Big 12 Conference

Last updated

Big 12 Conference
Big 12 Conference (cropped) logo.svg
Association NCAA
FoundedFebruary 25, 1994 (1994-02-25) [1]
Commissioner Brett Yormark (since 2022)
Sports fielded
  • 25
    • men's: 10
    • women's: 15
Division Division I
Subdivision FBS
No. of teams16
Headquarters Irving, Texas
Region
Official website big12sports.com
Locations
New Big 12 map 2024 expansion.svg

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

Contents

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization. [2] Brett Yormark became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996. [3]

Arizona, Arizona State, Colorado, and Utah joined the conference on August 2, 2024, as part of a more extensive NCAA conference realignment. [4]

Member universities

Current full members

InstitutionLocationFoundedJoinedTypeEnrollment
(Fall 2023) [5]
Endowment
(billions) [6]
NicknameColors
University of Arizona Tucson, Arizona 18852024Public53,187$1.288 Wildcats    
Arizona State University Tempe, Arizona [a] 18852024Public57,144 [b] $1.467 Sun Devils    
Baylor University Waco, Texas 18451996Private
(Baptist)
20,824$1.966 Bears    
Brigham Young University Provo, Utah 18752023Private
(LDS)
34,937$3.080 [7] Cougars    
University of Central Florida Orlando, Florida [c] 19632023Public69,320$0.229 Knights    
University of Cincinnati Cincinnati, Ohio 18192023Public50,921$1.346 Bearcats    
University of Colorado Boulder Boulder, Colorado 18761996, 2024 [d] Public37,153$2.096
(system-wide)
Buffaloes      
University of Houston Houston, Texas 19272023Public46,676$1.046
(system-wide)
Cougars    
Iowa State University Ames, Iowa 18581996Public30,177$1.643 Cyclones    
University of Kansas Lawrence, Kansas 18651996Public29,355$2.357 Jayhawks    
Kansas State University Manhattan, Kansas 18631996Public19,745$0.952 Wildcats    
Oklahoma State University Stillwater, Oklahoma 18901996Public26,008$1.707
(system-wide)
Cowboys / Cowgirls    
Texas Christian University Fort Worth, Texas 18732012Private
(DOC)
12,785$2.579 Horned Frogs    
Texas Tech University Lubbock, Texas 19231996Public40,944$1.716
(system-wide)
Red Raiders    
University of Utah Salt Lake City, Utah 18502024Public35,236$1.643 Utes    
West Virginia University Morgantown, West Virginia 18672012Public24,200$0.844 Mountaineers    
Notes
  1. Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix area.
  2. Enrollment at the main Tempe campus. Total on-campus enrollment is 79,593, and total enrollment including online students is 145,655.
  3. The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  4. Colorado was a founding member of the Big 12 in 1996. In 2011, they left to join the Pac-12 Conference and rejoined the Big 12 as a full member in 2024

Membership map

Big 12 Conference Full Members
Big 12 Conference
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West Virginia
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Utah
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UCF
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Texas Tech
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TCU
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Oklahoma State
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Kansas State
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Kansas
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Iowa State
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Houston
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Colorado
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Cincinnati
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BYU
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Baylor
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Arizona State
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Arizona
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Location of Big 12 Full members:
Big 12 Conference Affiliate Members
Big 12 Conference
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500miles
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Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
Oklahoma (Wrestling)
8
South Dakota State (Wrestling)
9
Utah Valley (Wrestling)
10
Wyoming (Wrestling)
11
Denver (Gymnastics)
12
Fresno State (Equestrian)
13
Florida (Lacrosse)
14
San Diego State (Lacrosse)
15
UC Davis (Lacrosse)
16
Old Dominion (Rowing)
17
Tulsa (Rowing)

