Bruce Friedrich | |
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Born | Bruce Gregory Friedrich August 7, 1969 West Lafayette, Indiana, U.S. |
Education | Georgetown University Law Center (D.Jur.) Johns Hopkins University (MA in Education) London School of Economics and Political Science (Economics) Grinnell College (BA in English, Economics, and Religion) |
Occupation | Nonprofit executive |
Spouse | Alka Chandna |
Children | 1 |
Bruce Gregory Friedrich [1] (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI), [2] a Y Combinator funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. [3] [4] He is also a co-founder of the alternative protein venture capital firm New Crop Capital. [5] Friedrich previously worked for PETA and Farm Sanctuary.
Friedrich was born in West Lafayette, Indiana on August 7, 1969. [6] In 1987, he graduated from Norman High School in Norman, Oklahoma. [7] In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion. [6] [8] He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif. [9]
Friedrich served as Director of Policy for four years at Farm Sanctuary. [10] Prior to that, he worked at PETA for 15 years. As Head of Public Campaigns, he led many of the organization's highest-profile campaigns, [11] including one from the early 2000s when PETA asked the Green Bay Packers football team to change its name, which had originated from a defunct meat packing plant in the Green Bay area. [12] [13]
Friedrich worked with senior leaders at Mercy For Animals to launch The Good Food Institute (GFI) with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products. [14] [11] In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021. [15] [16]
Friedrich is a co-founder of New Crop Capital; a venture capital firm for funding the development of alternative proteins. [5]
Friedrich is a TED fellow; [9] in 2019, he gave a TED Talk that has since been viewed more than 2.3 million times and translated into more than 30 languages arguing that plant-based and cultivated meat have the potential to transform the global meat industry, preventing climate change, mitigating pandemic risk, and decreasing the prevalence of antibiotic resistant pathogens. [17]
As an effective altruism advocate, [18] Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities. [19]
Friedrich is Christian and has been vegan since 1987. [20] He is married to Alka Chandna, [21] who works for PETA. [11]
Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a vegan.
Vegetarian cuisine is based on food that meets vegetarian standards by not including meat and animal tissue products.
People for the Ethical Treatment of Animals is an American animal rights nonprofit organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president.
Quorn is a brand of meat substitute products. Quorn originated in the UK and is sold primarily in Europe, but is available in 11 countries. The brand is owned by parent company Monde Nissin.
A meat alternative or meat substitute, is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat alternatives typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics. Plant- and fungus-based substitutes are frequently made with soy, but may also be made from wheat gluten as in seitan, pea protein as in the Beyond Burger, or mycoprotein as in Quorn. Alternative protein foods can also be made by precision fermentation, where single cell organisms such as yeast produce specific proteins using a carbon source; as well as cultivated or laboratory grown, based on tissue engineering techniques. The ingredients of meat alternative include 50–80% water, 10–25% textured vegetable proteins, 4–20% non-textured proteins, 0–15% fat and oil, 3-10% flavors/spices, 1-5% binding agents and 0-0.5% coloring agents.
Cultured meat, also known as cultivated meat among other names, is a form of cellular agriculture wherein meat is produced by culturing animal cells in vitro. Cultured meat is produced using tissue engineering techniques pioneered in regenerative medicine. Jason Matheny popularized the concept in the early 2000s after he co-authored a paper on cultured meat production and created New Harvest, the world's first non-profit organization dedicated to in-vitro meat research. Cultured meat has the potential to mitigate the environmental impact of meat production and address issues regarding animal welfare, food security and human health.
Peanut milk is a plant milk, which is an alternative to animal milk. It is made with peanuts, water, and sometimes other additional ingredients like salt, sugar, or cinnamon. Peanut milk is high in fat and protein compared to other plant-based milks. This milk is sometimes used by people who identify with lactose intolerance, veganism, or a casein-free diet, as it has no lactose, but includes nutritional benefits like being high in magnesium, Vitamin E, Vitamin B-6, and protein.
Gardein is a line of meat-free foods produced by Conagra Brands. In 2003, the company was founded by Yves Potvin, who remained as the CEO of Gardein until 2016. In November 2014, Pinnacle Foods purchased Gardein for $154 million. Pinnacle was acquired by Conagra in 2018.
Meet Your Meat is a 2002 documentary about factory farming created by People for the Ethical Treatment of Animals (PETA), narrated by Alec Baldwin, and directed by Bruce Friedrich and Cem Akin. The documentary explores the treatment of animals in modern animal agriculture. The film runs 12 minutes long.
Veganz Group AG is a vegan brand headquartered in Berlin, Germany. Veganz was founded as the first vegan supermarket chain in Europe.
Beyond Meat, Inc. is a producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. The company went public in 2019, becoming the first plant-based meat analogue company to go public.
Nick Cooney is a managing partner at Lever VC, an investment fund focused on alternative protein companies.
The Good Food Institute (GFI) is a 501(c)(3) nonprofit organization that promotes plant- and cell-based alternatives to animal products, particularly meat, dairy, and eggs. It was created in 2016 by the nonprofit organization Mercy For Animals with Bruce Friedrich as the chief executive officer. GFI has more than 150 staff across six affiliates in the United States, India, Israel, Brazil, Asia Pacific, and Europe. GFI was one of Animal Charity Evaluators' four "top charities" of 2022.
Cellular agriculture focuses on the production of agricultural products from cell cultures using a combination of biotechnology, tissue engineering, molecular biology, and synthetic biology to create and design new methods of producing proteins, fats, and tissues that would otherwise come from traditional agriculture. Most of the industry is focused on animal products such as meat, milk, and eggs, produced in cell culture rather than raising and slaughtering farmed livestock which is associated with substantial global problems of detrimental environmental impacts, animal welfare, food security and human health. Cellular agriculture is a field of the biobased economy. The most well known cellular agriculture concept is cultured meat.
McVegan is a veggie burger sold by the fast-food restaurant chain McDonald's. In 2017, McDonald partnered with the Swedish food company Orkla to create a plant-based patty inside a small steel kitchen in Malmö, where they began the creation of the product. In Germany, the chain's vegan burger is sold as the Big Vegan TS.
The Impossible Whopper is a veggie burger sold by Burger King. It is a variant of the Whopper, with a burger patty made from a meat alternative provided by Impossible Foods. First introduced in the United States in 2019, it was made available in Canada in 2021.
Garth Philip Davis is an American bariatric surgeon, physician, and author. Davis specializes in weight management and is known for his advocacy of plant-based nutrition.
VFC Foods is a British vegan food company that started trading in December 2020. An acronym for "Vegan Fried Chicken," it was founded by Matthew Glover and Adam Lyons in North Yorkshire, England. The company specialises in creating meat substitute products for fried chicken. Glover is the co-founder of the Veganuary movement and uses his experience in vegan activism to promote the brand.
Elizabeth Anne Specht is an American research scientist who is Vice President for Science and Technology at The Good Food Institute. She leads the development of a roadmap for the acceleration of alternative protein research. In 2022, Vox named her in one of their "Future Perfect 50".
Bruce Friedrich Director of vegan campaigns, People for the Ethical Treatment of Animals Born: Aug. 7, 1969, West Lafayette, Ind. Education: High school, Norman, Okla.; Grinnell College, 1996 graduate, Phi Beta Kappa in English and economics
the Norman High School class of 1987 member
Grinnell College economics, English, religion Phi Beta Kappa