Runaway (Aurora song)

Last updated

"Runaway"
Aurora - Runaway.png
Single by Aurora
from the EP Running with the Wolves and the album All My Demons Greeting Me as a Friend
B-side "Runaway (Lvl. 2)"
Released16 February 2015 (2015-02-16)
Recorded2013–2014
Studio Lydriket (Bergen)
Genre
Length
  • 4:13 (album version)
  • 3:25 (radio edit)
Label
Songwriter(s)
Producer(s)
  • Odd Martin Skålnes
  • Magnus Skylstad
Aurora singles chronology
"Under Stars"
(2014)		"Runaway"
(2015)		"Running with the Wolves"
(2015)
Music video
"Runaway" on YouTube

"Runaway" is a song by Norwegian singer-songwriter Aurora, included in her debut extended play (EP) Running with the Wolves (2015) and debut album All My Demons Greeting Me as a Friend (2016). It was released on 16 February 2015 by Decca and Glassnote Records as the lead single of both projects. The song was written by Aurora with Magnus Skylstad and produced by the latter with Odd Martin Skålnes. Musically, "Runaway" is a downtempo folktronica, synth-pop, electronic, and electropop song with influences from Nordic-folk music. Its lyrics, which were inspired by the grief the singer experienced when being far from her family, express escaping reality and realising the need to return home.

Contents

"Runaway" was lauded by music critics, who praised its musical style and lyrical content. In spring 2021, the song went viral on the video-sharing platform TikTok, resulting in new chart successes and streams on various platforms. "Runaway" became Aurora's most successful single in her native Norway, charting at number 14. Although the song did not enter the US Billboard Hot 100, it peaked at number one on the US Bubbling Under Hot 100 chart for two weeks. The song also charted in various countries, including the United Kingdom, Australia, Norway, Germany, and Ireland.

"Runaway" was certified platinum in Norway by the International Federation of the Phonographic Industry (IFPI) and in the United Kingdom by the British Phonographic Industry (BPI) and gold in the United States by the Recording Industry Association of America (RIAA). An accompanying music video for the song was directed by Kenny McCracken and was released on 27 February 2015. It shows Aurora walking through various landscapes of Bergen while singing the song. Aurora included "Runaway" on the setlist of her All My Demons Tour (2016). The song was later added to her first compilation EP For the Humans Who Take Long Walks in the Forest (2021).

Background and development

"Runaway" was Aurora's first collaboration with Magnus Skylstad (pictured), who would later take a significant role in her career. Aurora Puls openair (4 von 9) (cropped).jpg
"Runaway" was Aurora's first collaboration with Magnus Skylstad (pictured), who would later take a significant role in her career.

Aurora began playing piano at age six, and she wrote most of the songs of her debut album, including "Runaway", at a young age. [1] According to her, she wrote the song when she was 11 or 12 years old [lower-alpha 1] and created the melody on a piano she had at her home, which took an hour approximately. [2] "Runaway" was originally composed for a school assignment when Aurora was in ninth grade. [5] [6] However, she preferred to keep her music private at the time she wrote the song. [7] [8]

When a live performance at Aurora's high school's leaving ceremony and a recording of her song "Puppet" were uploaded online, she was quickly discovered by a representative of the Norwegian management agency of Artists Made Management. [9] [10] Even though she initially denied the proposal, she accepted it since her mother advised her that "maybe there's someone out there who desperately needs [her music]." [11] Aurora was eventually paired with Norwegian musicians and producers Magnus Skylstad and Odd Martin Skålnes, who were responsible for the production of her debut album. [12] Skylstad would also take a significant role in the singer's career, producing the majority of her music. [13]

Before recording the song, Aurora played "Runaway" to Skylstad, the latter shares writing credits with the singer. [13] [14] Skylstad recorded and produced the song's demo, [15] which was uploaded to By:larm's website in late 2013 alongside another song titled "We Were Going to Do That". [16] This early version of the song included piano, strings, bass, beat, and a different bridge, which the singer said it was omitted from the final version because she struggled singing that part live. [13] In 2014, Aurora signed a recording contract with Petroleum Records in Norway, Glassnote Records in North America, and Decca Records in the rest of the world. [17] "Runaway" was eventually re-recorded on winter 2014 at Lydriket Studio in Bergen. [13] [14] Skylstad and Skålnes recorded, produced, and mixed the song, while mastering was made by Alex Wharton. [14]