Affiliate members

InstitutionCityStateFoundedJoined [a] TypeEnrollmentNicknameColorsBig 12
sport
Primary
conference
United States Air Force Academy USAF Academy [b] Colorado 19542015 Military academy 4,000 Falcons    Wrestling Mountain West
California Baptist University Riverside California 19502022Private11,045 Lancers    Wrestling WAC
University of Denver Denver Colorado 1864201511,809 Pioneers    Women's gymnastics Summit
University of Florida Gainesville Florida 18532024Public51,474 Gators    Women's lacrosse SEC
California State University, Fresno Fresno California 1911201924,405 Bulldogs    Equestrian Mountain West
(Pac-12 in 2026)
University of Missouri Columbia Missouri 18392021 [c] 31,089 Tigers    Wrestling SEC
University of Northern Colorado Greeley Colorado 1889201512,084 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 1876201713,914 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890201514,747 Bison     Summit
University of Oklahoma Norman Oklahoma 18902024 [d] 28,308 Sooners     SEC
Old Dominion University Norfolk Virginia 19302024 [e] 24,375 Monarchs      Women's rowing Sun Belt
San Diego State University San Diego California 1897202435,723 Aztecs    Women's lacrosse Mountain West
(Pac-12 in 2026)
South Dakota State University Brookings South Dakota 1881201512,554 Jackrabbits    Wrestling Summit
University of Tulsa Tulsa Oklahoma 18942024Private3,769 Golden Hurricane      Women's rowing American
University of California, Davis Davis California 19082024Public41,500 Aggies    Women's lacrosse Big West
(Mountain West in 2026)
Utah Valley University Orem Utah 1941201531,556 Wolverines    Wrestling WAC
University of Wyoming Laramie Wyoming 1886201513,992 Cowboys     Mountain West
Notes
  1. Reflects the calendar year in which the school joined, which for spring sports is the year before the first season of competition.
  2. Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of Air Force Academy, Colorado.
  3. Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  4. Oklahoma was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2024.
  5. Old Dominion was previously a women's rowing affiliate of the Big 12 from 2014 until 2018.

Former full members

InstitutionCityStateFoundedJoinedLeftTypeNicknameColorsCurrent
conference
University of Missouri Columbia MO 183919962012 [a] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 186919962011Public Cornhuskers     Big Ten
University of Oklahoma Norman OK 189019962024 [b] Public Sooners     SEC
University of Texas at Austin Austin TX 188319962024Public Longhorns     SEC
Texas A&M University College Station TX 187619962012Public Aggies     SEC
Notes
  1. Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.
  2. Oklahoma remained in the Big 12 as a wrestling-only member after otherwise joining the Southeastern Conference.

Former affiliate members

InstitutionCityStateFoundedJoinedLeftTypeNicknameColorsBig 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s) [a]
University of Alabama Tuscaloosa Alabama 183120142024Public Crimson Tide    Women's rowing SEC
California State University, Fresno Fresno California 191120172021 [b] Bulldogs    Wrestling Mountain West
(Pac-12 in 2026)
N/A (dropped wrestling)
University of Tennessee Knoxville Tennessee 179420142024 Volunteers    Women's rowing SEC
Notes
  1. Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. Fresno State remains in the Big 12 as an affiliate member in equestrian.

Membership timeline

University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAAtlantic Sun ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight ConferenceBig 12 Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from Big 8 Conference  
Founding members from Southwest Conference  

Earlier Membership timelines

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

InstitutionStarted Current
Association In
Continuous
Years
Note
Kansas 1907117
Iowa State 1908116
Kansas State 1913111
Baylor 1915109
Texas Tech 195668
Oklahoma State 195866Previously: 10 years in the Southwest Conference (1914–1924);
3 years in the MVIAA (1924–1927)
TCU 201212Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia 201212
BYU 20231
UCF 20231
Cincinnati 20231
Houston 20231Previously: 20 years in the Southwest Conference (1976–1996)
Arizona 20240
Arizona State 20240
Utah 20240
Colorado 20240Previously: 49 years in the Big Eight Conference (1947–1996)
and 15 years in the Big 12 Conference (1996–2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports. [13]

Teams in Big 12 Conference competition
SportMen'sWomen's
Baseball 14
Basketball 1616
Beach volleyball 4
Cross country 1316
Equestrian 4
Football 16
Golf 1614
Gymnastics 7
Lacrosse 6
Rowing 6
Soccer 16
Softball 11
Swimming & Diving 710
Tennis 916
Track and Field (Indoor) 1316
Track and Field (Outdoor) 1316
Volleyball 15
Wrestling 14

Current champions

Source: [14]

SeasonSportMen's
champion
Women's
champion
Fall 2024Cross Country BYU BYU
Football Arizona State
Soccer Kansas
Volleyball Arizona State
Winter 2024–25Basketball
Equestrian
Gymnastics
Indoor Track & Field
Swimming & Diving
Wrestling
Spring 2025Baseball
Beach Volleyball
Lacrosse
Golf
Outdoor Track & Field
Rowing
Softball
Tennis

    Men's sponsored sports by university

    Below are the men's sports sponsored by each member institution.

