Radio
The race was carried live flag-to-flag on the Indianapolis Motor Speedway Radio Network. It was the second time the race was carried in its entirety. The broadcast was anchored by Sid Collins, his third as chief announcer, and seventh year overall with the crew. Charlie Brockman served as booth analyst and statistician, and also reported from victory lane. [8] For the first time ever, a female reporter was part of the radio crew. Paula Carr of WIRE served as a roving reporter, interviewing celebrities and other special guests. [9]
Of note, the network expanded its coverage to include four qualifying wrap-up shows during time trials weekends.
The network expanded to include four qualifying wrap-up shows, and the number of affiliate stations increased to 210. All five major radio stations in Indianapolis carried the broadcast. The 1954 broadcast is notable in that it featured for the first time the famous phrase "Stay tuned for the Greatest Spectacle in Racing." Due to the increased number of affiliates at the time, the network needed a scripted "out-cue" to alert producers when to manually insert local commercials. A young WIBC marketing staff member named Alice Greene (née Bunger) is credited with inventing the phrase, and chief announcer Sid Collins coined it on-air. It has been used ever since, with all of the chief announcers proudly reciting it during their respective tenures.