Composition and lyrical interpretation

"Runaway" is a downtempo folktronica, [18] synth-pop, [19] electronic, [20] and electropop song [21] with influences from Nordic-folk music. [22] A "tenderly catchy" tune, [23] its sparse production contains "echoing water droplet effects, creeping screeches, and windswept transitions." [24] Sheet music for "Runaway" sets the key of A minor with a moderately slow tempo of 58 beats per minute. Aurora's vocals span a range between the notes of A3 and E5. [25] Her vocals were compared to those of Emilie Nicolas, [20] Florence Welch, and Joni Mitchell. [19] Aurora said she wanted to place "Runaway" as the opening track of All My Demons Greeting Me As a Friend because she felt the song "puts people in the right mood and mind for the rest of it." [26]

Lyrically, the song is about escapism and "realising you want to get home again." [27] Aurora expanded that "home" for her refers to "where my parents are," which was something she reflected while touring. [3] In an interview with The 405 she said: "It's strange how this song fits my life better now that I could ever imagine when I wrote the song itself. It's about how important it is to have a soft place to fall". [28] According to Aurora, the lyrics "came out of nowhere" and that they became meaningful to her after she grew up. [2] The singer has stated that "Runaway" is one of the few songs from her debut album to "be about [her]." [29] The verses cover various topics like "climbing trees, painting pictures, and dancing in the rain." [30] At the chorus of the song she begs "Take me home, home where I belong." [31]

Release and reception

"Runaway" was first originally released through Aurora's SoundCloud on 9 February 2015. [32] On 16 February 2015, the song was released for digital download and streaming as the lead single on Aurora's debut EP Running with the Wolves . [33] Additionally, promotional CDs were issued in the United Kingdom. [34] The single was later re-released for her debut album All My Demons Greeting Me as a Friend (2016). [35] Aurora also released two acoustic versions of the song: a guitar acoustic version on 5 March [36] and a piano acoustic version on 11 March. [37] An edited version titled "Runaway (Lvl. 2)" was released on 7 May 2021. [38] Glassnote Records issued a 12-inch vinyl single on 11 November 2022, which contained the original version of the song and the "Lvl. 2" edit. [39]

"Runaway" was well received by most music critics. Robin Murray of Clash called the song "a graceful return" and lauded the singer's mature songwriting. [40] Miranda Feneberger from Paste wrote that the track "channels a soft power". [19] Alexandra Pollard for Gigwise noted in her review of All My Demons Greeting Me As A Friend that "there's an eeriness lurking beneath the beauty of ['Runaway']," adding that "its cavernous clicks and echoes make themselves at home before it bursts into something warmer." She also labeled its lyrics as "unsettling." [41] A writer for Rolling Stone called the song a "viral lullaby." [42] DIY 's Sean Murray said that "Runaway" tackled more mature themes, regarding the song to be about "a former love." [43]

Will Hodgkinson of The Times characterised "Runaway" to be "about feeling lost that has a poetic wisdom belying her 19 years." [44] He praised how Aurora "uses her clear and unadorned tones to good effect" in the song. [44] Marcy Donelson of AllMusic was less favourable towards "Runaway", she pointed out that the song "turn[s] out to be the average of what the substantial LP offers rather than [a standout]." [24] The song received praise from American singer-songwriter Katy Perry, tweeting that the song "makes my [heart] a flutter". [45] Australian singer-songwriter Troye Sivan also commented about the song, saying it is "100% my fave [ sic ] song at the minute." [46] Aurora was awarded a NOPA grant of kr 30,000 for this song in 2014. [47]

