Latin music in Canada

Last updated

The introduction of Latin music in Canada began during the immigration waves of Hispanics into the country. The commercialization of Latin music emerged during the "Latin explosion" or "Latin invasion" of the 1990s after American Latinos began competing with Canadian recording artists and receiving music certifications issued by Music Canada. Since 1999, Latin musicians have gained popularity on radios, at nightclubs, music festivals, and appearances on television in Canada. [1]

Contents

Latin music had its beginnings in Canada when Ferdinand Morton began touring the country as early as the 1910s. Tropical music became a popular genre among Canadians; singers Tito Puente, Willie Colón, and Rubén González popularized it in the country. Female salsa music singers such as Celia Cruz gained success in Canada after the rise of women in music genres dominated by men. Cuban pop singer Gloria Estefan, Spanish pop singer Julio Iglesias, and Tejano music performer Lydia Mendoza found success in Canada before the 1990s Latin music explosion.

During the Latin music invasion of the 1990s, singers such as Selena, Ricky Martin, Jennifer Lopez, the Gipsy Kings, and the Buena Vista Social Club were among the most successful Hispanics in Canada. Buena Vista Social Club's self-titled debut album became the best-selling Latin album in Canada, having been certified triple platinum by Music Canada. During the 2000s decade, Latin music acts from Canada were recognized as with Alex Cuba who won a Juno Award for World Music Album of the Year in 2006 for his debut album. Canadian singer Nelly Furtado was inspired by Cuba to record a Spanish-language album in 2009; her album Mi Plan peaked number 20 on the Canadian Albums Chart, becoming the highest-charting Spanish-language album ever recorded by a Canadian artist. The Latin Recording Academy, known for its annual Latin Grammy Awards, includes membership from the Latino community of Canada. [2]

Styles of Latin music in Canada

Canadian Latin music

The Latin music scene in Canada began with the immigration of Hispanic people in Toronto, Montreal, Quebec, and Vancouver. [3] Because of the large immigration move to these cities, Billboard magazine called this a "huge potential" for the popularity of Latin music in Canada. [3] It wasn't until the 1994 FIFA World Cup Final, where Hispanics took to the streets of Toronto dancing to Latin music, that inspired record companies to begin commercializing and marketing Latin music in Canada. [3] The marketing of Latin albums began shortly afterwards with Sony Music Canada, Warner Music Canada, and Sunrise Records at select outlets. [3] Shortly afterwards, Sunrise Records sponsored Viva¡ Musica, a four-night Latin music show on the Canadian TV channel TeleLatino. [3] A report published by Billboard magazine showed that unsigned Latin music acts in Canada were easily selling thousands of copies by 1995. [4] Since at least 1999, Hispanic artists have gained popularity at nightclubs, radio airplay, festivals, and TV appearances. [3] Latin music albums were once only localized in Toronto and Montreal where music companies and shops exclusively marketed Latin music towards Hispanic consumers. [3] They believed that in order to promote sales of Spanish-language albums among Canadians, Hispanics would be the first targeted group to build commercial success. [3]

Canadian music group Criollo, who record a bahire-style of bachata music which they coined, [5] began recording their style of bachata music in 2006. [6] The quintet band took part in the Rhythms of the World Festival and the International Merengue Festival held in Montreal. [6] Born in Cuba, Alex Cuba started off recording music after emigrating to British Columbia and formed the Alex Cuba Band there. [7] The band's debut album in 2006 earned them a Juno Award for World Music Album of the Year. [7] With the support of Cuba who helped in the writing process, Canadian singer Nelly Furtado released her first Latin album Mi Plan in 2009. [8] Randy Lennox of Universal Music Canada informed Billboard that they would be treating the release of Mi Plan as a "major release" similar to the marketing strategy used with Furtado's English-language albums. [8] The album debuted and peaked at number 20 on the Canadian Albums Chart. [9]

Latin American music in Canada

The earliest Latin music musician who gained fame in Canada was Ferdinand Morton, who toured throughout Canada beginning in the 1910s and popularized Latin jazz in the country. [10] Veteran musicians who later formed the Afro-Cuban All Stars in 1996, gained a following in Canada and brought Cuban salsa music to the country as early as the 1940s. [11] Other tropical music recording artists such as the Company Segundo, Cubanismo!, Rubén González, and Los Mocosos, also became popular Latin acts in Canada. [3] Female salsa singers were not popular in Canada until the 1980s and 1990s, when the male-dominated salsa genre saw the rise of women playing the role as singers rather than dancers or listeners. [12] Celia Cruz became a popular salsa singer in Canada along with her male counterparts Tito Puente and Willie Colon. [3] Cuban pop singer Gloria Estefan also established her popularity in the country as well as Julio Iglesias during the 1980s. [3] Filmmaker Anthony Azzopardi documented the growing popularity of Latin music in Canada and released his findings in 1992's docu-film Latin Nights. [13]

