E-Segment is a niche in Europe (2-3% penetration in 2010s). In 2017, 2018, 2019 and 2020, E-segment sales accounted for 2.7%, 2.7%, 2.3% and 2.1% market share in Europe, respectively.[4][5][6][7]
Characteristics
Most E-segment cars are sedans/saloons, however several models are also produced in other body styles such as wagons/estates. As of 2021, E-segment cars typically have a length of about 4.8 to 5m (15.7 to 16.4ft).
European vs. American classification
The terms E-segment or executive car do not have a one-to-one equivalent in the American car classification. However, if a modern E-segment sedan by a European brand is sold in the U.S., it falls into the category of both mid-size and full-size sedan, usually a mid-size luxury sedan.
The American mid-size sedan classification[note 1] spans both the D-segment and the E-segment. With size brackets of European car segments increasing, the Toyota Camry fell from the E-segment[8] into the D-segment while remaining a mid-size car.
1. The table includes not only E-segment cars, but also a car fitting the F-segment in terms of size (the 2011 Chrysler 300).
2. Our source of information initial include BMW 8 Series in E-segment, but latter moved to F-segment.
Market share in Europe
2019 - Sales of large cars in Europe were down 13% in 2019 to 362,300 units, a new record low annual volume for this class, which now accounts for 2.3% of the total European car market, down from 2.7% in 2018. [18]
2020 - The large cars segment in Europe is down 32% in 2020, to just over 246,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.3% in 2019. With the exception of a newcomer, the entire top-8, which accounts for nearly 91% of the segment's sales, drops by 29% or more and thus falls behind the overall market. Only one single model in the class manages to keep its decline limited to single digits. [19]
↑Also, the American full-size sedan classification does not have any equivalent in the European classification with the exception of full-size luxury cars which belong to the F-segment. As European segments denote both size and equipment level, American full-size cars that are not luxury cars simply do not belong to any of the European segments. Considering length only, they would always fall into the F-segment or even exceed its dimensions - with a possible exception of the Toyota Avalon and Nissan Maxima which may or may not be short enough to be considered E-segment (this is as of 2021).
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