    The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

    The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed in a separate table below).

    UniversityBaseballBasketballCross
    Country
    FootballGolfSwimming
    &
    Diving
    TennisTrack
    &
    Field
    Indoor
    Track
    &
    Field
    Outdoor
    WrestlingTotal
    Big 12
    Sports
    Arizona YesYesYesYesYesYesYesYesYesNo9
    Arizona State YesYesYesYesYesYesYesYesYesYes10
    Baylor YesYesYesYesYesNoYesYesYesNo8
    BYU YesYesYesYesYesYesYesYesYesNo9
    Cincinnati YesYesYesYesYesYesNoYesYesNo8
    Colorado NoYesYesYesYesNoNoYesYesNo6
    Houston YesYesYesYesYesNoNoYesYesNo7
    Iowa State NoYesYesYesYesNoNoYesYesYes7
    Kansas YesYesYesYesYesNoNoYesYesNo7
    Kansas State YesYesYesYesYesNoNoYesYesNo7
    Oklahoma State YesYesYesYesYesNoYesYesYesYes9
    TCU YesYesYesYesYesYesYesYesYesNo9
    Texas Tech YesYesYesYesYesNoYesYesYesNo8
    UCF YesYesNoYesYesNoYesNoNoNo5
    Utah YesYesNoYesYesYesYesNoNoNo5
    West Virginia YesYesNoYesYesYesNoNoNoYes6
    Current
    totals
    14161316167913134+10
    Affiliate Members
    UniversityWrestling
    Air ForceYes
    California BaptistYes
    MissouriYes
    North Dakota StateYes
    Northern ColoradoYes
    Northern IowaYes
    OklahomaYes
    South Dakota StateYes
    Utah ValleyYes
    WyomingYes

      Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

      Schools Participating in Men's Non-Sponsored Sports
      UniversityIce HockeyLacrosseRifle [a] SkiingSoccerVolleyball
      Arizona State NCHC NoNoNoNoNo
      BYU NoNoNoNoNo MPSF
      Colorado NoNoNo RMISA NoNo
      TCU NoNo PRC NoNoNo
      UCF NoNoNoNo SBC No
      Utah No ASUN No RMISA NoNo
      West Virginia NoNo GARC No SBC No
      1. Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. [15] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

      Women's sponsored sports by university

      Below are the women's sports sponsored by each member institution.

      The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.

      Beach volleyball (4 full members) and equestrian (3 full members, 1 affiliate) have the lowest participation, each with 4 total members. Lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed in a separate table below.

      Full Members
      UniversityBasketballBeach
      Volleyball
      Cross
      Country
      EquestrianGolfGymnasticsLacrosseRowingSoccerSoftballSwimming
      &
      Diving
      TennisTrack
      &
      Field
      Indoor
      Track
      &
      Field
      Outdoor
      VolleyballTotal
      Big 12
      Sports
      Arizona YesYesYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Arizona State YesYesYesNoYesYesYesNoYesYesYesYesYesYesYes13
      Baylor YesNoYesYesYesNoNoNoYesYesNoYesYesYesYes10
      BYU YesNoYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Cincinnati YesNoYesNoYesNoYesNoYesNoYesYesYesYesYes10
      Colorado YesNoYesNoYesNoYesNoYesNoNoYesYesYesYes10
      Houston YesNoYesNoYesNoNoNoYesYesYesYesYesYesYes10
      Iowa State YesNoYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Kansas YesNoYesNoYesNoNoYesYesYesYesYesYesYesYes11
      Kansas State YesNoYesNoYesNoNoYesYesNoNoYesYesYesYes9
      Oklahoma State YesNoYesYesYesNoNoNoYesYesNoYesYesYesNo9
      TCU YesYesYesYesYesNoNoNoYesNoYesYesYesYesYes11
      Texas Tech YesNoYesNoYesNoNoNoYesYesNoYesYesYesYes9
      UCF YesNoYesNoYesNoNoYesYesYesNoYesYesYesYes10
      Utah YesYesYesNoNoYesNoNoYesYesYesYesYesYesYes10
      West Virginia YesNoYesNoNoYesNoYesYesNoYesYesYesYesYes10
      Current
      totals
      164163+1146+13+34+216111016161615
      Affiliate Members
      UniversityEquestrianGymnasticsLacrosseRowing
      DenverNoYesNoNo
      FloridaNoNoYesNo
      Fresno StateYesNoNoNo
      Old DominionNoNoNoYes
      San Diego StateNoNoYesNo
      TulsaNoNoNoYes
      UC DavisNoNoYesNo

      Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

      Schools Participating in Women's Non-Sponsored Sports
      UniversityAcrobatics & tumbling [a] Rifle [b] SkiingTriathlon [a] Water Polo
      Arizona NoNoNoYesNo
      Arizona State NoNoNoYes MPSF
      Baylor NCATANoNoNoNo
      Colorado NoNo RMISA NoNo
      TCU No PRC NoYesNo
      Utah NoNo RMISA NoNo
      West Virginia No GARC NoNoNo
      1. 1 2 Part of the NCAA Emerging Sports for Women program.
      2. Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. [16] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

      History

      The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996. [3]

      The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

      The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

      From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

      Between 2011 and 2012 four charter members left the conference:

      In 2012, two universities joined the conference:

      On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year. [17] [18] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025. [19] [20] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC. [21] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025. [22]

      On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools. [23] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023, [24] and Houston indicated it could do so as well. [25] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023. [26]

      On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024. [27]

      On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

      Distinctive elements

      Big 12 original logo.png
      Original Big 12 Conference logo from 1996 to 2004
      Big 12 Conference logo.svg
      Big 12 Conference logo from 2004 to 2014

      Population base and markets

      The largest media markets represented by the Big 12 are, ranked nationally:

      Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

      Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

      While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

      StatePopulation [28] Universities
      Arizona 7,431,344* University of Arizona

      * Arizona State University

      Colorado 5,773,714* University of Colorado Boulder
      Florida 22,610,726* University of Central Florida
      Iowa 3,207,004* Iowa State University
      Kansas 2,940,546* University of Kansas
      * Kansas State University
      Ohio 11,785,935* University of Cincinnati
      Oklahoma 4,053,824* Oklahoma State University
      Texas 30,503,301* Baylor University
      * University of Houston
      * Texas Christian University
      * Texas Tech University
      Utah 3,417,734* Brigham Young University

      * University of Utah

      West Virginia 1,770,071* West Virginia University
      Total93,494,199

      Grant of Rights

      Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference". [29]

      GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts. [30]

      Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements. [31] The Big 12 subsequently assisted the ACC in drafting its GOR agreement. [32] Three of the four major conferences now have such agreements, with the SEC the only exception.

      Tier 3 events

      The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball. [33] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt. [34] Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC. [35]

      As of 2022, all of the Big 12's tier 3 rights are held by ESPN; it bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+. [36] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+. Prior to its departure to the SEC, ESPN also ran a dedicated cable network for the Texas Longhorns known as Longhorn Network, as a joint venture between the university and Learfield. [37] [38]

      Business partnerships and innovation

      The Big 12 has a sponsorship rights partnership with Learfield IMG College. [39] The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference". [40] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated. [41]

      The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand. [42] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

      The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference. [43]

      Conference Pro Day

      On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network. [44]

      Hoops in the Park

      In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food. [45]

      Mexico

      Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico. [46]

