Memphis Area Transit Authority

Last updated

Memphis Area Transit Authority
MATA logo.png
MATA bus 855.jpg
FoundedMay 13, 1975;49 years ago (May 13, 1975)
Headquarters1370 Levee Road
Memphis, TN
Locale Memphis, Tennessee
Service type Bus
Trolley
Paratransit
Routes 23 (bus)
3 (trolley)
Fleet122 buses [1]
5 trolleys
Daily ridership9,800 (total, weekdays, Q2 2024) [2]
8,500 (bus, weekdays, Q2 2024)
1,300 (trolley, weekdays, Q2 2024)
Annual ridership3,122,700 (total, 2023) [3]
2,544,000 (bus, 2023)
365,400 (trolley, 2023)
Fuel typeDiesel, diesel-hybrid, and electric
Chief executiveBacarra Mauldin (interim)
Website matatransit.com

The Memphis Area Transit Authority (MATA) is the public transportation provider for Memphis, Tennessee. It is one of the largest transit providers in the state of Tennessee; MATA transports customers in the City of Memphis and parts of Shelby County on fixed-route buses, paratransit vehicles, demand-responsive service, and the MATA Trolley system. The system is managed by a seven-member policy board appointed by the mayor and approved by the Memphis City Council. [4] In 2023, the system had a ridership of 3,122,700.

Contents

History

Predecessors

In December 1960, the stakeholders of the privately-owned Memphis Transit Co (MTC), successor to the Memphis Street Railway Co, voted to sell the system to the City of Memphis due to high operating losses. [5] The following month, the City issued bonds to complete the acquisition and purchase 40 new air-conditioned GM New Look buses for the newly formed Memphis Transit Authority (MTA). [6] The MTC continued to manage the system, but a board of commissioners was appointed by the City to set fares, fix routes, buy equipment, and make contracts. [6]

Over the next few years, MTA bought and sold buses to modernize its fleet. MTA continued to purchase buses from GM after finding demo Flxible New Look buses unsatisfactory due to issues with the air conditioning units. [7] Despite the fleet improvements and increased service, ridership began to decline. [8]

MATA

MATA was established by a city ordinance on May 13, 1975 to replace the MTA. The change increased the size of the board from three members to seven and gave the board the authority to hire a management firm to run the company. Purchasing power was transferred from the MTA purchasing department to a City purchasing agent. [9] This change was made in part because of poor publicity due to decisions made by MTA manager Tom Evans and city chief administrative officer Clay Huddleston. [10]

In 1981, MATA suffered from insufficient operating funds due cuts in federal and state subsidies and insufficient city funding. To make ends meet, MATA cut service and raised fares in September 1981 and again in April 1982. [11] [12] At the end of the year, MATA restored Sunday service and started an advertising campaign to restore its public image. [13]

In 1983, MATA started operating MAN articulated buses to reduce personnel costs on busy routes. The lack of wheelchair accommodations was met with pushback from disabled riders. [14]

In 1986, MATA board approved a plan to turn the declining Mid-America Mall (located on Main St.) into a transit mall, favoring running existing routes along it. [15] However, due to pushback, the imitation-trolley shuttle bus and streetcar alternatives were chosen for further consideration. [16] MATA began awarding construction contracts in 1991, and trolley operations began on April 29, 1993. [17]

In 2004, MATA studied purchasing hybrid electric buses to reduce emissions and fuel consumption. [18] MATA received their first Gillig hybrid buses in 2007 and piloted them on MATAplus service. [19] By 2010, MATA bought 15 hybrid buses and planned to buy 12 more, bringing the total to 15% of their fleet. [20]

Development for the Memphis 3.0 Transit Vision started in 2017, [21] in association with the Memphis 3.0 Comprehensive Plan. The process was split into three phases which surveyed the existing conditions of the network and city, contrasted the different options for transit networks, and created a draft recommended network for stakeholder feedback. The final report was completed in March 2019. [22] It included both a short-term recommended network to be implemented in 2022 as well as a long-term network to be implemented by 2040.

