Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, [1] now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett).
Series | Title | Episodes | Originally released | ||
---|---|---|---|---|---|
First released | Last released | ||||
1 | The Gruen Transfer | 10 | 28 May 2008 | 30 July 2008 | |
2 | 10 | 18 March 2009 | 20 May 2009 | ||
3 | 16 | 6 | 16 June 2010 | 21 July 2010 | |
Gruen Nation | 4 | 28 July 2010 | 18 August 2010 | ||
The Gruen Transfer | 6 | 25 August 2010 | 29 September 2010 | ||
4 | The Gruen Transfer | 16 | 8 | 3 August 2011 | 21 September 2011 |
Gruen Planet | 8 | 28 September 2011 | 16 November 2011 | ||
5 | Gruen Sweat | 14 | 4 | 25 July 2012 | 15 August 2012 |
Gruen Planet | 10 | 22 August 2012 | 24 October 2012 | ||
6 | Gruen Nation | 12 | 4 | 14 August 2013 | 4 September 2013 |
Gruen Planet | 8 | 11 September 2013 | 30 October 2013 | ||
7 | Gruen | 10 | 9 September 2015 | 11 November 2015 | |
8 | 10 | 3 August 2016 | 5 October 2016 | ||
9 | 10 | 13 September 2017 | 16 October 2017 | ||
10 | 10 | 2 May 2018 | 4 July 2018 | ||
11 | 10 | 25 September 2019 | 27 November 2019 | ||
12 | 10 | 14 October 2020 | 16 December 2020 | ||
13 | 10 | 13 October 2021 | 15 December 2021 | ||
14 | Gruen Nation | 10 | 2 | 11 May 2022 | 18 May 2022 |
Gruen | 8 | 7 June 2022 | 27 July 2022 | ||
15 | Gruen | 9 | 21 June 2023 | 16 August 2023 | |
16 | 10 | 15 May 2024 | 18 July 2024 | ||
17 | Gruen Nation | 12 | 2 | 30 April 2025 | 7 May 2025 |
Gruen | 10 | 14 May 2025 | TBA |
No. overall | No. in season | Topic(s) | The Pitch | Original release date | Viewers |
---|---|---|---|---|---|
1 | 1 | Beer | Whale meat | 28 May 2008 | 1,287,000 [2] [3] |
2 | 2 | Undies | Holidaying in Baghdad | 4 June 2008 | 1,273,000 [4] |
3 | 3 | Banks | Celibacy | 11 June 2008 | 1,121,000 [5] |
4 | 4 | Chocolate | The Democrat Party | 18 June 2008 | 1,204,000 [6] |
5 | 5 | Four-wheel drives | Pro-plastic bags | 25 June 2008 | 1,182,000 [7] |
6 | 6 | Feminine hygiene | Pro-child labour | 2 July 2008 | 1,058,000 [8] |
7 | 7 | Road safety | Invade New Zealand | 9 July 2008 | 1,302,000 [9] |
8 | 8 | Telcos | Pro-Global warming | 16 July 2008 | 1,314,000 [10] |
9 | 9 | Skin care | Buy Nothing Day | 23 July 2008 | 1,386,000 [11] |
10 | 10 | Cannes | Stop Australian tourism | 30 July 2008 | 1,456,000 [12] |
No. overall | No. in season | Topic(s) | The Pitch | Original release date | Viewers |
---|---|---|---|---|---|
11 | 1 | Australia | Pro-nuclear power | 18 March 2009 | 1,120,000 [13] |
12 | 2 | Oral hygiene | Hating Don Bradman | 25 March 2009 | 1,151,000 [14] |
13 | 3 | Bottled water | Selling ice to Eskimos | 1 April 2009 | 976,000 [15] |
14 | 4 | Petrol | Synchronised swimming for males | 8 April 2009 | 1,087,000 [16] |
15 | 5 | Weight loss | Donate to CEOs | 15 April 2009 | 1,212,000 [17] |
16 | 6 | Breakfast cereal | Plastic surgery for children | 22 April 2009 | 1,244,000 [18] |
17 | 7 | Tobacco | Give the 2012 Summer Olympics to Australia | 29 April 2009 | 1,226,000 [19] |
18 | 8 | "Yourself" (CEOs appearing in their own companies' advertising) | Cane toads as pets | 6 May 2009 | 1,211,000 [20] |
19 | 9 | Meat | Fat pride (removed from broadcast edition) | 13 May 2009 | 1,239,000 [21] |
