Nickelodeon (Australian TV channel)

Last updated

Nickelodeon Australia
TypeChildren's entertainment
CountryAustralia
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania
Network Network 10
Programming
Language(s)English
Picture format 576i (SDTV) 16:9
Ownership
Owner Paramount Networks UK & Australia
(Paramount Global)
Parent Ten Network Holdings
Sister channels
History
Launched27 September 2020;3 years ago (2020-09-27)
Former names10 Shake (2020–23)
Links
Website nick.com.au
Availability
Terrestrial
Freeview 10 metro (virtual)13
Freeview SCA regional (virtual)54
Streaming media
10 Play

Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.

Contents

It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel. [1] [2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.

History

10 Shake (2020–2023)

During a virtual showcase to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year. [3]

On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden . [4]

It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. [5] Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. [6] [5] But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.

Nickelodeon (2023–present)

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. [7] [8] Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky. [7]

Programming

Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central. [9]

Nickelodeon airs local Australian children's programming, including Totally Wild , Crocamole and other C-classified dramas. [10] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group. [9] This was later replaced by Nick News before the channel was rebranded to Nickelodeon. [11]

Current programming

Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Upcoming programming

Children's

Preschool

Former programming

Adult Animation

Children's

Preschool

Comedy

Light entertainment

Reality

Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.

Logo and identity history

Identity history

Related Research Articles

<span class="mw-page-title-main">Nickelodeon</span> American childrens pay television channel

Nickelodeon is an American pay television channel owned by Paramount Global through Paramount Media Networks' subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17, along with a broader family audience through its program blocks.

<span class="mw-page-title-main">Network 10</span> Australian television network

Network 10 is an Australian commercial television network owned by Ten Network Holdings, a wholly-owned subsidiary of Paramount Global's UK & Australia division. One of five national free-to-air networks, 10's owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth while affiliates extend the network to regional areas of the country.

NXE Australia Pty Ltd, trading as the Foxtel Group, is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was established as a 50/50 joint venture between News Limited and Telstra, with News Corp and Telstra holding 65% and 35% ownership shares respectively.

Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after the MTV cable network. It would be known under this name until 2011; when it would be thereafter known as Viacom Media Networks until 2019; and ViacomCBS Domestic Media Networks until 2022.

<span class="mw-page-title-main">MTV (Australian and New Zealand TV channel)</span> Entertainment television channel

MTV was a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. Paramount Networks UK & Australia headquartered in London with a local office at Network 10's headquarters in Sydney is responsible for marketing and advertising in Australia and New Zealand. The channel was replaced by MTV Global in August 2023.

Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Madrid, with additional offices in Berlin, Lisbon, Paris, Amsterdam, Milan, Dubai, Johannesburg, Lagos, Budapest, Warsaw, Singapore, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, and Hong Kong. The company was originally founded under the name MTV Networks Europe in 1987.

<span class="mw-page-title-main">Nickelodeon (British and Irish TV channel)</span> British television channel

Nickelodeon is a British pay television network.

Network Ten Pty Limited, trading as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed on the Australian Securities Exchange, since December 2019, it has been a subsidiary of Paramount Networks UK & Australia.

<span class="mw-page-title-main">Nick Jr. (Australian and New Zealand TV channel)</span> Childrens channel in Australia

Nick Jr. is a 24-hour children's pay television channel in Australia and New Zealand designed for pre-schoolers. Nick Jr. was a morning programming block on Nickelodeon until 2004, when Foxtel launched it as a full 24-hour kids channel. The channel is owned by based on the original American network. on Paramount Networks UK & Australia, and was also available on Optus Television.

<span class="mw-page-title-main">Nickelodeon (German TV channel)</span> German childrens TV channel

Nickelodeon is a German free-to-air television channel for children, part of the international. based on the U.S. counterpart brand originally launched in 1995, and relaunched in 2005, Nickelodeon is based in Berlin. The channel is available on subscription services and as an unscrambled, free-to-air (FTA) satellite signal. On 31 March 2010, the channel re-adopted the name Nickelodeon on air and online, in addition to the new Nickelodeon logo and graphical package being rolled out internationally at the time. The "Nickelodeon" name was re-adopted once again when it rebranded on 1 August 2023, nearly 5 months after its rebrand in the U.S. Since then, the channel is also broadcast in English in addition to German on a secondary audio track. It is aimed at kids between the ages of 6 and 13.

Paramount International Networks (PIN) is the international division of the Paramount Media Networks subsidiary of Paramount Global that oversees the production, broadcasting and promotion of its brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon and BET, as well as CBS-branded channels co-owned with AMC Networks International. PIN also owned a 30% stake in the Rainbow S.p.A. animation studio in Italy from 2011 to 2023 and a stake stake in Viacom18, an Indian joint venture with domestic partner TV18, from 2007 to 2024.

<span class="mw-page-title-main">10 Bold Drama</span> Australian TV channel

10 Bold Drama is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 and 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older.

<span class="mw-page-title-main">9Go!</span> Australian television channel

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.

<span class="mw-page-title-main">History of Nickelodeon</span> Historical timeline

Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses on programs for children and teenagers ages 2 to 17 years old.

<span class="mw-page-title-main">Nick at Nite international versions</span>

Despite the success of Nick at Nite in the United States, most international versions of Nickelodeon do not carry their own Nick at Nite programming block, as those local versions of Nickelodeon outside of the United States either carry children's programming 24 hours a day or run a non-Nick at Nite program block during the nighttime hours. While Nick at Nite's U.S. flagship primarily focuses on reruns of discontinued primetime network sitcoms, some of these international versions have aired reruns of discontinued Nickelodeon series.

10 Peach Comedy is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network 10 in 2017.

<span class="mw-page-title-main">TeenNick</span> U.S. teen-focused cable and satellite TV channel

TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS and a short-lived, 24-hour version of The N.

<span class="mw-page-title-main">Nickelodeon (Australia and New Zealand)</span> Childrens pay television channel in Australia and New Zealand

Nick/Nickelodeon is an Australian and New Zealand children's pay television channel owned by Paramount Networks UK & Australia. It is based on the namesake American television channel.

<span class="mw-page-title-main">10Play</span> Australian video on demand service

10Play or 10 Play is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10Play offers online live streaming of Channel 10, 10 Peach Comedy, 10 Bold Drama, and Nickelodeon, as well as live sport via 10 Sport.

References

  1. "Get Ready To Twist And Shake". ViacomCBS ANZ.
  2. "New channel will shake it up". ViacomCBS ANZ.
  3. "10 present a positive view to advertisers and sizzle a new multichannel". TVBlackbox. 11 May 2020.
  4. Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  5. 1 2 "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
  6. 1 2 Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight . Retrieved 13 July 2020.
  7. 1 2 3 4 Knox, David (22 June 2023). "10 Shake to rebrand as Nickelodeon Channel". TV Tonight. Archived from the original on 24 June 2023. Retrieved 24 June 2023.
  8. Mediaweek (22 June 2023). "Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount". Mediaweek. Retrieved 22 June 2023.
  9. 1 2 "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
  10. "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
  11. Knox, David (8 July 2022). "Nick News launches on Nickelodeon & 10 Shake". TV Tonight. Archived from the original on 31 July 2022. Retrieved 31 July 2022.
  12. 1 2 Knox, David (5 December 2022). "Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake". TV Tonight. Archived from the original on 6 December 2022. Retrieved 10 December 2022.