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| Founded | May 13, 1975 |
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| Headquarters | 1370 Levee Road Memphis, TN |
| Locale | Memphis, Tennessee |
| Service type | Bus Trolley Paratransit |
| Routes | 24 (bus) 3 (trolley) |
| Fleet | 122 buses [1] 5 trolleys |
| Daily ridership | 11,100 (total, weekdays, Q3 2025) [2] 8,800 (bus, weekdays, Q3 2025) 0 (trolley, weekdays, Q3 2025) |
| Annual ridership | 2,821,900 (total, 2024) [3] 2,361,900 (bus, 2024) 233,400 (trolley, 2024) |
| Fuel type | Diesel, diesel-hybrid, and electric |
| Chief executive | Rodrick Holmes (interim) |
| Website | matatransit |
The Memphis Area Transit Authority (MATA) is the public transportation provider for Memphis, Tennessee. It is one of the largest transit providers in the state of Tennessee; MATA transports customers in the City of Memphis and parts of Shelby County on fixed-route buses, paratransit vehicles, demand-responsive service, and the MATA Trolley system. The system is managed by a seven-member policy board appointed by the mayor and approved by the Memphis City Council. [4] In 2024, the system had a ridership of 2,821,900.
In December 1960, the stakeholders of the privately owned Memphis Transit Co (MTC), successor to the Memphis Street Railway Company, voted to sell the system to the City of Memphis due to high operating losses. [5] The following month, the City issued bonds to complete the acquisition and purchase 40 new air-conditioned GM New Look buses for the newly formed Memphis Transit Authority (MTA). [6] The MTC continued to manage the system, but a board of commissioners was appointed by the City to set fares, fix routes, buy equipment, and make contracts. [6]
Over the next few years, MTA bought and sold buses to modernize its fleet. MTA continued to purchase buses from GM after finding demo Flxible New Look buses unsatisfactory due to issues with the air conditioning units. [7] Despite the fleet improvements and increased service, ridership began to decline. [8]
MATA was established by a city ordinance on May 13, 1975 to replace the MTA. The change increased the size of the board from three members to seven and gave the board the authority to hire a management firm to run the company. Purchasing power was transferred from the MTA purchasing department to a City purchasing agent. [9] This change was made in part because of poor publicity due to decisions made by MTA manager Tom Evans and city chief administrative officer Clay Huddleston. [10]
In 1981, MATA suffered from insufficient operating funds due cuts in federal and state subsidies and insufficient city funding. To make ends meet, MATA cut service and raised fares in September 1981 and again in April 1982. [11] [12] At the end of the year, MATA restored Sunday service and started an advertising campaign to restore its public image. [13] In 1983, MATA started operating MAN articulated buses to reduce personnel costs on busy routes. The lack of wheelchair accommodations was met with pushback from disabled riders. [14]
In 1986, MATA board approved a plan to turn the declining Mid-America Mall (located on Main St.) into a transit mall, with existing bus routes running along it. [15] However, due to pushback, the imitation-trolley shuttle bus and streetcar alternatives were chosen for further consideration. [16] MATA began awarding construction contracts in 1991, and trolley operations began on April 29, 1993. [17]
In June 1997, MATA completed a regional transit plan studying the construction of light rail along three corridors originating in Downtown Memphis. [18] On January 22, 2001, the MATA Board of Commissioners formally adopted the corridor between Downtown and the Memphis International Airport for further study. [19] The final two alternatives were both extensions of the Madison Avenue trolley. [20]
In 2004, MATA studied purchasing hybrid electric buses to reduce emissions and fuel consumption. [21] MATA received their first Gillig hybrid buses in 2007 and piloted them on MATAplus service. [22] By 2010, MATA bought 15 hybrid buses and planned to buy 12 more, bringing the total to 15% of their fleet. [23]
In 2017, MATA started development for the Transit Vision network redesign plan to reverse declining ridership. [24]
In February 2024, Deputy CEO Bacarra Mauldin became interim CEO after Gary Rosenfeld stepped down from the position. [25] In May, Mauldin announced the discovery of a $60 million budget deficit through the Tennessee Comptroller. [26] [27] On August 27, MATA finalized its fiscal year 2025 budget, eliminating six routes and laying off 241 employees to reduce the operating budget by $10 million. [28] [29] In September the board of commissioners approved the cuts. But in November, Mayor Paul Young replaced all board members after receiving a draft of TransPro's diagnostic report. [30] The new board subsequently postponed the budget cuts and fare changes to February 2025. [31]
In January 2025, the board of commissioners signed an eight-month contract with TransPro for interim staffing, appointing John Lewis as CEO of MATA. [32]
As of August 2025, MATA operates 24 fixed-route bus routes. Most bus routes terminate at William Hudson Transit Center. On MATA's system map, bus routes are organized into three categories based on rush hour frequency: high frequency routes have 30-minute weekday frequency, medium frequency routes have 60-minute weekday frequency, and low frequency routes have greater than 60-minute weekday frequency. [33] MATA also operates a shuttle service to Liberty Park from downtown and the University of Memphis for the Southern Heritage Classic. [34]
In the past, MATA's roster included AM General 40 ft. buses, RTS buses, Neoplan articulated buses, and NovaBus LFS buses. The LFS was MATA's preferred fleet of choice, having been used in its lineup from February 1980 until its retirement in April 2010, when the six remaining 1994 NovaBus versions were replaced with the Gillig Advantage Hybrids.[ citation needed ] Today, MATA's fixed-route fleet consists primarily of diesel, diesel-electric, and battery-electric Gillig Low Floor buses. These buses can hold 40 people seated [35] and are equipped with bike racks, Wi-Fi, and a wheelchair ramp.
