Telecommunication in Serbia is an important economic sector, accounting for 8.1% of country's GDP in 2023. [1]
Serbia has a developed and efficient telephone network infrastructure. Domestic line system is 100% digital, with digital cable trunk line connecting switching centres. A drop in fixed-line connections in the last decade has been more than offset by a sharp increase in mobile-cellular telephone use. Telekom Srbija, the former state monopoly, is the predominant player in landline telephony with 93.8% of market share. [3] Since the liberalization of the telecommunications market in 2013, Telekom Srbija has been very slowly losing market share to 16 other telecom operators, of which the most significant ones include SBB and Orion Telekom.
As of December 2023 Serbia has three mobile networks, Telekom Srbija, Yettel, and A1, all of which are licensed for 2G GSM, 3G UMTS, and 4G LTE. The largest mobile operator is Telekom Srbija, marketed as mts, with 44.1% market share, followed by Yettel with 31.9% and A1 with 24% market share. [4] In addition, SBB gained mobile virtual network operator licence in 2013 but is still not offering services.
Digital television transition has been completed in 2015 with MPEG-4 compression standard and DVB-T2 standard for signal transmission. [6]
Some 67% of households are provided with pay television services (i.e. 38.7% cable television, 16.9% IPTV, and 10.4% satellite). [2] There are 90 pay television operators (cable, IPTV, DTH), largest of which are SBB (mainly cable) with 48% market share, Telekom Srbija (mts TV) with 25%, followed by PoštaNet with 5%, and Ikom and Kopernikus with 4% and 3%, respectively. [2]
The Serbian IT industry is rapidly growing and changing pace. In 2018, IT services exports reached $1.3 billion. [7] With 6,924 companies in the IT sector (2013 data [update] ), Belgrade is one of the information technology centres in this part of Europe, with strong growth. [8] The Microsoft Development Center in Belgrade was, at the time of its establishment, the fifth such centre in the world. [9] Many worlds IT companies choose Belgrade as regional or European centre such as Asus, [10] Intel, [11] Dell, [12] Huawei, NCR, [13] Ubisoft [14] etc. These companies have taken advantage of Serbia's large pool of engineers and relatively low wages.
Large investments by global tech companies like Microsoft, typical of the 2000s, are being eclipsed by a growing number of domestic startups which obtain funding from domestic and international investors. What brought companies like Microsoft in the first place was a large pool of talented engineers and mathematicians. [15] In just the first quarter of 2016, more than US$65 million has been raised by Serbian startups including $45 million for Seven Bridges (a Bioinformatics firm) and $14 million for Vast (a data analysis firm). [16] [17] One of the most successful startups have been Nordeus which was founded in Belgrade in 2010 and is one of Europe's fastest-growing companies in the field of computer games (the developer of Top Eleven Football Manager, a game played by over 20 million people). [18]
The economy of Serbia is a developing service-based upper-middle income economy, with the tertiary sector accounting for two-thirds of total gross domestic product (GDP). The economy functions on the principles of the free market. Nominal GDP in 2025 is projected to reach $88.634 billion, which is $13,490 per capita, while GDP based on purchasing power parity (PPP) stood at $203.080 billion, which is $30,910 per capita. The strongest sectors of Serbia's economy are energy, the automotive industry, machinery, mining, and agriculture. The country's primary industrial exports are automobiles, base metals, furniture, food processing, machinery, chemicals, sugar, tires, clothes, and pharmaceuticals. Trade plays a major role in Serbian economic output. The main trading partners are Germany, Italy, Russia, China, and neighbouring Balkan countries.
Delhaize Serbia or Delhaize Maxi, is a Serbian supermarket chain owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia. As of 2016, it has 20.60% market share in Serbia.
Regulation of the telephone numbers in Serbia is under the responsibility of the Regulatory Authority for Electronic Communications and Postal Services (RATEL), an independent regulatory authority. The country calling code of Serbia is +381. The country has an open telephone numbering plan, with most numbers consisting of a 2- or 3-digit calling code and a 6–7 digits of customer number.