20 | 10 | Hamburgers | Ban public holidays | 20 May 2009 | 1,312,000 [22] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
21 | 1 | Cleaning products | 16 June 2010 | 1,177,000 [23] |
22 | 2 | FIFA World Cup | 23 June 2010 | 1,227,000 [24] |
23 | 3 | MasterChef Australia | 30 June 2010 | 1,407,000 [25] |
24 | 4 | Deodorant | 7 July 2010 | 1,197,000 [26] |
25 | 5 | 3D television | 14 July 2010 | 1,341,000 [27] |
26 | 6 | "Non-drinking" | 21 July 2010 | 1,280,000 [28] |
27 | 7 | Gruen Nation (2010 Australian federal election) | 28 July 2010 | 1,600,000 [29] |
28 | 8 | Gruen Nation (Australian federal election, 2010) | 4 August 2010 | 1,503,000 [30] |
29 | 9 | Gruen Nation (Australian federal election, 2010) | 11 August 2010 | 1,571,000 [31] |
30 | 10 | Gruen Nation (Australian federal election, 2010) | 18 August 2010 | 1,540,000 [32] |
31 | 11 | Milk | 25 August 2010 | 1,358,000 [33] |
32 | 12 | Shaving | 1 September 2010 | 1,391,000 [34] |
33 | 13 | Religion | 8 September 2010 | 1,482,000 [35] |
34 | 14 | Insurance | 15 September 2010 | 1,407,000 [36] |
35 | 15 | Infomercials | 22 September 2010 | 1,448,000 [37] |
36 | 16 | Airlines | 29 September 2010 | 1,403,000 [38] |
The first eight episodes in 2011 were branded The Gruen Transfer; from the ninth episode, they were titled Gruen Planet.
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
37 | 1 | Supermarkets | 3 August 2011 | 1,072,000 [39] |
38 | 2 | Banks (part 2) | 10 August 2011 | 1,114,000 [40] |
39 | 3 | Animal rights, pillows | 17 August 2011 | 1,120,000 [41] |
40 | 4 | Condoms | 24 August 2011 | 1,017,000 [42] |
41 | 5 | Snack bars | 31 August 2011 | 1,165,000 [43] |
42 | 6 | Billboards | 7 September 2011 | 1,164,000 [44] |
43 | 7 | Shampoo | 14 September 2011 | 1,269,000 [45] |
44 | 8 | Sports betting | 21 September 2011 | 1,162,000 [46] |
45 | 9 | Foreign-owned beer brands | 28 September 2011 | 1,138,000 [47] |
46 | 10 | Breast Cancer Awareness Month | 5 October 2011 | 1,130,000 [48] |
47 | 11 | Apple Inc. | 12 October 2011 | 1,023,000 [49] |
48 | 12 | British royal family | 19 October 2011 | 1,110,000 [50] |
49 | 13 | Hungry Jack's | 26 October 2011 | 1,160,000 [51] |
50 | 14 | Qantas | 2 November 2011 | 1,050,000 [52] |
51 | 15 | Kim Kardashian | 9 November 2011 | 1,180,000 [53] |
52 | 16 | Tiger Woods, Islam | 16 November 2011 | 1,170,000 [54] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
53 | 1 | Gruen Sweat (2012 Summer Olympics) | 25 July 2012 | 931,000 [55] |
54 | 2 | Gruen Sweat (2012 Summer Olympics) | 1 August 2012 | 793,000 [56] |
55 | 3 | Gruen Sweat (2012 Summer Olympics) | 8 August 2012 | 794,000 [57] |
56 | 4 | Gruen Sweat (2012 Summer Olympics) | 15 August 2012 | 918,000 [58] |
57 | 5 | Crown Casino | 22 August 2012 [59] | 906,000 [60] |
58 | 6 | Doug Pitt | 29 August 2012 | 810,000 [61] |
59 | 7 | Lance Armstrong | 5 September 2012 | 917,000 [62] |
60 | 8 | "IheartRine..." [63] [ non-primary source needed ] | 12 September 2012 | 939,000 [64] |
61 | 9 | People smuggling | 19 September 2012 | 946,000 [65] |
62 | 10 | iPhone 5 | 26 September 2012 | 913,000 [66] |
63 | 11 | Alan Jones | 3 October 2012 | 1,023,000 [67] |
64 | 12 | Church of Scientology | 10 October 2012 | 997,000 [68] |
