CosMc's

Last updated

CosMc's
Company type Subsidiary
Industry Fast-food restaurant
FoundedDecember 7, 2023;10 months ago (2023-12-07)
Bolingbrook, Illinois, U.S. [1]
Headquarters Chicago, Illinois, U.S.
Number of locations
7 [2]
Area served
Illinois, Texas
Key people
Chris Kempczinski (CEO)
Products
  • iced tea
  • lemonade
  • coffee
  • frappé coffee
  • slushes
  • sandwiches
  • baked goods
  • ice cream
  • soda
Parent McDonald's
Website cosmcs.com

CosMc's [lower-alpha 1] is an American fast food restaurant, a spin-off of McDonald's. [4] It launched on December 7, 2023, with a drive-thru only concept location in the Chicago suburb of Bolingbrook, Illinois, with nine other locations expected to open in Texas in 2024.[ needs update ] [5] The CosMc's Brand includes McCafe products sold at each location, which are also sold at McDonalds locations.

Contents

History

Background

The name CosMc originated as a McDonaldland character, appearing in McDonald's advertisements from 1986 to 1992. [6] It is an extraterrestrial who "craves McDonald's food." [4] [7] In the 1990s, McDonald's tried to expand its business by buying Donatos Pizza, Boston Market and Chipotle Mexican Grill, but within a decade they had sold off their stakes. [8]

In 2023, McDonald's started focusing more on its classic mascots and the Grimace Birthday Meal became a viral Internet phenomenon. [4] [8] The specialty coffee-selling business has been growing, which McDonald's CEO Chris Kempczinski describes as an "attractive and fast growing category". CNN described CosMc's as McDonald's "answer to Starbucks." [9]

Launch

The chain was announced in July 2023. [8] The first CosMc's store opened on December 7, 2023 in the village of Bolingbrook, Illinois. [10] The opening day saw a large queue of customers in the drive-thru which is the only way to order through the restaurant. [10] CNN reported that the Bolingbrook location saw more than twice the number of visits for a typical McDonald's location, citing data from Placer.ai, with the customer base largely skewed to those aged 22-29. [11]

By 2024, McDonald's plans to have ten operational stores, including nine in Texas. [7] McDonald's CEO Chris Kempczinski said that the company would evaluate the ten stores over the following year, adding "Let's not get too excited." [12] In its first month, the store reportedly had twice the traffic of a regular McDonald's. [13]

Operations

CosMc's is intended to sell afternoon snacks and hot and cold drinks, and has been seen as an attempt by McDonald's to enter the United States coffee market [14] and the growing market for drive-thru beverages. [12]

CosMc's outlets will have a smaller footprint than a regular McDonald's. [4] CosMc's will sell food "aimed at people with a very sweet tooth." [7] It will sell a range of products that are not sold at McDonald's, such as 10 new beverages. [15] It will also sell some foods available at McDonald's, such as the Egg McMuffin. [7] The first CosMc's shop has four drive thrus. [16]

Design

CosMc's buildings are colored deep violet and have yellow graphics. [16]

Notes

  1. Pronounced "cosmics" [3]

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References

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  2. "Our Locations". CosMc's. April 2, 2024. Retrieved April 2, 2024.
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