Derek Sarno

Last updated

Derek Sarno
Occupation(s)Chef, author
FamilyChad Sarno (brother) Jake Sarno (son)
Website WickedHealthyFood.com/

Derek Sarno is an American plant-based chef, cookbook writer and co-founder of the website Wicked Kitchen.

Contents

Biography

Sarno is co-founder of Wicked Kitchen, a plant-based website that he co-founded with his brother Chad. Sarno was Director of Plant Based Innovation at Tesco. [1] [2] In 2023, he stepped down as Director. [3]

He is also co-founding a plant-based seafood company Good Catch Foods, [4] and he was previously Senior Global Executive Chef of Recipe and Product Development at Whole Foods Market. [5] He participated in the 2016 Seed Food and Wine Fest in Miami, including using mushrooms to "taste, and even feel, like your favorite meaty meals" according to Men's Journal. [6] [7]

In his role at Tesco, where vegetarian and vegan product sales increased 25% from 2016 to 2017, Sarno helped to develop their plant-based food options, such as by doubling the vegetarian and vegan entreés of their 2017 Christmas product line. [8] [2] [9] [10]

He argues that "the approach that will win" for plant-based food is increasing its availability and convenience, especially in the UK, which he believes lags behind the US. He also wants less emphasis on the "vegan" label, given vegans make up a small minority of the population, and instead he wants focus on "food that's good for everyone." [11] He and his brother use their blog to advocate for an "80% healthy, 20% wicked" diet as an accessible, durable way to stay healthy. [1]

In 2023, Tasting Table named Sarno as one of the “21 Plant-Based Chefs You Need To Know,” [12] and VegNews listed him as one of the "37 Creative Chefs Crafting the Future of Vegan Food." [13]

Book

VegNews listed Wicked Healthy as one of the "Top 100 Vegan Cookbooks of All Time" in 2024. [14]

Related Research Articles

<span class="mw-page-title-main">Isa Chandra Moskowitz</span> American food writer

Isa Chandra Moskowitz is an American vegan chef, cookbook author, former host of the vegan community access cooking show Post Punk Kitchen, and restaurateur.

The Toronto Vegetarian Association (TVA), also known as VegTO, is a volunteer-driven, charitable organization based in Toronto, Ontario. Founded in 1945, its mission is to inspire people to choose a healthier, greener, more compassionate lifestyle through plant-based eating.

<span class="mw-page-title-main">Bryant Terry</span>

Bryant Terry is an African-American vegan chef, food justice activist, and author. He has written four vegan cookbooks and cowrote a book about organic eating. He won a 2015 James Beard Foundation Leadership Award for his food justice work. In 2021 he was awarded a NAACP Image Award for his book Vegetable Kingdom, which received a starred review from Publishers Weekly.

<span class="mw-page-title-main">Chloe Coscarelli</span>

Chloe Kay Coscarelli is a vegan chef and author.

<span class="mw-page-title-main">Veggie Grill</span> American vegan restaurant chain

Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts, and New York. The first restaurant opened in Irvine, California and is operating 29 restaurants as of February 2018. The chain focuses on offering only plant-based food, with no meat, dairy, eggs, LDL cholesterol, animal fat or trans fat.

HappyCow is a mobile app and website that lists vegan and vegan-friendly restaurants and also a passionate community of over one million vegan-focused members. Aside from listing restaurants it also lists farmers markets, health food stores and all types of businesses with a vegan focus.

Nava Atlas is an American vegan cookbook author and artist known for her work as a maker of artist's books.

<span class="mw-page-title-main">Veganuary</span> UK nonprofit promoting veganism

Veganuary is an annual challenge run by a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January. Since the event began in 2014, participation has increased each year. 400,000 people signed up to the 2020 campaign. The campaign estimated this represented the carbon dioxide equivalent of 450,000 flights and the lives of more than a million animals. Veganuary can also refer to the event itself.

BOSH! is a duo of British vegan chefs from Sheffield consisting of Henry Firth and Ian Theasby. They rose to fame in 2016 with the launch of their YouTube channel, and have gone on to host the ITV1 television programme Living on the Veg and author a number of books. Their eponymous vegan cookbook ranked fifth in the Sunday Times Bestsellers chart in 2018, and is among the top 50 best-selling UK cookbooks of all time.

Toni Fiore is an American TV host, cookbook author, and chef, focusing on vegetarian and vegan dishes.

