California Tortilla

Last updated

California Tortilla Group, Inc.
California Tortilla
Company type Private
Industry Restaurant Franchising
Genre Fast casual
FoundedAugust 4, 1995;29 years ago (1995-08-04)
Bethesda, Maryland, U.S.
FoundersPam Felix
Alan Cohen
Headquarters
Potomac, Maryland
,
U.S.
Number of locations
39 in U.S. as of Jan 2020; franchised since 2003
Area served
Key people
Jennifer Rorie (CEO)
Aaron Goldberg (Director)
Sara Mahaffey (Director of marketing)
Products Mexican-style food such as Burritos, salads, etc.
Services Catering
RevenueUS$99.627 million (2021)
Number of employees
654 (2021)
Website californiatortilla.com

California Tortilla, also known as Cal Tort, is an American chain of franchised fast casual Mexican-style restaurants, the first of which was opened in August 1995 in Bethesda, Maryland by business partners Pam Felix and Alan Cohen. [1] The chain's menu is comparable to that of its competitors, such as Baja Fresh and Chipotle Mexican Grill. [2] A typical restaurant has 2,500 square feet (230 m2) with seating for 75 people. [1] California Tortilla was voted by readers of Washingtonian magazine as having the best burritos in both 2009 [3] and 2010, [4] and "best Mexican" in 2014 [5] and 2015. [6] In 2019, it was awarded Best Fast Casual by Washington City Paper readers.

Contents

Locations

California Tortilla has 27 restaurant locations in 6 states (Maryland, Virginia, West Virginia, New Jersey, Pennsylvania, South Carolina), and the District of Columbia. [7] The chain is headquartered in Potomac, Maryland. [8]

Atmosphere

The interior of a California Tortilla restaurant California Tortilla Hixson Interior.jpg
The interior of a California Tortilla restaurant

California Tortilla's staff members are encouraged to be "unique" and "fun", which can vary by location. A monthly Taco Talk newsletter was published online and in print for 20 years by co-founder Pam Felix, whose picture appeared for years (along with partner Alan Cohen's) on some of the restaurant's paper goods. With Issue 245, dated December 1, 2015, Felix retired from writing Taco Talk. [9]

Promotions

Patrons of California Tortilla experience a variety of promotions that offer free food or discount coupons. Some of the promotions are typical of restaurants, such as a free taco to those who join the email list. Other promotions are somewhat unusual, such as Free Pop-Tart Day. In 2008, California Tortilla attempted to break the record for the world's largest rock, paper, scissors game. [10] Subscribers of the email newsletter receive occasional "secret" promotions, and a "Burrito Elito" loyalty program allows registered customers to receive points, based on pre-tax totals, with each 75 points resulting in a $5 discount.

Year-round promotions include the "Monday Night Mystery Prize Burrito Wheel", where any customer who purchases an entree every Monday night after 5:00 p.m. can spin the wheel and win a prize. The prizes range from a free cookie or brownie to $1 off their next purchase or a free signature salad.[ citation needed ]

Grand openings

Grand Opening Day in Wichita, KS Grand Opening Day Wichita.jpg
Grand Opening Day in Wichita, KS

To celebrate the opening of a new location, California Tortilla opens with a $5 burrito or bowl day with proceeds from the burrito/bowl donated to a local charity.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Taco</span> Mexican filled tortilla dish

A taco is a traditional Mexican dish consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillings, including beef, pork, chicken, seafood, beans, vegetables, and cheese, and garnished with various condiments, such as salsa, guacamole, or sour cream, and vegetables, such as lettuce, coriander, onion, tomatoes, and chiles. Tacos are a common form of antojitos, or Mexican street food, which have spread around the world.

<span class="mw-page-title-main">Taco Bell</span> American fast-food chain

Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and specialty items, and a variety of "value menu" items. As of 2023, Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees.

<span class="mw-page-title-main">Chipotle Mexican Grill</span> American Mexican restaurant chain

Chipotle Mexican Grill, Inc., often known simply as Chipotle, is an American multinational chain of fast casual restaurants specializing in bowls, tacos, and Mission burritos made to order in front of the customer. As of June 30, 2024, Chipotle has 3,500 restaurants. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.