      Conference annual revenue distribution

      YearTotal distributedAnnual increaseAverage per universitya
      1997 [47] $53.6 million$4.5 million
      1998 [47] $58 million8.2%$4.8 million
      1999 [47] $64 million10.3%$5.3 million
      2000 [47] $72 million12.5%$6.0 million
      2001 [47] $78 million8.3%$6.5 million
      2002 [47] $83.5 million7.1%$7.0 million
      2003 [47] $89 million6.6%$7.4 million
      2004 [47] $101 million13.5%$8.4 million
      2005 [47] $105.6 million4.6%$8.8 million
      2006 [47] $103.1 million−2.4%$8.6 million
      2007 [47] $106 million2.8%$8.8 million
      2008 [47] $113.5 million7.1%$9.5 million
      2009 [47] $130 million14.5%$10.8 million
      2010 [47] $139 million6.9%$11.6 million
      2011 [48] $145 million4.3%$12.1 million
      2012 [49] $187 million29.0%$18.7 million
      2013 [49] $198 million5.9%$19.8 million
      2014 [50] $212 million7.1%$21.2 million
      2015 [51] $252 million18.9%$25.2 million
      2016 [52] $304 million20.6%$30.4 million
      2017 [53] $348 million14.5%$34.8 million
      2018 [54] $364 million4.9%$36.5 million
      2019 [55] $388 million6.3%$38.8 million
      2020 [55] $377 million-2.8%$37.7 million
      2021 [56] $345 million-8.5%$34.5 million
      2022 [57] $426 million23.5%$42.6 million
      2023 [58] $470 million10.3%$39.8 million†
      $18.0 million‡
      a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.
      †legacy 10-member institutions.
      ‡Four new coming institutions(UCF, BYU, UC & UH).

      Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions. [59] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors. [60] [61] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution. [60]

      With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million. [62]

      Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million). [63]

      In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports. [64] The deal, valued at an estimated $1.1 billion, runs until 2025. [65] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue; [66] the new deal was estimated to be worth $2.6 billion through the 2025 expiration. [67] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually. [68] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby. [69]

      In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee. [70]

      Athletic department revenue by school

      Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

      Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

      The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year. [71]

      Institution2022–23 Total Revenue from Athletics2022–23 Total Expenses on Athletics
      Texas Christian University $149,297,918$149,297,918
      University of Kansas $205,747,275 [a] $139,748,616
      University of Arizona $138,761,638$136,866,623
      Baylor University $137,460,582$137,460,582
      University of Colorado Boulder $136,114,468$136,114,468
      Arizona State University $128,265,591$128,265,591
      Texas Tech University $123,551,688$113,108,592
      Oklahoma State University $119,235,776$118,229,024
      University of Utah $111,483,459$110,060,805
      Brigham Young University $106,430,702$106,430,702
      West Virginia University $103,142,400$103,142,400
      Kansas State University $102,332,761$96,925,648
      Iowa State University $93,048,114$92,987,544
      University of Central Florida $88,199,644$88,199,644
      University of Houston $84,023,065$84,023,065
      University of Cincinnati $77,436,016$77,436,016
      1. This total may or may not include fundraising dollars to fund renovations at David Booth Kansas Memorial Stadium.

      The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings [72]

      Institution2022–23 Distribution
      Texas Christian University $48,258,005
      University of Oklahoma
      Left Big 12 for SEC July 1, 2024
      $45,195,567
      Kansas State University $45,038,935
      University of Texas
      Left Big 12 for SEC July 1, 2024
      $44,711,453
      University of Kansas $44,104,036
      Oklahoma State University $43,821,197
      Texas Tech University $43,663,496
      Baylor University $43,072,005
      Iowa State University $42,190,473
      West Virginia University $41,984,886
      Average for 10 Schools$44,204,005

      Apparel

      SchoolProvider
      Arizona Nike
      Arizona State Adidas
      Baylor Nike
      BYU Nike
      Colorado Nike
      Cincinnati Nike, Air Jordan (basketball only)
      Houston Nike, Air Jordan (basketball only)
      Iowa State Nike
      Kansas Adidas
      Kansas State Nike
      Oklahoma State Nike
      TCU Nike
      Texas Tech Adidas
      UCF Nike
      Utah Under Armour
      West Virginia Nike

