A music video, sometimes abbreviated to MV or M/V, is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. They can be commercially issued on home video, either as video albums or video singles. The format has been described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video".
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is a lighter candy bar similar to the global Milky Way bar and similar to the American version Milky Way bar only smaller and without the caramel topping. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla; hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate. Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
YouTube is an American online video sharing and social media platform headquartered in San Bruno, California, United States. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website in the world, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute.
Lauren Greenfield is an American artist, documentary photographer, and documentary filmmaker. She has published four photographic monographs, directed four documentary features, produced four traveling exhibitions, and published in magazines throughout the world.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
William Darrell Mays Jr. was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, and Zorbeez. His promotions aired mostly on the Home Shopping Network through his company, Mays Promotions, Inc., although they aired on various other syndicated networks.
The Batman OnStar commercials were a series of six television commercials featuring comic book superhero Batman, created by ad-agency Campbell-Ewald and based on the Tim Burton/Joel Schumacher Batman film series, airing from 2000 to the beginning of 2002. The commercials promoted the use of the automobile onboard guiding system OnStar. The commercials were successful, leading to a large increase in subscribers and a higher rate of subscriber renewals.
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999, and in 2000 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.
Discovery Channel is an Indian pay television channel owned by Warner Bros. Discovery India for the Indian subcontinent. Launched on 15th August 1995. It is the Indian version of Discovery Channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil. The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.
Nostalgia Critic is an American review comedy web series created, directed by, and starring comedian Doug Walker. The series initially launched on YouTube on July 3, 2007, before moving to Walker's own site, That Guy with the Glasses, then to Channel Awesome. The show follows Walker as the title character, a bitter and sarcastic critic who mostly reviews films and television shows from his childhood and recent past, usually with comically exaggerated hysteria. The show often alternates the Critic's angry rants and humor with analysis of the episode's subject. Some of the films he reviewed are generally considered as the worst films ever made.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS devices.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
TubeMogul is an enterprise software company for brand advertising.
Jonathan Watts is an American filmmaker. His credits include directing the Marvel Cinematic Universe (MCU) superhero films Spider-Man: Homecoming, Spider-Man: Far From Home, and Spider-Man: No Way Home. He also directed and co-wrote the horror film Clown and thriller film Cop Car as well as directing numerous episodes of the parody television news series Onion News Network. Watts has also directed music videos for electronic music artists such as Fatboy Slim and Swedish House Mafia.
Global Cycling Network (GCN) is a cycling-related YouTube channel which was launched in the United Kingdom in 2013. It is part of the cycling-themed multi-channel network Play Sports Network, a subsidiary of Warner Bros. Discovery. The channel is presented by 2008 Vuelta a Extremadura winner Daniel Lloyd, Under-23 British National Mountain Biking champion Simon Richardson, Oliver Bridgewood, Alex Paton, Welsh former track cyclist Manon Lloyd, 2018 Irish national road racing champion Conor Dunne, and James Lowsley-Williams. It is headquartered in Bath, Somerset under its parent company. They are also correlated with Global Mountain Biking Network (GMBN), a channel who have featured riders in their short form content such as Elliot's MTB.
Google Preferred is a YouTube program that allows advertisers to pay to place their ads on high-performing videos on the site. The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve categories. Its purpose is to signal advertisers that they can trust a given channel in the program to produce high-quality content.
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