1740 Broadway | |
---|---|
Former names | Mutual of New York Building |
General information | |
Coordinates | 40°45′54″N73°58′54″W / 40.765063°N 73.981649°W |
Completed | 1950 |
Owner | EQ Office |
Height | |
Antenna spire | 514 ft (157 m) |
Roof | 375 ft (114 m) |
Technical details | |
Floor count | 26 |
Floor area | approx. 600,000 sq ft (56,000 m2) |
Lifts/elevators | 14 (13 passenger, 1 freight) |
Design and construction | |
Architect(s) | Shreve, Lamb & Harmon Associates |
1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building on the east side of Broadway, between 55th and 56th Streets, in the Midtown Manhattan neighborhood of New York City. [1] The building is owned by EQ Office and shares a city block with the Park Central Hotel.
Mutual of New York built the structure in 1950 for its corporate headquarters and hired Shreve, Lamb and Harmon as architects. It left the building after being acquired by AXA. [2] The building was completely renovated in 2007. [1] Blackstone bought the building in 2014 [3] and took out a $200 million loan. In 2024, Yellowstone Real Estate bought the building's loan and considered converting the structure to residential use. [4] [5]
Its most famous attribute was once a sign at the top of its façade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in Midnight Cowboy . The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O." [6] [7]
The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, 8+1⁄2 feet (2.6 meters) tall and in Futura typeface, are illuminated at night by light-emitting diodes. [7]
Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star-shaped weather beacon which was built by Artkraft Strauss. The star was green if the following day's weather forecast was fair, orange for cloudy, flashing orange for rain, and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. An electronic digital board with four sides that has always shown the time and temperature is located at the base of the tower. [7]
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent Duffy Square, Times Square is a bowtie-shaped plaza five blocks long between 42nd and 47th Streets.
One Liberty Plaza, formerly the U.S. Steel Building, is a skyscraper in the Financial District of Lower Manhattan in New York City. It is situated on a block bounded by Broadway, Liberty Street, Church Street, and Cortlandt Street, on the sites of the former Singer Building and City Investing Building.
A weather beacon is a beacon that indicates the local weather forecast in a code of colored or flashing lights. Often, a short poem or jingle accompanies the code to make it easier to remember.
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The Park Central Hotel is a 25-story, 761-room hotel located southwest of Carnegie Hall at 870 7th Avenue in Midtown Manhattan, New York City. It was designed in the Renaissance Revival style and opened on June 12, 1927. The Park Central is an independent hotel managed by Highgate Holdings.
660 Fifth Avenue is a 41-story office building on the west side of Fifth Avenue between 52nd and 53rd Streets in the Midtown Manhattan neighborhood of New York City. The office tower was designed by Carson & Lundin and built for its developer Tishman Realty and Construction from 1955 to 1957.
EQ Office is a real estate investment company that owns 80 office properties comprising 40 million square feet. The company is owned by funds managed by The Blackstone Group. The company was formerly known as Equity Office.
1540 Broadway, formerly the Bertelsmann Building, is a 44-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. Designed by David Childs of Skidmore, Owings & Merrill (SOM), the building was developed by Broadway State Partners, a joint venture between Bruce Eichner and VMS Development. 1540 Broadway occupies a site bounded by Broadway to the west, 45th Street to the south, and 46th Street to the north. It was originally named for its anchor tenant, German media company Bertelsmann. The building is divided into two ownership units: HSBC and Edge Funds Advisors own the office stories, while Vornado Realty Trust owns retail space at the base.
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The Crowne Plaza Times Square Manhattan is a hotel at 1601 Broadway, between 48th and 49th Streets, in the Theater District of Midtown Manhattan in New York City. The hotel is operated by third-party franchisee Highgate and is part of the Intercontinental Hotels Group's Crowne Plaza chain. It has 795 guest rooms.
20 Times Square is a 42-story mixed-use development at 701 Seventh Avenue, on the northeast corner with West 47th Street at the northern end of Times Square, Manhattan, New York City. The development includes one of Ian Schrager's Edition Hotels, operated by Marriott, above a 6-floor 76,000 square feet (7,100 m2) retail component. It opened in February 2019.
MdeAS Architects, formerly Moed de Armas & Shannon Architects, is a New York-based architecture firm known for modern design focusing on the quality of natural materials, intelligent programming, and the redefining of Class A buildings, interiors, and public spaces. Founded in 1991, the award-winning studio is led by principals Dan Shannon, Raúl de Armas and Mike Zaborski.
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220 Central Park South is a residential skyscraper in Midtown Manhattan in New York City, situated along Billionaires' Row on the south side of Central Park South between Broadway and Seventh Avenue. 220 Central Park South was designed by Robert A.M. Stern Architects and SLCE Architects, with interiors designed by Thierry Despont. It is composed of two sections: a 70-story, 950-foot (290 m) tower on 58th Street, which is the 21st-tallest building in New York City, as well as an 18-story section on Central Park South, both of which contain a limestone facade. Most of the 118 apartments are duplex apartments, although some of the units have been combined to create larger units. The building has a porte-cochère, a wine cellar, private dining rooms, and various recreational facilities.
The Mutual Life Insurance Company of New York was the oldest continuous writer of insurance policies in the United States. Incorporated in 1842, it was headquartered at 1740 Broadway, before becoming a wholly owned subsidiary of AXA Financial, Inc. in 2004.
Park Avenue Tower is a building on Park Avenue, between 55th Street and 56th Street, in Midtown Manhattan, New York City. The office building developed by Park Tower Realty opened in 1986 and has a height of 561 feet. Park Avenue Tower has 36 floors, which can be reached with seventeen elevators. Designed by Murphy/Jahn Architects in postmodern style, Park Avenue Tower is made of stone, steel and glass. The floor plan of the building is a square with flattened corners and the tower narrows as it increases in height. There is a pyramid-shaped structure on the roof of the building that is not visible from the street.
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