Sportswashing is a term used to describe the practice of nations, individuals, groups, corporations, or the government using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport. [3]
At the international level, it is believed that sportswashing has been used to direct attention away from poor human rights records and corruption scandals. [4] At the individual and corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering.
Internationally, sportswashing has been described as part of a country's soft power. [5] [6] [7] [8] The first usage of the term "sportswashing" may have been applied to Azerbaijan and its hosting of the 2015 European Games in Baku. [9]
Officials and organizations accused of sportswashing[ which? ]: in recent years Gulf states have been the most vocal to push back against these claims, often arguing that they simply want to enjoy sporting events in their home countries, or to engage in new investments. [10] [11] These accused parties often say that sporting boycotts and event relocation are both unfair to sporting fans and are ineffective in changing government policy. In the case of F1, the league has even argued that "the sport is better able to effect change by visiting these countries and holding them to commitments they have made that are legally binding." [12] [ unreliable source? ] [13] [14] The 2018 FIFA World Cup held in Russia has been cited as an example to tackle the country's global reputation, which was low due to its foreign policy and the sporting event changed the focus of discussions to the success of the World Cup. [15]
Companies accused of sportswashing include Ineos's sponsorship of professional cycling's Team Sky (now the Ineos Grenadiers) in 2019, [16] and Arabtec's sponsorship of Manchester City F.C. [17]
A key characteristic of sportswashing is the very costly efforts parties must undertake as it is not just about getting the rights to an event but building the infrastructure to hold these games. For example, leading up to the 2022 FIFA World Cup the host country Qatar, the smallest country to ever host the World Cup, invested around $220 billion into luxury accommodations, expanded transport networks, and stadiums to prepare. [18] In March 2021, human rights organization Grant Liberty said that Saudi Arabia alone has spent at least $1.5 billion on its own alleged sportswashing activities. [19] [20]
The following were held in Saudi Arabia in 2024.
Rugby Union tours involving South Africa during the Apartheid era: [90]
Domestic teams:
Foreign ownership:
The Saudi Arabia national football team (SAFF) represents Saudi Arabia in men's international football. They are known as Al-Suqour Al-Arabiyyah and sometimes Al-Suqour Al-Khodhur, a reference to their traditional colours of green and white, and represent both FIFA and the Asian Football Confederation (AFC).
The United Arab Emirates national football team represents United Arab Emirates in international football and serves under the auspices of the country's Football Association.
The Qatar national football team, nicknamed "The Maroons", represents Qatar in international football, and is controlled by the Qatar Football Association, which is affiliated with the Asian Football Confederation (AFC) and comes under the global jurisdiction of world football’s governing body FIFA. They play their home games at Khalifa International Stadium and Jassim bin Hamad Stadium. The latter is considered the home stadium.
The CAF Super Cup, known as TotalEnergies CAF Super Cup for sponsorship reasons, is an annual African association football competition contested between the winners of the CAF Champions League and the CAF Confederation Cup. The competition was first held in 1993 and is organized by the CAF.
Giovanni Vincenzo Infantino is a Swiss-Italian football administrator and the president of FIFA since February 2016. He was re-elected in June 2019 and in March 2023. In January 2020, he was also elected a member of the International Olympic Committee.
The 2022 FIFA World Cup was the 22nd FIFA World Cup, the quadrennial world championship for national football teams organized by FIFA. It took place in Qatar from 20 November to 18 December 2022, after the country was awarded the hosting rights in 2010. It was the first World Cup to be held in the Middle East and Persian Gulf countries, and the second held entirely in Asia after the 2002 tournament in South Korea and Japan.
Sport in Qatar is primarily centred on football in terms of participation and spectators. Additionally, athletics, basketball, handball, volleyball, camel racing, horse racing, cricket and swimming are also widely practised. There are currently eleven multi-sports clubs in the country and seven single-sports clubs.
The kafala system is a system that exists in many Arab countries in the Middle East, including most of the nations on the Arabian Peninsula, which involves binding migrant workers to a specific employer throughout the period of their residence in a country. The same system existed in Israel under the label "binding labour", until that country's supreme court eliminated it in 2006.
beIN Sports is a Qatari multinational network of sports channels owned and operated by the media group beIN. The network has played a major role in the increased commercialization of Qatari sports. Its chairman is Nasser Al-Khelaifi, and its CEO is Yousef Obaidly.
