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Greeking is a style of displaying or rendering text or symbols, not always from the Greek alphabet. Greeking obscures portions of a work for the purpose of either emphasizing form over details or displaying placeholders for unavailable content. The name is a reference to the phrase "Greek to me", meaning something that one cannot understand, so that it might as well be in a foreign language.
Greeked text is used in typography to evaluate a certain typeface's appropriateness, overall style or type color. [1] Because a viewer can be distracted by meaningful content, greeking unimportant text forces the viewer to focus on layout and design.
Greeking is also used when a design is being developed but the content is unfinished. One example might be the layout of a magazine article which has photographs but no text; initially, a lorem ipsum text is used, and then the nonsense text is replaced with draft versions as they become available. This allows design and layout to be carried out in parallel with content revisions.
Greeking can refer to the automatic rendering of text characters as unreadable symbols or lines in the layout preview function of word processing documents, either to speed up screen display [2] or because the graphics display capabilities of the monitor are insufficient for rendering extremely small texts. [3]
The term "greeking" was applied by various WYSIWYG editors of the 1980s, such as ApplixWare and Island Graphics. Greeking referred to the substitution of text with a placeholder gray bar upon moving out of focus.
As in typography, greeking involves inserting nonsense text or, commonly, Greek or Latin text in prototypes of visual media projects (such as in graphic and web design) to check the layout of the final version before the actual text is available, or to enhance layout assessment by eliminating the distraction of readable text. Text of this sort is known as "greeked text", "dummy text", or "jabberwocky text". [2] Lorem ipsum is a commonly used example, though this is derived from Latin, not Greek.
Greeking in theatre, television, and film production art-department work refers to the process of changing or hiding corporate trademarks that have not been "cleared" legally for use in the production.[ citation needed ]
Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to communication of information.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design ; authoring, including standardised code and proprietary software; user experience design ; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.
A typeface is the design of lettering that can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc. Each of these variations of the typeface is a font.
In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used before final copy is available, but it may also be used to temporarily replace copy in a process called greeking, which allows designers to consider form without the meaning of the text influencing the design.
OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior. OpenType is a registered trademark of Microsoft Corporation.
Graphics are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in c manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.
Placeholder may refer to:
In word processing and digital typesetting, a non-breaking space, , also called no-break space, non-breakable space (NBSP), required space, hard space, or fixed space, is a space character that prevents an automatic line break at its position. In some formats, including HTML, it also prevents consecutive whitespace characters from collapsing into a single space.
In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a draft of the final layout, and is used as guide for further design changes and, ultimately, production.
Complex text layout (CTL) or complex text rendering is the typesetting of writing systems in which the shape or positioning of a grapheme depends on its relation to other graphemes. The term is used in the field of software internationalization, where each grapheme is a character.
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website's content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, color, or graphics, since the main focus lies in functionality, behavior, and priority of content. In other words, it focuses on what a screen does, not what it looks like. Wireframes can be pencil drawings or sketches on a whiteboard, or they can be produced by means of a broad array of free or commercial software applications. Wireframes are generally created by business analysts, user experience designers, developers, visual designers, and by those with expertise in interaction design, information architecture and user research.
Page layout is the part of graphic design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
In a written or published work, an initial or drop cap is a letter at the beginning of a word, a chapter, or a paragraph that is larger than the rest of the text. The word is derived from the Latin initialis, which means standing at the beginning. An initial is often several lines in height and in older books or manuscripts, sometimes ornately decorated.
Filler text is text that shares some characteristics of a real written text, but is random or otherwise generated. It may be used to display a sample of fonts, generate text for testing, or to spoof an e-mail spam filter. The process of using filler text is sometimes called greeking, although the text itself may be nonsense, or largely Latin, as in Lorem ipsum.
Graphic communication as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, color and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.
In graphic design and printing, the phrases for position only or for placement only, or the initialism FPO, indicate materials that have been used as placeholders in a layout prior to it being declared finished and ready for publication
DirectWrite is a text layout and glyph rendering API by Microsoft. It was designed to replace GDI/GDI+ and Uniscribe for screen-oriented rendering and was first shipped with Windows 7 and Windows Server 2008 R2, as well as Windows Vista and Windows Server 2008. DirectWrite is hardware-accelerated when running on top of Direct2D, but can also use the CPU to render on any target, including a GDI bitmap.
De finibus bonorum et malorum is a philosophical work by the Roman orator, politician and philosopher Marcus Tullius Cicero. It consists of five books, in which Cicero explains the philosophical views of Epicureanism, Stoicism, and the Platonism of Antiochus of Ascalon. The book was developed in the summer of the year 45 BC, and was written over the course of about one and a half months. Together with the Tusculanae Quaestiones written shortly afterwards, De finibus is the most extensive philosophical work of Cicero. It is dedicated to Marcus Junius Brutus.
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