In 2019, the U.S. DOT awarded MATA a $12 million grant to fund the design and construction of the Memphis Innovation Corridor. The final design consisted of an eight-mile BRT line running from downtown to the University of Memphis and using battery-electric buses. MATA received another $76 million in 2022 for purchasing the BRT busses and constructing maintenance and charging stations for them. [23] [24] [25]

MATA received the first three battery buses in July 2023 and plans to purchase 40 additional buses by December 2024. [26]

In February 2024, Deputy CEO Bacarra Mauldin became interrim CEO after Gary Rosenfeld stepped down from the position. [27] In May, Mauldin announced the discovery of a $60 million deficit through the Tennessee Comptroller's office. [28] [29] On August 27, MATA finalized its fiscal year 2025 budget, eliminating six routes and laying off 241 employees to reduce the operating budget by $10 million. [30] [31] In September the board of commissioners approved the cuts. But in November, Mayor Paul Young replaced all board members after receiving a draft of Transpro's diagnostic report. [32] The new board subsequently postponed the budget cuts and fare changes to February 2025. [33]

Bus service

MATA bus on Walnut Grove Rd MATA Gillig Hybrid 4023.jpg
MATA bus on Walnut Grove Rd

As of August 2023, MATA operates 23 fixed-route bus routes. Most bus routes terminate at William Hudson Transit Center. On MATA's system map, bus routes are organized into three categories based on rush hour frequency: high frequency routes have 30-minute weekday frequency, medium frequency routes have 60-minute weekday frequency, and low frequency routes have greater than 60-minute weekday frequency. [34]

In October 2023, the 36 Lamar, 50 Poplar, and 42 Crosstown bus routes had the highest ridership. The 28 Airport, 16 Southeast Circulator, 37 Perkins, and 34 Central & Walnut Grove routes had the lowest ridership. [35]

MATA also operates a shuttle service to Liberty Park from downtown and the University of Memphis for the Southern Heritage Classic. [36]

In the past, MATA's roster included AM General 40 ft. buses, RTS buses, Neoplan articulated buses, and NovaBus LFS buses. The LFS was MATA's preferred fleet of choice, having been used in its lineup from February 1980 until its retirement in April 2010, when the six remaining 1994 NovaBus versions were replaced with the Gillig Advantage Hybrids.

Today, MATA fixed-route fleet consists of diesel and diesel-electric Gillig Advantage Low Floor buses. These buses can hold 40 people seated [37] and are equipped with bike racks, Wi-Fi, and a wheelchair ramp.

Bus Fleet

ImageNumbers [38] Manufacturer &

Model

DeliveredLength
Notes
401-420 Gillig Low Floor 200340 ft (12 m)Refurbished in 2018. [38]
MATA bus out of service Memphis TN 2013-05-06 003.jpg 421-4602011
MATA Plus bus Memphis TN 01.jpg 3001-302229 ft (8.8 m)No exit doors. Mostly used on MATAPlus and shuttle service.
MATA Gillig bus 4004 2024-08-01.jpg 4001-4015Gillig Low Floor Hybrid201240 ft (12 m) Diesel-electric
MATA hybrid electric bus.jpg 5001-500535 ft (11 m)Diesel-electric
MATA Gillig Hybrid 4023.jpg 4016-4025201340 ft (12 m)Diesel-electric
4026-40402014Diesel-electric
MATA Gillig bus 21706 2024-01-17.jpg 21701-21715Gillig Low Floor2017First fleet to use 5 numbers, corresponding to the year it entered service (2[0]17xx)
MATA Gillig 21802 2024-07-09.jpg 21801-218182018Plain white scheme and frameless windows. New all white livery with green MATA logo.
MATA Gillig bus 22202 2024-03-01.jpg 22201-22203Gillig Low Floor Battery2022 Battery-electric.
MATA GIllig bus 22306 2024-04-05.jpg 22301-223xxGillig Low Floor202329 ft (8.8 m)
MATA Gillig bus 20802 2024-08-06.jpg 20801-2xxxxGillig Low Floor BRT202440 ft (12 m)Purchased from Sun Tran.

Current Routes

RouteTerminalsMajor streetsNotes
1Union [39] Hudson Transit CenterWalnut Grove Rd and Racine St Union Ave, Poplar Ave, Walnut Grove RdThe route serves the Binghampton portion of route 53.
2 Madison [40] University of Memphis Madison Ave, Cooper St, Southern AveThe U of M branch replaces route 35 on Southern.
Knight Arnold Rd and Ridgeway Blvd(Mount Moriah Service)

