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The Mac (called Macintosh until 1999) is a family of personal computers designed and built by Apple. Macs are known for their ease of use [1] and distinctive aluminium, minimalist design, and are popular among students, creative professionals, and software engineers. The current Mac lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac mini, Mac Studio and Mac Pro desktop computers. Macs run the macOS operating system.
The first Mac was released in 1984 under the name Macintosh, and was advertised with Apple's now-famous 1984 ad. The Mac has undergone four major transitions: from Motorola 68000 to PowerPC processors, from Classic Mac OS to Mac OS X, from PowerPC to Intel x86 processors, and from Intel to Apple silicon processors. Today, Macs share the same ARM architecture as iOS devices; Apple silicon's performance and power efficiency has been described as "impressive" by AnandTech. [2]
The first Macintosh, unveiled in 1984, was the first successful personal computer with a user-friendly graphical user interface (GUI). [3] Steve Jobs partially took the inspiration for the GUI from Xerox PARC, an R&D institute that had partnered with Apple. [4] The Macintosh was pivotal in starting the desktop publishing revolution. [5] It had an all-in-one design, and was described as a "revolution" by the New York Times. [6]
The Macintosh name was conceived in 1979, when Apple employee Jef Raskin envisioned an easy-to-use, low-cost computer for the average consumer, and wanted to name the computer after his favorite type of apple, the McIntosh ( /ˈmækɪnˌtɒʃ/ MAK-in-tosh). [7] In 1983, Apple licensed the rights to the Macintosh name from audio equipment manufacturer McIntosh Laboratory, and in 1986, bought the trademark outright. [8] [9] : 87
Over the 1980s, the Macintosh became dominant among creative professionals and in schools. [10] [11] Apple continued to release new models, including the PowerBook notebook lineup, which were the first portable computers with the keyboard behind a palm rest and a built-in pointing device (a trackball) in front of the keyboard. [12] The second generation of PowerBooks were the first laptops in the world to have a trackpad, built-in Ethernet, and stereo speakers. [13] System 7 introduced virtual memory and cooperative multitasking in 1991. [14] On the hardware side, Apple discontinued the use of Frog design's Snow White design language, and brought product design in-house under the Apple Industrial Design Group. [15]
In 1994, Apple's marketshare fell to 8.5% compared to market leader Compaq's 10.3%. [16] [17] That same year, Apple abandoned Motorola CPUs in favor of the RISC PowerPC architecture developed by the AIM alliance of Apple, IBM, and Motorola. [18] The Power Macintosh line, the first to use the new chips, proved to be highly successful, with over a million PowerPC units sold in nine months. [19] Apple had to compete against Macintosh clones, hardware manufactured by companies to whom Apple had licensed System 7, which cannibalized the sales of Apple's higher-margin Macintoshes. [20] Even after the transition to the superior PowerPC-based lineup in the mid-1990s, the falling prices of Wintel PCs, poor inventory management with the Macintosh Performa, and the release of Windows 95 contributed to a sustained decline in Macintosh sales. [20] [21] [22] [23]
For years, Apple had "desperately" tried to develop a successor to the aging Mac OS, which lacked proper multitasking and memory protection, and was prone to crashes. [24] Apple decided to acquire another company to form the foundation of their next OS, [25] and settled on acquiring NeXT in 1997, which was founded by Steve Jobs following his departure from Apple in 1985, and had developed the Unix-based NeXTSTEP operating system. [26] [27] [28] Though Jobs was initially brought back into Apple under an advisory role, he was later appointed Apple interim CEO on September 16, 1997. [29] [30] In a series of cost-cutting measures, Jobs fired a third of Apple's workforce, [31] improved Apple's inventory management, [32] and controversially shut down the Advanced Technology Group, which had created QuickTime, QuickDraw 3D, and OpenDoc. [33] Jobs also simplified the complex Mac product line down to only four products, in order to "put the A-team" on each one: the consumer-oriented iMac G3, the high-performance PowerBook G3 notebook and Power Macintosh G3 desktop, and the consumer-oriented iBook, which was announced later in 1999. [32] [34] [35] All were successful due to their high performance, competitive prices, and appealing designs, and helped return Apple to profitability. [36] [37] Apple also stopped licensing Mac OS to Macintosh clone manufacturers, [38] [39] : 256 and changed the lineup's name from Macintosh to Mac. [40]
