Puteri Indonesia 2025

Puteri Indonesia 2025
Firsta Yufi Amarta Putri, Puteri Indonesia 2025
Date	2 May 2025
Presenters	Choky Sitohang  [ id ] Patricia Gouw
Entertainment	Ari Lasso Ziva Magnolya Baim
Theme	Be Right, Be Bright
Venue	Plenary Hall, Jakarta International Convention Center, Jakarta, Indonesia
Broadcaster	SCTV Vidio
Entrants	45
Placements	16
Debuts	South Papua
Withdrawals	West Papua
Returns	North Kalimantan North Maluku
Winner	Firsta Yufi Amarta Putri East Java
←  2024 2026  →

External videos
Puteri Indonesia 2025: The Coronation
Puteri Indonesia 2025: Preliminary Competition
Puteri Indonesia 2025: Talent and Traditional Costume Show

Puteri Indonesia 2025, the 28th edition of the Puteri Indonesia pageant, was held on 2 May 2025 at the Plenary Hall, Jakarta International Convention Center in Jakarta, Indonesia. Harashta Haifa Zahra of West Java crowned her successor, Firsta Yufi Amarta Putri of East Java, at the end of the event. This marks the fourth time East Java has won Puteri Indonesia, following victories in 2007, 2014, and 2020. Firsta represented Indonesia at Miss Supranational 2025 in Poland, placing in the Top 24.

Puteri Indonesia Lingkungan 2024, Sophie Kirana of SR Yogyakarta; Puteri Indonesia Pariwisata 2024, Ketut Permata Juliastrid Sari of Bali; and Puteri Indonesia Pendidikan dan Kebudayaan 2024, Melati Tedja of East Java, also crowned their successors: Melliza Xaviera Putri Yulian of Jakarta SCR 1, Salma Ranggita Cahyariyani of South Sumatra 1, and Rinanda Aprillya Maharani of East Kalimantan respectively.

For the first time ever, the finale was attended by international beauty pageant titleholders from Southeast Asia, including Miss Supranational 2024, Harashta Haifa Zahra, and Miss Cosmo 2024, Ketut Permata Juliastrid Sari, both from Indonesia, alongside Miss International 2024, Huỳnh Thị Thanh Thủy of Vietnam, and Miss Charm 2024, Rashmita Rasindran of Malaysia.

Pageant

Preliminary round

Before the final telecast, the delegates participated in the preliminary competition, which featured presentations in traditional costumes, talent showcases, and evening gown segments. Held on 26 April 2025, at Balai Sarbini in Jakarta, the event was streamed live on the Puteri Indonesia YouTube channel. Olivia Tan and Bayu Adhitama hosted the event, which included special performances by Rossa, Dipha Barus, and Barsena Bestandhi. ^[1]

Selection committee

• Putri Kus Wisnu Wardani – chairwoman of the advisory board of Yayasan Puteri Indonesia
• Kusuma Dewi Sutanto – head of organization of Yayasan Puteri Indonesia
• Mega Angkasa – head of communications of Yayasan Puteri Indonesia
• Kusuma Ida Anjani – director of Mustika Ratu, chairwoman of the Puteri Indonesia 2025 selection
• Sabrina Chairunnisa – Puteri Indonesia 2011 3rd Runner-up from North Sumatra, actress, and content creator
• Yasinta Aurellia – Puteri Indonesia Lingkungan 2023 from East Java and Top 24 at Miss Supranational 2023
• Ayu Heni Rosan – Puteri Indonesia Bali 1992 and founder of Yayasan Citra Kartini Indonesia
• Rizki Handayani Mustafa – deputy Minister of Tourism
• Hetifah Sjaifudian – chairwoman of Commission X of the House of Representatives

Finals

This year's competition maintained the same number of semifinalists as the previous edition, with 16 spots available. The preliminary competition, held on 26 April 2025, along with various quarantine activities—including talent, traditional costume, and evening gown showcases, as well as private interviews with the judges and psychological assessment—determined the top 13 semifinalists. Public voting was also incorporated to select the 14th to 16th contestants advancing to the final round.

Selection committee

• Kusuma Dewi Sutanto – head of organization of Yayasan Puteri Indonesia
• Mega Angkasa – head of communications of Yayasan Puteri Indonesia
• Kusuma Ida Anjani – director of Mustika Ratu, chairwoman of the Puteri Indonesia 2025 selection
• Farhana Nariswari – Puteri Indonesia 2023 from West Java
• Sultan Bachtiar Najamudin – speaker of the Regional Representative Council
• Rosan Roeslani – Minister of Investment and Downstream Industry
• Titiek Suharto – member of the House of Representatives
• Widiyanti Putri – Minister of Tourism
• Jahja Setiaatmadja – president director of Bank Central Asia
• Ayu Dewi  [ id ] – actress, model, presenter and comedian

Background

Location and date

Puteri Indonesia 2025 coronation night was held on 2 May 2025 at the Plenary Hall, Jakarta Convention Center in Jakarta, coinciding with National Education Day. The pre-quarantine period took place from 15 to 23 April 2025, followed by the main quarantine from 24 April to 2 May 2025.

