ALTT

Last updated

ALTT
Company type Subsidiary
Industry Entertainment, Mass media
Genre OTT platform
Founded16th April, 2017 [1]
Founder Ekta Kapoor
Defunct25th July, 2025 [2]
Headquarters Mumbai, Maharashtra, India
Services
Website altbalaji.com (former)

ALTT (formerly ALTBalaji) [3] was an Indian defunct subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. [4] [5] [6] Launched on 16 April 2017, ALTBalaji became the group foray into the digital entertainment sphere to create original OTT content. [7] [8] The app was banned by the Government of India in July 2025 over obscene content. [9]

Contents

Platforms

ALTT was an Indian content-based video-on-demand platform. ALTT was available across 32 different interfaces for its viewers. [10] The content had been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet). [11] [12] [13] [14] The website indicated that the platform will showcase over 250+ hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors. [7] The content bank also included 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil and other languages. [15] [16] [17] [18]

Shows

YearTitleGenrePremiereLanguageNotes
2017 Karrle Tu Bhi Mohabbat (season 1)Drama21 Apr 2017Hindi [19]
Romil & Jugal Drama21 April 2017 [20]
Bewafaa sii Wafaa Drama21 April 2017 [21]
Boygiri Drama21 April 2017
Dev DD Thriller21 April 2017
Maya Thirrai Drama21 April 2017 [22]
The Test Case Drama30 April 2017 [23]
Class of 2017 Drama, Comedy12 July 2017 [24]
CyberSquad Drama14 August 2017 [25]
Pammi AuntyDrama22 September 2017 [26]
Ragini MMS: Returns (season 1)Drama19 October 2017 [27]
Bose: Dead/Alive Drama20 November 2017 [28]
Dhimaner Dinkaal Drama11 December 2017 [29]
2018 Fourplay Comedy15 January 2018 [30]
Haq Se Drama2 February 2018 [31]
Karrle Tu Bhi Mohabbat (season 2)Drama14 February 2018
Kehne Ko Humsafar Hain (season 1)Drama16 March 2018 [32] [33]
Galti Se Mis-Tech Drama, Comedy7 April 2018 [34]
PM Selfiewallie Drama18 April 2018 [35]
Gandii Baat (season 1)Erotic Drama3 May 2018 [36] [37]
Dil Hi Toh Hai (season 1)Family Drama18 June 2018
Hum - I'm Because of Us Drama30 July 2018 [38] [39]
Home Drama29 August 2018 [40] [41]
XXX (season 1)Erotic Drama27 September 2018
The Great Indian Dysfunctional Family Family Drama10 October 2018 [42]
Zaban Sambhal Ke Drama19 October 2018 [43]
Baby Come Naa Comedy2 November 2018 [44]
Broken But Beautiful (season 1)Romance Drama7 November 2018 [45]
Apharan (Season 1)Crime Drama14 December 2018 [46]
2019 Gandii Baat (season 2)Adult Drama7 January 2019 [47]
Hero Vardiwala Action Drama25 January 2019 [48]
Dil Hi Toh Hai (season 2)Romance Drama2 Feb 2019
Puncch Beat Youth Drama8 Feb 2019 [49]
Kehne Ko Humsafar Hain (season 2)Romance Drama14 Feb 2019
Karrle Tu Bhi Mohabbat (season 3)Romance Drama2 April 2019