The earliest recorded history of Tejano music being played in Canada was from Lydia Mendoza, who performed at the Smithsonian Folklife Festival in 1971 in Montreal. [14] Mendoza continued to perform in Canada, where in 1985 she played in front of large crowds at theaters and music halls. [15] After Mendoza, Selena—who began dominating the Tejano music scene in America—was on the verge of crossing over into the American pop market and gained a following in Canada after her 1994 Amor Prohibido album was released. [16] The singer was shot and killed on March 31, 1995. [17] Her posthumously released album Dreaming of You (1995), peaked at number seventeen on the Canadian RPM Top Albums chart, [18] and was certified gold by Music Canada that December. [19]

The 1990s "Latin explosion" brought the genre to the mainstream market in Canada. Beginning in 1999, Latin American music recording artists began selling platinum-certified albums—sales in excess of 100,000 units—in Canada including Selena's greatest hits album All My Hits/Todos Mis Exitos (1999), Ricky Martin's self-titled album, Jennifer Lopez's On the 6 , and Buena Vista Social Club's 1997 debut album. [3] Buena Vista Social Club's self-titled album remains the best-selling Latin album in Canada, having been certified triple platinum for sales of 300,000 units. [20] Canadian music shops began stocking Latin music albums due to the mainstream success of Martin and Lopez. [3] Sales of Latin music among Canadian consumers increased substantially in 1999. [3] Georgia Tsao, international marketing manager of Warner Music Canada, said that because of Martin's commercial success in Canada "there's not a language barrier anymore". Martin's success in that country "springboarded" English and Spanish-language releases of Latin albums by Marc Anthony, Elvis Crespo, Shakira, Julio Iglesias Jr., and Alejandro Fernandez. [3]

By 2006, Ricky Martin sold 1.6 million copies in Canada alone. [21] On November 6, 2010, Colombian singer Shakira's ninth studio album Sale el Sol became the singer's first Spanish-language album to impact the Canadian Albums Chart; peaking at number eleven. [22] The album produced two top 40 singles, "Loca" and "Rabiosa". [23]

Iberian Peninsula music in Canada

Spanish singer Enrique Iglesias moved to Toronto for six months while recording his debut studio album in 1996. [24] Iglesias' ninth studio album Euphoria was released in July 2010 for which he embarked on a world tour that included Canada. [25] The album was certified gold for sales in excess of 40,000 units. [26]

According to musicologist Ilan Stavans, Canadians enjoyed the morna musical styles of Portugal. [27]

Noted Canadian artists

As the hispanophone community in Canada is still relatively small compared to English or French speakers, the genre's prominence in Canada still derives more from the popularity of established international artists than from Canadian artists; however, a burgeoning number of Canadian artists have recorded and performed in Latin genres. This includes both artists who perform exclusively in traditional Latin, Spanish or Portuguese genres, and artists who blend Latin influences with other pop, rock or folk genres.

List of certified Latin recordings in Canada

Certified Latin albums in Canada
AlbumArtistRecord labelReleasedCanadian Albums ChartCertificationUnits shippedReference(s)
Buena Vista Social Club Buena Vista Social Club World Circuit/NonesuSeptember 5, 19973× Platinum300,000 [20]
Gipsy Kings Gipsy Kings Trans-Canada DisqNovember 14, 19882× Platinum200,000 [28]
Greatest Hits Gipsy KingsColumbia InternationalSeptember 8, 19982× Platinum200,000 [28]
Vuelve Ricky Martin Columbia Records February 10, 1998112× Platinum200,000 [29]
Buena Vista Social Club Presents Ibrahim Ferrer Buena Vista Social ClubNonesuch/WorldcircutJune 8, 1999Platinum100,000 [20]
All My Hits/Todos Mis Exitos Selena EMI Music Canada March 9, 1999Platinum100,000 [3]
Sale el Sol Shakira Sony Music BMGOctober 19, 201011Platinum80,000 [30]
Dreaming of You SelenaEMI Music CanadaJuly 18, 199517Gold50,000 [31]
Volare! The Very Best Of The Gipsy Kings Gipsy Kings Epic Records 1999Gold50,000 [28]
El Dorado Shakira Sony Music BMGMay 26, 201720Gold40,000 [32]
Las Mujeres Ya No Lloran Shakira Sony Music BMGMarch 22, 202473Gold40,000 [33]
Euphoria Enrique Iglesias Universal Republic CanadaJuly 2, 201012Gold40,000 [26]

