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Founded | 1993 |
---|---|
Founder | Matt Ball and Jack Norris |
Type | Nonprofit |
Legal status | 501(c)(3) |
Focus | Veganism and animal advocacy |
Location | |
Website | veganoutreach |
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Vegan Outreach is a 501(c)(3) nonprofit organization advocating for farmed animal. [1] [2] It was founded in 1993 by Jack Norris [1] and Matt Ball in Cincinnati, Ohio, and was originally named Animal Liberation Action (ALA).[ citation needed ]
Vegan Outreach aims to reduce the suffering of farmed animals and to promote animal rights. It engages in various outreach efforts, such as distributing educational leaflets, organizing virtual reality experiences, hosting community events, running online campaigns, and offering a mentorship program for aspiring vegans. Most of their activities are concentrated in the United States, particularly on college campuses, though they also conduct smaller initiatives in countries such as Canada, Australia, New Zealand, India, and Mexico. [1]
As members of the animal rights community of Cincinnati, Matt Ball and Jack Norris (along with Phil Murray, now co-owner of Pangea Vegan Products) spent the winter of 1990–1991 holding fur protests outside cultural events. Their focus turned to vegetarianism in 1992, and the Animal Rights Community of Cincinnati funded the printing and distribution of 10,000 pro-vegetarian flyers entitled Vegetarianism. In June 1993, twelve activists—including Ball and Norris—held a three-day "Fast for Farm Animals" in front of a Cincinnati slaughterhouse. On the last day of the fast, some of the protesters took a large banner reading "Stop Eating Animals" to the University of Cincinnati campus.
Following this event, Ball and Norris formed Animal Liberation Action (ALA) and started a campaign of holding "Stop Eating Animals" banners on street corners. In 1994, ALA developed a booklet called And Justice For All. It focused on the reasons to adopt a vegan diet, focusing on the abuse of the animals involved. The following year, ALA's name was officially changed to Vegan Outreach.
Vegan Outreach partnered with restaurants, grocery stores, colleges and wholesale companies to guide them in adding plant-based options to their menus, shelves, and cafeterias.
Prior to the pandemic, staff and volunteers conducted outreach with the aim of signing people up for online guided vegan challenges. Community outreach took place on about 1,000 colleges and high school campuses each semester, as well as at vegfests, cat and dog festivals, Comic-Cons, yoga festivals, farmers markets, and other fairs and conventions worldwide.
Outreach involved free vegan food samples, showing virtual reality videos, and tabling booklets like What is Speciesism? and Why Vegan.
Outreach now takes place almost exclusively online, consisting of advertising on social media to interest people in vegan eating along with giving webinar presentations to college classes. This move proved to be effective with over 1.4 million people signing up for Vegan Outreach's guided challenge, "10 Weeks to Vegan," since the beginning of 2019.
In 2022, Vegan Outreach reignited its Vegan Chef Challenge program. These are month-long events showcasing new vegan menu items at local non-vegan restaurants. Typically, 10 to 30 restaurants take part and the dining public is encouraged to vote for their favorite dishes. The challenges create a buzz about vegan food and receive local media attention.
Vegan Outreach India has a prolific Green Tuesday Initiative campaign that works with institutions to add vegan options and decrease their animal product usage.
Buddhist cuisine is an Asian cuisine that is followed by monks and many believers from areas historically influenced by Mahayana Buddhism. It is vegetarian or vegan, and it is based on the Dharmic concept of ahimsa (non-violence). Vegetarianism is common in other Dharmic faiths such as Hinduism, Jainism and Sikhism, as well as East Asian religions like Taoism. While monks, nuns and a minority of believers are vegetarian year-round, many believers follow the Buddhist vegetarian diet for celebrations.
Veganism is the practice of abstaining from the use of animal products—particularly in diet—and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a vegan.
Vegetarianism is the practice of abstaining from the consumption of meat. It may also include abstaining from eating all by-products of animal slaughter. A person who practices vegetarianism is known as a vegetarian.
The Vegetarian Society of the United Kingdom (VSUK) is a British registered charity. It campaigns for dietary changes, licenses Vegetarian Society Approved trademarks for vegetarian and vegan products, runs a cookery school and lottery, and organises National Vegetarian Week in the UK.
Viva! is a British animal rights group, which focuses on promoting veganism. It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan, including recipes and shopping guides. It is a registered charity.
Richard H. Schwartz is a professor emeritus of mathematics at the College of Staten Island; president emeritus of the Jewish Vegetarians of North America (JVNA); and co-founder and coordinator of the Society of Ethical and Religious Vegetarians (SERV). He is best known as a Jewish vegetarian activist and advocate for animal rights in the United States and Israel.