      Facilities

      SchoolFootball stadiumCapacityBasketball arenaCapacityBaseball stadiumCapacitySoftball StadiumCapacity
      Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500 Rita Hillenbrand Memorial Stadium 2,956
      Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775 Alberta B. Farrington Softball Stadium 1,535
      Baylor McLane Stadium 45,140 Foster Pavilion [a] 7,500 Baylor Ballpark 5,000Getterman Stadium1,230
      BYU LaVell Edwards Stadium 63,470 Marriott Center 17,978 Larry H. Miller Field 2,204 Gail Miller Field 2,100
      Cincinnati Nippert Stadium 38,088 Fifth Third Arena 12,012 UC Baseball Stadium 3,058
      Colorado Folsom Field 50,183 [73] CU Events Center 11,064 [74]
      Houston TDECU Stadium 40,000 Fertitta Center 7,100 Darryl & Lori Schroeder Park 3,500 Cougar Softball Stadium 1,200
      Iowa State Jack Trice Stadium 61,500 [75] Hilton Coliseum 14,356Cyclone Sports Complex1,500
      Kansas David Booth Kansas Memorial Stadium [c] 47,000 [78] Allen Fieldhouse 15,300 Hoglund Ballpark 2,500Arrocha Ballpark1,100
      Kansas State Bill Snyder Family Football Stadium 50,000 [79] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331 [80]
      Oklahoma State Boone Pickens Stadium 52,305 Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500 [d] Cowgirl Stadium750
      TCU Amon G. Carter Stadium 47,223 [82] Schollmaier Arena 6,700 [83] Lupton Stadium 4,500
      Texas Tech Jones AT&T Stadium 60,229 [84] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528 Rocky Johnson Field 1,181 [85]
      UCF FBC Mortgage Stadium (Bounce House) 45,301 [86] Addition Financial Arena 10,000 John Euliano Park 3,841 UCF Softball Complex 600
      Utah Rice-Eccles Stadium 53,644 Jon M. Huntsman Center 15,000 Smith's Ballpark [e] 15,411 Dumke Family Softball Stadium 1,410
      West Virginia Mountaineer Field at Milan Puskar Stadium 60,000 [88] WVU Coliseum 14,000 [89] Monongalia County Ballpark 3,500 [90]
      1. Opened in January 2024, replacing Ferrell Center.
      2. Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season. [76] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000. [77]
      3. Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
      4. Permanent seated capacity; expandable to 8,000. [81]
      5. Utah is building America First Ballpark (capacity 1,200) on its campus and plans to start play in the new facility in the 2026 season. [87]

      Key personnel

      SchoolAthletic DirectorFootball CoachSalaryMen's basketball coachSalaryWomen's basketball coachBaseball coachSoftball coach
      Arizona Desiree Reed-Francois Brent Brennan $3,100,000 Tommy Lloyd $5,250,000 Adia Barnes Chip Hale Caitlin Lowe
      Arizona State Graham Rossini Kenny Dillingham $3,950,000 Bobby Hurley $2,800,000 Natasha Adair Willie Bloomquist Megan Bartlett
      Baylor Mack Rhoades Dave Aranda $4,5400,000 Scott Drew $5,132,821 Nicki Collen Mitch Thompson Glenn Moore
      BYU Tom Holmoe Kalani Sitake NA† Kevin Young NA† Amber Whiting Trent Pratt Gordon Eakin
      Cincinnati John Cunningham Scott Satterfield $3,600,000 Wes Miller $2,550,000 Katrina Merriweather Jordan Bischel
      Colorado Rick George Deion Sanders $5,700,000 Tad Boyle $2,634,000 JR Payne
      Houston Eddie Nuñez Willie Fritz $4,500,000 Kelvin Sampson $4,610,000 Ronald Hughey Todd Whitting Kristin Vesely
      Iowa State Jamie Pollard Matt Campbell $4,001,000 T. J. Otzelberger $2,504,179 Bill Fennelly Jamie Pinkerton
      Kansas Travis Goff Lance Leipold $7,500,000 Bill Self $9,453,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
      Kansas State Gene Taylor Chris Klieman $5,250,000 Jerome Tang $3,223,333 Jeff Mittie Pete Hughes
      Oklahoma State Chad Weiberg Mike Gundy $7,750,000 Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski
      TCU Jeremiah Donati Sonny Dykes $5,000,000 Jamie Dixon NA† Mark Campbell Kirk Saarloos
      Texas Tech Kirby Hocutt Joey McGuire $4,250,000 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider
      UCF Terry Mohajir Gus Malzahn $4,000,000 Johnny Dawkins $1,703,500 Sytia Messer Rich WallaceCindy Ball-Malone
      Utah Mark Harlan Kyle Whittingham $6,525,000 Craig Smith $2,050,000 Lynne Roberts Gary Henderson Amy Hogue
      West Virginia Wren Baker Rich Rodriguez Darian DeVries $2,800,000 Mark Kellogg Randy Mazey
      Notes

