MTV Chi

Last updated

MTV Chi
MTV Chi.svg
Programming
Picture format 480i SDTV
Ownership
Owner Viacom International
History
LaunchedDecember 6, 2005;18 years ago (December 6, 2005)
ClosedApril 30, 2007;17 years ago (April 30, 2007)
Links
Website www.mtvchi.com

MTV Chi was a spin-off network from MTV targeted at young Chinese Americans, which ran from 2005 to 2007, as part of its MTV World division. [1] [2] The network featured various styles of music such as Mando pop, Canto pop and Chinese American hip hop. [3] It broadcast in English and featured a mix of original programming with the best of MTV's International programming.

Contents

It launched on December 6, 2005, from MTV's studios in New York City. MTV Chi aimed to show the world what Asian American pop culture is all about, with music videos imported from Taiwan, Hong Kong and China as well as original programming showcasing up-and-coming artists in the United States and around the world. Jin's music video "Learn Chinese" was the first video ever to be played on MTV Chi.

On February 15, 2007, MTV Networks announced that MTV Chi would be shutting down. It ceased broadcasting on April 30, 2007. [2]

VJs

Shows on MTV Chi

MTV Chi Rocks!

MTV Chi Rocks was the first concert celebrating young Chinese Americans held in San Gabriel, CA on September 23. The concert featured the hottest names in Asian American music including Frequency5, Vienna Teng, Siris, Burning Tree Project, Kaila Yu, Adrienne Lau, Putnam Hall, and Far East Movement. Headlining the blowout event was Jin the Emcee and hip hop group Jeff and Machi.

See also

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References

  1. Jang, Daniel Y. (January 2006). "How MTV and Other Corporations Are Challenging Asian America: An Examination of the Business Perspective on Asian American Identity". Asian American Policy Review. 15: 49–56 via EBSCOHost.
  2. 1 2 Woyke, Elizabeth (April 30, 2007). "Asian American Rockers, Help Is on the Way". BusinessWeek. Retrieved June 21, 2024 via EBSCOHost.
  3. Riddell, Robert (December 7, 2005). "MTV bows Chi channel in U.S." Daily Variety. Vol. 289, no. 48. p. 29. Retrieved June 21, 2024 via EBSCOHost.