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The Red Tour was the third concert tour by the American singer-songwriter Taylor Swift, who embarked on it to support her fourth studio album, Red (2012). It began in Omaha, Nebraska, on March 13, 2013, and concluded in Singapore, on June 12, 2014. The tour was attended by 1.7 million people and grossed $150.2 million in revenue, becoming the highest-grossing country tour of all time upon its completion. The Red Tour received generally positive reviews from music critics. It won Top Package at the Billboard Touring Awards.
On October 25, 2012, in partnership with ABC News, on the primetime TV special All Access Nashville with Katie Couric– A Special Edition of 20/20, Swift announced that she would launch a North American stadium and arena tour in early 2013 in support of her fourth studio album, Red (2012).[8]
Swift told Billboard: "Of course, you know the tour will be a big representation of this record". She further stated, "I'm so excited to see what songs the fans like the most and which ones jump to the forefront, because that's the first step. We always see which songs are really the passionate songs and the ones the fans are freaking out over the most, and those are the ones that are definitely in the set list. I can't wait for that."[9] Swift used Lenny Kravitz's version of "American Woman" as her entrance song.[10] She sang a cover of The Lumineers's "Ho Hey" nightly, intertwined with her own "Stay Stay Stay".[11]
On May 24, 2014, BEC-Tero, who had been acting as a promoter for the Bangkok stop of the show, announced that the show had been canceled due to the current political unrest in the area. Swift took to Twitter to express her sadness over the cancellation, stating, "I'm so sad about the concert being canceled... sending my love to the fans in Thailand."[12]
Planning and development
Planning for The Red Tour began in the summer of 2012, approximately eight to nine months before the tour's launch.[13] The stage design was the first to be developed, followed by the creation of the setlist, costume design, dancer selection, and finally, the musical rehearsals, all within a month.[14]
Critical reception
The tour received positive reviews from music critics, with many citing Swift's atmospheric performances as a specific area of praise. Writing for Rolling Stone, Rob Sheffield praised Swift's "emotional excess [and] musical reach", stating that "...[n]o other pop auteur can touch her right now."[15] Rebecca Nicholson of The Guardian gave a five-star review, describing Swift as "staggeringly nice" and a "consummate crowd pleaser".[16]Digital Spy contributor Emma Dibdin noted that the tour combined "whimsical spectacle with Swift's trademark emotional intimacy" and that it "capitalises on exactly what makes Swift such a powerful figure for her audience, the sincere blend of aspirational and relatable."[17] In a more negative review, Rebecca Ford of The Hollywood Reporter stated that the intros before specific songs that, while "an appropriate fit for the audience," felt long and "brought down the energy of the show." Ford also mentioned that while Swift's voice "has gotten stronger over the years... [it] still has a habit of faltering or being too soft to hear over the band."[18]
Swift became the first solo female artist in 20 years to headline a national stadium tour in Australia, the last being Madonna with The Girlie Show in 1993.[22] Swift performed to a crowd of over 40,900 fans at the Sydney Football Stadium in Sydney, Australia, becoming the first female artist in history to sell out the stadium since it opened in 1988.[23]
The Red Tour also became the highest-grossing tour by a country artist in history at the time, bringing in $150 million and surpassing the prior record held by Tim McGraw and Faith Hill's co-headlining Soul2Soul II Tour, which earned $141 million.[24]
Set list
The set list below is the set list for the March 28, 2013 show in Nerwark and does not represent every show of the tour.[15]
"Stay Stay Stay" was removed from the set list since the second show in Philadelphia on July 20, 2013, but it was performed again during the first show in Kansas City on August 2, 2013.
"Everything Has Changed" was removed from the set list after the North America leg, which concluded in Nashville on September 21, 2013.
"Begin Again" was removed from the set list after the Oceania leg, which concluded in Melbourne on December 14, 2013.
The 60s pop remix version of "You Belong with Me" was removed from the set list after the North American leg, which concluded in Nashville on September 21, 2013. As a result, an acoustic version of "You Belong with Me" replaced the surprise song for the Australia and New Zealand leg of the tour, and then was rotated with other songs as surprise songs during the European and Asian leg of the tour.
However, the 60s pop remix version of "You Belong with Me" was performed again during shows in London.
As the result of stage reduction during the Asia leg, "Treacherous" were removed from the set list.
Surprise songs
The following songs were performed by Swift in between "22" and "Everything Has Changed":
"White Horse": During the second show in Omaha[25] and the first show in Edmonton[26]
"Our Song": During the second shows in Orlando[43] and Kansas City;[44] the shows in Lexington,[45] Columbus,[46] Arlington,[47] Salt Lake City[48] Pittsburgh,[49] Sacramento[50] and Raleigh;[51] and the first show in Nashville[52]
"Fifteen": During the second shows in Atlanta,[53] Los Angeles,[18] Nashville[54] and London;[55] the shows in Jakarta[56] and San Diego;[57] and the fourth show in Los Angeles[58]
"The Best Day": During the show in Cleveland[59] and the second show in Washington[60]
"Mine": During the shows in Indianapolis[61] and Saitama[62]
"Ours": During the shows in Detroit[63] and Des Moines,[64] the first show in Los Angeles,[65] and the third show in London[66]
"Enchanted": During the shows in Louisville,[67] Denver,[68] Portland[69] and Kuala Lumpur,[70] and the third show in Los Angeles[71]
"Fearless": During the shows in Houston,[73] Chicago,[74] and Pasay;[75] the second shows in Edmonton[76] and Foxborough;[77] and the first[17] and fourth shows in London[78]
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