 | This article needs to be updated.(October 2023) |
Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008. [1]
| This article needs to be updated.(October 2023) |
Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008. [1]
According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of Internet users in China reached 485 million in June 2011. [2] They spend 1 billion hours online each day and the number will double to 2 billion by 2015. China's online shopping population is estimated to increase to 19% of the total population by 2012. [3]
The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing, and Yahoo! China. [4] Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese.
The Internet is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.
China has been on the Internet intermittently since May 1989 and on a permanent basis since 20 April 1994, although with heavily censored access. In 2008, China became the country with the largest population on the Internet and, as of 2024, has remained so. As of December 2024, 1.09 billion use internet in China.
Tencent QQ, also known as QQ, is an instant messaging software service and web portal developed by the Chinese technology company Tencent. QQ offers services that provide online social games, music, shopping, microblogging, movies, and group and voice chat software. As of March 2023, there were 597 million monthly active QQ accounts.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" and is one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of AI. Google's parent company, Alphabet Inc., is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu Search, Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Sohu, Inc. is a Chinese Internet company headquartered in the Sohu Internet Plaza in Haidian District, Beijing. Sohu and its subsidiaries offer advertising, a search engine (Sogou.com), on-line multiplayer gaming (ChangYou.com) and other services.
Hibu Inc., formerly Yellowbook Inc., is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements. Hibu is headquartered in Cedar Rapids, IA.
Shanda Group is a privately-owned multinational investment firm. With offices in Shanghai, Singapore, Hong Kong, New York and Redwood City, the firm invests in public markets, real estate and venture capital, focusing on companies in the fields of healthcare, financial services, media, and technology. The company was established in December 1999 as Shanda Interactive Entertainment Limited, an online gaming company known for publishing and operating games such as The World of Legend and Magical Land. By 2004 Shanda was the largest online game company in China, and its listing on the NASDAQ that year under ticker SNDA was the largest IPO for a Chinese internet company in the United States. Shanda Interactive later diversified and its gaming unit spun off in 2009, raising $1.04 billion in an IPO (GAME). Shanda Group was taken private in 2012 by its founders, and by 2017 it had $8 billion in net assets under management.
Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm first (1996) known as "BackRub", with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011, in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.
Sogou, Inc. is a Chinese technology company and subsidiary of Tencent.
Ma Huateng is a Chinese business magnate, investor, politician, and philanthropist. He is the co-founder and chief executive officer of Tencent, one of the most valuable companies in East Asia, one of the largest internet and technology companies, and one of the biggest investment, gaming, and entertainment conglomerates in the world. The company in Shenzhen develops China's biggest mobile instant messaging service, WeChat, and its subsidiaries provide media, entertainment, payment systems, smartphones, internet-related services, value-added services and online advertising services, both in China and globally.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
The video game industry in China currently is one of the major markets for the global video game industry, where more than half a billion people play video games. Revenues from China make up around 25% of the nearly US$100 billion global video game industry as of 2018, and since 2015 has exceeded the contribution to the global market from the United States. Because of its market size, China has been described as the "Games Industry Capital of the World" and is home to some of the largest video game companies. China has also been a major factor in the growth of esports, both in player talent and in revenue.
Taobao is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it was the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba Cloud Computing (Beijing) Co., Ltd.
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
VK, known as Mail.ru Group until 12 October 2021, is a Russian technology company. It started in 1998 as the parent company of Mail.ru, an e-mail service and went on to become a major corporate figure in the Russian-speaking segment of the Internet.
Tencent Holdings Ltd. is a Chinese multinational technology conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the world's largest company in the video game industry based on its equity investments.
The wanghong economy [internet celebrity economy] refers to the Chinese digital economy based on influencer marketing through social media platforms. Wanghong is the Chinese term for internet celebrity. Chinese wanghong celebrities attract the attention of internet users, which can translate into profit through e-commerce and online advertising.
QQ Browser is a web browser based on the Chromium engine developed by Mainland Chinese technology company Tencent. It utilizes two browser engines: WebKit and Trident. Previously, Tencent had developed Tencent Explorer and Tencent TT, two browsers based on the Trident engine, as well as QQ Browser versions 5 and 6, which integrated the WebKit engine.