The iMac G3 all-in-one computer was introduced in 1998. Its translucent and colorful plastic case is considered an industrial design landmark of the late 1990s, and is credited to Apple design chief Jony Ive. [41] [42] [43] It was first available in Bondi Blue; [41] [44] the second revision came in Blueberry, Grape, Tangerine, Lime, and Strawberry colors. [43] The iMac's colorful appeal, ease-of-use, and Internet capabilities were central to its marketing, [45] leading the Associated Press to call it "futuristic" and "eye-catching". [46] The iMac did away with the SCSI and proprietary ADB connectors, in favor of two USB ports. [47] It replaced a floppy disk drive with a CD-ROM drive for installing software. [48] [49] The iMac proved to be wildly successful, with 800,000 units sold in 139 days. [50] It made the company an annual profit of US$309 million in 1998, Apple's first profitable year since 1995. [32] However, the iMac's bundled USB Mouse was widely criticized for its non-traditional "hockey puck" shape. [51]
The iMac's aesthetic was applied to a revised Power Macintosh G3 in 1998, and the iBook in 1999, which completed Apple's four-product computer lineup. [34] More than 140,000 preorders were placed for the iBook before it began shipping in September 1999, [52] and by October it was already the highest selling portable computer in the U.S. [53] In 2000, Apple released the Power Mac G4 Cube. [54] Despite its innovative design, it was initially priced US$200 higher than the comparably-powerful and more expandable Power Mac G4, while also not including a monitor, resulting in slow sales, and its eventual discontinuation in 2001. [55] [56]
Following Apple users' and developers' increasing discontent from Mac OS's technical rot, and missing features like preemptive multitasking and protected memory, in 2000, Apple released a public beta of the long-awaited Unix-based successor to the Classic Mac OS, Mac OS X. [57] Mac OS X uses Darwin, XNU, and Mach as foundations, and is based on NeXTSTEP and FreeBSD. [57] A Mac OS X Public Beta was released in September 2000, featuring a revamped user interface called Aqua. [58] The initial version of Mac OS X, version 10.0 "Cheetah", was released on March 24, 2001. [59] Older Mac OS applications could still run in early Mac OS X versions under a compatibility environment called Classic. [60] Subsequent releases of Mac OS X included 10.1 "Puma" (2001), 10.2 "Jaguar" (2002), 10.3 "Panther" (2003) and 10.4 "Tiger" (2005). [61]
At Macworld 2001, Steve Jobs unveiled a new "digital hub" strategy, making the Mac the centerpiece for users' digital lives. [62] Over the following years, this effort culminated into the iLife software suite, which included iTunes, iMovie, GarageBand, iDVD, and iWeb, allowing consumers to easily listen to music, edit videos, create songs, burn homemade films to DVDs, and create websites respectively. [63] iTunes's "Rip, Mix, Burn" ad campaign was criticized by some, who claimed it encouraged media piracy. [64] [65] iTunes was later expanded with the launch of the iTunes Music Store in 2003, rapidly taking over the market and profoundly changing the music industry, which had been beset by widespread piracy via peer-to-peer file sharing software such as Napster and LimeWire. [66] [67]
Apple continued to launch products, such as the education-oriented eMac, and the PowerBook G4. [68] [69] The iMac G3 was later succeeded by the flat-panel iMac G4, and the iMac G5, both of which dropped the array of colors in favor of white polycarbonate. [42] On January 11, 2005, Apple announced the Mac Mini, priced at US$499, which aimed to attract desktop users on Microsoft Windows and Linux operating systems to Mac. [70] [71]
At Apple's Worldwide Developers Conference (WWDC) 2005, Steve Jobs announced that all Macs would switch from PowerPC to Intel processors, revealing that Mac OS X had been internally developed to run on both the Intel and PowerPC architectures since 2001. [72] [73] The transition aimed to make the company's computers more power-efficient and competitive with Wintel PCs. [74] The PowerPC G5 chip's heavy power consumption and heat output (the Power Mac G5 had to be liquid-cooled) had prevented its use in Mac notebooks and the Mac mini, which were forced to use the older and slower PowerPC G4 chip. [75] The transition allowed Apple to add more powerful multi-core processors to its notebooks and increase their battery life. The Rosetta translation layer enabled users to continue running PowerPC-based apps on Intel Macs, until its removal in Mac OS X Lion. [76] The Intel transition led to a continuous increase in the Mac's market share. [77] [78] Intel chips also allowed users to run Microsoft Windows natively on Mac hardware; Apple released a public beta of Boot Camp in April 2006, a utility that allowed users to install Windows XP on their Mac. [79] Later versions added support for Windows Vista and Windows 7. [80]