Commercial breakthrough

Upon its release, "Runaway" was streamed over a million times in six weeks on the streaming platform Spotify. [48] The song did not impact any record charts until it gained attention in 2021 with a trend on the video-sharing platform TikTok. [49] [18] [50] The trend consisted of posing while using a filter that repeatedly changed to a "starry sky" background. [51] [52] Aurora herself later posted a video on TikTok using the filter. [53] "Runaway" became Aurora's most successful single in her native Norway, charting at number 14. [54] The song did not enter the US Billboard Hot 100, though it peaked at number one on the US Bubbling Under Hot 100 chart, spending 2 weeks in that position. [55] As of November 2022, the song has achieved more than 100 million streams on Spotify. [56]

Due to the popularity of "Runaway" in streaming services and its six-year anniversary in 2021, Aurora released a series of compilation EPs that contained her released songs at the time. [57] The song was eventually included on the compilation EP For the Humans Who Take Long Walks in the Forest, released on 4 February. [58] The same day, Aurora posted a YouTube video clip subtitled "Tik Tok Fan Edition", which included several clips that were published to TikTok. [59]

Music video

Background and release

A music video for "Runaway" was directed by Kenny McCracken, who would later be the director for three other singles of All My Demons Greeting Me as a Friend ("Conqueror", "Half the World Away", and "Murder Song (5, 4, 3, 2, 1)"). [60] The video was filmed in early 2015 in various landscapes of Bergen near Aurora's hometown and took three days to film it. [61] About filming the video, Aurora told in an interview with NME : "It was extremely cold... I didn't have a lot of clothes. We were stood in the middle of the snow for a lot of hours. I was sick for a lot of time after, which I always am after a video because I insist to have them outside in the cold." [2] The clip was released on 26 February 2015. [30] When asked by Norwegian newspaper Dagbladet about the release, Aurora stated that the video was actually intended to be a promotional recording so "people should get an impression of me as an artist." [62]

Synopsis and reception

In the music video for "Runaway", Aurora appears wearing a parka and a wool jumper as the video progresses. In one scene she is seen sleeping on the ground. [30] Clash's Robin Murray wrote that the clip "neatly counterpoints the gentle fragility in Aurora's own music." [63] American singer-songwriter Billie Eilish credits the video of this song as one of the reasons she began working on music. [64] In response, Aurora said that "'Runaway' has served the purpose music should serve." [65] The music video is Aurora's most successful music video as a solo artist, and as of December 2022 it has accumulated more than 495 million views.

Live performances and usage in media

Aurora performing in 2015 at the Way Back When Festival. Aurora WBW (2).jpg
Aurora performing in 2015 at the Way Back When Festival.

Aurora has promoted "Runaway" through a number of live performances. She first sang the early version of the song on 20 February 2014 among some of her songs at the Nabovarsel Minifestival in Bergen, which the singer described as her first "real" performance with a band. She also performed the song at the 2014 festivals of by:Larm and Øyafestivalen. These performances depicted the demo version of the song rather than the final one. [66]

Aurora first performed the released version of the song on 2 July 2015 during the talk show Lindmo . [67] On 9 November 2015, she performed the song in an acoustic session at NPR Tiny Desk. [68] "Runaway" was also one of the songs Aurora performed at the 2015 Nobel Peace Prize Concert. [69] She performed the song along with others from her debut album in a concert promoted by Honda Stage at the Bowery Ballroom to promote All My Demons Greeting Me as a Friend. [70] The song was added to the setlist of a 2016 world tour in support of All My Demons Greeting Me as a Friend. [71]

"Runaway" was used at the finale of the third season of the Fox American television psychological thriller series The Following . [72] Norwegian singer and rapper Cezinando covered the song for NRK P3 on 21 April 2015. [73] [74] The song was included in the setlist of a collaborative virtual concert for the video game Sky: Children of the Light , which premiered on 8 December 2022. [75]

Track listings and formats

Credits and personnel

Credits adapted from the liner notes of All My Demons Greeting Me as a Friend . [14]

