Culver's | |
Company type | Private |
Industry | Fast food restaurants Franchising |
Founded | July 18, 1984 in Sauk City, Wisconsin |
Founders |
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Headquarters | Prairie du Sac, Wisconsin, United States |
Number of locations | 1000 (January 2025) |
Area served | 26 U.S. states, mainly in the Midwest |
Key people |
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Products | |
Revenue | $3.2 billion |
Owner | Culver family |
Number of employees | 25,000 [1] |
Website | Official website |
Culver Franchising System, LLC, doing business as Culver's, is an American fast-casual restaurant chain. [2] The company was founded in 1984 by George, Ruth, Craig, and Lea Culver. The first location opened in Sauk City, Wisconsin, on July 18, 1984, under the name "Culver's Frozen Custard and ButterBurgers." The privately held company is headquartered in Prairie du Sac, Wisconsin. The chain operates primarily in the Midwestern United States, and has a total of 1000 restaurants in 26 states [3] as of January 2025. [update] [4]
Sauk City restaurateurs and husband and wife team George and Ruth Culver started their fast food careers as the owners of an A&W on Phillips Boulevard (U.S. Highway 12) in 1961. [5] [6] [7] In 1968, they purchased a resort-styled restaurant at Devil's Lake called The Farm Kitchen. Their son, Craig Culver, worked for a local McDonald's right out of college in 1973. [8] [9] On July 18, 1984, George, Ruth, their son Craig, and his wife Lea opened the first Culver's Frozen Custard and ButterBurgers in Sauk City, Wisconsin. [10] [11] [12] Craig was CEO of Culver's from its inception until mid-2015. [13] [14]
On June 15, 2015, Phil Keiser became the second CEO of the franchise, until his death in October 2016. [15] [16] On January 1, 2017, Joe Koss became the third CEO of Culver's, until his retirement at the end of 2020. [17] [18]
In October 2017, Culver's sold a minority share to Roark Capital Group, a private equity firm based in Atlanta. The Culver family retains majority ownership. [19] [20]
On March 29, 2021, Enrique "Rick" Silva became the fourth CEO of Culver's. [21] [22] [23]
In 2024, Culver's celebrated its 40th anniversary and Governor Tony Evers officially declared July 18 "Culvers Day" in Wisconsin. [24] [25]
In 1988, the Culver family were approached about franchising a restaurant in nearby Richland Center. The family agreed, granting the franchisee a loose licensing agreement, charging no fees or royalties. Because the franchisee had invested very little of his own money, it was a simple matter for him to walk away a year later when he decided he no longer wanted to be in the restaurant business.
As a result of this experience, the Culver family established a set of standard franchising procedures that form the basis for those currently used by Culver Franchising System, Inc. Three years later, they tried again in Baraboo, and business quickly doubled. Soon after, the increased recognition that the second store earned this small-town chain prompted expansion into the Middleton, Madison and Milwaukee areas.
In 1993, Culver's was still a small, local chain, with only 14 restaurants across southern Wisconsin. Culver's first restaurants outside Wisconsin opened in Buffalo, Minnesota, in September 1995, Roscoe, Illinois, in December 1995, and Dubuque, Iowa, in November 1997. In February 1998, the company opened the first Culver's outside the Midwest in Texas.
The current franchising strategy is one of strategic expansion. The chain expanded into Colorado Springs, Colorado, and Cheyenne, Wyoming, in 2005, followed by an opening in Bowling Green, Kentucky, in July 2006. Culver's shifted its attention to developing markets beyond the Midwest.
The Metro-98 prototype, developed in 2006 and first constructed in Fort Dodge, Iowa, was much more compact than the traditional 120-seat format commonly built through much of Culver's expansion. While the Metro-98 has less seating to offer guests, it also reduced the amount of land needed for construction by around 20%. [26]
In 2008, Culver's expanded to the Phoenix metropolitan area. [27]
In 2011, Culver's expanded into Utah, when Kristin and Tom Davis of Wisconsin relocated to Utah and opened a 100-seat Culver's franchise in Midvale. The couple signed a development agreement for four locations in the southern half of Salt Lake County. [28]
At the end of 2011, 445 Culver's restaurants were open in 19 states. Culver's also opened in South Carolina in 2012; Florida, Georgia, and Tennessee [29] in 2014; and North Carolina in 2015. On June 28, 2018, Culver's had announced that a location would be opening in Alabama. In January 2022, Culver's expanded into the state of Arkansas.
