Karhu (sports brand)

Last updated
Karhu
FormerlyOy Urheilutarpeita [1]
Company typeBesloten Vennootschap (Limited Liability Company)
Industry Sports equipment, textile
Founded1916;108 years ago (1916) in Helsinki
Headquarters
Netherlands
Products Sneakers, apparel
Parent Karhu Holding B.V. [2]
Website karhu.com

Karhu is a Dutch sports equipment company based on an originally Finnish brand, focused on running. Originally established as "Oy Urheilutarpeita" in 1916, it was renamed "Karhu" (meaning bear in Finnish) four years later. Karhu's line of products includes sneakers, t-shirts and jackets. In past years, Karhu also manufactured skis. In 2008, the company was sold to a group of investors organised under "Karhu Holding B.V.". [2] The investors responsible for operations are Dutch/American businessman Huub Valkenburg and the Arese family from Italy. Karhu Holding B.V. is based in the Netherlands and is run by Emanuele Arese. [3]

Contents

Karhu is renowned for having implemented the three stripes trademark, [4] which was then sold to German company Adidas in 1952. [5] [6] [7] [4]

History

Share of the Oy Urheilutarpeita, issued 1. October 1922 AB Sportartiklar Oy 1922.jpg
Share of the Oy Urheilutarpeita, issued 1. October 1922
Karhu Pesapallo helmet Pesapallo helmet.JPG
Karhu Pesäpallo helmet

The company was established in Helsinki, Finland, in 1916, as "Oy Urheilutarpeita". In 1920, the company was renamed "Karhu", adopting a bear as its logo. In addition to the discuses and javelins that were Karhu's main products, the company also produced running shoes and track spikes. [8]

The Karhu brand featured prominently at the 1920 Antwerp Olympic Games, where Finnish athletes took all three medals in javelin using Karhu javelins, [5] and the "Flying Finns" took five gold medals on the track wearing Karhu spikes. Four years later, at the 1924 Summer Olympics in Paris, Paavo Nurmi won five gold medals in track events "wearing a conspicuous pair of white Karhu running spikes". [5]

In the 1930s, Karhu's production expanded to include cross-country and ski jumping skis. During the Winter War and Continuation War, from 1939–1945, Karhu produced snow-camouflage suits, tents and skis for the Finnish military. [8]

In 1952, Karhu sold the "three stripes" trademark it had been using to a then little-known German brand Adidas for the equivalent of 1,600 euros and two bottles of whiskey. [5] [9] In the 1960s Karhu began to use the M-logo in its place. [8] The 'M' (that comes from "Mestari" which means "champion" in Finnish) is still in use on Karhu shoes. [4]

During successive years, Karhu's innovations included the first use of nylon and air cushioning in running shoes. [4] The 1960s also saw the development of Karhu's line of pesäpallo (Finnish baseball) equipment. In 1966, the Karhu company changed its name to "Oy Urheilu Karhu Sport Ab". By 1968, Karhu launched the Trampas, a shoe that came in two versions, one for trainers and the other for casual wear. The shoe was a great success, being used by the Finnish Olympic team, being praised by Arthur Lydiard, who called them "the best training shoe in the world". [4] A new name change came in 1972 to "Karhu-Titan", reflecting its strong ice hockey equipment brands Titan (sticks), Koho (protective and goaltender equipment) and Jofa (helmets). [8]

By the 1980s, the brand had started to struggle and sold off its outdoor shoe division to Merrell and its hockey division to The Hockey Company. However, a collaboration of research and design with the University of Jyväskylä led to the development of "Fulcrum technology". [4] In 1982, Karhu launched the "Albatross" shoe model, one of the best-selling sneakers of that time. Two years later, the company launched the basketball shoe "Harlem Air" model. [4]

In 1997, Karhu-Titan's name changed to Karhu Sporting Goods. [8] In 2008, Karhu Sporting Goods sold the Karhu brand to Karhu Holding B.V., a Dutch holding company led by Huub Valkenburg and Jay Duke. [10] [11]

Karhu signed an agreement with Italian Paralympic Committee to dress athletes competing at the 2016 Summer Paralympics in Rio de Janeiro. [12]

Karhu was the sponsor of the 1971 European Athletics Championships and more than 50 years later Karhu will be the official supplier of 2024 European Athletics Championships.

Products

Shoes

Karhu shoe Karhu shoe.jpg
Karhu shoe

Karhu's main line of running shoes is based on its "Fulcrum Technology", which has been developed in cooperation with the University of Jyväskylä since the 1980s. The line includes several models for both men and women, intended to suit different types of pronation and training, off-road or trail running shoes and racing needs. In early 2000s, Karhu launched the M-Series, which earned popularity at the time, but was discontinued when Karhu was sold to foreign investors in 2008. [2] In 2009, the Karhu Fulcrum Strong model of running shoe was awarded "Best Debut" by Runner's World magazine.

Karhu also released a line of casual shoes called Karhu Originals, a range of retro inspired footwear, which were nominated for "Sneaker of the Year 2005" at the Global Sports Style Awards in Munich in 2005. [13]

Skis

Karhu skis Ski wax bench.jpg
Karhu skis

Market share of Karhu skis were sold in Finland each year, but greatly reduced over past two decades by the fact the same factory also supplies Yoko and Järvinen branded skis and overall ski production in Kitee went down to about one-tenth due to national and global demand decline. The major export markets for Karhu skis were Sweden, Japan, Estonia and Germany. Production of Karhu skis was briefly leased and Sporten (Cz, Now Kästle Cz) made the Karhu skis between 2013 and 2015, but the license agreement was resigned with Kitee Ski oy (known until 2012 as Karhu Ski oy) in Kitee, now KSF Sport Oy, Finland. [14]

Further reading

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References

  1. ↑ Karhu history
  2. 1 2 3 Finnish firm believes in natural power of Feet by Gary on Endurance.biz, May 28, 2020
  3. ↑ "Adidas osti suomalaisilta kolme raitaa uskomattomalla hinnalla – Sitten maasta lähti koko rakastettu yritys". www.iltalehti.fi (in Finnish). Retrieved 2024-09-01.
  4. 1 2 3 4 5 6 7 History Check: Over 100 Years of Karhu on Sneakers Mag
  5. 1 2 3 4 Smit, Barbara (2007). Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. p. 44. ISBN   978-0-14-102368-7.
  6. ↑ Three stripes and Karhu
  7. ↑ EU COURT RULES THAT ADIDAS' ICONIC THREE STRIPES TRADEMARK IS INVALID BY HEATHER SNOWDEN on HighSnobiety
  8. 1 2 3 4 5 Vehmanen, Jukka (18 December 2010). "Karhu kirmaisee juoksuun". Turun Sanomat (in Finnish). Turku, Finland. p. 12.
  9. ↑ Simon Chadwick, Dave Arthur (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN   978-0-7506-8543-6.
  10. ↑ "Industry Veterans Acquire Finnish Running Brand, KARHU". PRNewswire. 25 June 2008. Archived from the original on 19 February 2009.
  11. ↑ "Karhu-merkki tallustaa ulkomaille". Taloussanomat . 25 June 2008.
  12. ↑ Karhu by Fausto Sottini on Venti5 Shop, 12 Apr 2020
  13. ↑ "KARHU originals". Archived from the original on 2009-09-07. Retrieved 2009-08-27.
  14. ↑ Itkonen, Anja (18 December 2010). "Hiihtobuumi ja pitopohja vahvistavat suksiyhtiöitä". Turun Sanomat (in Finnish). Turku, Finland. p. 12.
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