Baarish (season 1)Family Drama25 April 2019 [50]
Bekaaboo (season 1)Erotic Drama15 May 2019 [51]
Medically Yourrs College Drama27 May 2019 [52]
Booo Sabki Phategi Thriller Comedy27 June 2019
Gandii Baat (season 3)Adult Drama27 July 2019
BOSS: Baap of Special Services Thriller2 August 2019 [53]
Coldd Lassi Aur Chicken Masala Drama3 September 2019 [54]
M.O.M – Mission Over Mars Drama10 September 2019 [55]
The Verdict - State vs Nanavati Crime Drama30 September 2019
Fixerr Drama7 October 2019 [56]
Fittrat Romance Drama18 October 2019
Virgin Bhasskar (season 1)Adult Humour19 November 2019 [57]
Broken But Beautiful (season 2)Romance Drama27 November 2019 [58]
Hum Tum and ThemFamily Drama6 December 2019
Ragini MMS: Returns (season 2)Adult Thriller18 December 2019 [59]
2020 Gandii Baat (season 4)Adult Drama7 January 2020
Code M (season 1)Army Drama15 January 2020 [60]
Dil Hi Toh Hai (season 3)Romance Drama27 January 2020 [61]
Class of 2020 Youth Drama4 February 2020
It Happened In CalcuttaRomance Drama29 February 2020 [62]
Mentalhood Family Drama11 March 2020 [63]
XXX (season 2)Sensual Drama27 March 2020 [64] [65]
Who's Your Daddy? (season 1)Adult Humour12 April 2020
Baarish (season 2)Romance Drama6 May 2020 [50]
Kehne Ko Humsafar Hain (season 3)Romance Drama6 June 2020
Virgin Bhasskar (season 2)Adult Comedy29 August 2020
Bebaakee Romance Drama30 August 2020 [66]
Gandii Baat (season 5)Adult Drama8 October 2020
Mum Bhai Action Drama6 November 2020 [67]
Bicchoo Ka Khel Thriller Drama18 November 2020 [68]
Dark 7 White Thriller Drama24 November 2020 [69]
Who's Your Daddy (season 2)Adult Humour22 December 2020
Paurashpur (Season 1)Period Drama29 December 2020 [70]
2021 Gandii Baat (season 6)Adult Drama21 January 2021
Bang Baang Thriller25 January 2021 [71]
Hello JeeComedy1 February 2021
LSD - Love, Scandal and Doctors Adult Drama5 February 2021 [72]
Crashh Family Drama14 February 2021 [73] [74]
Dev DD (season 2)Drama20 February 2021 [75]
The Married Woman Drama8 March 2021 [76]
Bekaaboo (season 2)Adult Drama15 March 2021 [77]
Mai Hero Boll Raha Hu Crime Drama20 April 2021 [78]
His Storyy Drama25 April 2021 [79]
Hai TaubbaComic Drama6 May 2011
Hai Taubba (chapter 2)Comic Drama21 May 2021
Broken But Beautiful (season 3)Romantic drama29 May 2021 [80]
Puncch Beat (season 2)Youth Drama27 June 2021
Crime & Confessions (season 1)Adult comedy7 August 2021
Cartel Political drama20 August 2021
Hai Taubba - Chapter 3Comic Drama11 September 2021
GirgitThriller Drama27 October 2021
Pavitra Rishta 2.0Family Drama10 November 2021
2022 Lock Upp (Season 1) Reality show27 February 2022
Pavitra Rishta 2.0 (season 2)Family Drama25 March 2022
Apharan (season 2) Crime Drama24 May 2022 [81]
Code M (season 2) Army Drama9 June 2022 [82]