Culver's Blue Spoon Cafe opened its first store in Prairie du Sac, Wisconsin, in 2000 as a soup-sandwich-salad restaurant as Blue Spoon Creamery Cafe. [30] The name Blue Spoon comes from the color of the spoons used at the Culver's fast food restaurants. A second store in Middleton, Wisconsin, was open for two years but closed in August 2010. [31] The Prairie du Sac location closed in May 2020 during the COVID-19 pandemic. [32] [33]
In 2013, according to a survey by Franchise Business Review, "Culver Franchising System was rated No. 1 in franchisee satisfaction among restaurant franchises." [14]
Culver's menu comprises butter burgers, chicken sandwiches, fish, salads, french fries, and cheese curds. For dessert, the restaurant offers its frozen custard, served in either a dish, cone, or blended into a concrete mixer or shake. [34]
On October 15, 2021, in celebration of National Cheese Curd Day, Culver's sold a limited-time product: the CurderBurger, consisting of a large cheese curd on top of a burger patty. [35] On April 1, Culver's released an April Fools' joke showing a large fried cheese curd in a burger bun, naming it the CurderBurger. [36] [37] [38] Soon after the post was made, a change.org petition was created to make the burger a reality, gathering over 600 signatures. [39] [40] Each location only got a limited number of cheese curd patties, and all Madison, Wisconsin, restaurants sold out before noon. [41] [42]
Culver's sponsors sports teams, including the Wisconsin Intercollegiate Athletic Conference (WIAC), Wisconsin Badgers, Minnesota Golden Gophers, Madison Mallards, Green Bay Packers, American Family Insurance Championship, Culver's Cup Hockey Tournament, Jeff Trickey QB Camps, Isthmus Bowl and Wisconsin Junior Boys & Girls Golf Championships. [43] Culver's also sponsors the WIAC baseball championship. [44]
The official Culver's mascot is an anthropomorphic custard cone named Scoopie, featured in various advertisements, community events, and fundraisers. [45] Along the way, three new characters were added: Curdis the Curd, Goldie the Curd and Sundae the Turtle. [46] [47]
The cuisine of the American Midwest draws its culinary roots most significantly from the cuisines of Central, Northern and Eastern Europe, and Indigenous cuisine of the Americas, and is influenced by regionally and locally grown foodstuffs and cultural diversity.
A hamburger, or simply a burger, is a dish consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing, and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger. Under some definitions, and in some cultures, a burger is considered a sandwich.
Burger King Corporation is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959. Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based coffeehouse chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.
Cheese curds are moist pieces of curdled milk, eaten either alone as a snack, or used in prepared dishes. They are most often consumed throughout the northern United States and Canada. Notably, cheese curds are popular in Quebec, as part of the dish poutine, and in Wisconsin and Minnesota where they can be served breaded and deep fried. Curds are sometimes referred to as "squeaky cheese" or fromage en grain.
Cheesecake is a dessert made with a soft fresh cheese, eggs, and sugar. It may have a crust or base made from crushed cookies, graham crackers, pastry, or sometimes sponge cake. Cheesecake may be baked or unbaked, and is usually served chilled.
White Castle is an American regional slider restaurant chain with about 345 locations across 13 states, with its greatest presence in the Midwest and New York metropolitan area. Founded on September 13, 1921, in Wichita, Kansas, White Castle has been generally credited as the world's first fast food hamburger chain. It is known for its small, square hamburgers commonly referred to as "sliders". The burgers were initially priced at five cents until 1929 and remained at 10 cents until 1949. In the 1940s, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only. In 2014, Time named the White Castle slider "The Most Influential Burger of All Time".
Freddy's, LLC, doing business as Freddy's, is an American fast-casual restaurant chain based in Wichita, Kansas. Its menu includes steakburgers, Vienna Beef hot dogs, and chicken sandwiches. The company also provides frozen custard and specialty sundaes.
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Colby-Jack, or Co-jack/Cojack, is an American marble cheese made from Colby and Monterey Jack. It is classified as semi-hard in texture and is mild due to its two-week aging process. It is generally sold in a full-moon or a half-moon shape when it is young. The flavor of Colby-Jack is mild to mellow. Colby-Jack cheese is mainly produced in the states of Wisconsin and California. It is used in various dishes or as a topping to be melted. These dishes include burgers, pasta bakes, macaroni and cheese, casseroles and so on. It is predominantly used in the United States, and is not readily available internationally.
Good Times is a Golden, Colorado–based fast-food restaurant specializing in premium burgers and frozen custard. As of July 2023, the chain operates 31 locations, down from 38 in 2015.
Kahala Brands is a wholly owned subsidiary of Canada-based MTY Food Group Inc. of Montreal, Quebec. Based in Scottsdale, Arizona, Kahala is one of North America's largest holding company of franchise fast food restaurant companies. In May 2016, the publicly traded Canadian MTY Food Group announced a friendly takeover deal with the Kahala Brands. MTY agreed to pay about US$300 million to acquire Kahala. The two companies generated nearly $2 billion in revenues in the previous year. Jeff Smit was chosen to lead the US operations of MTY.
The cuisine of Wisconsin is a type of Midwestern cuisine found throughout the state of Wisconsin in the United States of America. Known as "America's Dairyland", Wisconsin is famous for its cheese as well as other dairy products, such as cheese curds and frozen custard. Other notable foods common to the region include bratwursts, beer, brandy Old Fashioned cocktails, butter burgers, fish fries and fish boils, cranberries, and booyah stew.
A fast casual restaurant, found primarily in the United States and Canada, is a restaurant that does not offer full table service, but advertises higher quality food than fast-food restaurants, with fewer frozen or processed ingredients. It is an intermediate concept between fast food and casual dining.
Ellsworth Cooperative Creamery is a producer of cheese curds located in Ellsworth, Wisconsin. It has retail locations in Ellsworth and Menomonie, Wi. The cooperative ships throughout the United States and Ellsworth Cheese Curds are found in grocery store chains in the upper Midwest. Ellsworth Cooperative Creamery is also a milk processing and whey drying plant.
A butter burger is a hamburger topped with butter, either directly on the patty, or on the bun. Believed by many to be invented in Wisconsin, they remain popular in some northern parts of the midwestern United States, and are the principal item of Wisconsin-based fast food restaurant Culver's. Many restaurants in and around Wisconsin serve butter burgers.