See also

Notes

  1. "Latin musicians are creating a space in Canada, but some say there isn't enough support". Yahoo News. 4 April 2022. Retrieved 2023-04-01.
  2. Abaroa, Gabriel (2019). "The First Twenty Years". The Latin Recording Academy: 6. Retrieved 19 July 2022.{{cite journal}}: Cite journal requires |journal= (help)
  3. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 LeBlanc, Larry (12 June 1999). "Martin, Lopez Help Pick Up The Pace Of Canada's Latin Beat". Billboard. Vol. 111, no. 12. p. 41. Retrieved 7 August 2015.
  4. Lannert, John (February 4, 1995). "Latin Notas". Billboard. Vol. 107, no. 5. p. 76. Retrieved 10 April 2016.
  5. Stavans 2014, p. 231.
  6. 1 2 "Criollo Launches its Debut Album". Corriente Latina. Archived from the original on 30 June 2016. Retrieved 27 March 2016.
  7. 1 2 Aguila, Justino (October 2, 2010). "Best New Artists". Billboard. Vol. 122, no. 39. p. 53. Retrieved 27 March 2016.
  8. 1 2 Wilson, Jen; Thompson, Robert (August 1, 2009). "Five Rings to Rule Them All". Billboard. Vol. 121, no. 30. p. 24. Retrieved 27 March 2016.
  9. "Nelly Furtado > Canadian Albums". Billboard. Retrieved 27 March 2016.
  10. Stavans 2014, p. 401.
  11. Stavans 2014, p. 11.
  12. Waxer 2013, p. 14.
  13. Post 2013, p. 259.
  14. Stavans 2014, p. 478.
  15. Stavans 2014, p. 479.
  16. Untiedt 2013, p. 127.
  17. "October 12, 1995, the testimony of Norma Martinez". Houston Chronicle . October 12, 1995. Archived from the original on July 15, 2007. Retrieved September 27, 2015.
  18. "Top 100 Albums > October 30, 1995". RPM. 62 (13). October 30, 1995. Archived from the original on May 18, 2015. Retrieved May 12, 2015.
  19. "Canadian album certifications – Selena – Dreaming of You". Music Canada.
  20. 1 2 3 "Gold/Platinum Search > Buena Vista Social Club". Musiccanada.com. Retrieved 26 May 2016.
  21. "Selling Beyond Latin America". Billboard. Vol. 118, no. 48. November 4, 2006. p. 66. Retrieved 26 May 2016.
  22. "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved 25 August 2013.
  23. "Chart history > Shakira > Billboard Canadian Hot 100". Billboard.com. Retrieved 26 May 2016.
  24. Stavans 2014, p. 340.
  25. Zymet 2013, p. 25.
  26. 1 2 "Gold/Platinum Search > Euphoria (Enrique Iglesias)". Musiccanada.com. Retrieved 26 May 2016.
  27. Stavans 2014, p. 606.
  28. 1 2 3 "Gold/Platinum Search > Gipsy Kings". Musiccaanda.com. Retrieved 26 May 2016.
  29. "Gold/Platinum Search > Vuelve (Ricky Martin)". Musiccanada.com. Retrieved 26 May 2016.
  30. "Gold/Platinum". Music Canada. 2024-04-18. Retrieved 2024-04-19.
  31. "Gold/Platinum Search > Dreaming of You (Selena)". Musiccanada.com. Retrieved 26 May 2016.
  32. "Gold/Platinum". Music Canada. 2024-04-18. Retrieved 2024-04-19.
  33. "Canadian album certifications – Shakira – Las Mujeres Ya No Lloran".{{cite web}}: CS1 maint: url-status (link)

Related Research Articles

<span class="mw-page-title-main">Selena</span> American singer (1971–1995)

Selena Quintanilla Pérez was an American singer. Referred to as the "Queen of Tejano Music", her contributions to music and fashion made her one of the most celebrated Mexican-American entertainers of the late 20th century. In 2020, Billboard magazine put her in third place on their list of "Greatest Latino Artists of All Time", based on both Latin albums and Latin songs chart. Media outlets called her the "Tejano Madonna" for her clothing choices. She also ranks among the most influential Latin artists of all time and is credited for catapulting the Tejano genre into the mainstream market.