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. [81] In 2008, the second-generation MacBook Pro switched to glass and a new, sturdier aluminium unibody design. [82] These materials are billed as environmentally friendly. [83] Design chief Jony Ive guided products towards a minimalist and simple feel, [84] [85] including the elimination of replaceable batteries in notebooks. [86]
Following the release of the iPhone, Apple began a multi-year effort to bring many iPhone innovations "back to the Mac", including multi-touch gesture support, instant wake from sleep, and flash storage; multi-touch gestures were integrated into Apple's pointing devices for the Mac, namely MacBook trackpads, the Magic Mouse, and the Magic Trackpad. [87] [88] [89]
On February 24, 2011, Apple became the first company to release a computer that supported Intel's new Thunderbolt connector. [90] Using the same physical interface as a Mini DisplayPort, and backwards compatible with that standard, Thunderbolt 1 boasted two-way transfer speeds of 10 Gbit/s. [91]
At WWDC 2012, the new MacBook Pro with Retina display was announced, with a thinner body, faster CPUs and GPUs, a higher pixel density display similar to the iPhone's, MagSafe 2, and quieter impeller fans on the 15” model. [92] It received mostly positive reviews, with Nilay Patel of The Verge calling it “one of the best displays to ever ship on a laptop”. [93] In November 2012, the iMac was redesigned to feature significantly thinner side edges, faster processors, and the removal of the SuperDrive. [94]
On WWDC 2013, the new Mac Pro was unveiled, with Phil Schiller saying “Can't innovate anymore, my ass!” in response to critics stating that Apple could not innovate without Jobs. [95] It had an entirely new design, being much smaller, with a glossy dark gray cylindrical body, with the components of the Mac organized around a central fan. It was praised for its power and "futuristic" design, with some pro users criticizing its lack of upgradability and the removal of expansion slots. [96] [97]
The iMac was refreshed with a 5K Retina display in 2014, making it the highest-resolution all-in-one desktop computer at release. [98] The MacBook was brought back in 2015, with a completely redesigned aluminum unibody chassis, a 12” Retina display, fanless low-power Intel Core M processor, a much smaller logic board, a new Butterfly keyboard, a single USB-C port, and a solid-state Force Touch trackpad with pressure sensitivity. It was praised for its portability, but criticized for its lack of performance, the need to use adapters to use most USB peripherals, and a high starting price of $1299. [99] [100]
In 2015, Apple began a service program to repair a widespread GPU defect in the 2011 MacBook Pro 15”, which could lead to graphic artifacts or prevent the machine from working entirely. [101] The same year, the MacBook Pro was updated to have more battery life, faster flash storage and the same Force Touch trackpad as the MacBook. [102]
The fourth generation MacBook Pro was released at an Apple Special Event in October 2016, with a thinner design, the replacement of all ports with Thunderbolt 3 (USB-C), the MacBook's "Butterfly" keyboard, a P3 wide color gamut display, and the Touch Bar. It was released to mixed reviews, with most reviewers criticizing the Touch Bar, which made it harder to use the function keys by feel, as it had no tactile feedback. [103] [104] The Thunderbolt 3 ports and need to buy "dongles" were also a source of frustration for many users, especially pro users who rely on USB-A devices and SD cards. [104] A few months later, many users reported a problem with stuck keys and letters being skipped or repeated. [105] iFixit identified the cause as being dust or food crumbs getting under keys and jamming them. Due to the Butterfly keyboard being riveted into the case, users had no choice but to take the machine to an Apple Store or authorized service center for keyboard repairs. [106] [107] [108] [109]