65 | 13 | Newspapers | 17 October 2012 | 1,018,000 [69] |
66 | 14 | Red Bull Stratos | 24 October 2012 | 1,038,000 [70] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
67 | 1 | Gruen Nation (2013 Australian federal election) | 14 August 2013 | 1,028,000 [71] |
68 | 2 | Gruen Nation (Australian federal election, 2013) | 21 August 2013 | 1,052,000 [72] |
69 | 3 | Gruen Nation (Australian federal election, 2013) | 28 August 2013 | 1,045,000 [73] |
70 | 4 | Gruen Nation (Australian federal election, 2013) | 4 September 2013 | 1,179,000 [74] |
71 | 5 | One Direction | 11 September 2013 | 1,128,000 [75] |
72 | 6 | iPhone | 18 September 2013 | 988,000 [76] |
73 | 7 | MasterChef Australia | 25 September 2013 | 908,000 [77] |
74 | 8 | "Candid Camera" | 2 October 2013 | 784,000 [78] |
75 | 9 | Prince Harry | 9 October 2013 | 884,000 [79] |
76 | 10 | "Against Coca-Cola" | 16 October 2013 | 909,000 [80] |
77 | 11 | Alcohol | 23 October 2013 | 1,070,000 [81] |
78 | 12 | Same-sex marriage | 30 October 2013 | 1,004,000 [82] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
79 | 1 | Pet food | 9 September 2015 | 974,000 [83] |
80 | 2 | Uber, Ashley Madison | 16 September 2015 | 915,000 [84] |
81 | 3 | Aldi; Etihad Airways (with Nicole Kidman) | 23 September 2015 | 900,000 [85] |
82 | 4 | Pope Francis | 30 September 2015 | 917,000 [86] |
83 | 5 | AFL and NRL Grand Finals | 7 October 2015 | 926,000 [87] |
84 | 6 | Anti-advertising | 14 October 2015 | 902,000 [88] |
85 | 7 | Nuclear weapons | 21 October 2015 | 904,000 [89] |
86 | 8 | Multi-national company tax | 28 October 2015 | 904,000 [90] |
87 | 9 | Star Wars | 4 November 2015 | 897,000 [91] |
88 | 10 | Christmas advertising | 11 November 2015 | 948,000 [92] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
89 | 1 | Coffee, Telstra | 3 August 2016 | 954,000 [93] |
90 | 2 | Sponsorship of the Olympic Games | 10 August 2016 | 865,000 [94] |
91 | 3 | 2016 Australian census, Organ donation | 17 August 2016 | 829,000 [95] |
92 | 4 | Superannuation, Fitness First | 24 August 2016 | 927,000 [96] |
93 | 5 | "Dad-vertising", "We're the Superhumans" (2016 Summer Paralympics campaign) | 31 August 2016 | 901,000 [97] |
94 | 6 | Sugar, "awareness campaigns" | 7 September 2016 | 830,000 [98] |
95 | 7 | Funerals, men's fragrances | 14 September 2016 | 815,000 [99] |
96 | 8 | Plebiscite, Samsung | 21 September 2016 | 832,000 [100] |
97 | 9 | Fruit, feminine hygiene | 28 September 2016 | 796,000 [101] |
98 | 10 | Lamb, banks | 5 October 2016 | 832,000 [102] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
99 | 1 | National Broadband Network, hipsters | 13 September 2017 | 903,000 [103] |
100 | 2 | Online dating, Apple Watch | 20 September 2017 | 773,000 [104] |
101 | 3 | Australian Marriage Law Postal Survey, racism | 27 September 2017 | 793,000 [105] |
102 | 4 | Big banks, Shopkins | 4 October 2017 | 806,000 [106] |
103 | 5 | Eggs, BHP | 11 October 2017 | 838,000 [107] |
104 | 6 | Amazon, McHappy Day | 18 October 2017 | 813,000 [108] |
105 | 7 | Gender pay gap, Hillsong Church | 25 October 2017 | 849,000 [109] |
106 | 8 | Wine industry, Internet piracy | 1 November 2017 | 816,000 [110] |
107 | 9 | AI assistants, Streets (ice cream) | 8 November 2017 | 840,000 [111] |