Madison Ave, Cooper St, Southern Ave, Mount Moriah Rd, Knight Arnold Rd

No weekend service, replacing route 21.
4 Walker [41] Airways Transit CenterVance Ave, Lauderdale St, South Pkwy
7 Shelby & Holmes [42] Airways Transit CenterShelby Dr and Kirby ParkwayGetwell Rd, Shelby Dr, East Holmes RdService from Watkins St and Hudson Transit Center weekday mornings only
8 Chelsea & Highland [43] Hudson Transit CenterAirways Transit CenterChelsea Ave, National St, Highland StHighland branch and National branch combined spring 2022, improving headway on Highland branch. [44]
11 Frayser [45] Yale Rd and Austin Peay HwyThomas St, Frayser Blvd, Yale RdServes the Amazon Facility on New Allen Rd.
12 Mallory [46] Airways Transit CenterFlorida St, South Pkwy, Mallory AveNo Sunday/ Holiday Service. Serves the Airways Transit Center, replacing route 4 Walker/Alcy.
16 Southeast Circulator [47] American Way Transit CenterAirways Transit CenterMendenhall Rd, Perkins Rd, Winchester RdReplaces routes 22 and 26.
19 Vollintine [48] Hudson Transit CenterSummer Ave and Mendenhall RdVollintine Ave, Hollywood St, Macon RdNo Sunday/Holiday Service. The Wolfchase branch replaces route 44
Wolfchase Galleria MallVollintine Ave, Hollywood St, Macon Rd, Covington Pike, Raleigh LaGrange Rd, Germantown Pkwy
28 Airport [49] IRS I-240, Nonconnah Blvd, Winchester Rd, Tchulahoma RdReplaces routes 28, 64, 99, and 280. The route ends at Memphis Int'l Airport on Sundays
30 Brooks [50] Third St and Eastman StRiverdale Bend and Winchester Rd(Shelby Branch)

Brooks Rd, Democrat Rd, American Way, Getwell Rd, Swinnea Rd, Shelby Dr, Riverdale Rd

Serves the Airways TC and American Way TC. New routing partially replaces route 26. New routing extends to Winchester/Riverdale
(Holmes Branch)

Brooks Rd, Democrat Rd, American Way, Getwell Rd, Arnold Rd, Tchulahoma Rd, Holmes Rd, Hickory Hill Rd, Kirby Pkwy

32 Hollywood & Hawkins Mill [51] Airways Transit CenterFrayser PlazaAirways Blvd, East Pkwy, N Hollywood St, Range Line Rd, N Watkins StServes the Airways Transit Center. Hawkins Mill branch replaces route 18.
34 Central & Walnut Grove [52] Hudson Transit CenterHumphreys Blvd and Walnut Grove RdVance Ave, Lamar Ave, Central Ave, Highland St, Walnut Grove Rd, Humphreys BlvdNo Sunday/Holiday Service. Replaces route 5 on Central Ave. Serves Baptist Hospital
36 Lamar [53] Centennial Dr and Hacks Cross Rd(Kimball Branch)

Vance Ave, Lamar Ave, Kimball Ave, Getwell Rd, American Way, Perkins Rd, Winchester Rd

36A branch serves Kimball Ave, replacing route 56. 36B branch serves Knight Arnold
(Knight Arnold Branch)

Vance Ave, Lamar Ave, Knight Arnold Rd, Getwell Rd, American Way, Perkins Rd, Winchester Rd

37 Perkins [54] American Way Transit CenterYale Rd and Austin Peay HwyGetwell Rd, New Willow Rd, Perkins Rd, Waring Rd, Covington Pike, Raleigh LaGrange RdNo Sunday Service. Serves American Way Transit Center
39 South Third [55] Hudson Transit CenterJonetta St and Holmes Rd(Horn Lake branch)

Third St, Brooks Rd, Horn Lake Rd, Holmes Rd, Levi Rd

The Horn Lake branch replaces the southern portion of route 12.
Holmes Rd and Third St(Weaver and 3rd branch)

Third St, Weaver St, Holmes Rd

40 Stage-Lauderdale [56] Alice Ave and Benton StFletcher Trace Pkwy and Stage RdS Fourth St, Lauderdale St, N Second St, Thomas St, Stage Rd, James Rd, Berryhill RdMerged with route 13
42 Crosstown [57] Frayser PlazaHolmes Rd and Hudgins RdFrayser Blvd, N Watkins St, Cleveland Ave, Bellevue Blvd, Elvis Presley Blvd, Shelby Dr, Airways Blvd, Holmes Rd
50 Poplar [58] Hudson Transit CenterExeter Rd and Poplar AvePoplar Ave, Central Ave, Farmington Blvd
52 Jackson [59] Methodist Hospital NorthJackson Ave, Austin Peay Hwy
53 Summer [60] Southwest Tennessee Community College North Pkwy, Summer Ave, Sycamore View Rd
57 Park [61] Primacy Pkwy and Ridgeway RdMcLemore Ave, Park Ave, Ridgeway RdNew routing replaces route 17 on McLemore and Route 35 on South Parkway between Bellevue and Lamar
69 Winchester [62] American Way Transit CenterLevi Rd and OakshireGoodlett Rd, Winchester Rd, Millbranch Rd, Shelby Dr, Neely Rd, Raines RdNo Sunday/ Holiday service. New routing extends through the Boxtown and Westwood neighborhoods