| Route | Terminals | Ridership (FY2024) [36] | Notes | |
|---|---|---|---|---|
| 1Union [37] | Hudson Transit Center | Walnut Grove Rd and Racine St | 90,308 | The route serves the Binghampton portion of route 53. |
| 2 Madison [38] | University of Memphis | 63,500 | The U of M branch replaces route 35 on Southern. | |
| Knight Arnold Rd and Ridgeway Blvd | No weekend service, replacing route 21. | |||
| 4 Walker [39] | Airways Transit Center | 40,638 | ||
| 7 Shelby & Holmes [40] | Airways Transit Center | Shelby Dr and Kirby Parkway | 25,845 | Service from Watkins St and Hudson Transit Center weekday mornings only |
| 8 Chelsea & Highland [41] | Hudson Transit Center | Airways Transit Center | 138,376 | Highland branch and National branch combined spring 2022, improving headway on Highland branch. [42] |
| 11 Frayser [43] | Yale Rd and Austin Peay Hwy | 90,051 | Serves the Amazon Facility on New Allen Rd. | |
| 12 Mallory [44] | Airways Transit Center | 48,963 | No Sunday/ Holiday Service. Serves the Airways Transit Center, replacing route 4 Walker/Alcy. | |
| 13 Lauderdale [45] | Alice Ave and Benton St | 4,457 | ||
| 16 Southeast Circulator [46] | American Way Transit Center | Airways Transit Center | 14,381 | Replaces routes 22 and 26. |
| 19 Vollintine [47] | Hudson Transit Center | Summer Ave and Mendenhall Rd | 46,813 | No Sunday/Holiday Service. The Wolfchase branch replaces route 44 |
| Wolfchase Galleria Mall | ||||
| 28 Airport [48] | IRS | 14,082 | Replaces routes 28, 64, 99, and 280. The route ends at Memphis Int'l Airport on Sundays | |
| 30 Brooks [49] | Third St and Eastman St | Riverdale Bend and Winchester Rd | 55,966 | Serves the Airways TC and American Way TC. New routing partially replaces route 26. New routing extends to Winchester/Riverdale |
| 32 Hollywood & Hawkins Mill [50] | Airways Transit Center | Frayser Plaza | 78,650 | Serves the Airways Transit Center. Hawkins Mill branch replaces route 18. |
| 34 Central & Walnut Grove [51] | Hudson Transit Center | Humphreys Blvd and Walnut Grove Rd | 9,826 | No Sunday/Holiday Service. Replaces route 5 on Central Ave. Serves Baptist Hospital |
| 36 Lamar [52] | Centennial Dr and Hacks Cross Rd | 239,915 | 36A branch serves Kimball Ave, replacing route 56. 36B branch serves Knight Arnold | |
| 37 Perkins [53] | American Way Transit Center | Yale Rd and Austin Peay Hwy | 11,284 | No Sunday Service. Serves American Way Transit Center |
| 39 South Third [54] | Hudson Transit Center | Jonetta St and Holmes Rd (Horn Lake branch) | 106,586 | The Horn Lake branch replaces the southern portion of route 12. |
| Holmes Rd and Third St (Weaver and 3rd branch) | ||||
| 40 Stage [55] | Fletcher Trace Pkwy and Stage Rd | 55,128 | ||
| 42 Crosstown [56] | Frayser Plaza | Holmes Rd and Hudgins Rd | 213,294 | |
| 50 Poplar [57] | Hudson Transit Center | Exeter Rd and Poplar Ave | 231,400 | |
| 52 Jackson [58] | Methodist Hospital North | 135,773 | ||
| 53 Summer [59] | Southwest Tennessee Community College | 54,134 | ||
| 57 Park [60] | Primacy Pkwy and Ridgeway Rd | 91,216 | New routing replaces route 17 on McLemore and Route 35 on South Parkway between Bellevue and Lamar | |
| 69 Winchester [61] | American Way Transit Center | Levi Rd and Oakshire | 31,257 | No Sunday/ Holiday service. New routing extends through the Boxtown and Westwood neighborhoods |
| Type | Image | Numbers [62] | Year Delivered | Length | Notes |
|---|---|---|---|---|---|
| Gillig | | 401-460 | 2003–2011 | 40 ft (12 m) | Refurbished in 2018. [62] : 14 |
| 3001-3022 | 2011 | 29 ft (8.8 m) | No exit doors. Mostly used on MATAPlus and shuttle service. | ||
| 21701-21715 | 2017 | 40 ft (12 m) | First fleet to use 5 numbers, corresponding to the year it entered service (2[0]17xx) | ||
| 21801-21818 | 2018 | Plain white scheme and frameless windows. New all white livery with green MATA logo. | |||
| 22301-223xx | 2023 | 29 ft (8.8 m) | |||
| Gillig Low Floor Hybrid | | 4001-4040 | 2012–2014 | 40 ft (12 m) | Diesel-electric |