After years had gone by without the Mac Pro getting any meaningful updates, Apple executives admitted in 2017 that the 2013 Mac Pro did not meet expectations, and that they had designed themselves into a "thermal corner", preventing them from releasing a planned dual-GPU successor. [110] The yearslong keyboard issue on MacBook Pros, Apple's abandonment of the Aperture pro photography app, and the lack of Mac Pro upgrades led declining sales, and a widespread belief that Apple was no longer commited to pro users. [111] [112] [113] Apple unusually unveiled their future pro product roadmap, announcing the future iMac Pro as a stopgap, and an upcoming expansible next-generation Mac Pro. [114] The iMac Pro was revealed at WWDC 2017 with Intel Xeon W processors and Radeon Vega graphics. [115] In 2018, Apple refreshed the MacBook Pro with faster processors and a third-generation Butterfly keyboard, and redesigned the MacBook Air with a Retina display, Butterfly keyboard, Force Touch trackpad, and Thunderbolt 3 USB-C ports. [116] [117] The third-genereation Butterfly keyboard added silicone gaskets to prevent dust and small objects from obstructing keys, but many users continued to experience issues. [108] Apple launched a program to repair affected keyboards free of charge. [118] [119] Higher-end models of the 2018 MacBook Pro 15” had a flaw where the Core i9 processor would get uncomfortably hot, with YouTuber Dave Lee recording a maximum temperature of 93 degrees Celsius under load, and thermal throttled to the point it was slower than the 2017 15” MacBook Pro with a lower-tier Core i7 CPU. [120] Apple patched this issue by releasing a supplemental update to High Sierra, blaming a "missing digital key" in the thermal management firmware. [120]
The 2019 revisions of the MacBook Pro and MacBook Air replaced the unreliable Butterfly keyboard with a redesigned scissor-switch Magic Keyboard. [121] The Touch Bar and Touch ID were also made standard on all MacBook Pros, and the escape key was detached from the Touch Bar and returned to being a physical key. [122] At WWDC 2019, Apple unveiled a new Mac Pro, with a far more upgradable design, introducing a new expansion module system (MPX) and an optional Afterburner card. [123] [124] Almost every part is user-replaceable, with iFixit giving it a 9/10 repairability score. [125] It received positive reviews, with reviewers praising its power, modularity, quiet cooling, and inceased focus on pro workflows. [126] [127]
In April 2018, Bloomberg reported that Apple was planning to replace Intel chips with ARM processors similar to those used in its phones, causing Intel's shares to drop by 9.2%. [128] The Verge, commenting on the rumors, stated that such a decision made sense, as Intel was failing to make significant improvements to its lineup and could not compete with ARM chips on battery life. [129] [130]
At WWDC 2020, Apple CEO Tim Cook announced the transition to Apple silicon, built upon an ARM architecture, over a two-year timeline. [131] Apple also unveiled a Developer Transition Kit (DTK) for developers to port their apps to ARM, and the Rosetta 2 translation layer enabling Intel apps to run on Apple silicon Macs. [132] [133] On November 10, 2020, Apple announced their first chip, the M1, [134] and the first Macs to ship with Apple silicon: the MacBook Air, Mac Mini, and the 13" MacBook Pro. [135] These new Macs received immensely positive reviews, with most reviewers praising their longer battery life, lower heat, and improved performance compared to the previous generations. [136] [137] [138]
The iMac Pro was quietly discontinued on March 6, 2021 after only receiving two minor updates. [139] On April 20, 2021, a new 24” iMac M1 was revealed, featuring seven new colors, thinner white bezels, and an enclosure made entirely from recycled aluminum. [140] On October 18, 2021, Apple announced new 14" and 16" MacBook Pros featuring a notch, mini-LED 120 Hz ProMotion display, MagSafe, HDMI and SD card ports, and a high-impedance headphone jack. They can be equipped with either a M1 Pro or M1 Max chip. [141]
On March 8, 2022, the Mac Studio was revealed, featuring more powerful M1 Max or M1 Ultra chips in a similar footprint to the Mac mini. It drew highly positive reviews for its flexibility and wide range of available ports. [142] [143] Its performance was deemed "impressive", beating the 28-core Mac Pro while being much more efficient and compact. [144] [145] It was introduced alongside the Studio Display, replacing the 27” iMac, which was discontinued on the same day. [146] On June 6, 2022, at WWDC 2022, Apple announced an updated MacBook Air based on a new M2 chip. It incorporates several changes from the 14" MacBook Pro, such as a flat, slab-shaped design, full-sized function keys, MagSafe charging, and a Liquid Retina display, with rounded corners and a notch incorporating a 1080p webcam. [147]
Timeline of Macintosh model families |
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Source: Glen Sanford, Apple History, apple-history.com