108 | 10 | Taylor Swift’s album Reputation , headaches | 15 November 2017 | 718,000 [112] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
109 | 1 | Westpac, Coca-Cola No Sugar | 2 May 2018 | 862,000 [113] |
110 | 2 | Facebook, Tourism Australia's Dundee campaign | 9 May 2018 | 841,000 [114] |
111 | 3 | Chemist Warehouse, David Warner | 16 May 2018 | 897,000 [115] |
112 | 4 | Ancestry.com , Woman's Day | 23 May 2018 | 784,000 [116] |
113 | 5 | Bed mattress advertisements, Animals Australia | 30 May 2018 | 825,000 [117] |
114 | 6 | Medibank, IKEA "Plant Bullying" | 6 June 2018 | 764,000 [118] |
115 | 7 | Hair regrowth services, Amazon | 13 June 2018 | 877,000 [119] |
116 | 8 | Uber Eats, Bowel Cancer Australia | 20 June 2018 | 881,000 [120] |
117 | 9 | Allen's (confectionery); End of Financial Year Sales | 27 June 2018 | 809,000 [121] |
118 | 10 | Phase-out of lightweight plastic bags by Coles and Woolworths; use of ASMR in advertising | 4 July 2018 | 785,000 [122] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
119 | 1 | Supermarket Collectables; Google's New Campaign | 25 September 2019 | 855,000 [123] |
120 | 2 | Banking Royal Commission; KFC | 2 October 2019 | 874,000 [124] |
121 | 3 | Department Stores; Big Vitamin | 9 October 2019 | 825,000 [125] |
122 | 4 | Influencers; Mental health | 16 October 2019 | 827,000 [126] |
123 | 5 | Milk and Milk Substitutes; Ineos 1:59 Challenge | 23 October 2019 | 730,000 [127] |
124 | 6 | Domestic tourism; Spring Racing PR Crisis | 30 October 2019 | 695,000 [128] |
125 | 7 | Greenwashing; Birdsnesting; Tourism Australia's Philausophy Campaign | 6 November 2019 | 744,000 [129] |
126 | 8 | Food delivery; The Heart Foundation | 13 November 2019 | 741,000 [130] |
127 | 9 | Streaming Wars; Australia Post | 20 November 2019 | 732,000 [131] |
128 | 10 | Alcohol Marketing; Lay-by | 27 November 2019 | 749,000 [132] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
129 | 1 | Coronavirus messaging, TikTok and office space | 14 October 2020 [133] | 1,037,000 [134] |
130 | 2 | Soap, Bushfire campaign, Paywalls | 21 October 2020 | 831,000 [135] |
131 | 3 | Bunnings Warehouse, essential workers, R. M. Williams | 28 October 2020 | 891,000 [136] |
132 | 4 | Tourism, McDonald's vs Hungry Jack's, cancel culture | 4 November 2020 | 746,000 [137] |
133 | 5 | Beer, Getting Active vs Being Lazy, Billboards | 11 November 2020 | 732,000 [138] |
134 | 6 | Chooks, Telco 5G and The arts | 18 November 2020 | 666,000 [139] |
135 | 7 | Kmart, Cash vs cashless card and video games | 25 November 2020 | 732,000 [140] |
136 | 8 | Black Friday, Christmas, phone privacy | 2 December 2020 | 725,000 [141] |
137 | 9 | Gyms, Allen’s Lollies and Black Lives Matter | 9 December 2020 | 698,000 [142] |
138 | 10 | Review of 2020 commercials | 16 December 2020 | 638,000 [143] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
139 | 1 | COVID-19 vaccine rollout, Airlines, Bunnings Warehouse, Balenciaga's collaboration with The Simpsons | 13 October 2021 | 657,000 [144] |
140 | 2 | The Wiggles, Amazon and online delivery, Primo Scrambles | 20 October 2021 | 702,000 [145] |
141 | 3 | Sports betting, Wrigley's Extra, kissing | 27 October 2021 | 647,000 [146] |