Former Routes

RouteTerminalsMajor streetsYears of

operation

Replaced byNotes
6 NorthavenN Watkins Rd-2021 Ready! service
9 Highland-20208 Chelsea/Highland
13 Lauderdale [63] Hudson Transit CenterAlice Ave and Benton StS Fourth St, Lauderdale St-202340 Stage / Lauderdaleserves the Majorie/Alice portion of route 4 Walker/Alcy
15 Groove On-Demand service
17 Mclemore-201657 Park
18 Hawkins Mill-202032 Hollywood/Hawkins Mill
20 BellevueHudson Transit CenterBellevue Blvd, Elvis Presley Blvd, Winchester Rd
21 Mt. Moriah-20212 Madison/Mt. Moriah
22 Raines-202116 Southeast Circulator
26 Hickory Hill-202116 Southeast Circulator and 30 Brooks
31 Firestone-2021Groove On-Demand service
35 South PkwySouth Pkwy-20202 Madison/U of M and 57 Park
38 Boxtown-2021Ready! service
43 Elvis Presley-201642 Crosstown
44 Goodlett Farms/IKEA-202019 Vollintine/Wolfchase
45 Appling Farms-2020
56 Lamar/Amer WayHudson Transit Center-20201 Union and 36 Lamar
58 Fox Meadows Express I-240, Lamar Ave, American Way, Mount Moriah Rd, Mendenhall Rd
68 Airport ShuttleAirways Transit Center Memphis International Airport -201928 Airport
78 West Memphis ExpressHudson Transit Center Memphis & Arkansas Bridge
82 Germantown Wolfchase Galleria Germantown Village Square Shopping CenterGermantown Pkwy

(Exeter/ Wolfchase)

-2021Ready! service
99 NonconnahAirways Transit CenterNonconnah Blvd, Corporate Ave-202028 Airport
280 Airways LimitedHudson Transit CenterIRSI-240, Brooks Rd, Airways Blvd, Shelby Dr -201928 Airport
340 Walnut Grove Limited Agricenter Union Ave, Walnut Grove Rd-201934 Central/Wal. Grove
400 Wolfchase LimitedFletcher Trace Pkwy and Stage Rd I-40, Jackson Ave, Stage Ave-201940 Stage
500 Groove Shuttle [64] Mud Island Southern College of Optometry Island Dr, A. W. Willis Ave, Danny Thomas Blvd, Madison Ave2018-2020 Groove On-Demand serviceCommuter shuttle operated by MATA and the Memphis Medical District Collaborative.

Trolley

A Riverfront Loop trolley near Central Station. South Main Street Historic District Memphis TN 2012-04-15 014.jpg
A Riverfront Loop trolley near Central Station.

Initially opened in 1993, the Main Street Trolley Line uses classic streetcars on a system that has grown to three routes: one along the riverfront, another serving Main Street in the heart of downtown Memphis, and an extension on Madison Avenue. The Madison Avenue line opened in 2004, [65] as the initial stage of a light rail system that would connect downtown Memphis with the Memphis International Airport and eventually to regional transit service beyond the MATA service boundaries.

Service was replaced by buses after two trolleys caught fire in late 2013 and early 2014. After nearly four years, the Main Street Trolley Line was reinstated in 2018. [66] [67] The Main Street Line operated trolleys with 12-minute headways throughout the day. The Riverfront Line and Madison Line operated buses with 40-minute and 30-minute headways respectively. [68]

On August 18, 2024, MATA suspended trolley service indefinitely due to an investigation into issues with brakes and costly upgrades recommended by TDOT. [69] [70]

MATA has 5 operable trolleys, but only 4 are operated at a time. [1]

LineOpenedStationsLengthTermini
Main Street Line 1993132.0 mi (3.2 km)[ citation needed ]Butler Avenue – North End Terminal
Riverfront Loop 1997194.1 mi (6.6 km)[ citation needed ]none
Madison Avenue Line 200462.2 mi (3.5 km)[ citation needed ]Third Street – Cleveland Station

MATAplus

MATAplus van MATA Ford Transit van number 11810.jpg
MATAplus van

MATAplus is a shared ride paratransit service designed to meet the transportation needs of persons with disabilities in the Memphis service area. The service covers the same area as the MATA bus system and operate during the same days and hours as the fixed-route bus system in the same area. The service area extends three-fourths (3/4) of a mile beyond the fixed-routes, which means that anywhere beyond the area mentioned can not qualify for MATAplus services. [71] Two types of services are offered through MATAplus: Advance/Demand Response, which allows riders to book reservations in advance, and a subscription service that allows riders to use the service to take them to their destination and back.

