 | |
| Industry | clothing |
|---|---|
| Founded | 1888 |
| Founder | Lewis Haslam |
| Headquarters | , UK |
| Website | aertex |
Aertex was a British clothing company based in Manchester, established in 1888, and also the name of the fabric manufactured by the company. It owned the trademark for Aertex fabric, a lightweight and loosely woven cotton material that is used to make shirts and underwear. [1]
In the late 19th century Lewis Haslam, a Lancashire mill owner and politician, began to link the partnering of holes and warmth and with two medical colleagues, began experimenting with aeration; trapping air within the warp and weft of fabric. The result was a fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere and in 1888 they formed the Aertex Company. During World War II the British Women's Land Army wore Aertex as part of their uniform and all the British and Commonwealth land forces in the Far East and Middle East wore Aertex bush shirts and jackets. These uniforms were designated as Jungle Green for the Far East and Khaki Drill for the Middle East.
Soon after the end of the Second World War, Princess Elizabeth and Princess Margaret were reported to be wearing Aertex shirts. [2]
In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film. By the 1960s Aertex became a sports and school wear manufacturer in the UK, across a range of sports including tennis, cricket, netball and football. [3] [4] [5] The England football squad all wore Aertex fabric jerseys manufactured by Umbro during the 1970 World Cup in Mexico. [6] [7]
A T-shirt is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing.
A safari jacket or bush jacket also known as a “shacket” is a garment originally designed for the purpose of going on safari in the African bush. When paired with trousers or shorts, it becomes a safari suit. A safari jacket is commonly a lightweight cotton drill or lighter poplin jacket, traditionally khaki in color, with a self-belt, epaulets, four or more expandable bellows pockets and often with cartridge loops.
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Fashion of the 1960s featured a number of diverse trends, as part of a decade that broke many fashion traditions, adopted new cultures, and launched a new age of social movements. Around the middle of the decade, fashions arising from small pockets of young people in a few urban centers received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as curved PVC dresses and other PVC clothes.
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Viyella is a blend of wool and cotton first woven in 1893 in England, and the "first branded fabric in the world". It was made of 55% merino wool and 45% cotton in a twill weave, developed by James and Robert Sissons of William Hollins & Co, spinners and hosiers. The brand name, first registered as a trademark in 1894, and registered in the United States in 1907, soon covered not only the original fabric, to be sold by the yard, but also clothing. At first this was made by separate businesses, but it was not long before Hollins started producing their own clothes and offering franchises to manufacturers who would use the Viyella label. Following increasing emphasis on garment manufacture over the years, Viyella is now a fashion brand for clothes and home furnishings made of a variety of fabrics. The original wool/cotton blend is no longer sold.
Admiral is an English sportswear brand, with a manufacturing emphasis on clothing for association football. Founded in 1914 in Leicester, Admiral is one of the oldest sports brands in the UK and was originally an undergarment brand but switched to the manufacture of apparel for sports that have included cricket, cycling and athletics, as well as football. The Admiral logo was formally registered with the trademark office on 6 September 1922. The company reached the peak of its success in the 1970s, 1980s and early 1990s through a series of football team sponsorships.
Khaki drill (KD) is the British military term for a type of fabric and the military uniforms made from them.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
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