Latin American music has long influenced popular music in the United States. Within the industry, "Latin music" has influenced jazz, rhythm and blues, and country music, even giving rise to unique US styles of music, including salsa, New Mexico, Tejano, and Western. Fusion genres such as Chicano rock, Nuyorican rap, and Chicano rap have emerged from Latin communities within the United States.

<i>Buena Vista Social Club</i> (album) 1997 studio album by ensemble of Cuban musicians

Buena Vista Social Club is a studio album by Buena Vista Social Club, an ensemble of Cuban musicians directed by Juan de Marcos González and American guitarist Ry Cooder. Produced by Cooder, it was recorded at Havana's EGREM studios in March 1996 and released on September 16, 1997, through World Circuit internationally and Nonesuch Records in the United States. It is the only standard studio album exclusively credited to the Buena Vista Social Club.

A descarga is an improvised jam session consisting of variations on Cuban music themes, primarily son montuno, but also guajira, bolero, guaracha and rumba. The genre is strongly influenced by jazz and it was developed in Havana during the 1950s. Important figures in the emergence of the genre were Cachao, Julio Gutiérrez, Bebo Valdés, Peruchín and Niño Rivera in Cuba, and Tito Puente, Machito and Mario Bauzá in New York. Originally, descargas were promoted by record companies such as Panart, Maype and Gema under the label Cuban jam sessions. From the 1960s, the descarga format was usually adapted by large salsa ensembles, most notably the Fania All-Stars.

Latin pop is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating with Spanish-speaking musicians, Latin pop may also be made by musicians in Portuguese and the various Romance Creole languages. Latin pop usually combines upbeat Latin music with American pop music. Latin pop is commonly associated with Spanish-language pop, rock, and dance music.

<span class="mw-page-title-main">Selena albums discography</span>

American singer Selena released eleven studio albums, three live albums, three boxsets, three remix albums, two soundtrack albums, and twenty compilation albums. Credited for elevating a music genre into the mainstream market, Selena remains the best-selling Tejano recording artist in history, selling over 18 million records worldwide. She was named the top-selling Latin artist of the 1990s decade in the US by Billboard magazine.

<i>Anthology</i> (Selena album) 1998 box set by Selena

Anthology is the first box set by American singer Selena. It was released posthumously on April 7, 1998, through EMI Latin to commemorate the singer's works. The collection comprises 30 tracks, dispersed across three genre-themed discs: "Pop / English" showcases uptempo pop compositions, "Mariachi" highlights Mexican ballads featuring poignant narratives of heartache, and "Cumbia" presents danceable tropical rhythms. The album encompasses recordings from a 14-year-old Selena on her Alpha (1986) album to the posthumous "Disco Medley" (1997). With a limited number of unaltered tracks, Anthology predominantly features reworked and remastered musical arrangements, while preserving the singer's original vocals. Selena's death in March 1995 prompted an influx of requests from her admirers. The singer's father and manager, Abraham Quintanilla, expressed a desire to maintain his daughter's legacy through her music. However, Selena's family has faced criticism from both fans and the media, who accuse them of capitalizing on her death and commodifying her repertoire.

<span class="mw-page-title-main">Bidi Bidi Bom Bom</span> 1994 single by Selena

"Bidi Bidi Bom Bom" is a song recorded by American Tejano singer Selena. It was released as the second single from her fourth studio album, Amor Prohibido (1994). Originally written about a cheerful fish swimming freely in the ocean, the song's title is an onomatopoeic phrase suggesting the palpitating heartbeat of a person lovestruck by the object of their affection. "Bidi Bidi Bom Bom" was written by Selena and her backup vocalist and dancer Pete Astudillo.

<i>Mi Tierra</i> 1993 studio album by Gloria Estefan

Mi Tierra is the third studio album by Cuban-American recording artist Gloria Estefan, released on June 22, 1993, by Epic Records. Produced by husband Emilio Estefan, it is a Spanish-language album and pays homage to her Cuban roots. The album features Cuban musical genres, including boleros, danzón and son music. Recorded at Crescent Moon Studios in Miami, Florida, Mi Tierra features notable Latin musicians such as Tito Puente, Arturo Sandoval, Cachao López, Chamin Correa and Paquito D'Rivera.