Controversy

An FIR was filed against filmmaker Ekta Kapoor, alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji's XXX web series. Ekta's representatives have since said that the controversial scene has been removed. [83]

ALTT was among 25 apps banned by the Ministry of Information and Broadcasting in July 2025 over "obscene, vulgar and in some cases, pornographic content". [84] [85]

References

  1. ↑ "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity". ETBrandEquity.com. Retrieved 19 September 2020.
  2. ↑ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
  3. ↑ Jha, Lata (30 April 2023). "ALTBalaji revamp amid funds crisis, stagnant growth". mint. Retrieved 14 July 2025.
  4. ↑ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle . Retrieved 12 May 2017.
  5. ↑ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms . Retrieved 12 May 2017.
  6. ↑ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". News18 . Retrieved 12 May 2017.
  7. 1 2 Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint . Retrieved 12 May 2017.
  8. ↑ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Archived from the original on 22 May 2017. Retrieved 12 May 2017.
  9. ↑ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
  10. ↑ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com . 14 August 2015. Retrieved 12 May 2017.
  11. ↑ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  12. ↑ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. 25 April 2017. Retrieved 12 May 2017.
  13. ↑ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. 26 April 2017. Retrieved 12 May 2017.
  14. ↑ "Connect to ALTBalaji using your favourie devices". Altbalaji. Retrieved 12 May 2017.
  15. ↑ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard . Retrieved 24 April 2017.
  16. ↑ K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  17. ↑ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz . Archived from the original on 19 May 2017. Retrieved 12 May 2017.
  18. ↑ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era . Archived from the original on 18 April 2017. Retrieved 12 May 2017.
  19. ↑ "Trailer of ALT Balaji's new show starring Sakshi Tanwar and Ram Kapoor launched". DNA.
  20. ↑ "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India . 16 August 2015. Retrieved 12 May 2017.
  21. ↑ "Watch: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India . 12 April 2017. Retrieved 12 May 2017.
  22. ↑ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  23. ↑ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint . Retrieved 12 May 2017.
  24. ↑ "Watch Class of 2017 on AltBalaji" . Retrieved 23 October 2017.
  25. ↑ "Watch CyberSquad on AltBalaji" . Retrieved 23 October 2017.
  26. ↑ "Watch Pammi Aunty on AltBalaji" . Retrieved 23 October 2017.
  27. ↑ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much". 21 October 2017.
  28. ↑ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". The Indian Express . 10 September 2017.
  29. ↑ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". Indiantelevision.com. 24 July 2017.
  30. ↑ "Alt Balaji announces new series called Fourplay – Times of India". The Times of India . August 2017.
  31. ↑ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com. Archived from the original on 18 June 2018. Retrieved 17 December 2017.
  32. ↑ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today. 21 September 2017.
  33. ↑ "It's a 'Valentine Day' launch for Season 2 of Kehne Ko Humsafar Hain". 5 January 2019.
  34. ↑ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". Mid-Day . 15 March 2018.
  35. ↑ "Web Series: PM Selfie Waali Review – TheDigitalHash". 17 April 2018. Archived from the original on 27 May 2018.
  36. ↑ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  37. ↑ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India". 8 May 2018.
  38. ↑ "Hum – I'm because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires – watch | Entertainment News". www.timesnownews.com.
  39. ↑ "ALTBalaji's 'Hum - I'm because of us' trailer released". Mumbai Live. 12 July 2018. Retrieved 27 February 2022.
  40. ↑ "Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family". The Indian Express . 30 August 2018.
  41. ↑ "Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one' – Entertainment News". Firstpost. 27 August 2018.
  42. ↑ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". BizAsia. 16 March 2018.
  43. ↑ Scroll Staff (16 October 2018). "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". Scroll.in.
  44. ↑ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'". Mumbailive. 21 July 2018.
  45. ↑ "Broken But Beautiful trailer: ALTBalaji's new web series deals with lost love". The Indian Express. 19 November 2018. Retrieved 26 February 2022.
  46. ↑ "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta". Firstpost. 23 April 2018.