Current Mac laptops | |
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MacBook Air Ultrabook | MacBook Pro Portable workstation |
Models: 13.3" M1 13.6" M2 (shown) | Models: 13.3" M2 14.2" M1 Pro, M1 Max 16.2" M1 Pro, M1 Max (shown) |
Current Mac desktops | |||
---|---|---|---|
iMac All-in-one computer | Mac Mini Small form factor desktop | Mac Studio Small form factor desktop workstation | Mac Pro Customizable desktop workstation |
Models: 24" 4.5K display M1 | Models: 4th gen: M1 3rd gen: Intel Core i5, i7 | Models: 1st gen: Apple M1 Max or Ultra | Models: 3rd gen: Intel Xeon W |
The original Macintosh was marketed at Super Bowl XVIII with the now-famous "1984" ad made by Ridley Scott, who had previously directed Blade Runner. [148] The ad alludes to George Orwell's novel Nineteen Eighty-Four, and symbolizes Apple's desire to "rescue" humanity from the conformity of computer industry giant IBM. [149] [150] The ad was later considered a "watershed event" and a "masterpiece." [151] [152] Before the Macintosh, high-tech marketing catered to industry insiders rather than consumers, and as a result, journalists covered technology like the "steel or automobiles", with articles written for a highly technical audience. [153] [154] The Macintosh launch event "pioneered" event marketing techniques that have become "widely emulated" in Silicon Valley, by creating a mystique about the product and giving an inside look into a product's creation. [155] Apple also took a new "multiple exclusives" approach regarding the press, giving "over one hundred interviews to journalists that lasted over six hours apiece," and introduced a new "Test Drive a Macintosh" campaign. [156] [157]
Apple's brand, which established a "heartfelt connection with consumers", is cited as one of the keys to the Mac's success. [158] After Steve Jobs's return to the company, he unveiled the "Think different" ad claiming the legacy of pioneers like Albert Einstein, Gandhi, Martin Luther King Jr., with Steve Jobs saying: "if they ever used a computer, it would have been a Mac." [159] [160] The "Think different" campaign was critically acclaimed and garnered several awards, including the 1998 Primetime Emmy Award for Outstanding Commercial. [161]
Apple's design ethos holds a central role in Mac product marketing. By giving Macs iconic designs, Apple gives a "human face" to technology products. [162] [163] The design of Mac products is a major focus of media coverage; for example, the original iMac (1998) was called "futuristic" and "eye-catching" by the Associated Press, [46] and its ease of use was central to its marketing. [164] For a long time, Apple has secured very prominent product placements of Macs in high-profile movies and shows, like Mission: Impossible, Legally Blonde, and Sex and the City. [165] Apple notably does not allow moviemakers to show villains using Apple products. [166] Apple TV+ shows feature MacBooks prominently. [167]
The Mac is known for its high brand loyalty. In 2022, the American Customer Satisfaction Index gave the Mac the highest customer satisfaction score, at 82/100. [168] Apple is currently in the fourth largest personal computer vendor, with 8.9% market share. [169]
Apple contracts hardware production to Asian original equipment manufacturers such as Foxconn and Pegatron, maintaining a high degree of control over the end product. [170] Apple is a highly vertically integrated company, making their own OS and designing their own chips. [171]
All current Macs use ARM-based Apple silicon processors, with the exception of the Mac Pro, whose Apple silicon version is still under development. [172] The MacBook Air, the MacBook Pro, the iMac, Mac mini, and Mac Studio use the Apple-designed chips, which have been praised for their performance and power efficiency. Rosetta 2 is a translation layer that allows Apple silicon Macs to run Intel apps, in order to maintain the broad array of software available for the platform. The Mac is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, [173] and has done so three times. [174] All current Mac models ship with at least 8 GB of RAM, [175] and have high-speed Thunderbolt connectivity, also known as USB 4, with speeds up to 40Gb/s. [176] All of Apple's machines except the Mac Pro use integrated graphics built into the Apple silicon chip. [177] Apple's notebooks are charged with either USB-C or MagSafe connectors depending on the model. [178]
Apple offers many accessories for the Mac, including the Studio Display and Pro Display XDR external monitors, AirPods Pro and AirPods Max headphones, and peripherals like the Magic Keyboard with Touch ID, and the multi-touch Magic Trackpad and Magic Mouse.
