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The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of cars under the direction of the founder's son, Kiichiro Toyoda. [1] Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China. [2] Kiichiro Toyoda seized this opportunity to establish the Automotive Production Division on September 1, 1933, and began preparing to build prototype vehicles. In 1934, the division produced its first Type A Engine, which was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger car started in 1936. Early vehicles bear a striking resemblance to the Dodge Power Wagon and 1930's Chevrolet, with some parts actually interchanging with their American originals. [2]
Although the Toyota Group is best known today for its cars, it is still in the textile business and still makes automatic looms, which are now computerized, and electric sewing machines which are available worldwide.
Toyota Motor Co. was established as an independent and separate company in 1937. Although the founding family's name was written in the Kanji "豊田" (rendered as "Toyoda"), the company name was changed to a similar word in katakana - トヨタ (rendered as "Toyota") because the latter has 8 strokes which is regarded as a lucky number in East Asian culture. [3] Since Kanji are essentially Chinese characters, in Chinese speaking markets, the company and its vehicles are still referred to by the original Kanji name (simplified Chinese :丰田; traditional Chinese :豐田; pinyin :fēng tián), but with Chinese pronunciation.
With the Japanese economy modernizing and expanding during the 1930s, both Ford and GM had built factories in Japan where vehicles were imported from America in knock down kits and assembled locally. The Ford Yokohama facility started in March 1925 and GM built a factory at Osaka starting in April 1927. By 1929, both Ford and GM controlled most of the Japanese automobile market, producing 28,000 vehicles in 1929. During development of the company's first car, the Toyota AA, the company purchased locally manufactured GM and Ford products, reverse engineered them, and hired engineers who had previously worked at the Japanese Ford and GM factories in developing Toyota products. [4]
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During the Pacific War (World War II) the company was dedicated to truck production for the Imperial Japanese Army. [5] [6] Because of severe shortages in Japan, military trucks were kept as simple as possible. For example, the trucks had only one headlight in the center of the hood. The war ended shortly before a scheduled Allied bombing run on the Toyota factories in Aichi.
After World War II, Japan experienced extreme economic difficulty. Commercial passenger car production started in 1947 with the model SA. The company was on the brink of bankruptcy by the end of 1949, but the company eventually obtained a loan from a consortium of banks which stipulated an independent sales operation and elimination of "excess manpower". [7]
In June 1950, the company produced only 300 trucks and was on the verge of going out of business. The management announced layoffs and wage reductions, and in response the union went on a strike that lasted two months. The strike was resolved by an agreement that included layoffs and pay reductions but also the resignation of the president at the time, Kiichiro Toyoda. Toyoda was succeeded by Taizo Ishida, who was the chief executive of the Toyoda Automatic Loom company. [7] The first few months of the Korean War resulted in an order of over 5,000 vehicles from the US military, and the company was revived. Ishida was credited for his focus on investment in equipment. One example was the construction of the Motomachi Plant in 1959, which gave Toyota a decisive lead over Nissan during the 1960s. [7]
In 1950, a separate sales company, Toyota Motor Sales Co., was established (which lasted until July 1982). In April 1956, the Toyopet dealer chain was established. In 1957, the Crown became the first Japanese car to be exported to the United States and Toyota's American and Brazilian divisions, Toyota Motor Sales Inc. and Toyota do Brasil S.A., were also established.
Exporting vehicles to the United States meant that for the first time, the company had to confront how its name sounded to native speakers of the English language; namely, "Toyota" has the English word "toy" in its first syllable. Toyota Motor Sales, USA's first sales administrator James F. McGraw bluntly told his new Japanese supervisors after joining the company in 1959: "'Toy' sounds like a toy and toys break". [8] At the time, "yota" and "yoda" did not have any significant semantic meaning in English. That changed in 1980 when Lucasfilm released The Empire Strikes Back , in which there was a character called Yoda. The inevitable result was a 2001 practical joke in which a Florida woman expecting a Toyota as a prize from her employer got a "toy Yoda", resulting in academic commentary on word boundary confusion [9] and the law of practical jokes. [10]
Toyota began to expand in the 1960s with a new research and development facility, a presence in Thailand was established, the 10 millionth model was produced, a Deming Prize, and partnerships with Hino Motors and Daihatsu were also established. The first Toyota built outside Japan was in November 12, 1962, in São Bernardo do Campo, Brazil. [11] By the end of the decade, Toyota had established a worldwide presence, as the company had exported its one-millionth unit.
The first Japanese vehicles to arrive in the American continents were five Land Cruisers in El Salvador in May 1953. [12] The first Toyotas sent to Canada were a shipment of 115 Crowns sent in February 1965. [13]
The first Toyotas sent to Europe were two Toyopet Tiaras sent to Finland for evaluation in June 1962, but no sales followed, although the importer introduced the cars to the press in October the same year. [14] [15] The first European importer was Erla Auto Import A/S of Denmark, who brought in 400 Crowns following a May 1963 agreement to become the distributor for Denmark, Norway, and Sweden. The Netherlands followed in May 1964, and after having established toeholds in countries with little or no indigenous automobile production other markets followed in 1966. In 1968 Toyota established its first European CKD assembler, Salvador Caetano I.M.V.T. of Portugal. [14]
With high fuel prices and a weak US economy in mid-2008, Toyota reported a double-digit decline in sales for the month of June, similar to figures reported by the Detroit Big Three. For Toyota, these were attributed mainly to slow sales of its Tundra pickup, as well as shortages of its fuel-efficient vehicles such as the Prius, Corolla and Yaris. In response, the company announced plans to idle its truck plants, while shifting production at other facilities to manufacture in-demand vehicles. [16] [17] [18] [19]
In January 2010, Toyota suspended sales of eight recalled vehicle models to fix accelerator pedals with mechanical problems that could cause them to become stuck. [20] In December 2012, Toyota announced an agreement worth more than US$1 billion to settle a lawsuit involving unintended acceleration in some of its vehicles. [21]
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year.