| 5001-5005 | 2012 | 35 ft (11 m) | Diesel-electric | ||
| Gillig Low Floor Battery | | 22201-22203 | 2022 | 40 ft (12 m) | Battery-electric. |
| Gillig Low Floor BRT | | 20801-20822 | 2024 | 40 ft (12 m) | Purchased from Sun Tran. |
| Hometown Trolley | | 601-608 | 2015 |
Initially opened in 1993, the Main Street Trolley is a heritage streetcar system that has grown to three routes: one along the riverfront, another serving Main Street in the heart of downtown Memphis, and an extension on Madison Avenue. The Madison Avenue line opened in 2004, [63] as the initial stage of a light rail system that would connect downtown Memphis with the Memphis International Airport and eventually to regional transit service beyond the MATA service boundaries.
Service was replaced by buses after two trolleys caught fire in late 2013 and early 2014. [64] After nearly four years, the Main Street Trolley Line was reinstated in 2018. [65] The Main Street Line operated trolleys with 12-minute headways throughout the day. The Riverfront Line and Madison Line operated buses with 40-minute and 30-minute headways respectively. [66]
On August 18, 2024, MATA suspended trolley service indefinitely due to an investigation into issues with brakes and costly upgrades recommended by TDOT. [67] [68]
| Line | Opened | Stations | Length | Termini | |
|---|---|---|---|---|---|
| █ | Main Street Line | 1993 | 13 | 2.0 mi (3.2 km)[ citation needed ] | Butler Avenue – North End Terminal |
| █ | Riverfront Loop | 1997 | 19 | 4.1 mi (6.6 km)[ citation needed ] | none |
| █ | Madison Avenue Line | 2004 | 6 | 2.2 mi (3.5 km)[ citation needed ] | Third Street – Cleveland Station |
MATAplus is a shared ride paratransit service designed to meet the transportation needs of persons with disabilities in Memphis. The service covers the same area as the MATA bus system with hours of operation being determined by the nearest bus route. The service area extends 3⁄4 mile (1.2 km) beyond the fixed-routes, which means that anywhere beyond the area mentioned cannot qualify for MATAplus services. [69] Two types of services are offered through MATAplus: Advance/Demand Response, which allows riders to book reservations in advance, and a subscription service that allows riders to use the service to take them to their destination and back. [70]
Groove On-Demand is an on-demand service launched in February 2021. [71] It is the successor to MATA and the Memphis Medical District Collaborative's Route 500 commuter bus. The current service also includes the Downtown Memphis Commission as a major supporter. Groove serves Downtown, the Medical District, New Chicago, and President's Island. [72] Groove operates using software from Via Transportation. [73]
Ready! by MATA is an on-demand service launched in August 2021 as a part of the Transit Vision network redesign. [74] Ready! serves three zones: Zone 1 covers the neighborhoods of Boxtown, Westwood, and Whitehaven. Zone 2 consists of Northaven and Frayser. Zone 3 is mostly in Cordova. [75] Reservations works similarly to ride hailing services, but payments can be made through the GO901 app or in-person with cash. Fares are the same as fixed-route buses. [74]
In the 2023–24 fiscal year, Groove served 101,473 riders. Ready! served 43,930 riders in SW Memphis, 17,694 in Northaven/Frayser, and 4,567 in Cordova. [36] : 14
MATA charges a flat fare for all trips. Since June 20, 2020, the full fare is $1 and the senior/disabled fare is $0.50. MATA also offers a Daily Fast Pass for $2 ($1 for seniors and disabled individuals), but hasn't offered 7-day or 31-day passes since the beginning of the COVID-19 pandemic. Up to three kids under 5 can board for free with fare-paying rider. [76] [77]
In September 2020, MATA launched GO901, a mobile fare app that allows users to purchase fares and day passes using debit and credit cards. [78] [79] In conjunction with the app, MATA started offering free Wi-Fi on vehicles starting in December 2019. [78] On August 21, 2023, MATA launched the GO901 Smart Card, which can be refilled on the app or at kiosks and service counters at MATA's transit centers. [80] The Smart Card only supports pay-as-you-go payment and can be set up to automatically refill itself. [81]
