Start (Yugoslav magazine)

Last updated

Start
Categories
  • Men's magazine
  • Current affairs magazine
FrequencyWeekly
Founded1969
First issueJanuary 1969
Final issue1991
CompanyVjesnik
Country Yugoslavia
Based in Zagreb

Start was a weekly popular and entertainment magazine targeting men, in circulation between 1969 and 1991 in Zagreb, Yugoslavia. The magazine is known for its unique position in a Communist country featuring both erotic and pornographic content and quality articles on current affairs with detailed analyses.

History and profile

Start was established in 1969 as a successor to the Moto magazin. [1] [2] The first issue of Start appeared in January that year. [1] It was headquartered in Zagreb [3] and was published by Vjesnik which was a well-known publishing house in the country. [1] The first issue described it as "a magazine for every family, and for each of our citizens." [2] However, it was also added in the same issue that the magazine content included all topics "that interests a modern man." [1] The magazine came out weekly. [4]

In the initial phase Start was designed based on Playboy , Lui and Penthouse . [1] During this period its cover pages featured nude photographs of women, one of which was the French actress Maria Schneider. [5] Following the change of its editor-in-chief in 1973 Start was redesigned becoming a political and cultural magazine [4] which was modeled on the German magazine Stern . [1]

Start contained erotic and pornographic materials in addition to the critical and comprehensive analyses on current affairs, science and art. [2] The latter became dominant from 1973. [4] One of its most significant sections was the interviews which featured both interviews with Yugoslavian leading figures and translations of the interviews from foreign magazines. [2] It also published literary works most which were the examples of a genre called "jeans-prose". [2] Later its focus was exclusively on current affairs. [1] Start frequently published materials from Ms. , an American magazine, and contained articles on feminism most of which were written by Jasenka Kodrnja and Maja Miles. [4] Vesna Kesić and Slavenka Drakulić were other contributors of the magazine. [4]

Mladen Pleša was appointed editor-in-chief of Start in 1980 and then, the magazine began to target young readers featuring articles on rock music, modern art and fashion. [4]

As of 1984 Start sold 200,000 copies half of which were bought by the Serbians. [6] The magazine enjoyed higher levels of circulation during its run. [2] Start folded in 1991. [2]

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References

  1. 1 2 3 4 5 6 7 Dunja Majstorović (2023). "Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s". Journal of Communication Inquiry . 47 (1): 16. doi:10.1177/01968599221081120.
  2. 1 2 3 4 5 6 7 Biljana Žikić (2010). "Dissidents liked pretty girls: nudity, pornography and quality press in socialism". Medijska istraživanja. 16 (1): 56–58.
  3. ↑ Milica Stojanovic (2 December 2020). "Home of Old Magazine Stories Keeps Yugoslavia's Memory Bright". Balkan Insight . Retrieved 5 April 2024.
  4. 1 2 3 4 5 6 Zsófia Lóránd (2018). The Feminist Challenge to the Socialist State in Yugoslavia. Cham: Palgrave Macmillan. pp. 140, 146–148. doi:10.1007/978-3-319-78223-2_4. ISBN   978-3-319-78223-2.
  5. ↑ "Yugoslavia Opens Drive on Naughty Magazines". The New York Times . 23 June 1975. Retrieved 5 April 2024.
  6. ↑ David Binder (9 February 1984). "As Taboos Fall, Press in Yugoslavia Turns Bold". The New York Times. Retrieved 5 April 2024.
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