142 | 4 | Meta, Electric cars, Insurance | 3 November 2021 | 642,000 [147] |
143 | 5 | Grill'd, McDonald's, BTS partnerships, Bottled water | 10 November 2021 | 577,000 [148] |
144 | 6 | Buy Now, Pay Later services, Online share trade, Sunglasses | 17 November 2021 | 618,000 [149] |
145 | 7 | Lego and Salmon | 24 November 2021 | 539,000 [150] |
146 | 8 | Black Friday, Christmas and Novelty Flavours | 1 December 2021 | 573,000 [151] |
147 | 9 | Chanel, Summer campaigns and the skincare industry | 8 December 2021 | 468,000 [152] |
148 | 10 | Review of 2021 commercials | 15 December 2021 | 526,000 [153] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
149 | 1 | Gruen Nation (2022 Australian federal election) | 11 May 2022 | 588,000 [154] |
150 | 2 | Gruen Nation (Australian federal election, 2022) | 18 May 2022 | 559,000 [155] |
151 | 3 | KFC, Top Gun and US military, Australian Defence Force, ASIO, sex toys | 8 June 2022 | 491,000 [156] |
152 | 4 | McCafé, service stations, Respect domestic violence campaign | 15 June 2022 | 619,000 [157] |
153 | 5 | Underwear, Bunnings Warehouse and The Good Guys use of facial recognition technology, Mitre 10 | 22 June 2022 | 501,000 [158] |
154 | 6 | Menulog, pet food and pet wellness, Museum of Old and New Art, reviews | 29 June 2022 | 524,000 [159] |
155 | 7 | ABC 90th anniversary, Play School and Bluey toys, disinfectants and hygiene | 6 July 2022 | 536,000 [160] |
156 | 8 | Use of puppets in advertising, Cruise industry, celebrity collaborations, meal kits, protein diet | 13 July 2022 | 416,000 [161] |
157 | 9 | Bunnings Warehouse, Real estate industry, Lifestyle resorts, Country branding and sport, 2022 FIFA World Cup and David Beckham | 20 July 2022 | 519,000 [162] |
158 | 10 | Best of 2022 commercials (so far) | 27 July 2022 | 510,000 [163] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
159 | 1 | Cars and utes, anti-vaping | 21 June 2023 | 436,000 [164] |
160 | 2 | Sports betting, gambling and optometrists | 28 June 2023 | 532,000 [165] |
161 | 3 | Supermarkets and cost of living, The Reject Shop, Spudshed and Who Gives A Crap toilet paper | 5 July 2023 | 484,000 [166] |
162 | 4 | Barbie and employment websites | 12 July 2023 | 415,000 [167] |
163 | 5 | Bed and mattress advertisements, sleep products, Sam Kerr and the FIFA Women's World Cup | 19 July 2023 | 427,000 [168] |
164 | 6 | Soft drinks and energy drinks, insurance and natural disasters | 26 July 2023 | 458,000 [169] |
165 | 7 | Security in telcos, banks and Google, company rebrands and Animals Australia and pork | 2 August 2023 | 480,000 [170] |
166 | 8 | Dyson and Philips air purifiers, Fujitsu and Panasonic air conditioners, Solo and Temu | 9 August 2023 | 514,000 [171] |
167 | 9 | Best of 2023 commercials (so far) | 16 August 2023 | 215,000 [172] |
No. overall | No. in season | Topic(s) | Original release date | Viewers |
---|---|---|---|---|
178 | 1 | Gruen Nation (2025 Australian federal election) | 30 April 2025 | 809,000 [183] |
179 | 2 | Gruen Nation (Australian federal election, 2025) | 7 May 2025 | 800,000 [184] |
180 | 3 | Bankwest, Bonds, Married at First Sight and Bic, Kia, Opal HealthCare | 14 May 2025 | TBD |
181 | 4 | TBA | 21 May 2025 | TBD |