Sky Betting & Gaming

Last updated

Sky Betting & Gaming
Company type Limited company
IndustryOnline gambling and gaming
Headquarters Leeds
Products Sports betting, online poker, online casino, online bingo, odds comparison service, fantasy football and football predictor game
Owner Flutter Entertainment

Sky Betting & Gaming is a British-based gambling company, owned by Flutter Entertainment, with headquarters in Leeds, West Yorkshire and offices in Sheffield & Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.

Contents

In 2015, Sky plc sold an 80 per cent stake in the company to CVC Capital Partners for £600 million, [1] with Sky retaining a 20% stake in the company and agreeing to a long-term licence of the Sky brand. [2] In 2018, CVC and Sky (then in the process of being acquired by Comcast) agreed to sell Sky Betting & Gaming to The Stars Group for £3.4 billion, which was then acquired by Flutter Entertainment in 2020. [3] Flutter continues to use the Sky name and logo, which are now owned by Comcast.

Sky Bet

Sky Bet logo used since September 2020. Sky Bet.png
Sky Bet logo used since September 2020.

Sky Bet is the sports betting division of Sky Betting & Gaming, with the majority of its operations run from Leeds.

History

Sky Bet's origins lie in BSkyB's acquisition of Sports Internet Group in July 2000 [4] which included the small telephone and online sports betting-based company Surrey Sports, alongside two other companies: Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies Total Bet and UK Betting were consolidated into Sky Bet after BSkyB's purchase of 365 Media Group. [5]

Sky Vegas

Sky Vegas logo used since September 2020. Sky Vegas.png
Sky Vegas logo used since September 2020.

Sky Vegas is the company's primary online casino division.

Sky Vegas is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).

Until 12 April 2011, Sky Vegas had a dedicated TV channel of the same name on Sky channel 864 (which was formerly called 'Sky Vegas Live'), when it was rebranded for Sky Bet.

History

'Sky Bet Vegas' was created in March 2003, initially with only 3 fixed odds casino-style games called 'Juicy Jackpot', 'Top Spin' and 'Super Keno'. [6]

Fines and regulatory sanctions

On 9 March 2022 the United Kingdom Gambling Commission (UKGC) fined Bonne Terre Limited, trading as Sky Betting and Gaming, £1.17m for breaching the Social Responsibility Code of Practice (SRCP 3.5.3(2) and SRCP 5.1.11) and a licensing condition according to section 82(1) of the Gambling Act 2005. [7] The regulator carried out an investigation that found that on 2 November 2021, the operator sent out a promotional email for its Sky Vegas brand to 41,395 players who had self-excluded and 249,159 customers who had opted out of email marketing. The Commission notes that the licensee took immediate remedial reaction and that they had cooperated throughout the investigation. [8] [9]

Notes

  1. "Sky completes sale of Sky Bet to CVC Capital Partners". Sky plc. 19 March 2015. Archived from the original on 21 April 2018. Retrieved 21 April 2018 via Financial Times.
  2. "Sky sells majority stake in Sky Bet". BBC News. 4 December 2014. Archived from the original on 4 December 2014. Retrieved 5 December 2014.
  3. Lee Mottershead (21 April 2018). "Sky Bet snapped up by Canadian betting giant Stars Group in £3.4bn mega deal". Racing Post . Archived from the original on 22 April 2018. Retrieved 21 April 2018.
  4. "An introduction to Sky Bet" (PDF). Archived from the original (PDF) on 28 March 2014. Retrieved 22 January 2009.
  5. "VNUNet: Sky gambles on 365 Media Group". Archived from the original on 17 February 2007. Retrieved 22 January 2009.
  6. "Media247: New interactive Sky betting service". Archived from the original on 14 May 2011. Retrieved 22 January 2009.
  7. "Sky Betting and Gaming Fined for Self-Exclusion Failings". Casinoreviews.net. 9 March 2022. Retrieved 11 March 2022.
  8. "£1.17m fine for marketing to vulnerable consumers". Gambling Commission. 9 March 2022. Retrieved 11 March 2022.
  9. "Regulatory sanctions – Bonne Terre Limited – Gambling Commission". Gambling Commission. 22 February 2022. Retrieved 11 March 2022.

Related Research Articles

<span class="mw-page-title-main">Sky Group</span> British media and telecommunications conglomerate

Sky Group Limited is a British media and telecommunications conglomerate, which is a subsidiary of the American conglomerate Comcast, and headquartered in Isleworth. It has operations in the United Kingdom, Ireland, Germany, Austria, Switzerland and Italy. Sky is Europe's largest media company and pay-TV broadcaster by revenue, with 23 million subscribers and more than 31,000 employees as of 2019. The company is primarily involved in satellite television, producing and broadcasting. The current CEO is Dana Strong.

<span class="mw-page-title-main">MGM Resorts International</span> Hotel and entertainment company

MGM Resorts International is an American global hospitality and entertainment company operating destination resorts in Las Vegas, Massachusetts, Michigan, Mississippi, Maryland, Ohio, and New Jersey, including Bellagio, Mandalay Bay, MGM Grand, and Park MGM.

