Western Pacific Airlines

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Western Pacific Airlines
Western Pacific Airlines Logo, August 1995.svg
IATA ICAO Callsign
W7KMRKOMSTAR
Founded1994 (1994)
(as Commercial Air)
Commenced operationsApril 28, 1995 (1995-04-28)
Ceased operationsFebruary 4, 1998 (1998-02-04)
Hubs
Subsidiaries Mountain Air Express (1996–1998)
Headquarters Colorado Springs, Colorado

Western Pacific Airlines, or WestPac, was an airline which operated in the United States from 1995 to 1998. A low-cost carrier, it was formed in 1994 under the name Commercial Air, later changed to Western Pacific, and began operating scheduled passenger flights on April 28, 1995, with eight Boeing 737-300s. Edward Gaylord of Gaylord Entertainment Company was involved in the formation and management of the airline. Its headquarters were in unincorporated El Paso County, Colorado, near Colorado Springs. [1] [2]

Contents

Originally based at Colorado Springs Airport, Western Pacific routes were mainly west of the Mississippi River. Routes were extended to the eastern U.S. and on the west coast as new Boeing 737-300 aircraft were acquired. At one point the airline operated leased Boeing 727-200 jetliners as well. The airline declared bankruptcy in February 1998 and ceased operations.

Color in the Sky

Boeing 737 advertising Sam's Town Western Pacific Boeing 737-300 Silagi-1.jpg
Boeing 737 advertising Sam's Town

The WestPac livery could be encountered in variations on the basic Western Pacific livery, but most aircraft were painted in logojet schemes. They included advertisements for:

The company also had other schemes with no corporate affiliations or advertising. They were:

A marketing promotion with Rupert Murdoch’s American Fox network was broadcast nationwide in September 1995. During the episode, “Who Shot Mr. Burns?” of The Simpsons , callers who phoned in with the correct answer won free air travel or other prizes.

Expansion

Western Pacific was involved with the creation of a new commuter airline, Mountain Air Express (MAX), which began operations in 1996 flying Dornier 328 turboprops. MAX provided passenger feed for Western Pacific at Colorado Springs and later at Denver.

Earlier, Western Pacific had leased two (2) Boeing 727-200 jetliners from Express One International to initiate new service to Washington Dulles International Airport (IAD) during the airline's expansion in 1995.

Decline

In 1989 Denver announced that Denver International Airport would replace Stapleton International Airport. Since the airport was self-funded it would charge higher-than-normal landing fees to pay back the bonds. Denver International Airport was also twice as far from Denver as Stapleton International Airport. Shortly before the opening of the airport Continental Airlines shut down their Denver hub, leaving Denver as a hub for only one carrier, United Airlines, whereas Stapleton had once been a hub for airlines like the original Frontier Airlines (1950-1986) and Western Airlines.

Effort was made by airlines to explore using a secondary airport as their hub, taking Stapleton's place in the Denver area without incurring the high landing fees of Denver International Airport. Centennial Airport in Denver, Jeffco Airport in Broomfield and Colorado Springs Airport were considered, although Colorado Springs was chosen as the hub for Western Pacific when the airline first began operating scheduled passenger flights.

While Western Pacific's Colorado Springs hub had initially been successful and was beginning to divert traffic away from Denver, by 1997 the airline had not made a profit in two years of operation. Colorado Springs Airport is south of the Denver metropolitan area, limiting its appeal to front range travelers from much the Denver area. Western Pacific executives decided to move the hub from Colorado Springs to Denver International Airport in 1997. [3]

A day after the move to Denver was completed, Western Pacific announced it would purchase the competing Denver-based Frontier Airlines (another new start up air carrier which initiated scheduled passenger flights during the 1990s and used the same name as the original Frontier Airlines (1950-1986) which in turn had acquired Continental's former gates at the Denver International Airport. The two carriers would immediately enter into a code sharing agreement with the Frontier flight schedule being secondary to Western Pacific's schedule. Western Pacific then shelved plans to expand their Colorado Springs hub. [4] [5]

The merger process with Frontier then began. However, after Frontier gained access to Western Pacific's financial records as a part of the due diligence process, Frontier and their bankers then decided to no longer pursue this opportunity and the merger was abruptly canceled, leading to Western Pacific's bankruptcy and also nearly destroying Frontier in the process. [6] [7]

Western Pacific declared Chapter 7 bankruptcy in February 1998. Frontier Airlines survived and currently operates a jet fleet that is approximately twice the size of the proposed combined Western Pacific-Frontier operation.

Destinations

Western Pacific Airlines served the following destinations in the U.S. during its existence:

Mountain Air Express destinations

Mountain Air Express (MAX) served the following destinations on behalf of Western Pacific via a code sharing agreement. MAX was a wholly owned subsidiary of Western Pacific and was created to provide passenger feed. This regional airline operated Dornier 328 propjets.

Fleet

Codeshare partner Mountain Air Express operated Dornier 328 turboprop aircraft.

See also

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References

  1. ↑ "World Airline Directory." Flight International . March 19–25, 1997. 91. "2864 S Circle Drive. Suite 1100. Colorado Springs, Colorado. 80906, USA"
  2. ↑ "Council District Map Archived 2010-12-01 at the Wayback Machine ." City of Colorado Springs. Retrieved on December 7, 2009.
  3. ↑ Western Pacific Airlines to Serve Denver – New York Times
  4. ↑ The Pueblo Chieftain Online – WestPac plans to add Colorado Springs flights
  5. ↑ The Pueblo Chieftain Online – Western Pacific calls it quit
  6. ↑ New York Times
  7. ↑ Seabury Group - Investment Banking & Advisory Services
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