Wild Country (company)

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Wild Country rigid Friend cams: two from 1980's and one from 1990's. Climbing gear - Wild Country Friends - 06.jpg
Wild Country rigid Friend cams: two from 1980's and one from 1990's.

Wild Country is a major manufacturer of rock climbing equipment, and is most noted for introducing the Friend, a spring-loaded camming device. The company is based in Tideswell in the English Peak District, close to some of the UK's most popular climbing areas.

Wild Country was founded in 1977 by British climber Mark Vallance, after he met American climber Ray Jardine who had made and used prototypes of the camming devices he had invented but could find nobody to produce them in volume. [1] [2] Vallance was convinced of their commercial potential and, with the collaboration of Jardine, set up a factory in the Peak District to manufacture the devices which they had for a long time called Friends. Friends, though expensive, became immediately popular with climbers, selling over 5 thousand units in the first year, and establishing Wild Country as a major climbing gear manufacturer. [1] Soon the company started expanding its range which now includes climbing harnesses, nuts, carabiners, and other climbing equipment. In 1986 Wild Country acquired Clog, a Welsh climbing equipment manufacturer; the Clog brand is now used to market some of Wild Country's cheaper ranges of equipment. The company also distributes various other international climbing brands in the UK. In 1979 Vallance, introduced the Wild Country Rocks; passive protection which used three contact points compared to the usual two of other designs.[ citation needed ] The range of classic nuts has now been superseded by anodised rocks, which feature coloured anodising on the material to make identification easier . Both these ranges are produced in China, though their smaller superlight range is still produced in the UK.For a while they also produced tents, backpacks, and technical clothing.

David Callaway and Mark Vallance at Satpara Lake launching Broad Peak expedition Vallancewc.gif
David Callaway and Mark Vallance at Satpara Lake launching Broad Peak expedition

His book describing the creation of the company, "Wild Country: The man who made Friends" [3] was shortlisted for the Boardman Tasker Prize for Mountain Literature. The Boardman Tasker Award for Mountain Literature is awarded annually to the author or authors of the best literary work, whether fiction, non-fiction, drama or poetry, the central theme of which is concerned with the mountain environment. In the book he also mentions his numerous Wild Country sponsored Himalayan climbing expeditions, most notably to Broad Peak. [4] [5] [6]


In February 2012 Wild Country was bought by Italian climbing equipment manufacturer Salewa. [7]

Wild Country Rock nuts from 1980's or 1990's. Climbing gear - Wild Country Rocks Nuts - 16.jpg
Wild Country Rock nuts from 1980's or 1990's.

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Mark Vallance was a British rock climber, mountaineer and founder of Wild Country, a climbing equipment company.


  1. 1 2 Samet, M. (2011). The Climbing Dictionary: Climbing Slang, Terms, Neologisms, and Lingo: An Illustrated Reference. Mountaineers Books. ISBN   9781594855030. LCCN   2011007328 . Retrieved 11 September 2014.
  2. Messenger, Alex (September 2011). "The Story Of The First Wild Country Friend". ukclimbing.com. Retrieved 11 September 2014.
  3. "Wild Country: The man who made Friends".
  4. "Mark Vallance obituary".
  5. "Wild Country: The man who made Friends".
  6. "Wild Country: The man who made Friends".
  7. James, Alan. "Wild Country Bought by Salewa". ukclimbing.com. Retrieved 11 September 2014.