Host and performers

Choky Sitohang  [ id ] and Patricia Gouw returned as hosts for Puteri Indonesia 2025, marking Sitohang's 14th time and Gouw's fifth time hosting the pageant. The duo previously hosted together for Puteri Indonesia 2020 and from 2022 to 2024. Ari Lasso and Ziva Magnolya performed at the event this year.

Selection of participants

Candidates for Puteri Indonesia 2025 were selected through auditions held in Jakarta, regional competitions, or public voting. Registration closed on 31 January 2025, ^[2] with auditions taking place throughout February 2025.

Six provinces—Bangka Belitung, Banten, East Java, South Sulawesi, West Java, and West Nusa Tenggara—hosted regional competition to choose their representatives. Among the four new provinces in Eastern Indonesia, only South Papua made its debut this year. Meanwhile, West Papua withdrew from the competition due to the absence of a selected delegate.

Competitions

Best Photogenic

The Best Photogenic award was chosen by Bubah Alfian  [ id ], Creative Director of Puteri Indonesia, based on a photoshoot session held on 18 April 2025. The selection criteria included not only physical appearance, but also the contestants' aura and charisma. In addition, Bubah also awarded the contestant with the most unique face.

Result	Contestants
Winners	Central Java 1 – Maura Izzati Central Sulawesi – Jeaneth Anabella Josevina Jakarta SCR 1 – Melliza Xaviera Putri Yulian
Unique Face	Southeast Sulawesi – Lidyana Nono

Catwalk Challenge

In this challenge, contestants will showcase their catwalk skills through short videos, featuring outfits that highlight traditional Indonesian fabrics as part of the 'Wastra Bersabda' theme for the 28th edition. The Top 20 contestants will then become opening dance centers for the preliminary competition.

Result	Contestants
Winners	Bali – Ni Nyoman Ayu Natasya Amanda Jakarta SCR 1 – Melliza Xaviera Putri Yulian North Sumatra 1 – Putri Agita Sembiring Milala
Top 20	Aceh – Mutiara Hasanah Bangka Belitung – Mery Wiega Andreani Banten – Syafira Mardhiyah Central Sulawesi – Jeaneth Anabella Josevina East Java – Firsta Yufi Amarta Putri East Kalimantan – Rinanda Aprillya Maharani East Nusa Tenggara – Elisea Benedicta Katharina Mada Jakarta SCR 3 – Sarah Sentoso Jakarta SCR 6 – Lailani Fitrah Ramadhani Lampung – Intan Kartika Putri Astari Papua – Yokbet Merauje Riau Islands 1 – Yetti Mawar Sembiring Meliala Southeast Sulawesi – Lidyana Nono South Kalimantan 1 – Nur Azelia Humani Santang South Kalimantan 2 – Antung Aulia Salsa Bella Yogyakarta SR – Maharani Divaningtyas West Nusa Tenggara – Cahaya Sukma Dewi

Best Makeup

In this challenge, contestants showcase their makeup skills using Mustika Ratu cosmetic products in short videos, with the best makeup design winning the challenge.

Result	Contestants
Winners	East Kalimantan – Rinanda Aprillya Maharani Jakarta SCR 3 – Sarah Sentoso South Kalimantan 1 – Nur Azelia Humani Santang

Best Profile Video

Contestants are required to create a profile video introducing themselves and the province they represent, with the best video winning this award.

Result	Contestants
Winners	East Java – Firsta Yufi Amarta Putri East Kalimantan – Rinanda Aprillya Maharani North Sulawesi – Cindi Noladyta Takumansang

Best Talent

Contestants showcased their talents on stage, with those demonstrating exceptional skills being awarded for their performances.

Result	Contestants
Winner	East Kalimantan – Rinanda Aprillya Maharani
Top 3	Bangka Belitung – Mery Wiega Andreani North Sumatra 2 – Morana Angelica Pertiwi Rajagukguk
Top 12	Banten – Syafira Mardhiyah Central Java 1 – Maura Izzati East Java – Firsta Yufi Amarta Putri Jakarta SCR 3 – Sarah Sentoso North Kalimantan – Dewi Ratna Ningsih Riau Islands 1 – Yetti Mawar Sembiring Meliala South Papua – Theresia Shamenta Novianty Kowirop Kaipman South Sulawesi – Andi Adriana Noviyanti Andi Rumpang West Nusa Tenggara – Cahaya Sukma Dewi

Best in Traditional Costume

During the Traditional Costume Show, contestants showcased their traditional attire in front of the judges. The top three nominees for Best in Traditional Costume were announced at the event's conclusion, with the grand winner to be revealed on coronation night.

