4 Digital Group

Last updated

4 Digital Group
Company type consortium
IndustryRadio
Founded2007
HeadquartersLondon, United Kingdom
Area served
United Kingdom
Key people
Website channel4.com/radio/4digital/

4 Digital Group was a media consortium in the United Kingdom. In July 2007, the group won the licence to operate the second national DAB radio multiplex. [1] [2] The consortium, led by Channel 4 Radio, was a combination of existing commercial radio operators and brands new to radio. The group aimed to boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this was the introduction of ten new national stations, including speech and music services, [3] and advertising for the format.

Contents

Demise

In October 2008 Channel Four Television Corporation announced that it was abandoning its plans for digital radio stations. [4] Subsequently, the licence was returned to Ofcom. Therefore, all details below refer to purely what was planned, and was taken from promotional material of the time. None of it actually occurred.

Planned stations

The planned stations were: [5]

Other services

As well as innovative new radio stations, 4 Digital Group planned to introduce a national Podcast Service, providing an opportunity for niche services catering for a diversity of passions, interests and communities to reach audiences throughout the UK.

Downloadable radio podcasts could include:

Transmission

4 Digital Group planned to build and operate a transmission network capable of reaching nearly 88% of the adult population on the move (outdoor), nearly 80.5% in home (robust indoor), and 45% using handheld receivers. There would be coverage of 94% of the motorway network in England, Scotland and Wales.

Marketing

4 Digital Group planned to commit £4.5 million to general marketing of digital radio in the first three years of the licence period, together with more than £25 million to support the launch of the individual new radio stations.

Group companies

The group companies were: [8] [9]

Initial shareholders

Station providers

Podcast providers

Strategic partners

See also

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References

  1. Dowell, Ben (6 July 2007). "Channel 4 wins radio multiplex bid – MediaGuardian.co.uk". The Guardian. London. Retrieved 6 July 2007.
  2. "4 DIGITAL GROUP WINS SECOND UK DAB MULTIPLEX LICENCE – Channel 4". Archived from the original on 27 September 2007. Retrieved 6 July 2007.
  3. "Ofcom receives two applications for the DAB National Radio multiplex licence – Ofcom". Archived from the original on 14 June 2007. Retrieved 13 April 2007.
  4. The Guardian, News, Media, Radio, Tuesday October 14 2008 16.52 BST – 4 Digital radio partners in crisis talks
  5. "Channel 4 leading new digital radio bid". Archived from the original on 27 September 2007. Retrieved 13 April 2007.
  6. "E4 Radio to be first new network". BBC News. 6 July 2007.
  7. Sky News Radio complications, Radio Today, 18 October 2007 Archived 30 March 2009 at the Wayback Machine
  8. "4 Digital Group". Archived from the original on 29 April 2007. Retrieved 13 April 2007.
  9. Channel 4, NGW bid for DAB multiplex, Digital Spy , 29 March 2007