Campaigning
The nonpartisan primary lacked a clear front-runner, [1] and was described by Virginia A. Triant of The Harvard Crimson as, "one the decade's most competitive mayoral races [in Boston]." Key matters of discussion on the campaign trail were included crime, education, and employment. [4] The campaign saw the candidates agree with each other on many issues. All candidates promised to crackdown on crime and improve the city's troubled public school system. Racial issues did not prove to be a major matter in the campaign. The tone of the campaign was peaceful, with Sara Rimer of The New York Times writing that the primary had been a, "strikingly civil, some might even say dull, campaign waged in a city with a history of truculent politics." [1]
The Harvard Crimson , ahead of the primary, characterized there as being two-tiers of candidate support indicated in opinion polls. The top tier (with the strongest support in polls) featured Menino, Brett, Rufo, and Salerno (in no particular order). The second-tier (receiving lower levels of support in polls) featured Bolling, Lydon, Roache, and Mortiarty (in no particular order). [5]
Menino campaign
Menino initially ran a low-profile campaign, having informally indicated his intentions ahead of taking office as acting mayor. During this time, he quietly raised significant amounts in contributions for his campaign. [6] After taking office as acting mayor, Menino ran a sort of "Rose Garden campaign" that played up his acting incumbency and used the perks of the office. [7] His campaign was seen as greatly benefiting from his incumbency. [1] He formally declared himself as a candidate for mayor on August 16, 1993, after many other candidates had already formally entered the race. [8]
Menino was regarded to be a political liberal. [1] Menino was one of three Italian American candidates running in the primary. [1] The city had never had an Italian American mayor. [9]
In the primary, Menino's base of support was regarded to be East Boston, South Boston, and West Roxbury, all of which had high turnout in the primary. [4] His victory in the general election came largely due to the support of a coalition of black voters, latino voters, and liberal-leaning white voters. He performed more weakly in several perennially high-turnout areas of the city that many previous mayors had relied on for election, such as South Boston, West Roxbury, and Charlestown In his subsequent elections, Menino would retain his strong support among the city's black voters, despite occasionally being at political odds with black elected officials on the Boston City Council and in the state legislature. [10]
Brett campaign
Brett highlighted his Irish-American roots and his personal links to former mayor Flynn, noting that his mother (who had immigrated from Ireland) had once been employed alongside Flynn's own mother as a custodial worker. Like Menino, Brett was regarded to be politically liberal. An exception to Brett's generally liberal politics was that he held anti-abortion stances. [1]
Brett was one of four Irish-American candidates running in the primary. The city had seen an uninterrupted stretch of Irish-American mayors ever since 1930. [2] [11]
Salerno campaign
Ahead of the primary, Salerno had been seen as one of the front-runners to advance to the general election, [4] with polls placing her in the upper-tier among candidates. [5] Boston had never elected a woman as its mayor [5] (Boston would ultimately not do so until electing Michelle Wu in 2021), and Salerno cited enthusiasm at the prospect of electing the city's first female mayor (if she won) as a major drawing point in attracting volunteers to her campaign. [5]
Rufo campaign
Rufo ran with the campaign slogan "safety first". [4] Polls showed strong support for Rufo ahead of the campaign, causing him to be deemed one of the front-runners to advance to the general election. [5] Rufo's strongest base of support was regarded to be in the Allston and Brighton neighborhoods, which ultimately saw lower turnout in the primary. The lower turnout in key constituencies for him was regarded to have played a key role in his failure to advance to the general election. [4]
Bolling campaign
Bolling was the only African American candidate in the election. [1] Bolling was not polling strongly ahead of the primary, and was therefore not considered a front-runner. [5]
Roache campaign
One of Roache's proposals was to pressure universities into contributing greater amounts to the city (in lieu for the taxes they were exempted from paying) [5] Roache was not polling strongly ahead of the primary, and was therefore not considered a front-runner. [5]
Lyndon campaign
Lyndon was not polling strongly ahead of the primary, and was therefore not considered a front-runner. [5]
Mortiarty campaign
Moriarty's campaign was regarded to be a long-shot. This was her first time seeking political office. While the election was a nonpartisan ballot, she was the only of the eight candidates who was a member of the Republican (the rest being members of the Democratic Party). [12]
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