Result	Contestants
Winner	South Kalimantan 2 – Antung Aulia Salsa Bella
Top 3	East Java – Firsta Yufi Amarta Putri Lampung – Intan Kartika Putri Astari

Best in Evening Gown

During the Preliminary Competition, contestants showcased their evening gowns in front of the judges, and the top three nominees along with the Best in Evening Gown winner were announced at the event's conclusion.

Result	Contestants
Winner	East Kalimantan – Rinanda Aprillya Maharani
1st Runner-up	West Nusa Tenggara – Cahaya Sukma Dewi
2nd Runner-up	Jakarta SCR 1 – Melliza Xaviera Putri Yulian

Motion Challenge

The contestants were randomly divided into seven groups for this challenge. Each contestant was tasked with presenting their chosen mission or advocacy on stage, followed by a discussion where the hosts posed questions and motions on various cases and issues. The contestants then shared their thoughts and ideas, showcasing their perspectives on each topic.

Result	Contestants
Winner	Riau – Sarah Aurelia Saragih
1st Runner-up	Jakarta SCR 3 – Sarah Sentoso
2nd Runner-up	South Sumatra 1 – Salma Ranggita Cahyariyani
Top 9	East Kalimantan – Rinanda Aprillya Maharani Jakarta SCR 4 – Joanne Amanda Irawan Papua – Yokbet Merauje South Kalimantan 1 – Nur Azelia Humani Santang South Papua – Theresia Shamenta Novianty Kowirop Kaipman Yogyakarta SR – Maharani Divaningtyas

Results

Titleholders

   Puteri Indonesia 2025

   Puteri Indonesia Lingkungan 2025

   Puteri Indonesia Pariwisata 2025

   Puteri Indonesia Pendidikan 2025

   Puteri Indonesia Kebudayaan 2025

  Puteri Indonesia Inovasi dan Teknologi 2025

Placement	Contestant	International Placement
Puteri Indonesia 2025 (Miss Supranational Indonesia 2025)	East Java – Firsta Yufi Amarta Putri	Top 24 – Miss Supranational 2025
Puteri Indonesia Lingkungan 2025 (Miss International Indonesia 2025)	Jakarta SCR 1 – Melliza Xaviera Putri Yulian	TBA – Miss International 2025
Puteri Indonesia Pariwisata 2025 (Miss Cosmo Indonesia 2025)	South Sumatra 1 – Salma Ranggita Cahyariyani	TBA – Miss Cosmo 2025
Puteri Indonesia Pendidikan 2025 (Miss Charm Indonesia 2025)	East Kalimantan – Rinanda Aprillya Maharani	TBA – Miss Charm 2025
Puteri Indonesia Kebudayaan 2025	Banten – Syafira Mardhiyah	Did not compete
Puteri Indonesia Inovasi dan Teknologi 2025	Yogyakarta SR – Maharani Divaningtyas § Δ
Top 16	Jakarta SCR 2 – La-Tanya Alisa Riskasari Jakarta SCR 3 – Sarah Sentoso North Sulawesi – Cindi Noladyta Takumansang North Sumatra 1 – Putri Agita Sembiring Milala § Riau – Sarah Aurelia Saragih Riau Islands 1 – Yetti Mawar Sembiring Meliala South Kalimantan 1 – Nur Azelia Humani Santang § South Sulawesi – Andi Adriana Noviyanti Rumpang West Nusa Tenggara – Cahaya Sukma Dewi West Sulawesi – Adinda Putri Pawan

Δ – Advanced to the Top 6 via public voting
§ – Advanced to the Top 16 via public voting

Special awards

Awards	Contestants
Main Awards
Puteri Indonesia Persahabatan (Miss Congeniality)	North Sumatra 1 – Putri Agita Sembiring Milala
Puteri Indonesia Favorit (Miss Favorite)	Yogyakarta SR – Maharani Divaningtyas
Kostum Tradisional Terbaik (Best in Traditional Costume)	South Kalimantan 2 – Antung Aulia Salsa Bella
Gaun Malam Terbaik (Best in Evening Gown)	East Kalimantan – Rinanda Aprillya Maharani West Nusa Tenggara – Cahaya Sukma Dewi Jakarta SCR 1 – Melliza Xaviera Putri Yulian
Puteri Indonesia Berbakat (Miss Talent)	East Kalimantan – Rinanda Aprillya Maharani
Puteri Indonesia Intelegensia (Miss Intelligence)	East Kalimantan – Rinanda Aprillya Maharani South Papua – Theresia Shamenta Novianty Kowirop Kaipman Jambi – Nadia Aprisilia
Puteri Indonesia Berpengaruh (Miss Influencer)	South Kalimantan 1 – Nur Azelia Humani Santang

Contestants

45 contestants competed in this year's competition.