        Sources: [91] [92]
        †Private institution not required to release coaching salaries
        •Salaries based on 2022–2023 academic year

        Championships

        National team titles by institution

        The national championships listed below are as of the November 23, 2024. [93] [94] [95] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

        Big 12 National Championships
        UniversityTotal TitlesTitles as a member of the Big 12NCAA titles [96] Men'sWomen'sCo-ed†AIAW titlesNotes
        Oklahoma State 5512 53 53000 1 claimed football and equestrian title
        Arizona State 430 25 1213018
        Colorado 309 28 16391 1 claimed football title
        Utah 280 25 29143
        West Virginia 234 20 101903 pre-NCAA rifle titles
        Arizona 210 19 71202
        Iowa State 180 13 13005
        Houston 170 17 17000
        BYU 142 13 7600 1 claimed football title
        Kansas 143 12 111002 Helms basketball titles
        TCU 83 6 1140 2 claimed football titles
        Baylor 55 5 2300
        Texas Tech 32 3 2100
        Cincinnati 20 2 2000
        UCF 10 0 0000 1 claimed football title
        Kansas State 00 0 0000
        Total28038240146484629

        † Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.

        Most recent NCAA championship

        Legend for Most Recent National Title table by School
        IndicatorMeaning
        *Most recent NCAA championship
        UniversityYearSport
        Arizona 2018 Women's Golf
        Arizona State 2024 Men’s Swimming & Dive
        Baylor 2021 Men's Basketball
        BYU2024* Men's cross country
        Cincinnati 1962 Men's Basketball
        Colorado2024 Skiing
        Houston 1985 Men's Golf
        Iowa State 1994 Men's Cross Country
        Kansas 2022 Men's Basketball
        Kansas State
        Oklahoma State 2023 Men's Cross Country
        TCU 2024 Men's Tennis
        Texas Tech 2024 Men's Indoor Track & Field
        UCF
        Utah2023Skiing
        West Virginia 2017 Rifle

        National championships

        The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship. [97] The most recent Big 12 team to win a national title is BYU men's cross country in 2024, along with being the most recent team to win a national title while representing the Big 12. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

        One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrivals TCU and West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women’s and men’s cross country.

        Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

        Conference champions

        The Conference sponsors 23 sports, 10 men's and 13 women's. [99]

        In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

        All-Time Big 12 Championships by University (through December 2, 2024) [100]
        UniversityYearsRegular SeasonPostseasonTotal
        Arizona Wildcats 2024–present000
        Arizona State Sun Devils 2024–present022
        Baylor Bears 1996–present484189
        BYU Cougars 2023–present033
        Cincinnati Bearcats 2023–present000
        Colorado Buffaloes 1996–2011,
        2024–present
        52631
        Houston Cougars 2023–present101
        Iowa State Cyclones 1996–present42731
        Kansas Jayhawks 1996–present252045
        Kansas State Wildcats 1996–present11718
        Oklahoma State Cowboys 1996–present158499
        TCU Horned Frogs 2012–present12821
        Texas Tech Red Raiders 1996–present141731
        UCF Knights 2023–present000
        Utah Utes 2024–present000
        West Virginia Mountaineers 2012–present7613

        Football

        The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14. [101]

        From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home. [102]

        This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[ citation needed ] The Nebraska-Oklahoma rivalry was one of the most intense in college football history.[ citation needed ] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[ citation needed ] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame). [103] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." [103] The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.

        Championship game

        The Big 12 Championship Game game was approved by all members except Nebraska. [104] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

        Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20. [105]

        After 2010, the game was moved to Arlington for 2011, 2012, and 2013. [106] However, the decision became moot following the 2010 season because the league lacked sufficient members. [107]

        In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

        Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

        Bowl affiliations

        The following were bowl games for the Big 12 for the 2022 season.[ needs update ]

        PickName [108] LocationOpposing conference
        College Football Playoff
        1 Sugar Bowl New Orleans, Louisiana SEC
        2 Alamo Bowl San Antonio, Texas Pac-12
        3 Cheez-It Bowl Orlando, Florida ACC
        4 Texas Bowl Houston, Texas SEC
        5 Liberty Bowl Memphis, Tennessee SEC
        6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten
        7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA
        7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA
        †The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls.