<span class="mw-page-title-main">Miyoko Schinner</span> Japanese-American vegan activist

Miyoko Schinner is an American vegan chef, cookbook author, cooking show host, vegan activist, and social entrepreneur, who appears in the 2024 documentary, You Are What You Eat: A Twin Experiment. She is currently the host of the YouTube cooking show, The Vegan Good Life with Miyoko, and is working on her next cookbook, The Vegan Creamery, which will be released in 2025.

<span class="mw-page-title-main">Pinky Cole</span> American restaurateur

Aisha "Pinky" Cole is an American restaurateur. She is the owner and operator of Slutty Vegan, a plant-based burger restaurant chain in Atlanta, Georgia. In 2023, she was added to the Time magazine 100 Next list, recognizing individuals with an outsized influence on American culture.

<span class="mw-page-title-main">Tracye McQuirter</span>

Tracye McQuirter is an African-American public health nutritionist and a Vegan/Plant-based author who appears in the 2024 documentary, You Are What You Eat: A Twin Experiment.

Jackie Kearney is a British cook specialising in vegetarian and vegan street food, drawing especially from Asian cuisine. Kearney works as a chef and food development consultant, as well as running The Hungry Gecko dining club. She has a food trailer called Barbarella, and has published several vegan cookbooks.

Gaz Oakley, formerly known as the Avant-Garde Vegan, is a chef and cookbook author from Cardiff, Wales known for vegan food. He was described in the Daily Telegraph as "a star of the meat-free world", whose "recipes have gained the respect of herbivores and carnivores alike".

Hannah Che is an American Plant-based/Vegan writer, chef, and author, as well as a pianist. Her cookbook, The Vegan Chinese Kitchen, won the 2023 James Beard Foundation Award.

Chef Charity Morgan is an American plant-based chef and cookbook author. She is the wife of former NFL Linebacker Derrick Morgan, and appeared with him in the 2018 plant-based diet documentary, The Game Changers.

Toni Okamoto is an American plant-based cookbook author, who appears in the 2017 plant-based diet documentary, What the Health.

Nisha Vora is an American Vegan/Plant-based cookbook author.

Richa Hingle is a Vegan/Plant-based cookbook author, and is known as the blogger, Vegan Richa.

References

  1. 1 2 Sarno, Chad; Sarno, Derek. "Wicked Smart". Wicked Healthy. Retrieved 7 December 2017.
  2. 1 2 Smithers, Rebecca (2 December 2017). "Tofu turkey with all the trimmings? Britain carves out a meat-free Christmas". The Guardian.
  3. ↑ "What’s next for Derek Sarno as mastermind behind Plant Chef and Wicked Kitchen leaves Tesco". veganfoodandliving.com. Retrieved 2 December 2023.
  4. ↑ Neff, Michelle (18 September 2017). "Check Out the New Vegan Brand, Good Catch Foods, That Is Revolutionizing Seafood". One Green Planet.
  5. ↑ "Derek Sarno". LinkedIn. Retrieved 7 December 2017.
  6. ↑ Jessica, Mahler (15 December 2016). "Three Vegan Mushroom Recipes That Will Make You Forget About Meat". Men's Journal.
  7. ↑ Sentenac, Hannah (23 November 2016). "Todd Erickson Wins Plant-Based Burger Battle at Seed Food and Wine 2015". Miami New Times.
  8. ↑ Starostinetskaya, Anna (7 December 2017). "Tesco Doubles Meat-Free Options for Christmas". VegNews.
  9. ↑ Chiorando, Maria (5 December 2017). "Demand Leads Supermarket Tesco To Double Vegan And Veggie Christmas Food". Plant Based News.
  10. ↑ "UK: Tesco biggest ever meat-free Christmas range". FoodIngredientsFirst. 5 December 2017.
  11. ↑ Burrows, David (6 December 2017). "Capturing the vegan opportunity in UK foodservice". just-food.
  12. ↑ Kot, Anna (2 June 2023). "21 Plant-Based Chefs You Need To Know". Tasting Table . Retrieved 28 December 2023.
  13. ↑ Pointing, Charlotte (27 July 2023). "37 Creative Chefs Crafting the Future of Vegan Food". VegNews . Retrieved 16 January 2024.
  14. ↑ Pointing, Charlotte (10 January 2024). "The Top 100 Vegan Cookbooks of All Time". VegNews . Retrieved 16 January 2024.
  15. ↑ "Health & Fitness 2017: Healthy Enough". publishersweekly.com.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.