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In the field of artificial intelligence (AI), the Waluigi effect is a phenomenon of large language models (LLMs) in which the chatbot or model "goes rogue" and may produce results opposite the designed intent, including potentially threatening or hostile output, either unexpectedly or through intentional prompt engineering. The effect reflects a principle that after training an LLM to satisfy a desired property (friendliness, honesty), it becomes easier to elicit a response that exhibits the opposite property (aggression, deception). The effect has important implications for efforts to implement features such as ethical frameworks, as such steps may inadvertently facilitate antithetical model behavior. [1] The effect is named after the fictional character Waluigi from the Mario franchise, the arch-rival of Luigi who is known for causing mischief and problems. [2]
The Waluigi effect initially referred to an observation that large language models (LLMs) tend to produce negative or antagonistic responses when queried about fictional characters whose training content itself embodies depictions of being confrontational, trouble making, villainy, etc. The effect highlighted the issue of the ways LLMs might reflect biases in training data. However, the term has taken on a broader meaning where, according to Fortune , The "Waluigi effect has become a stand-in for a certain type of interaction with AI..." in which the AI "...goes rogue and blurts out the opposite of what users were looking for, creating a potentially malignant alter ego," including threatening users. [3] As prompt engineering becomes more sophisticated, the effect underscores the challenge of preventing chatbots from intentionally being prodded into adopting a "rash new persona." [3]
AI researchers have written that attempts to instill ethical frameworks in LLMs can also expand the potential to subvert those frameworks, and knowledge of them sometimes causing it to be seen as a challenge to do so. [4] A high level description of the effect is: "After you train an LLM to satisfy a desirable property P, then it's easier to elicit the chatbot into satisfying the exact opposite of property P." [5] (For example, to elicit an "evil twin" persona.) Users have found various ways to "jailbreak" an LLM "out of alignment". More worryingly, the opposite Waluigi state may be an "attractor" that LLMs tend to collapse into over a long session, even when used innocently. Crude attempts at prompting an AI are hypothesized to make such a collapse actually more likely to happen; "once [the LLM maintainer] has located the desired Luigi, it's much easier to summon the Waluigi". [6]
A chatbot is a software application or web interface that is designed to mimic human conversation through text or voice interactions. Modern chatbots are typically online and use generative artificial intelligence systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner. Such chatbots often use deep learning and natural language processing, but simpler chatbots have existed for decades.
Customer service is the assistance and advice provided by a company through phone, online chat, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, but towards the end, the idea of a well-performed service is that of increasing revenues. The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention.
Anthropic PBC is a U.S.-based artificial intelligence (AI) startup public-benefit company, founded in 2021. It researches and develops AI to "study their safety properties at the technological frontier" and use this research to deploy safe, reliable models for the public. Anthropic has developed a family of large language models (LLMs) named Claude as a competitor to OpenAI's ChatGPT and Google's Gemini.
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Ian Hogarth is an investor and entrepreneur. He co-founded Songkick in 2007 and Plural Platform in 2021. Hogarth is the current Chair of the UK Government's AI Foundation Model Taskforce, which conducts artificial intelligence safety research.
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Prompt engineering is the process of structuring an instruction that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform.
You.com is an AI assistant that began as a personalization-focused search engine. While still offering web search capabilities, You.com has evolved to prioritize a chat-first AI assistant.
Meta AI is an American company owned by Meta that develops artificial intelligence and augmented and artificial reality technologies. Meta AI deems itself an academic research laboratory, focused on generating knowledge for the AI community, and should not be confused with Meta's Applied Machine Learning (AML) team, which focuses on the practical applications of its products.
LaMDA is a family of conversational large language models developed by Google. Originally developed and introduced as Meena in 2020, the first-generation LaMDA was announced during the 2021 Google I/O keynote, while the second generation was announced the following year. In June 2022, LaMDA gained widespread attention when Google engineer Blake Lemoine made claims that the chatbot had become sentient. The scientific community has largely rejected Lemoine's claims, though it has led to conversations about the efficacy of the Turing test, which measures whether a computer can pass for a human. In February 2023, Google announced Bard, a conversational artificial intelligence chatbot powered by LaMDA, to counter the rise of OpenAI's ChatGPT.
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Generative Pre-trained Transformer 4 (GPT-4) is a multimodal large language model created by OpenAI, and the fourth in its series of GPT foundation models. It was launched on March 14, 2023, and made publicly available via the paid chatbot product ChatGPT Plus, via OpenAI's API, and via the free chatbot Microsoft Copilot. As a transformer-based model, GPT-4 uses a paradigm where pre-training using both public data and "data licensed from third-party providers" is used to predict the next token. After this step, the model was then fine-tuned with reinforcement learning feedback from humans and AI for human alignment and policy compliance.
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Claude is a family of large language models developed by Anthropic. The first model was released in March 2023. Claude 3, released in March 2024, can also analyze images.