Vegetarians' International Voice for Animals

Last updated
Viva!
Viva!LOGO.png
Founded 1994 (1994)
Founder Juliet Gellatley [1]
Type Animal rights
Focus Vegetarianism, veganism, factory farming, animal rights
Location
Area served
Flag of the United Kingdom.svg  United Kingdom
Method Campaigning, undercover investigations, monitoring research
Website viva.org.uk

Viva! or Vegans' International Voice for Animals, is a British animal rights group, which focuses on promoting veganism. It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan including recipes and shopping guides. It is registered at Companies House as a private company limited by guarantee.

Animal rights idea in which some, or all, non-human animals are entitled to the possession of their own lives and that their most basic interests—such as the need to avoid suffering—should be afforded the same consideration as similar interests of human beings

Animal rights is the idea in which some, or all, non-human animals are entitled to the possession of their own lives and that their most basic interests—such as the need to avoid suffering—should be afforded the same consideration as similar interests of human beings.

Veganism the practice of abstaining from animal products and a philosophy that rejects animal commodification

Veganism is the practice of abstaining from the use of animal products, particularly in diet, and an associated philosophy that rejects the commodity status of animals. A follower of the diet or the philosophy is known as a vegan. Distinctions may be made between several categories of veganism. Dietary vegans refrain from consuming animal products, not only meat but also eggs, dairy products and other animal-derived substances. The term ethical vegan is often applied to those who not only follow a vegan diet but extend the philosophy into other areas of their lives, and oppose the use of animals for any purpose. Another term is environmental veganism, which refers to the avoidance of animal products on the premise that the industrial farming of animals is environmentally damaging and unsustainable.

Juliet Gellatley is a British writer and animal rights activist. She is the founder and director of Viva! and a former director of the Vegetarian Society. She is also a founding director of The Vegetarian and Vegan Foundation, now known as Viva!Health, along with Tony Wardle, with whom she was married and has two sons, Jazz and Finn, born in 2002.

Overview

Viva! is based in Bristol, with a branch office in Poland. The group is an active campaigning organisation, working on issues such as factory farming and slaughter. Campaigns include End Factory Farming, Eat Green, Foie-Gras free Britain, Exotic Meat, Ban the Farrowing Crate, Dark Side of Dairy and youth campaigns including The Big Coverup.[ citation needed ]

Bristol Place in England

Bristol is a city and county in South West England with a population of 459,300. The wider district has the 10th-largest population in England. The urban area population of 724,000 is the 8th-largest in the UK. The city borders North Somerset and South Gloucestershire, with the cities of Bath and Gloucester to the south-east and north-east, respectively. South Wales lies across the Severn estuary.

Poland Republic in Central Europe

Poland, officially the Republic of Poland, is a country located in Central Europe. It is divided into 16 administrative subdivisions, covering an area of 312,696 square kilometres (120,733 sq mi), and has a largely temperate seasonal climate. With a population of approximately 38.5 million people, Poland is the sixth most populous member state of the European Union. Poland's capital and largest metropolis is Warsaw. Other major cities include Kraków, Łódź, Wrocław, Poznań, Gdańsk, and Szczecin.

Viva! organizes the biannual national "Incredible Vegan Roadshow" in London, along with other regional roadshows across the UK designed to help people become vegetarian or vegan. In addition to producing leaflets, guides, reports, websites and other materials, the group publishes a triannual journal entitled Viva! LIFE, which includes recent research and campaign information, as well as vegan recipes. Viva! enjoys the patronage of numerous well-known entertainers, including Martin Shaw, Heather Mills, Michael Mansfield QC, Jerome Flynn, Hayley Mills and Paul McCartney. [2] [3]

London Capital of the United Kingdom

London is the capital and largest city of both England and the United Kingdom. Standing on the River Thames in the south-east of England, at the head of its 50-mile (80 km) estuary leading to the North Sea, London has been a major settlement for two millennia. Londinium was founded by the Romans. The City of London, London's ancient core − an area of just 1.12 square miles (2.9 km2) and colloquially known as the Square Mile − retains boundaries that follow closely its medieval limits. The City of Westminster is also an Inner London borough holding city status. Greater London is governed by the Mayor of London and the London Assembly.

Martin Shaw is an English actor. He is known for his roles in the television series The Professionals, The Chief, Judge John Deed and Inspector George Gently. He has also acted on stage and in film, and has narrated numerous audiobooks and presented various television series, including the 2006 series Martin Shaw: Aviators.

Heather Mills English media personality, businesswoman, and activist

Heather Anne Mills is a British media personality, businesswoman, and activist.

In 2009, Viva criticised supermarket chain Tesco for turning 5,000 tonnes of meat that passed its sell-by date into electricity by burning it. Viva argued the meat industry was too cruel and wasteful, and converting out-of-date meat into heat with a lot of CO2 as byproduct was not environmentally sustainable, but Tesco defended its decision. [4]

Tesco plc trading as Tesco, is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third-largest retailer in the world measured by gross revenues and ninth-largest retailer in the world measured by revenues. It has shops in seven countries across Asia and Europe, and is the market leader of groceries in the UK, Ireland, Hungary and Thailand.

The term meat industry describes modern industrialized livestock agriculture for production, packing, preservation and marketing of meat. In economics, it is a fusion of primary (agriculture) and secondary (industry) activity and hard to characterize strictly in terms of either one alone. The greater part of the entire meat industry is termed meat packing industry- the segment that handles the slaughtering, processing, packaging, and distribution of animals such as cattle, pigs, sheep and other livestock.

In 2012, Viva stated that it favoured the development of cultured meat. "Certainly, with over 950 million land animals slaughtered in the UK each year, and the vast majority of them factory farmed in awful conditions, anything that saves animals from suffering is to be welcomed," Viva spokesman and campaign manager Justin Kerswell said. But Viva individuals should make up their own mind on whether or not they would consume it themselves, because 'vegetaranism and veganism aren't religions'. [5]

Cultured meat animal flesh product that has never been part of a living animal

Cultured meat is meat produced by in vitro cultivation of animal cells, instead of from slaughtered animals. It is a form of cellular agriculture.

See also

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References

  1. ↑ "About Viva!". Viva! Website. Archived from the original on 2012-01-25. Retrieved 2012-01-24.
  2. ↑ "Star Supporters!". Viva! Website. Retrieved 2009-07-06.
  3. ↑ "Paul McCartney!". Viva! Website. Archived from the original on 2008-12-02. Retrieved 2009-07-06.
  4. ↑ Murray Wardrop (6 August 2009). "Tesco criticised by vegetarians for using waste meat to generate electricity". The Daily Telegraph. Retrieved 20 January 2018.
  5. ↑ Chi Chi Izundu (23 February 2012). "Could vegetarians eat a 'test tube' burger?". BBC News. Retrieved 20 January 2018.
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