History
Previously, the majority of Emmy Awards for children's television fell within the scope of the Daytime Emmy Awards, as presented by National Academy of Television Arts and Sciences. [1] [2] Until 2020, the Primetime Emmy Awards had also featured a non-competitive award for Outstanding Children's Program; when announcing its discontinuation, the Academy of Television Arts & Sciences (ATAS) cited that the proliferation of streaming services had created confusion over whether children's programs should fall under the Daytime or Primetime awards. Its criteria had already been modified to make primetime specials and spin-offs of a daytime children's program ineligible. [1]
On November 17, 2021, the NATAS announced that it would create a new award presentation for children's and family television in 2022, the Children's and Family Emmy Awards. The organization cited an "explosive growth in the quantity and quality of children's and family programming" as justification for a dedicated ceremony. [2] The ceremony was established as part of a larger re-alignment of the categories and eligibility criteria for the Primetime and Daytime Emmy Awards which began in 2022, with eligibility for the ceremonies now based on themes and stylistic characteristics rather than strictly the dayparts where a program airs on linear television. [3] [4]
In December 2023, NATAS president Adam Sharp stated that beginning with the third ceremony, the Children's and Family Emmy Awards would move from its previous December scheduling to a date later in awards season, most likely between the Golden Globe Awards and Academy Awards in January or early-February; Sharp cited feedback from industry members who wished for the ceremony to be held following the holiday season. [5] The new date was later revealed to be March 15. [6]
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