MATA administrative offices are on the 12th floor of One Commerce Square. In 2023, more space was leased for staff working on capital projects. [82] The Trolley Operations and Maintenance facility is located at 547 North Main Street. The operations center and road vehicle maintenance facility are located at 1370 Levee Road. The facility was opened in 1981 and is located on top of an old garbage dump. [83]
MATA owns three transit centers, two of which have parking, and one park-and-ride lot. [84] MATA also designates several malls as informal park-and-ride lots on its map. [85]
| Name | Location | Coordinates | Notes |
|---|---|---|---|
| William Hudson Transit Center | 444 North Main Street | 35°09′23.5″N90°02′52″W / 35.156528°N 90.04778°W | Serves as the chief hub of the system and main transfer point for all downtown routes. Formerly known as the North End Terminal. |
| Central Station | 545 South Main Street | 35°7′56″N90°3′33″W / 35.13222°N 90.05917°W | Serves as a southern transfer point for routes 12, Riverfront Loop Trolley, and the Main Street Trolley as well as the connection point for Amtrak. |
| American Way Transit Center | 3921 American Way | 35°04′33.7″N89°55′58.7″W / 35.076028°N 89.932972°W | Serves as a suburban transfer location for routes: 7,8,16,30,36,37, and 69. |
| Airways Transit Center | 3033 Airways Boulevard | 35°3′42″N89°59′33″W / 35.06167°N 89.99250°W | Serves a southern transfer point for routes: 4,12,16,28,30,32, as well as Greyhound, Jefferson Lines, and Megabus. |
| Madison Park-and-Ride Lot | Madison Avenue at Claybrook Street | 35°8′21.5″N90°1′3″W / 35.139306°N 90.01750°W | Serves the nearby routes 2 and 42, and the Madison Avenue Line. [85] |
The ridership statistics shown here are of bus and streetcar fixed-route services only and do not include demand response services. [86]
In June 1997, MATA completed a regional transit plan studying the construction of light rail along three corridors originating in Downtown Memphis: north to Frayser and Millington, southeast to Germantown and Collierville, and south to Whitehaven and Southaven. [18] The Regional Rail Steering Committee was established in 1999 to guide the planning process and performing public outreach about the development. [87]
On January 22, 2001, the MATA Board of Commissioners formally adopted the corridor between Downtown and the Memphis International Airport for further study. The Board voted to eliminate consideration of bus rapid transit and monorail technology for the corridor in September 2001. [19] The final two alternatives chosen for MATATRAC were both extensions of the Madison Avenue trolley. [20] However, the rail network plan was shelved in the early 2010s due to financial constraints and opposition from businesses in Cooper-Young. [88] [89] The project came to a halt by 2012.[ citation needed ]
Development for the Transit Vision network redesign plan started in 2017 in association with Memphis 3.0, the city's comprehensive planning document. [24] The final report was completed in March 2019. [90] It included both a short-term recommended network to be implemented in 2022 as well as a long-term network to be implemented by 2040.
In 2019, the U.S. DOT awarded MATA a $12 million grant to fund the design and construction of the Memphis Innovation Corridor. [91] The final design consisted of an 8-mile (13 km) bus rapid transit line running from downtown to the University of Memphis using battery-electric buses. [92] MATA received another $76 million in 2022 for purchasing buses and constructing maintenance facilities and charging stations for them. [93] MATA received the first three battery buses in July 2023 and made plans to purchase 40 additional buses by December 2024. [94]