<span class="mw-page-title-main">Taco Cabana</span> American fast casual restaurant chain

Taco Cabana is an American fast casual restaurant chain that serves Tex-Mex cuisine. It is a wholly-owned subsidiary of YTC Enterprises LLC, and headquartered in San Antonio, Texas. Taco Cabana is recognized for its "pink" color scheme and semi-enclosed patio dining areas. Many menu items are handmade daily on-site, in open-display cooking areas.

<span class="mw-page-title-main">Qdoba</span> Restaurant chain

Qdoba is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apollo Global Management in March 2018. In October 2022, Qdoba was acquired by Butterfly Equity. At the time of the acquisition, Qdoba had nearly 750 locations across North America. It is the No.2 player and No.1 franchisor of Mexican fast-casual dining in North America.

<span class="mw-page-title-main">Moe's Southwest Grill</span> Fast casual chain of Mexican restaurants

Moe's Southwest Grill, referred to informally as Moe's, is an American fast casual restaurant franchise chain that was founded in Atlanta, Georgia, on December 9, 2000, by Raving Brands. The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers", and this theme led to the music-related artwork found in the original design.

<span class="mw-page-title-main">Mission burrito</span> San Francisco food

A Mission burrito is a type of burrito that first became popular during the 1960s in the Mission District of San Francisco, California. It is distinguished from other burritos by its large size and inclusion of rice and other ingredients. A key method to the burrito's construction is to steam the wheat flour tortilla to increase its flexibility prior to adding the other ingredients, although that is not a requirement and burritos may be grilled instead. It has been referred to as one of three major styles of burritos in the United States, following the earlier, simple burrito consisting of beans, rice, and meat. It precedes the California burrito, which was developed in the 1980s in San Diego and contains carne asada, cheese and French-fried potatoes.

<span class="mw-page-title-main">Rubio's Coastal Grill</span> Mexican-American fast casual restaurant chain

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio's Baja Grill, is an American fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2024, Rubio's operates, licenses, or franchises 85 restaurants. 17 restaurants in Arizona, 62 in Southern California, and 6 in Nevada. It previously had locations in northern California, Colorado, Florida and Utah. The chain announced store closings and a bankruptcy filing the same year with plans to sell itself to lenders. It is headquartered in Carlsbad, California. At one time, the company had as many as 196 restaurants through the United States by the end of 2016.

<span class="mw-page-title-main">Taco del Mar</span> American fast food chain

TDM IP Holder, LLC. , doing business as Taco Del Mar, is a Denver, Colorado-based Mexican fast casual restaurant chain that specializes in coastal Mexican cuisine. The first location was opened in Seattle on June 8, 1992, by brothers James and John Schmidt. After a high of 260 locations in 2010, it has fallen to 66 locations in the United States and Canada. It is known for its relaxed, seaside-themed decor inspired by the beaches of Baja California.

<span class="mw-page-title-main">Pancheros Mexican Grill</span> Restaurant chain in the United States

Pancheros Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. The chain was founded in 1992 by Rodney Anderson when he opened two units: one in Iowa City, Iowa, and one in East Lansing, Michigan. As of 2023, there are 73 units throughout the country. Pancheros is known for making their tortillas on site, at the time the order is placed. In 2006, Sports Illustrated voted Pancheros the most popular place to eat when bars in Iowa City close.

Boloco is an American chain of fast casual restaurants in the northeastern United States. Based in Hanover, New Hampshire, the chain—known for its wraps, smoothies, and burritos—has three locations as of 2024.

<span class="mw-page-title-main">Taco Palenque</span>

Taco Palenque is a Mexican cuisine restaurant chain in Texas & Nuevo León. The restaurant is headquartered in Laredo, Texas and was established in 1987. The restaurant's main dishes are the flame-grilled beef or chicken fajita plate, parrillada, pirata taco, panchos drizzled with bean and cheese on top of tortilla chips, homemade desserts, and breakfast tacos. Taco Palenque's salad bar has more than 7 different homemade salsas.