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, selling, repairing, and modification of motor vehicles. It is one of the world's largest industries by revenue.
Daihatsu Motor Co., Ltd. is a Japanese automobile manufacturer headquartered in Ikeda, Osaka Prefecture, Japan.
Eiji Toyoda was a Japanese industrialist. He was largely responsible for bringing Toyota Motor Corporation to profitability and worldwide prominence during his tenure as president and later, as chairman. He was succeeded as the president of Toyota by Shoichiro Toyoda.
Isuzu Motors Ltd., commonly known as Isuzu, is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.
Toyota Motor North America (TMNA) is the operating subsidiary that oversees all operations of the Toyota Motor Corporation in Canada, Mexico, and the United States. Its operations include research and development, manufacturing, sales, marketing, after sales and corporate functions, which are controlled by TMNA but sometimes executed by other subsidiaries and holding companies. The company is headquartered in Plano, Texas, with offices in several locations including Georgetown, Kentucky, Ann Arbor, Michigan, Washington, D.C., and New York City.
Toyota Industries Corporation is a Japanese machine maker. Originally, and still actively, a manufacturer of automatic looms, it is the company from which Toyota Motor Corporation developed. It is the world's largest manufacturer of forklift trucks measured by revenues.
The Toyoda G1 was the first truck built by the company that became Toyota. It was 6 m (20 ft) long, could carry 1.5 tons, and was loosely based on similar class Ford and GM trucks.
Kiichiro Toyoda was a Japanese businessman and the son of Toyoda Loom Works founder Sakichi Toyoda. His decision to change Toyoda's focus from automatic loom manufacture into automobile manufacturing created what later became Toyota Motor Corporation.
In the United States automotive industry, the term Big Three is used for the country's three largest motor vehicle manufacturers, especially indicating companies that sell under multiple brand names.
The A1 was the first prototype passenger car built by the company that became Toyota. It was redesigned and put into production as Toyota's first production cars, the AA sedan and the AB cabriolet. These were succeeded by the similar AE, AC and BA sedans.
The SA was Toyota's first new passenger car design after World War II. It was the first in a family of vehicles before the introduction of the Crown. A series of light trucks also shared the chassis and major components of these passenger cars.
A multi-stop truck is a type of commercial vehicle designed to make multiple deliveries or stops, with easy access to the transported cargo held in the rear. They first appeared in the United States in the 1920s. They are usually vans or trucks designed to be used as fleet vehicles by businesses within local areas.
Shoichiro Toyoda was a Japanese business executive who served as chairman of Toyota Motor Corporation from 1992 to 1999, as well as chairman of the influential Japan Business Federation from 1994 to 1998. Under Toyoda's leadership, Toyota started manufacturing vehicles overseas and undertook the development of the Lexus brand. He was the grandson of the Toyoda Automatic Loom Works founder Sakichi Toyoda and the son of the Toyota Motor founder Kiichiro Toyoda.
In the United States, the automotive industry began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry and mass market production process. During the 20th century, global competitors emerged, especially in the second half of the century primarily across European and Asian markets, such as Germany, France, Italy, Japan and South Korea. The U.S. is currently second among the largest manufacturers in the world by volume.
A substantial car industry was created in Australia in the 20th century through the opening of Australian plants by international manufacturers. The first major carmaker was Ford Australia and the first Australian-designed mass production car was manufactured by Holden in 1948. Australian manufacture of cars rose to a maximum of almost half a million in the 1970s and still exceeded 400,000 in 2004. Australia was best known for the design and production of 'large' sized passenger vehicles. By 2009 total production had fallen to around 175,000 and the Australian market was dominated by cars imported from Asia and Europe.
This article provides an overview of the automotive industry in countries around the world.
The automotive industry in Japan is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with the most cars manufactured since the 1960s, surpassing Germany. The automotive industry in Japan rapidly increased from the 1970s to the 1990s and in the 1980s and 1990s, overtook the U.S. as the production leader with up to 13 million cars per year manufactured and significant exports. After massive ramp-up by China in the 2000s and fluctuating U.S. output, Japan is currently the third largest automotive producer in the world with an annual production of 9.9 million automobiles in 2012. Japanese investments helped grow the auto industry in many countries throughout the last few decades.
As of 2019, the automotive industry in Thailand is the largest in Southeast Asia and the 10th largest in the world. The Thai industry has an annual output of more than two million vehicles, more than countries such as Belgium, Canada, the United Kingdom, Italy, Czech Republic and Turkey.
Moreover, during the war, Toyota manufactured standard-sized trucked almost exclusively for the army, which paid one-fifth of the price in advance and the balance in cash on delivery.
During World War II the company suspended production of passenger cars and concentrated on trucks