Mallsoft | |
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Stylistic origins | |
Cultural origins | Mid-2010s, Internet, 4chan |
Mallsoft (also known as mallwave) is a vaporwave subgenre centered around shopping malls. [1]
Often based on corporate lounge music, mallsoft is meant to conjure images of shopping malls, grocery stores, lobbies, and other places of public commerce. [2] Mallsoft artists typically elicit nostalgic memories of these retail establishments, even to those who did not experience them firsthand, [3] sampling easy listening, bossa nova, and smooth jazz music. The genre also often attempts to provide commentary on consumerism and corporate capitalism. [4] Much of the enjoyment from listeners is derived from nostalgia and the "pleasure of remembering for the sake of the act of remembering itself". [5]
Some artists simply slow down and reverberate existing 1980s pop songs to make them sound like they're coming from the overhead speakers in an empty or abandoned mall. [6] Reverb and distortion are often overlaid on top of tracks to give them an isolating and disorienting feeling. [6] YouTube videos often pair mallsoft tracks with images of malls, with an emphasis on selected images that appear to have been taken from the 1980s and 1990s. [6] [7] The visuals can often be meant to invoke a sense of loneliness along with the cold nature of meandering through overly-corporate mercantile environments. [8]
Music journalist Simon Chandler described Dutch artist Cat System Corp.'s 2014 album Palm Mall as being "perhaps the definitive mallsoft album". [9]
Ambient music is a genre of music that emphasizes tone and atmosphere over traditional musical structure or rhythm. It is often "peaceful" sounding and lacks composition, beat, and/or structured melody. It uses textural layers of sound that can reward both passive and active listening and encourage a sense of calm or contemplation. The genre is said to evoke an "atmospheric", "visual", or "unobtrusive" quality. Nature soundscapes may be included, and the sounds of acoustic instruments such as the piano, strings and flute may be emulated through a synthesizer.
Chillwave is a music microgenre that emerged in the late 2000s. It is characterized by evoking the popular music of the late 1970s and early 1980s while engaging with notions of memory and nostalgia. Common features include a faded or dreamy retro pop sound, escapist lyrics, psychedelic or lo-fi aesthetics, mellow vocals, slow-to-moderate tempos, effects processing, and vintage synthesizers.
James Ferraro is an American experimental musician, producer, composer and contemporary artist. He has been credited as a pioneer of the 21st century genres hypnagogic pop and vaporwave, with his work exploring themes related to hyperreality and consumer culture. His music has drawn on diverse styles such as 1980s electronic music, easy listening, drone, lo-fi, sound collage, and R&B.
Vaporwave is a microgenre of electronic music and a subgenre of hauntology, a visual art style, and an Internet meme that emerged in the early 2010s, and became well-known in 2015. It is defined partly by its slowed-down, chopped and screwed samples of smooth jazz, 1970s elevator music, R&B, and lounge music from the 1980s and 1990s. The surrounding subculture is sometimes associated with an ambiguous or satirical take on consumer capitalism and pop culture, and tends to be characterized by a nostalgic or surrealist engagement with the popular entertainment, technology and advertising of previous decades. Visually, it incorporates early Internet imagery, late 1990s web design, glitch art, anime, stylized Greek sculptures, 3D-rendered objects, and cyberpunk tropes in its cover artwork and music videos.
Ramona Andra Langley is an American electronic musician from Portland, Oregon. She has released music under her primary Vektroid alias, as well as others, such as dstnt, Laserdisc Visions, New Dreams Ltd., Virtual Information Desk, and PrismCorp Virtual Enterprises. Langley played a prominent role in the popularization of the vaporwave subgenre with the release of her ninth studio album, Floral Shoppe, under the alias Macintosh Plus. The album helped popularize the vaporwave genre throughout the Internet. Since then, she has continued to release music through Bandcamp and other online platforms.
Floral Shoppe is the ninth studio album by the American electronic musician Ramona Andra Langley under the alias Macintosh Plus, released on December 9, 2011 by the independent record label Beer on the Rug. It was one of the first releases of the 2010s microgenre known as vaporwave to gain popular recognition on the Internet. Since then, Floral Shoppe has been considered by some critics to be the defining album of the style.
Synthwave is an electronic music microgenre that is based predominantly on the music associated with action, science-fiction, and horror film soundtracks of the 1980s. Other influences are drawn from the decade's art and video games. Synthwave musicians often espouse nostalgia for 1980s culture and attempt to capture the era's atmosphere and celebrate it.
Hypnagogic pop is pop or psychedelic music that evokes cultural memory and nostalgia for the popular entertainment of the past. It emerged in the mid to late 2000s as American lo-fi and noise musicians began adopting retro aesthetics remembered from their childhood, such as radio rock, new wave pop, light rock, video game music, synth-pop, and R&B. Recordings circulated on cassette or Internet blogs and were typically marked by the use of outmoded analog equipment and DIY experimentation.
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Lofi hip hop is a form of downtempo music that combines elements of hip hop and chill-out music. It was popularized in the 2010s on YouTube.
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Jornt Elzinga, commonly known as Cat System Corp., is a Dutch musician regarded as a vaporwave figure that originated the mallsoft subgenre. He also previously recorded as Mesektet for his dark ambient releases.
News at 11 is the fourteenth studio album by Cat System Corp., the alias of Dutch electronic musician Jornt Elzinga. Released on September 11, 2016, it samples smooth jazz songs and excerpts from TV talk shows and commercials as a tribute to the victims of the September 11 attacks. Inspired by a vaporwave mix featuring a picture of the burning Twin Towers, Elzinga produced News at 11 as a portrayal of "a parallel universe where it never happened." Initially intended to be a Weather Channel-themed release, the album was produced over the course of nine months, and drew comparisons to the themes of author Ottessa Moshfegh's My Year of Rest and Relaxation (2018).
Luxury Elite, also simply known as Lux, is an anonymous American musician known for her significant influence in the vaporwave genre. During the 2010s, her lo-fi sound and visual style, along with her relaxed melodies, made her an impactful figure in the "late night lo-fi" subgenre. She also produced music under the aliases 1-800-TONIGHT, night video, and television archives.
Palm Mall is the sixth studio album by Cat System Corp., the alias of Dutch electronic musician Jornt Elzinga. Released on 2 October 2014, its nine tracks use samples of elevator music to explore shopping malls. Following the success of Hiraeth (2014), Elzinga drew inspiration from the "vaporwave vibe" he felt in the video game Grand Theft Auto V (2013), and produced Palm Mall as his first "serious try" at a mallsoft release. It was a turning point for Elzinga's music and is his favorite release of the Cat System Corp. discography, featuring participation of several other vaporwave musicians.
Luke Laurila, better known as Telepath, is an American musician notable for his considerable impact within the vaporwave scene. During the mid-2010s, his ambient sound and dream-like presentation turned him into the main originator of the slushwave subgenre. He also released albums under the alias Virtual Dream Plaza, and he currently releases music under the pseudonym Tianhuojian.