<span class="mw-page-title-main">Harrah's Entertainment</span> American gaming corporation

Harrah's Entertainment was an American casino and hotel company founded in Reno, Nevada, and based in Paradise, Nevada, that operated over 50 properties and seven golf courses under several brands. In 2013, it was the fourth-largest gambling company in the world, with annual revenues of $8.6 billion. It was acquired in 2020 by Eldorado Resorts, which then changed its own name to Caesars Entertainment.

<span class="mw-page-title-main">The Rank Group</span> Gambling company

The Rank Group plc is a gambling company based in the United Kingdom. Rank was involved in the cinema and motion picture industry until 2006, and continues to use the Gongman logo originally used by the Rank Organisation's film distribution subsidiary General Film Distributors. Its brands now include Mecca Bingo, and Grosvenor Casinos, the UK's largest casino operator.

Tabcorp is Australia's largest gambling company, employing more than 5,000 people. It is the largest provider of wagering and gaming products and services in Australia. Tabcorp is listed on the Australian Securities Exchange (ASX).

<span class="mw-page-title-main">Ladbrokes Coral</span> British-based betting and gambling company

Ladbrokes Coral is a British gambling company founded in 1886. Its product offering includes sports betting, online casino, online poker, and online bingo. The Ladbrokes portion of the group was established in 1886, and Coral in 1926. In November 2016, the companies merged to create Ladbrokes Coral Group. Since March 2018, it has been owned by Entain. Prior to its sale, Ladbrokes Coral was listed on the London Stock Exchange, and was a member of the FTSE 250 Index.

<span class="mw-page-title-main">William Hill (bookmaker)</span> Bookmakers in the United Kingdom

William Hill is a British gambling company founded in 1934. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion.

<span class="mw-page-title-main">Penn Entertainment</span> American gambling company

Penn Entertainment, Inc., formerly Penn National Gaming, is an American entertainment company and operator of integrated entertainment, sports content, and casino gambling. It operates 43 properties in 20 states, under brands including Hollywood Casino, Ameristar, and Boomtown. It also offers sports betting in 15 jurisdictions and online casino gaming in 5, under brands such as ESPN BET and theScore.

Evoke plc, formerly 888 Holdings Limited, is an international sports betting and gambling company. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. Business operations are led from its headquarters in London, alongside satellite offices in Bucharest, Ceuta, Gibraltar, Leeds, Malta, Sofia, and Tel Aviv. It is listed on the London Stock Exchange.

<span class="mw-page-title-main">PokerStars</span> Online poker cardroom

PokerStars is an online poker cardroom. It is the largest real money online poker site in the world, controlling over two-thirds of the total online poker market, and can be accessed through downloadable poker clients for Windows, macOS, Android and iOS.

Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">Crown Resorts</span> Australian gambling and hospitality company

Crown Resorts Limited is an Australian gaming and entertainment group that owns and operates various entertainment complexes, including Crown Melbourne, Crown Perth and Crown Sydney. It was listed on the Australian Securities Exchange until purchased by Blackstone in June 2022.

<span class="mw-page-title-main">Kindred Group</span> Online gambling company

Kindred Group is an online gambling operator which consists of nine brands, among them Unibet, Maria Casino and 32Red. The Group offer products such as online casino, online poker, online bingo, and sports betting. The company is registered in Malta, but also has major hub offices in Gibraltar, London, Stockholm and the US in addition to smaller satellite offices across Europe and Australia. Kindred Group is a publicly listed company on the Stockholm Stock Exchange (Nasdaq). In 2017, the company's revenue was GBP 751.4 million.

<span class="mw-page-title-main">FanDuel</span> American bookmaker and daily fantasy sports provider

FanDuel Group is an American gambling company that offers sportsbook, daily fantasy sports, horse racing, and online casino. The company operates sportsbooks in a number of states including New Jersey, Pennsylvania, Indiana and West Virginia, as well as an online horse race betting platform, and a daily fantasy sports service.

<span class="mw-page-title-main">The Stars Group</span> Canadian gaming and online gambling company

The Stars Group Inc. was a Canadian gaming and online gambling company headquartered in Toronto, Ontario, Canada. Its shares were traded on Nasdaq and the Toronto Stock Exchange. It primarily operated poker, casino, and sports betting products under the PokerStars, Full Tilt Poker, BetStars, and Fox Bet brands.

Flutter Entertainment plc, is an international sports betting and gambling company. It is listed on the New York Stock Exchange as well as having a secondary listing on the London Stock Exchange. It owns brands such as Betfair, FanDuel, Paddy Power, PokerStars, Sky Betting & Gaming, and Sportsbet.

Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.

LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of MGM resorts international.

<span class="mw-page-title-main">Bally's Corporation</span> American gambling, betting, and entertainment company

Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. It operates 13 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 states.