Christian vegetarianism is the practice of keeping to a vegetarian lifestyle for reasons connected to or derived from the Christian faith. The three primary reasons are spiritual, nutritional, and ethical. The ethical reasons may include a concern for God's creation, a concern for animal rights and welfare, or both. Likewise, Christian veganism is not using any animal products for reasons connected to or derived from the Christian faith. Pescatarianism was widespread in the early Church, among both the clergy and laity. Among the early Judeo-Christian Gnostics the Ebionites held that John the Baptist, James the Just and Jesus were vegetarians.
The practice of vegetarianism is strongly linked with a number of religious traditions worldwide. These include religions that originated in India, such as Hinduism, Jainism, Buddhism, and Sikhism. With close to 85% of India's billion-plus population practicing these religions, India remains the country with the highest number of vegetarians in the world.
World Vegetarian Day is observed annually around the planet on October 1. It is a day of celebration established by the North American Vegetarian Society in 1977 and endorsed by the International Vegetarian Union in 1978, "To promote the joy, compassion and life-enhancing possibilities of vegetarianism." It brings awareness to the ethical, environmental, health, and humanitarian benefits of a vegetarian lifestyle. World Vegetarian Day initiates the month of October as Vegetarian Awareness Month, which ends with November 1, World Vegan Day, as the end of that month of celebration. Vegetarian Awareness Month has been known variously as "Reverence for Life" month, "Month of Vegetarian Food", and more.
Vegetarian and vegan dietary practices vary among countries. Differences include food standards, laws, and general cultural attitudes toward vegetarian diets.
Compassionate Action for Animals (CAA) is a Minneapolis-based animal advocacy non-profit focused on raising awareness on factory farming and promoting vegetarianism and veganism.
Animal Liberation Victoria Inc. (ALV) are an independent not-for-profit animal rights organisation incorporated in the state of Victoria, Australia, and are a registered charity with the Australian Charities and Not-for-profits Commission (ACNA). ALV were founded in 1978 by Patty Mark, with the mission of saving lives and ending animal exploitation. Their mission is to abolish the property status of animals, change speciesist attitudes and practices, educate the public about animal rights and veganism, and embrace the principles of non-violence and compassion. ALV is managed by an elected committee in accordance with the Victorian Incorporated Associations Act.
Matthew Michael Ball is an American animal activist. He is co-founder and President of One Step for Animals.
Jewish Veg is an international 501(c)(3) charitable organization whose mission is to encourage and help Jews to embrace plant-based diets as an expression of the Jewish values of compassion for animals, concern for health, and care for the environment. Jewish Veg was formerly called Jewish Vegetarians of North America (JVNA) and, prior to that, the Jewish Vegetarian Society of America.
Jewish vegetarianism is a commitment to vegetarianism that is connected to Judaism, Jewish ethics or Jewish identity. Jewish vegetarians often cite Jewish principles regarding animal welfare, environmental ethics, moral character, and health as reasons for adopting a vegetarian or vegan diet.
Farm Animal Rights Movement (FARM) is an international nonprofit organization working to promote a vegan lifestyle and animal rights through public education and grass roots outreach. It operates ten national and international programs from its headquarters in Bethesda, Maryland. FARM has the abolitionist vision of a world where animals are free from all forms of human exploitation, including, food and clothing, research and testing, entertainment and hunting. FARM's mission is to spare the largest number of animals from being bred, abused, and slaughtered for food, as this accounts for 98% of all animal abuse and slaughter.
Jack Norris is an American dietitian and animal rights activist who specializes in plant-based nutrition. He is Executive Director of Vegan Outreach, which he co-founded in 1993. He designed Vegan Outreach's Adopt A College program which began in 2003 and ran until March 2020. He now oversees Vegan Outreach's 10 Weeks to Vegan and Vegan Chef Challenge programs.
Vegetarian ecofeminism is an activist and academic movement which states that all types of oppression are linked and must be eradicated, with a focus on including the domination of humans over nonhuman animals. Through the feminist concept known as intersectionality, it is recognized that sexism, racism, classism, and other forms of inter human discrimination are all connected. Vegetarian ecofeminism aims to include the domination of not only the environment but also of nonhuman animals to the list. Vegetarian ecofeminism is part of the academic and philosophical field of ecofeminism, which states that the ways in which the privileged dominates the oppressed should include the way humans dominate nature. A major theme within ecofeminism is the belief that there is a strong connection between the domination of women and the domination of nature, and that both must be eradicated in order to end oppression.
Satya was an American monthly magazine which covered vegetarianism, animal rights, environmentalism and social justice issues. It was co-founded by Beth Gould and Martin Rowe in 1994 and released its final issue in 2007. Scholar Gary Francione says Satya became the main journal that promoted animal welfare after the demise of The Animals' Agenda in 2002.