Recording and management

Personnel

Charts

Certifications

Certifications for "Runaway"
RegionCertification Certified units/sales
Brazil (Pro-Música Brasil) [103] Diamond250,000‡
Canada (Music Canada) [104] Platinum80,000‡
Denmark (IFPI Danmark) [105] Gold45,000‡
Germany (BVMI) [106] Gold200,000‡
Italy (FIMI) [107] Gold35,000‡
Norway (IFPI Norway) [108] Platinum60,000‡
Poland (ZPAV) [109] 2× Platinum100,000‡
Portugal (AFP) [110] Gold10,000‡
Spain (PROMUSICAE) [111] Gold30,000‡
United Kingdom (BPI) [112] Platinum600,000‡
United States (RIAA) [113] Platinum1,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Runaway"
RegionDateFormat(s)VersionLabel(s)Ref.
Various16 February 2015Original
 [33]
5 March 2021Guitar Acoustic [lower-alpha 2] [36]
11 March 2021Piano Acoustic [lower-alpha 3] [37]
7 May 2021Lvl. 2 [38]
11 November 2022 12-inch vinyl Original/Lvl. 2Glassnote [39]

Notes

  1. ↑ Some sources state that Aurora wrote "Runaway" when she was 11 years old, [2] while others indicate that she was age 12 at the time she wrote the song. [3] Aurora clarified in an interview that she wrote "Runaway" when she was 11 or 12 years old. [4]
  2. ↑ "Runaway" (Guitar Acoustic) is the title used in Glassnote and Petroleum editions of the release. Decca editions are titled "Runaway" (Guitar Version) instead.
  3. ↑ "Runaway" (Piano Acoustic) is the title used in Glassnote and Petroleum editions of the release. Decca editions are titled "Runaway" (Piano Version) instead.