Salem Mohammed Shafi Al-Dawsari is a Saudi Arabian professional footballer who plays as a winger for Saudi Pro League club Al Hilal, whom he captains, and the Saudi Arabia national team.
The 2023 AFC Asian Cup was the 18th edition of the AFC Asian Cup, the quadrennial international football tournament organised by the Asian Football Confederation (AFC). It involved 24 national teams after its expansion in 2019, with hosts Qatar the defending champions.
The 2034 FIFA World Cup will be the 25th FIFA World Cup, a quadrennial international football tournament contested by the men's national teams of the member associations of FIFA. In December 2024, Saudi Arabia was formally confirmed as the host nation by FIFA following an uncontested bidding process. It will be the third tournament hosted in Asia, after Japan and Korea in 2002 and Qatar in 2022. Saudi Arabia will be the second host nation from the Arabian Peninsula in the space of twelve years.
beoutQ was a pirate pay television broadcaster that operated in Saudi Arabia between August 2017 and August 2019. The service consisted of ten satellite television channels that carried rebranded feeds of programming from Qatari broadcaster beIN Sports. beoutQ began operations after Saudi Arabia blocked beIN Media Group from offering its services in the country; the action stemmed from a then-ongoing diplomatic crisis between Qatar and other Arab countries over its alleged state sponsorship of terrorist groups. The service operated out of facilities in Saudi Arabia, and utilised the Arabsat satellites for transmission. The channels also carried propaganda accusing beIN Sports of being a monopoly.
The Saudi International, currently titled as the PIF Saudi International powered by SoftBank Investment Advisers for sponsorship reasons, is a professional golf tournament. It was held at Royal Greens Golf & Country Club in King Abdullah Economic City, Saudi Arabia, from 2019 until 2023. The tournament moved to Riyadh Golf Club for the 2024 edition. The tournament has been title sponsored by the Public Investment Fund (PIF), a Saudi government sovereign wealth fund since 2022.
The 2027 AFC Asian Cup will be the 19th edition of the AFC Asian Cup, the quadrennial international men's football championship of Asia organised by the Asian Football Confederation (AFC). The tournament involves 24 national teams after the expansion in 2019. It will be held in Saudi Arabia from 15 January to 8 February 2027.
The Saudi Arabian Grand Prix is a Formula One motor racing event which took place for the first time in 2021. The inaugural edition of the race was held in Jeddah, in Saudi Arabia. It was the fifth full-night race title on the Formula One calendar, following the Singapore, Bahrain, Sakhir and Qatar Grands Prix.
The Qatar Grand Prix is a Formula One motor racing event which is held in Qatar. It was held for the first time on 21 November as part of the 2021 championship at the Lusail International Circuit, and after not taking place during the 2022 season due to the 2022 FIFA World Cup taking place in Qatar, it rejoined the calendar in 2023 under a 10-year contract. The race was established as the fourth full-night race on the Formula One calendar, following the Singapore, Bahrain and Sakhir Grands Prix.
LIV Golf is a professional men's golf tour. The name "LIV" refers to the Roman numerals for 54, the number of holes played at LIV events. The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near St Albans in Hertfordshire, UK. The Invitational Series became the LIV Golf League in 2023.
The Egypt–Greece–Saudi Arabia 2030 FIFA World Cup bid was a joint bid to host the 2030 FIFA World Cup by Egypt, Greece, and Saudi Arabia. Saudi Arabia was expected to lead the effort. Had it been successful, it would have been the first FIFA World Cup, men's or women's, to hosted in countries that are part of three different football federations on three continents: Asia, Africa and Europe and the first men's tournament to be held in more than one continental confederation.
Qatar has been noted for its ability to use soft power to achieve its objectives by influencing other actor's choices and populations’ views towards it. Qatar's soft power is mostly manifested by Qatar's extensive sports and media network through government owned intermediaries such as Qatar Sports Investment, Al Jazeera, Qatar Airways, which critics argue serve in part to divert attention from Qatar's human rights violations, discrimination against the LGBT community and sponsorship of non-state militant groups.
it: Assolto perché il fatto non costituisce reato.[Acquitted because the act does not constitute a crime.]