Macs run the macOS operating system, whose first version was released in 2001. Within the market of desktop and laptop computers it is the second most widely used desktop OS, after Microsoft Windows and ahead of ChromeOS. [179] macOS is based on Darwin, and has a Mach kernel. [180] macOS features the Aqua user interface, which has been described as "highly intuitive". [181] Macs integrate deeply with other Apple devices, including the iPhone and iPad, through Continuity features like Handoff, Sidecar, Universal Control, and Universal Clipboard. [182]
There are many popular Mac apps; including cross-platform apps like Microsoft Office, Adobe Creative Cloud, Mathematica, Ableton Live, and Cinema 4D. Apple has also developed several apps for the Mac, including Final Cut Pro, Logic Pro, iWork, GarageBand and iMovie. A large amount of open-source software applications, like Firefox, LibreOffice, GIMP, and command-line programs, are cross-platform, and thereby also run natively on macOS. Many applications written for Linux or BSD also run on macOS, often using X11. [183] Apple's official integrated development environment (IDE) for macOS is Xcode. [184]
The current version of macOS is macOS Monterey, released on October 25, 2021. [185]
macOS is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and laptop computers it is the second most widely used desktop OS, after Microsoft Windows and ahead of ChromeOS.
Rosetta is a dynamic binary translator developed by Apple Inc. for macOS, an application compatibility layer between different instruction set architectures. It enables a transition to newer hardware, by automatically translating software. The name is a reference to the Rosetta Stone, the artifact which enabled translation of Egyptian hieroglyphs.
The Mac transition to Intel processors was the process of changing the central processing unit (CPU) of Apple Inc.'s line of Mac computers, as well as its server offerings at the time, from PowerPC to Intel x86 processors.
Apple Inc. has designed and released dozens of keyboard models since the introduction of the Apple II in 1977. The current models in use are dual-mode keyboards with integrated batteries: Magic Keyboard, and Magic Keyboard with Numeric Keypad. Both share a similar look and feel, based on a very thin aluminum chassis and laptop-style low-profile keys, sitting much closer to the tabletop than traditional keyboard designs.
The MacBook Pro is a line of Macintosh notebook computers by Apple Inc. Introduced in January 2006, it is the higher-end model of the MacBook family, sitting above the consumer-focused MacBook Air. It is currently sold with 13-inch, 14-inch, and 16-inch screens, all using variants of the Apple-designed M1 and M2 system on a chip.
Boot Camp Assistant is a multi boot utility included with Apple Inc.'s macOS that assists users in installing Microsoft Windows operating systems on Intel-based Macintosh computers. The utility guides users through non-destructive disk partitioning of their hard disk drive or solid-state drive and installation of Windows device drivers for the Apple hardware. The utility also installs a Windows Control Panel applet for selecting the default boot operating system.
The Intel-based iMac is a discontinued series of Macintosh desktop computers designed, manufactured and sold by Apple Inc. from 2006 to 2022. While sold, it was one of three desktop computers in the Macintosh lineup, serving as an all-in-one alternative to the Mac Mini, and sat below the performance range Mac Pro. It was sold alongside the Xeon-based iMac Pro from 2017 to 2021.
