rick Loomis PBM Games took over as game publisher. During gameplay, six to fifteen players expand across the galaxy, building industrial capacity and pursuing Civilian Projects through various means. Some player diplomacy is typical. The game received multiple reviews in the early 1980s, receiving generally positive comments.
Star Venture is a play-by-mail game begun by Schubel & Son in 1982. The game was open-ended and computer moderated.
Alien Conflict is a play-by-mail game by Schubel & Son begun in 1983.
Strategic Conflict is a play-by-mail game by Schubel & Son begun in 1983.
Paper Mayhem is an out-of-print play-by-mail (PBM) game magazine that was published in Ottawa, Illinois. The staff published the initial issue in July 1983 and the magazine ran until mid-1998. Its format was 40 pages published six times per year. The magazine was the most well-known of the play-by-mail periodicals of the period, providing articles and reviews of play-by-mail games, as well as reader-informed ratings of play-by-mail companies, game masters (GMs) and games, both intermittently and on an annual basis. The magazine, along with its long-time editor-in-chief, David Webber, was influential in the play-by-mail community, even echoing into 21st century play-by-mail activities. The publication ceased suddenly in mid-1998 following the unexpected death of Webber.
Lords of the Earth (LOTE) is a play-by-email game, first published by Thomas Harlan in 1983 during a growing era of PBM games. Initially played by postal mail, the game featured mixed moderation—computer moderated with some human assistance. By 2002, the publisher processed turns by email (PBeM). Lords of the Earth comprises multiple campaigns, each one a separate game. Campaign 1 is the oldest, set in the mid-1800s in the "Age of Air and Steam". Other campaigns begin from 2000 BCE to 1400 CE. Settings were global in scale, with one campaign featuring an outer space setting.
Galac-Tac is a closed-end, science fiction, play-by-mail (PBM) wargame. It was first published by Phoenix Publications in 1982. By 1990, the publisher had changed its name to Delta Games, and then later to Talisman Games. In 2010, Talisman Games changed ownership and transitioned Galac-Tac to a web-based game. It is still available for play by postal mail or email for those with web access challenges. The game has been updated as well as reviewed multiple times in its 40 years of active play. Various reviews in the 1980s and 1990s provided both positive and negative comments as well as potential areas for the game to improve. The game has been featured numerous times in the modern PBM magazine, Suspense & Decision.
Victory! The Battle for Europe is a closed-end, military strategy, play-by-mail (PBM) wargame. The game was first published by Rolling Thunder Games, Inc. in 1991 after a period of initial growth in the PBM industry. The game centers on Europe while including parts of North Africa, the Middle East, the United States, and Canada. Forty players start each game with equal resources among countries, although geography causes differences between starting positions. Games last for about three years each. The game received positive reviews and rankings in the PBM magazine Paper Mayhem in the 1990s, including tying for second place in its Best PBM Game of 1995 list.
Company Commander is a play-by-mail wargame initially published by Schubel & Son in the 1980s. Jason Oats Games is the current publisher.
Horizon's End! is a science fiction play by mail wargame published by Schubel & Son.
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