InTru3D [1] was a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through animation technology developed by Intel in partnership with DreamWorks Animation in 2008. InTru3D enables animators to author films directly in 3D for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D stereoscopic projection technology such as that provided by Real D Cinema and IMAX 3D which both require polarized glasses to view the 3D films.
The InTru3D brand was announced at the Intel Developer Forum on August 20, 2008, during Renee James' keynote. The first feature film produced by DreamWorks Animation utilizing InTru3D was Monsters vs. Aliens (2009). The last feature film produced by DreamWorks utilizing InTru3D was Puss in Boots (2011). DreamWorks has also released other films in stereoscopic 3D utilizing InTru3D, such as Megamind (2010), and Kung Fu Panda 2 (2011). [2]
Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices. [2]
An InTru3D commercial was shown at the end of the second quarter of Super Bowl XLIII. [3] which was using the ColorCode 3-D system to enable it to be viewed in 3D on TV in all households.
In 2013, after DreamWorks Animation signed a 5-year distribution contract with 20th Century Fox, Intel closed the InTru3D brand for good.
Drew Massey is an American voice actor, puppeteer and director for Nickelodeon and the Jim Henson Company. He has worked extensively with the Muppets and has performed in many films, television series, and commercials. He has also lent his voice to many commercials and video games.
DreamWorks Animation LLC (DWA) (also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio owned by Universal Pictures, a division of NBCUniversal, which is itself a subsidiary of Comcast. The studio has released a total of 48 feature films, including several of the highest-grossing animated films of all time, with Shrek 2 (2004) having been the highest at the time of its release. Its first film, Antz, was released on October 2, 1998, and its latest film was Kung Fu Panda 4 on March 8, 2024; their upcoming theatrical slate of films includes The Wild Robot on September 27, 2024, Dog Man on January 31, 2025, The Bad Guys 2 on August 1, 2025, and Gabby's Dollhouse: The Movie on September 26, 2025.
Simon Finlay Wells is an English film director of animation and live-action films. He is the great-grandson of author H. G. Wells, and is best known for directing The Prince of Egypt with Brenda Chapman and Steve Hickner.
Shrek is an American media franchise created by DreamWorks Animation, loosely based on William Steig's 1990 picture book Shrek!. The series primarily focuses on Shrek, a bad-tempered but good-hearted ogre, who begrudgingly accepts a quest to rescue a princess, resulting in him finding friends and going on many subsequent adventures in a fairy tale world. It includes four animated films: Shrek (2001), Shrek 2 (2004), Shrek the Third (2007), and Shrek Forever After (2010). A short 4-D film, Shrek 4-D, which originally was a theme park ride, was released in 2003. Two television specials, the Christmas television special Shrek the Halls (2007) and the Halloween television special Scared Shrekless (2010), have also been produced. Two spin-off films were made centered around the character Puss in Boots: 2011's Puss in Boots and its sequel, 2022's The Last Wish. Additionally, a stage musical adaptation was made and premiered at Broadway for more than a year (2008–2010).
Metro Voices is a choir group based in London, England, that specialises in performing for the motion pictures. They work closely with the London Philharmonic Orchestra and with acclaimed British composer Craig Armstrong. They are known from their light and melodic singing to their flamboyant and bombastic chorus.
Leslee Feldman is the Head of Casting at Amblin Partners and is the former Head of Casting at DreamWorks, the studio which produced such films as Shrek, The Prince of Egypt, Road to Perdition, Old School, and Anchorman: The Legend of Ron Burgundy, among others. Feldman's old DreamWorks position is currently held by her former colleague Christi Soper Hilt. This change came soon after NBCUniversal acquired DreamWorks in 2016.
Monsters vs. Aliens is a 2009 American animated science fiction action comedy drama film produced by DreamWorks Animation and distributed by Paramount Pictures. The film was directed by Conrad Vernon and Rob Letterman from a screenplay written by Letterman, Maya Forbes, Wallace Wolodarsky, and the writing team of Jonathan Aibel and Glenn Berger based on a story convinced by Vernon and Letterman. Featuring the voices of Reese Witherspoon, Seth Rogen, Hugh Laurie, Will Arnett, Kiefer Sutherland, Rainn Wilson, Paul Rudd, and Stephen Colbert, the film involves a group of misfit monsters hired by the United States Armed Forces to stop the invasion of an extraterrestrial villain and save the world in exchange for freedom.
Digital 3D is a non-specific 3D standard in which films, television shows, and video games are presented and shot in digital 3D technology or later processed in digital post-production to add a 3D effect.
Mike Mitchell is an American film director, writer, producer, actor and animator. He has directed the films Deuce Bigalow: Male Gigolo (1999), Surviving Christmas (2004), Sky High (2005), Shrek Forever After (2010), Alvin and the Chipmunks: Chipwrecked (2011), The SpongeBob Movie: Sponge Out of Water (2015), Trolls (2016), The Lego Movie 2: The Second Part (2019), and Kung Fu Panda 4 (2024).
Kung Fu Panda 2 is a 2011 American animated martial arts comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. Directed by Jennifer Yuh Nelson and written by the writing team of Jonathan Aibel and Glenn Berger, the film is the sequel to Kung Fu Panda (2008), and the second installment in the Kung Fu Panda franchise. It stars Jack Black, Angelina Jolie, Dustin Hoffman, Seth Rogen, Lucy Liu, David Cross, James Hong and Jackie Chan reprising their roles from the first film, with Gary Oldman, Michelle Yeoh, Danny McBride, Dennis Haysbert, Jean-Claude Van Damme and Victor Garber voicing new characters. In the film, Po and his Furious Five allies travel to Gongmen City to stop the evil peacock Lord Shen from conquering China, while also rediscovering Po's forgotten past.
The 38th Annual Annie Awards honoring the best in animation of 2010 was held February 5, 2011, at Royce Hall in Los Angeles, California. DreamWorks Animation's How to Train Your Dragon was the big winner winning 10 out of its 15 nominations, sparking a big controversy over Disney and Pixar's boycott.
The Dreamworld Cinema was a movie theatre located inside the Dreamworld amusement park on the Gold Coast, Queensland, Australia.
Since the early 2000s, DreamWorks Animation, an American animation studio, owned by NBCUniversal, has had an involvement in the creation and theming of amusement park rides and attractions. This article details the ventures of DreamWorks Animation in amusement parks.
The 39th Annual Annie Awards honoring the best in animation of 2011 were held on February 4, 2012, at Royce Hall in Los Angeles, California.
Monsters vs. Aliens is a media franchise made by DreamWorks Animation. The franchise began with the 2009 film Monsters vs. Aliens and has since grown to include two short films, a television special, a television series, and a tie-in video game.
Nafees Bin Zafar is a visual effects and computer graphics software engineer of Bangladeshi origin based in Los Angeles, United States. He is currently Principal Engineer at animation studio DreamWorks Animation. In 2008, he received an Academy Scientific and Technical Award, becoming the first person of Bangladeshi origin to win an Academy Award. In 2015, he won a Technical Achievement Award.
Kung Fu Panda 3 is a 2016 animated martial arts comedy film produced by DreamWorks Animation, China Film Group Corporation, Oriental DreamWorks and Zhong Ming You Ying Film, and distributed by 20th Century Fox. It is the third installment in the Kung Fu Panda franchise and the sequel to Kung Fu Panda 2 (2011). The film was directed by Jennifer Yuh Nelson and Alessandro Carloni and written by the writing team of Jonathan Aibel and Glenn Berger.
Francesco Giroldini is an Italian director, writer and artist working in the animation industry.