On-demand service

A Ready! van servicing zone 2 MATA van 12209 in Frayser 06012023.jpg
A Ready! van servicing zone 2

Groove On-Demand is an on-demand service launched in February 2021. It is the successor to MATA and the Memphis Medical District Collaborative (MMDC)'s Route 500 commuter bus. The current service also includes the Downtown Memphis Commission as a major supporter. Groove serves Downtown, the Medical District, New Chicago, and President's Island. Groove operates using software from Via Transportation. [72] [73] [74]

Ready! by MATA is an on-demand service launched in August 2021. It is a one-year pilot program that was implemented as a part of Transit Vision. Ready! serves three zones. Zone 1 covers the neighborhoods of Boxtown, Westwood, and Whitehaven. Zone 2 consists of Northaven and Frayser. Zone 3 is mostly in Cordova. Reservations works similarly to ride hailing services, but payments can be made through the GO901 app or in-person with cash. Fares are the same as fixed route buses. Ready! operates Monday-Saturday, 6am-7pm. [75] [76] [77]

In October 2023, Groove served 11,105 riders. Ready! served 5,343 riders in SW Memphis, 2,248 in Northaven/Frayser, and 591 in Cordova. [35]

Fares

MATA charges a flat fare for all trips. Since June 20, 2020, the full fare is $1 and the senior/disabled fare is $0.50. MATA also offers a Daily Fast Pass for $2 ($1 for seniors and disabled individuals), but hasn't offered 7-day or 31-day passes since the beginning of the COVID-19 pandemic. Up to three kids under 5 can board for free with fare-paying rider. [78] [79]

In September 2020 MATA launched GO901, a mobile fare app that allows users to purchase fares and day passes using debit and credit cards. [80] [81] In conjunction with the app, MATA started offering free WiFi on vehicles starting in December 2019. [82]

On August 21, 2023 MATA launched the GO901 Smart Card, which are able to be refilled on the app or at kiosks and service counters at MATA's transit centers. [83] The Smart Card only supports pay-as-you-go payment and can be set up to automatically refill itself. [84]

Facilities

MATA administrative offices are on the 12th floor of One Commerce Square. In 2023, more space was leased for staff working on capital projects. [85] The Trolley Operations and Maintenance facility is located at 547 North Main Street. The operations center and road vehicle maintenance facility are located at 1370 Levee Road. The facility was opened in 1981 and is located on top of an old garbage dump. [86]

MATA owns three transit centers, two of which have parking, and one park-and-ride lot. [87] MATA also designates several malls as informal park-and-ride lots on its map. [88]

NameLocationCoordinatesNotes
William Hudson Transit Center444 North Main Street 35°09′23.5″N90°02′52″W / 35.156528°N 90.04778°W / 35.156528; -90.04778 Serves as the chief hub of the system and main transfer point for all downtown routes. Formerly known as the North End Terminal.
Central Station 545 South Main Street 35°7′56″N90°3′33″W / 35.13222°N 90.05917°W / 35.13222; -90.05917 Serves as a southern transfer point for routes 12, Riverfront Loop Trolley, and the Main Street Trolley as well as the connection point for Amtrak in Memphis.
American Way Transit Center3921 American Way 35°04′33.7″N89°55′58.7″W / 35.076028°N 89.932972°W / 35.076028; -89.932972 Serves as a suburban transfer location for routes: 7,8,16,30,36,37, and 69.
Airways Transit Center3033 Airways Boulevard 35°3′42″N89°59′33″W / 35.06167°N 89.99250°W / 35.06167; -89.99250 Serves a southern transfer point for routes: 4,12,16,28,30,32, as well as Greyhound, Jefferson Lines, and Megabus.
Madison Park-and-Ride LotMadison Avenue at Claybrook Street 35°8′21.5″N90°1′3″W / 35.139306°N 90.01750°W / 35.139306; -90.01750 Serves the nearby routes 2 and 42, and the Madison Avenue Line. [88]

Fixed route ridership

The ridership statistics shown here are of bus and streetcar fixed route services only and do not include demand response services. [89]

2,500,000
5,000,000
7,500,000
10,000,000
12,500,000
15,000,000
2002
2005
2008
2011
2014
2017
2020
2023

See also

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References

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