  47. ↑ "ALTBalaji's Gandii Baat season 2 trailer proves 2019 is all about Naya Saal Naya Maal". International Business Times, India Edition. 31 December 2018.
  48. ↑ "Show's trailer release announcement on Twitter". Twitter.
  49. ↑ "Ekta Kapoor's Tweet".
  50. 1 2 "Asha Negi and Sharman Joshi pair up for Baarish, celebrate Gudi Padwa". India Today. 6 April 2019.
  51. ↑ "Alt Balaji Bekaboo Trailer Is Extreme Hot #NSFW". zestvine.com. 14 May 2019.
  52. ↑ "Shantanu Maheshwari to play medical student in Ekta Kapoor's Medically Yours. First look out". India Today. 14 May 2019.
  53. ↑ "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out". news.abplive.com. 9 March 2019.
  54. ↑ "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
  55. ↑ "Ekta Kapoor announces new show Mission Over Mars on her birthday". The Statesman. 7 June 2019.
  56. ↑ "ALT Balaji Drops Fixerr Official Poster". The Hans India. 12 September 2019.
  57. ↑ "ALTBalaji's next Virgin Bhasskar all set to hit the streaming media soon". Cinetalkers. 13 November 2019.
  58. ↑ IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
  59. ↑ "Ragini MMS Returns' Season 2 Gets Its Launch Date". Tellychakkar.com. Retrieved 2 December 2019.
  60. ↑ "Jennifer Winget starrer Code M to have a conspiracy plot surrounding the Indian Army; read details | PINKVILLA". www.pinkvilla.com. Archived from the original on 16 June 2019. Retrieved 30 July 2019.
  61. ↑ "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019". Twitter.
  62. ↑ "Ekta Kapoor's new show is called It happened in Calcutta, stars Karan Kundra as male lead - in.com". 15 July 2019. Archived from the original on 15 July 2019. Retrieved 26 February 2022.
  63. ↑ "Mentalhood poster: Karisma Kapoor returns to acting as a multi-tasking mother of three". hindustantimes.com. 22 May 2019.
  64. ↑ "Makers release first poster of ALTBalaji's upcoming web series 'XXX'". Uniindia.
  65. ↑ "Trailer of ALTBalaji's Youth Erotica X.X.X is out now". Mid-Day.
  66. ↑ Keshri, Shweta (16 July 2020). "Ekta Kapoor unveils Bebaakee first look: Some loves are nightmares you can't get over". India Today.
  67. ↑ "Mum Bhai trailer out. Angad Bedi eyes the crown in new AltBalaji web series". India Today. 19 October 2020. Retrieved 26 February 2022.
  68. ↑ "Bicchoo Ka Khel trailer: Divyenndu Sharmaa can't seem to let go of Mirzapur's Munna Tripathi". The Indian Express. 29 October 2020. Retrieved 26 February 2022.
  69. ↑ "Dark7White Trailer: Watch The Evil Trifecta Of Danger, Deceit And Debauchery Come Alive". Mid-Day. 5 November 2020.
  70. ↑ "Apt Balaji's next magnum opus 'Paurashpur' to stream this December". The Indian Express . 16 October 2020.
  71. ↑ "ALTBalaji & ZEE5s Clubs action-thriller franchise Bang Baang - Sound of Crimes goes on floors : Bollywood News". Bollywood Hungama. 17 October 2020. Retrieved 26 February 2022.
  72. ↑ "AltBalaji and Zee5's new show 'LSD - Love. Scandal & Doctors' to focus on five medical interns and a murder". Mumbai Live. 5 February 2021. Retrieved 26 February 2022.
  73. ↑ "Crashh trailer: Ekta Kapoor series tugs at the heartstrings". The Indian Express. 4 February 2021. Retrieved 26 February 2022.
  74. ↑ "Crashh Season 1 Review : An overtly emotional sibling drama". The Times of India. Retrieved 26 February 2022.
  75. ↑ "Dev DD 2: ALTBalaji and ZEE5 are back again with double the fun". www.mid-day.com. 22 February 2021. Retrieved 26 February 2022.
  76. ↑ "'The married woman' review: A tale of loneliness - The New Indian Express". www.newindianexpress.com. 5 March 2021. Retrieved 26 February 2022.
  77. ↑ "Bekaaboo Season 2 Review: A revenge Saga with a lot of twists and turns". Tellychakkar.com. Retrieved 26 February 2022.
  78. ↑ "Main Hero Boll Raha Hu: All You Need To Know About Parth Samthaan's OTT Debut". ZEE5 News. 25 March 2021. Retrieved 31 March 2021.
  79. ↑ "'His Storyy' trailer: After 'The Married Woman', ALTBalaji looks at men in love in new web series". Scroll.in. 10 April 2021. Retrieved 26 February 2022.
  80. ↑ Keshri, Shweta (12 May 2021). "Sidharth Shukla's Broken But Beautiful 3 premieres on May 29, Harleen Sethi announces". India Today. Retrieved 26 February 2022.
  81. ↑ Arunoday Singh’s double role as cop and criminal makes ALT Balaji's Apharan S2 a fun ride
  82. ↑ Code M (season 2) Review: Jennifer Winget’s crime drama promises double the thrill with impressive acts
  83. ↑ "fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem". Hindustan times.
  84. ↑ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
  85. ↑ Paul, James (25 July 2025). "25 Apps And Sites Including ALTBalaji And ULLU Banned Over Pornographic Content; Internet Jibes 'Now Fix Roads'". Mashable India. Retrieved 25 July 2025.
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