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References

  1. ↑ Darwin, Liza. "Aurora is Living the Teenage Dream". Popular TV. Archived from the original on 18 October 2019. Retrieved 3 January 2023.
  2. 1 2 3 4 Trendell, Andrew. "AURORA opens up about 'Runaway' – the song that inspired Billie Eilish". NME . Retrieved 6 October 2021.
  3. 1 2 Jupp, Emily (14 March 2016). "Singer Aurora on her debut album and the John Lewis Christmas advert". The Independent. Archived from the original on 14 March 2016. Retrieved 18 October 2019.
  4. ↑ "Aurora | Interview". United States: 7digital. March 2016. Retrieved 3 January 2023.
  5. ↑ Power, Ed (19 January 2022). "Aurora: 'Enya has been medicine to me my whole life'". The Irish Times . Archived from the original on 20 January 2022. Retrieved 3 January 2023.
  6. ↑ "Tett på norske artister" [Close to Norwegian artists] (in Norwegian). NRK. 3 July 2017. Archived from the original on 18 July 2021. Retrieved 3 January 2023.
  7. ↑ Tinkham, Chris (27 May 2015). "Running with Aurora". Interview . Archived from the original on 18 October 2019. Retrieved 18 October 2019.
  8. ↑ Tinkham, Chris (23 February 2016). "AURORA: The Best of What's Next". Paste . Archived from the original on 7 March 2021. Retrieved 12 June 2021.
  9. ↑ Rustad, Eric (17 January 2015). "Aurora Talks Career, New EP and Dragons". TapSongz.com. Retrieved 18 October 2019.
  10. ↑ "Top shows this week: Aurora and more". Milwaukee Journal Sentinel. 10 November 2016. Retrieved 18 October 2019.
  11. ↑ Levine, Nick (11 March 2016). "Aurora: "Without Darkness the World Would Be Boring and Life Would Be Very Flat"". Vice . Retrieved 18 October 2019.
  12. ↑ Tom (11 March 2016). ""It's an album about grief and loss" - hmv.com talks to AURORA". HMV . Archived from the original on 1 April 2016. Retrieved 3 January 2023.
  13. 1 2 3 4 "Song Exploder – Aurora". Song Exploder . 30 June 2021. Retrieved 4 September 2022.
    "Song Exploder – Aurora – Transcript" (PDF). Song Exploder. 30 June 2021. Retrieved 4 September 2022.
  14. 1 2 3 4 All My Demons Greeting Me as a Friend (booklet). Aurora. Decca Records. 2016. 4737926.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  15. ↑ Skylstad, Magnus [@magnusskylstad] (22 November 2015). "Someone found the first demo I recorded with @AURORAmusic 🎶 AURORA - Runaway (Demo version) https://youtu.be/gMzpTGO6eRs via YouTube" (Tweet). Archived from the original on 3 October 2022. Retrieved 3 January 2023– via Twitter.
  16. ↑ "Aurora Aksnes". by:larm . Archived from the original on 1 December 2013.
  17. ↑ Aslaug Olette Klausen (27 November 2015). "Slik ble Aurora til". Ballade.no. Retrieved 2 September 2022.
  18. 1 2 Cospey, Rob (12 April 2021). "AURORA's 2016 single Runaway is climbing the charts thanks to TikTok: "People are so beautiful!"". Official Charts. Retrieved 12 April 2021.
  19. 1 2 3 Feneberger, Miranda (10 March 2016). "All My Demons Greeting Me As a Friend Review". Paste . Retrieved 11 July 2021.
  20. 1 2 The Line of Best Fit (16 February 2015). "Listen: Aurora - "Runaway" Premiere". The Line of Best Fit . Retrieved 30 July 2021.
  21. ↑ Elmahdi, Adam (21 September 2015). "Aurora leads a joyous celebration of melancholy in East London". The Line of Best Fit . Retrieved 30 July 2021.
  22. ↑ Ginsberg, Gab (6 December 2019). "Aurora Explains How She Became the 'Voice of the Mountains' For 'Frozen 2's 'Into the Unknown'". Billboard . Retrieved 11 July 2021.
  23. ↑ "Nordic Playlist #83 – Aurora, Norway". Ja Ja Ja. September 2015. Retrieved 3 January 2023.
  24. 1 2 Donelson, Marcy (4 April 2016). "All My Demons Greeting Me as a Friend – Aurora". AllMusic . Retrieved 21 May 2016.
  25. ↑ "Aurora 'Runaway' Sheet Music". Musicnotes.com. Archived from the original on 24 September 2022. Retrieved 4 September 2022.
  26. ↑ Grand-Pierre, Ken (1 July 2016). "A conversation with Aurora: "Music can change you, and that intrigues me."". The 405 . Archived from the original on 4 July 2016. Retrieved 2 September 2022.
  27. ↑ Hannah, Andrew (21 May 2015). "Aurora interviewed: "I started to write songs in the first place to help myself get through things."". The 405. Archived from the original on 18 March 2016. Retrieved 3 September 2022.
  28. ↑ "Track-by-Track: Aurora's All My Demons Greeting Me As A Friend". The 405. 11 March 2016. Archived from the original on 12 March 2016. Retrieved 27 March 2021.
  29. ↑ O'Flynn, Brian (12 September 2018). "Aurora interview: 'None of my songs are about me'". The Independent . Archived from the original on 13 September 2018. Retrieved 22 June 2022.
  30. 1 2 3 "AURORA Shares Video For 'Runaway'". DIY . 26 February 2015. Archived from the original on 31 March 2015. Retrieved 2 September 2022.
  31. ↑ Vain, Madison (11 March 2016). "AURORA's 'All My Demons Greeting Me As A Friend': EW Review". Entertainment Weekly . Retrieved 21 May 2016.
  32. ↑ "Runaway by AURORA". SoundCloud. Archived from the original on 21 February 2015. Retrieved 3 January 2023.
  33. 1 2 References for the original release of "Runaway":
  34. ↑ Aurora (2015). "Runaway" (liner notes) (Promotional CD ed.). United Kingdom: Decca Records.
  35. ↑ Wass, Mike (11 December 2015). "Aurora Reveals The Cover And Tracklist Of Debut LP 'All My Demons Greeting Me As A Friend'". Idolator . Retrieved 2 September 2022.
  36. 1 2 References for the guitar acoustic version release of "Runaway":
  37. 1 2 References for the piano acoustic version release of "Runaway":
  38. 1 2 References for the "Lvl. 2" release of "Runaway":
  39. 1 2 References for the 12-inch vinyl release of "Runaway":
  40. ↑ Murray, Robin (16 February 2015). "Listen: Aurora – 'Runaway'". Clash . Retrieved 2 September 2022.
  41. ↑ Pollard, Alexandra (10 March 2016). "Album of the week: Aurora - All My Demons Greeting Me As A Friend". Gigwise . Retrieved 12 July 2021.
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