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally positioned above the previous MacBook line as a premium ultraportable. Since then, the original MacBook's discontinuation in 2011, and lowered prices on subsequent iterations, have made the Air Apple's entry-level notebook. In the current product line, the MacBook Air is situated below the performance range MacBook Pro.
The MacBook is a brand of Macintosh notebook computers designed and marketed by Apple Inc. that use Apple's macOS operating system since 2006. It replaced the PowerBook and iBook brands during the Mac transition to Intel processors, announced in 2005. The current lineup consists of the MacBook Air (2008–present) and the MacBook Pro (2006–present). Two different lines simply named "MacBook" existed from 2006 to 2012 and 2015 to 2019.
Mac Mini is a small form factor desktop computer developed and marketed by Apple Inc. As of 2022, it is positioned between the consumer all-in-one iMac and the professional Mac Studio and Mac Pro as one of four current Macintosh desktop computers. Since launch, it has shipped without a display, keyboard, and mouse. The machine was initially branded as "BYODKM" as a strategic pitch to encourage users to switch from PCs running operating systems such as Microsoft Windows and Linux.
iMac is a family of all-in-one Macintosh desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
The following outline of Apple Inc. is a topical guide to the consumer electronics, software, retail stores, corporate acquisitions, timeline, and personnel under the purview of the American multinational corporation Apple Inc. The company's best-known hardware products are the Macintosh, the iPod, the iPhone, and the iPad. Its best-known software includes the macOS and iOS operating systems, and the iTunes media browser. As of March 2014, Apple has 425 retail stores in 16 countries, and an online store.
The 12-inch MacBook is a Macintosh notebook computer developed and sold by Apple Inc. In Apple's product line it was considered a more premium device compared to the second-generation MacBook Air, and sat below the performance range MacBook Pro.
The Apple T2 security chip is a system on a chip "SoC" tasked with providing security and controller features to Apple's Intel based Macintosh computers. It is a 64-bit ARMv8 chip and runs bridgeOS 2.0. T2 has its own RAM and is essentially a computer of its own, running in parallel to the main computer that the user interacts with.
The Mac transition to Apple silicon is the process of changing the central processing units (CPUs) of Apple Inc.'s line of Mac computers from Intel's x86-64 processors to Apple-designed systems on a chip that use the ARM64 architecture. CEO Tim Cook announced a "two-year transition plan" in his WWDC keynote address on June 22, 2020, and the first Macs with Apple-designed systems on a chip were released that November.
Apple M1 is a series of ARM-based systems-on-a-chip (SoCs) designed by Apple Inc. as a central processing unit (CPU) and graphics processing unit (GPU) for its Macintosh desktops and notebooks, and the iPad Pro and iPad Air tablets. The M1 chip initiated Apple's third change to the instruction set architecture used by Macintosh computers, switching from Intel to Apple silicon 14 years after they were switched from PowerPC to Intel, and 26 years after the transition from the original Motorola 68000 series to PowerPC. At the time of introduction in 2020, Apple said that the M1 had the world's fastest CPU core "in low power silicon" and the world's best CPU performance per watt. Its successor, Apple M2, was announced on June 6, 2022 at WWDC.
macOS Monterey is the eighteenth and current major release of macOS, Apple's desktop operating system for Macintosh computers. The successor to macOS Big Sur, it was announced at WWDC 2021 on June 7, 2021, and released on October 25, 2021. macOS Monterey will be succeeded by macOS Ventura, which was announced at WWDC 2022 on June 6, 2022.
The MacBook Pro with Apple silicon is a line of Macintosh notebook computers first introduced in November 2020 by Apple Inc. It is the higher-end model of the MacBook family, sitting above the consumer-focused MacBook Air, and is currently sold with 13-inch, 14-inch, and 16-inch screens. All models use Apple-designed M series systems on a chip.
The Intel-based MacBook Pro is a discontinued line of Macintosh notebook computers sold by Apple Inc. from 2006 to 2021. It was the higher-end model of the MacBook family, sitting above the consumer-focused MacBook Air, and was sold with 13-inch to 17-inch screens.