Yettel Serbia is a Serbian mobile, fixed, internet and IPTV provider, owned by the Czech investment group PPF. It is headquartered in Belgrade. As of 2020, it is the second largest mobile telephony operator with market share of 36.98%.
Television in Serbia was introduced in 1958. It remains the most popular of the media in Serbia—according to 2009 survey, Serbian people watch on average 6 hours of television per day, making it the highest average in Europe.
Telekom Srbija a.d. Beograd is a Serbian state-owned telecommunications operator. It was founded in May 1997 as a joint-stock company, by spinning off the telecommunications business from PTT Srbija. In April 2015, Telekom Srbija started providing all services in Serbia under the mts brand.
Telekomunikacije Republike Srpske a.d. Banja Luka, doing business as m:tel, is a telecommunications company based in Banja Luka, Republika Srpska, Bosnia and Herzegovina. The company is owned by Telekom Srbija, and is the second largest telecommunications company in Bosnia and Herzegovina and the biggest one listed on the Banja Luka Stock Exchange, with the market capitalisation of about 540 million euros.
Belgrade is the capital of Serbia.
A1 Srbija d.o.o. is a Serbian mobile network operator owned by A1 Telekom Austria Group. As of 2020, it is the third largest mobile telephony operator with market share of 25.67%.
Društvo za telekomunikacije MTEL d.o.o. Podgorica, doing business as m:tel, is a telecommunications company in Montenegro. It is a 51–49% joint venture between Telekom Srbija and Telekom Srpske.
The Internet in Serbia is well developed. The Internet country code top-level domain (ccTLD) for Serbia is .rs and .срб. (Cyrillic)
Serbia Broadband is a cable television and broadband internet service provider in Serbia. The SBB company operates as part of the United Group, leading media and telecommunication operator in Southeastern Europe. The company is based in the "Telepark" business complex in Belgrade, which includes data center covering 750 square meters of floor space and divided into 20 server halls and technical support areas.
Telecommunications in Bosnia and Herzegovina include radio, television, fixed and mobile telephones, and the Internet.
Radijus Vektor is a Serbian company providing cable television and high-speed Internet, headquartered in [[Belgrade] Radijus Vektor became Supernova in 2019 and with that they ended and shut down all the signal.
Microsoft Development Center Serbia (MDCS) is Microsoft's first greenfield investment in this part of the world, with its headquarters in Belgrade. It was established in 2005.
Belgrade Waterfront, is an urban renewal development project headed by the Government of Serbia aimed at changing Belgrade's cityscape and economy by gentrifying the Sava amphitheater, between the Belgrade Fair and Branko's bridge, including the Savamala neihgbourhood.
United Group B.V. is an alternative telecom provider in Southeast Europe that operates both telecommunications platforms and mass media outlets.
The IT sector of Belgrade is the concentration of information technology centers and service providers in the Serbian Capital of Belgrade, comprising 6,924 companies as of 2013. The IT sector in Serbia is projected to become largest sector of the Serbian economy.
The Centre for Contemporary Politics is an independent, non-governmental and non-profit organization founded in Belgrade in May 2012. The centre is a think tank focused on a range of fields, including reforms of the political system, foreign affairs and security, as well as protection of human and minority rights. The centre's primary mission is to enact reforms to the political system that protect human and minority rights, as well as ensure a safe and fair integration of Serbia into greater Europe. Operating as a think-tank, the Centre for Contemporary Politics conducts assessments and analyses on the various political issues facing the region, including political integrity, national security, and human rights. It develops and proposes objective strategies to deal with threats to the region's political and social fabric, regional stability and cooperation and protection through PR and public awareness campaigns, community forums and youth leadership training.
Yettel Bank, known from 2014 to 2019 as Telenor Banka and from 2019 to 2024 as Mobi Banka. is a commercial bank based in Belgrade, Serbia. It originated from the 2014 acquisition of KBC Group's subsidiary in Serbia by Telenor Serbia, one of the largest telecommunications operators in the country.
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