<span class="mw-page-title-main">Burrito</span> Tex-Mex dish consisting of a wheat flour tortilla wrapped to enclose the filling

A burrito or burro in Mexico is, historically, a regional name, among others, for what is known as a taco, a tortilla filled with food, in other parts of the country. The term burrito was regional, specifically from Guanajuato, Guerrero, Michoacán, San Luis Potosí and Sinaloa, for what is known as a taco in Mexico City and surrounding areas, and codzito in Yucatán and Quintana Roo. Due to the cultural influence of Mexico City, the term taco became the default, and the meaning of terms like burrito and codzito were forgotten, leading many people to create new meanings and folk histories.

<span class="mw-page-title-main">Korean taco</span> Korean-Mexican fusion dish in America

Korean tacos are a Korean-Mexican fusion dish popular in a number of urban areas in the United States and Canada. Korean tacos originated in Los Angeles, often as street food, consisting of Korean-style fillings, such as bulgogi and kimchi, placed on top of small traditional Mexican corn tortillas. Korean burritos are a similarly themed dish, using larger flour tortillas as a wrap.

<span class="mw-page-title-main">French tacos</span> French fast food dish

A French tacos, Lyonese tacos or matelas, is a fast food dish which usually consists of a flour tortilla grilled and folded around a filling of French fries, cheese, and meat, among other deli ingredients.

<span class="mw-page-title-main">Salsarita's Fresh Mexican Grill</span> Fast casual Tex Mex restaurants

Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. Restaurant service consists of: dine-in, take-out, online ordering, 3rd Party Delivery with some locations offering Drive Thru options. The company is headquartered in Charlotte, North Carolina, and operates over 80 company-owned and franchised restaurants throughout United States.

Roberto's Taco Shop is a chain of Mexican restaurants in California and Nevada, with locations primarily in San Diego and the Las Vegas Valley. It is based in Las Vegas, and it has 77 locations as of 2020. The company originated with a tortilleria that was founded in San Ysidro, San Diego, in 1964, by Roberto Robledo and his wife Dolores. They subsequently purchased several restaurants, before renaming them Roberto's Taco Shop around 1970. The chain expanded to the Las Vegas Valley in 1990, and was also operating in Miami by the end of the decade.

<span class="mw-page-title-main">Chronic Tacos</span> American fast casual restaurant chain specializing in tacos, burritos and other Mexican foods

Chronic Tacos is an American chain of fast casual restaurants specializing in tacos, Mission or California burritos, tostada bowls, carne asada fries and churros. The first Chronic Tacos restaurant was opened in 2002 in Newport Beach, California by Daniel Biello and Randy Wyner. As of 2020, the company operates over 60 locations across the United States, Canada and Japan.

References

  1. 1 2 Kretikos, Eleni (May 14, 2004). "California Tortilla franchises into N. Va. and beyond". Washington Business Journal. Retrieved February 7, 2009.
  2. Heath, Thomas (October 22, 2007). "Tortilla Franchise Growing Up". The Washington Post. Retrieved February 7, 2009.
  3. "Best of Washington: Readers Pick Their Favorites". Washingtonian Magazine. July 2009. Retrieved July 31, 2009.
  4. "Taco Talk July 2010 Issue 180". California Tortilla. July 2010. Retrieved July 2, 2010.
  5. Spiegel, Anna (August 11, 2014). "Free food alert". Washingtonian Magazine. Retrieved February 18, 2015. Washingtonian readers voted California Tortilla 'best Mexican' in our 2014 Best Of Washington survey
  6. "We asked readers what their favorite spots in the District were. Here are the winners". Washingtonian Magazine. July 2, 2015. Retrieved December 3, 2015. Best Mexican: California Tortilla This fast-casual chain offers burritos both traditional (mesquite-grilled chicken) and trendy (Korean barbecue).
  7. "Locations". California Tortilla. Retrieved December 25, 2024.
  8. "Contact California Tortilla". California Tortilla. Retrieved April 29, 2018.
  9. Felix, Pam (December 1, 2015). "Taco Talk Issue 245". California Tortilla. Retrieved December 1, 2015. This is my last Taco Talk.
  10. Monroe, Ashlee (July 18, 2008). "Steve Miller Band fans rock Guinness record". wtop.com. WTOP. Archived from the original on January 12, 2013. Retrieved February 15, 2015.