Province	Contestant	Age [a]	Hometown
Sumatra
Aceh	Mutiara Hasanah [3]	25	Banda Aceh
North Sumatra 1	Putri Agita Sembiring Milala [4]	27	Karo
North Sumatra 2	Morana Angelica Pertiwi Rajagukguk [5]	25	Pematangsiantar
West Sumatra	Febri Sinta Gracya [6]	24	Pesisir Selatan
Riau	Sarah Aurelia Saragih [7]	26	Pekanbaru
Riau Islands 1	Yetti Mawar Sembiring Meliala [8]	27	Batam
Riau Islands 2	Fidya Adystiara [9]	25	Batam
Jambi	Nadia Aprisilia [10]	22	Muaro Jambi
South Sumatra 1	Salma Ranggita Cahyariyani [11]	22	Palembang
South Sumatra 2	Badia Inaya Sazrade [12]	25	Palembang
Bangka Belitung	Mery Wiega Andreani [13]	23	Bangka
Bengkulu	Tasya Putri Amanda Rantou [14]	23	Rejang Lebong
Lampung	Intan Kartika Putri Astari [15]	21	Tulang Bawang
Java
Jakarta SCR 1	Melliza Xaviera Putri Yulian [16]	25	Jakarta
Jakarta SCR 2	La-Tanya Alisa Riskasari [17]	24	Jakarta
Jakarta SCR 3	Sarah Sentoso [18]	26	Jakarta
Jakarta SCR 4	Joanne Amanda Irawan [19]	24	Jakarta
Jakarta SCR 5	Shania Sisilia Sapphira Hutapea [20]	25	Jakarta
Jakarta SCR 6	Lailani Fitrah Ramadhani [21]	27	Jakarta
Jakarta SCR 7	Adinda Dhia Dimitri [22]	27	Jakarta
Banten	Syafira Mardhiyah [23]	23	South Tangerang
West Java	Ratu Ayu Salsabila [24]	24	Bandung
Central Java 1	Maura Izzati [25]	22	Banyumas
Central Java 2	Syaloomitha Meirika Maranatha [26]	22	Semarang
Yogyakarta SR	Maharani Divaningtyas [27]	24	Sleman
East Java	Firsta Yufi Amarta Putri [28]	23	Banyuwangi
Lesser Sunda Islands
Bali	Ni Nyoman Ayu Natasya Amanda [29]	23	Badung
West Nusa Tenggara	Cahaya Sukma Dewi [30]	21	Mataram
East Nusa Tenggara	Elisea Benedicta Katharina Mada [31]	25	South Central Timor
Kalimantan
West Kalimantan	Ridha Annisakinah [32]	22	Pontianak
Central Kalimantan	Ahsan Nadia Ramadhana [33]	23	North Barito
South Kalimantan 1	Nur Azelia Humani Santang [34]	27	Banjarmasin
South Kalimantan 2	Antung Aulia Salsa Bella [35]	23	Tanah Bumbu
East Kalimantan	Rinanda Aprillya Maharani [36]	22	East Kutai
North Kalimantan	Dewi Ratna Ningsih [37]	21	Tarakan
Sulawesi
South Sulawesi	Andi Adriana Noviyanti Rumpang [38]	26	Wajo
West Sulawesi	Adinda Putri Pawan [39]	25	Central Mamuju
Southeast Sulawesi	Lidyana Nono [40]	20	Kendari
Central Sulawesi	Jeaneth Anabella Josevina [41]	21	Sigi
North Sulawesi	Cindi Noladyta Takumansang [42]	24	Sangihe Islands
Gorontalo	Zenab Fadila Ahaya [43]	19	Gorontalo
Eastern Indonesia
Maluku	Sharon Chelnique Enia Sahetapy [44]	25	Central Maluku
North Maluku	Nurul Safitri [45]	22	Ternate
South Papua	Theresia Shamenta Novianty Kowirop Kaipman [46]	21	Merauke
Papua	Yokbet Merauje [47]	24	Jayapura

Notes

1. Ages at the time of the pageant.

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