<span class="mw-page-title-main">Techno Cumbia</span> 1995 single by Selena

"Techno Cumbia" is a song recorded by American singer Selena for her fourth studio album, Amor Prohibido (1994). It was posthumously released as the b-side track to "Dreaming of You" through EMI Latin on August 14, 1995. Techno Cumbia would be put on her fifth and final studio album Dreaming of You (1995) and would be the fourth single for Dreaming Of You. "Techno Cumbia" was written by Pete Astudillo and co-written and produced by Selena's brother-producer A.B. Quintanilla. The song is a dance-pop and tecnocumbia recording with influences of dancehall, rap, Latin dance, and club music. Lyrically, Selena calls on people to dance her new style the "techno cumbia" and calls out those who cannot dance.

Top Latin Albums is a record chart published by Billboard magazine and is labeled as the most important music chart for Spanish language, full-length albums in the American music market. Like all Billboard album charts, the chart is based on sales. Nielsen SoundScan compiles the sales data from merchants representing more than 90 percent of the U.S. music retail market. The sample includes sales at music stores, the music departments of electronics and department stores, direct-to-consumer transactions, and Internet sales of physical albums or digital downloads. A limited array of verifiable sales from concert venues is also tabulated. To rank on this chart, an album must have 51% or more of its content recorded in Spanish. Listings of Top Latin Albums are also shown on Telemundo's music page through a partnership between the two companies. As of January 26, 2017, a multi-metric methodology to compile the Top Latin Albums chart was adopted by Billboard, which also incorporates track equivalent album units and streaming equivalent album units.

<i>Billboard</i> Hot Latin Songs Year-End Chart

The year-end charts for the Hot Latin Songs chart are published in the last issue of Billboard magazine every year. Initially, the chart was based on information provided by Nielsen Broadcast Data Systems, which collected airplay information from Latin radio stations in the United States. On the week ending October 20, 2012, the methodology was changed to track the best-performing Spanish-language songs based on digital downloads, streaming activity, and airplay from all radio stations in the country. The Year-End charts represent aggregated numbers from the weekly charts that were compiled for each artist, song and record company.

The 8th Lo Nuestro Awards ceremony, presented by Univision honoring the best Latin music of 1995 and 1996 took place on May 9, 1996, at a live presentation held at the James L. Knight Center in Miami, Florida. The ceremony was broadcast in the United States and Latin America by Univision.

<span class="mw-page-title-main">Latin music</span> Music from Ibero-America or sung in Spanish or Portuguese

Latin music is a term used by the music industry as a catch-all category for various styles of music from Ibero-America, which encompasses Latin America, Spain, Portugal, and the Latino population in Canada and the United States, as well as music that is sung in either Spanish and/or Portuguese. It may also include music from other territories where Spanish- and Portuguese-language music is made.

<span class="mw-page-title-main">2016 in Latin music</span> Overview of the events of 2016 in Latin music

This is a list of notable events in Latin music that took place in 2016.

<span class="mw-page-title-main">Women in Latin music</span>

Women have made significant contributions to Latin music, a genre which predates Italian explorer Christopher Columbus' arrival in Latin America in 1492 and the Spanish colonization of the Americas. The earliest musicians were Native Americans, hundreds of ethnic groups across the continent, whose lyrics "reflect conflict, beauty, pain, and loss that mark all human experience." Indigenous communities reserved music for women, who were given equal opportunities with men to teach, perform, sing, and dance. Ethnomusicologists have measured ceramic, animal-bone, and cane flutes from the Inca Empire which indicate a preference for women with a high vocal range. Women had equal social status, were trained, and received the same opportunities in music as men in indigenous communities until the arrival of Columbus in the late 15th century. European settlers brought patriarchal, machismo ideologies to the continent, replacing the idea of equality between men and women. They equated native music with "savagery" and European music with "civilization". Female musicians tended to be darker-skinned as a result of the slave trade, and contemporary society denigrated music as a profession. Latin music became Africanized, with syncopated rhythms and call-and-response; European settlement introduced harmony and the Spanish décima song form.

<span class="mw-page-title-main">1990s in Latin music</span> Major events and trends in Latin music in the 1990s

This article includes an overview of trends in Latin music in the 1990s, namely in Ibero-America. This includes the rise and fall of various subgenres in Latin music from 1990 to 1999.

References