        ‡The seventh selection is a "flex pick."

        Rivalries

        The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other. [109] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

        The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.

        Some of the football rivalries between Big 12 universities include:

        RivalryNameTrophyGames
        played
        BeganRecord
        Arizona–Arizona State Duel in the Desert Territorial Cup 981899Arizona 51–45–1
        Baylor–Houston 301950Baylor 15–14–1
        Baylor–TCU The Bluebonnet Battle 1201899TCU 59–54–7
        Baylor–Texas Tech Texas Farm Bureau Insurance Shootout 831929Baylor 42–40–1
        BYU–Utah Holy War Beehive Boot 1021896Utah 62–36–4
        Cincinnati–UCF 102015Tied 5–5
        Cincinnati–West Virginia 221921West Virginia 18–3–1
        Colorado–Utah Rumble in the Rockies 701903Utah 35–32–3
        Colorado–Kansas State 671912Colorado 45–21–1
        Houston–Texas Tech 351951Houston 18–16–1
        Iowa State–Kansas State Farmageddon 1081917Iowa State 54–50–4
        Kansas–Kansas State Sunflower Showdown Governor's Cup 1221902Kansas 65–52–5
        TCU–Texas Tech The West Texas Championship The Saddle Trophy671926Texas Tech 33–31–3

        Men's Basketball

        As of the end of the 2023-2024 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Utah (#15 wins, #22 percentage), BYU (#17 wins, #31 percentage), Arizona (#19 wins, #10 percentage), West Virginia (#20 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). On the list of the most Final Four appearances, Kansas is #5 and Cincinnati, Houston, and Oklahoma State are all tied (with several other schools) at #11. [110]

        From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule. [111] When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula. [112]

        Starting in 2024–25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away. [113]

        Conference champions

        Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

        SeasonRegular season championTournament champion
        1996–97 Kansas Kansas
        1997–98 Kansas (2) Kansas (2)
        1998–99 Texas Kansas (3)
        1999–00 Iowa State Iowa State
        2000–01 Iowa State (2) Oklahoma
        2001–02 Kansas (3) Oklahoma (2)
        2002–03 Kansas (4) Oklahoma (3)
        2003–04 Oklahoma State Oklahoma State
        2004–05 Oklahoma
        Kansas (5)
        Oklahoma State (2)
        2005–06 Texas (2)
        Kansas (6)
        Kansas (4)
        2006–07 Kansas (7) Kansas (5)
        2007–08 Texas (3)
        Kansas (8)
        Kansas (6)
        2008–09 Kansas (9) Missouri
        2009–10 Kansas (10) Kansas (7)
        2010–11 Kansas (11) Kansas (8)
        2011–12 Kansas (12) Missouri (2)
        2012–13 Kansas (13)
        Kansas State
        Kansas (9)
        2013–14 Kansas (14) Iowa State (2)
        2014–15 Kansas (15) Iowa State (3)
        2015–16 Kansas (16) Kansas (10)
        2016–17 Kansas (17) Iowa State (4)
        2017–18 Kansas (18)* Kansas (11)*
        2018–19 Kansas State (2)
        Texas Tech
        Iowa State (5)
        2019–20 Kansas (19 [18])Canceled**
        2020–21 Baylor Texas
        2021-22 Kansas (20 [19])
        Baylor (2)
        Kansas (12 [11])
        2022-23 Kansas (21 [20]) Texas (2)
        2023-24 Houston Iowa State (6)

        In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
        In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
        In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
        In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.
        *Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated.
        **The 2020 Big 12 Tournament was cancelled due to COVID-19.

        In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

        NCAA tournament performance

        Totals through the end of the 2023–24 season. [114] [115]

        UniversityAppearancesFinal FoursChampionships
        Arizona 3841
        Arizona State 1700
        Baylor 1631
        BYU 3100
        UCF 500
        Cincinnati 3362
        Colorado 1620
        Houston 2560
        Iowa State 2310
        Kansas 51154
        Kansas State 3240
        Oklahoma State 2962
        TCU 1100
        Texas Tech 1910
        Utah 2941
        West Virginia 3120

        *Arizona has appeared in 38 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 34 tournament appearances*Kansas has appeared in 51 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 50 tournament appearances and 15 final fours

        *Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.

        *Arizona, Arizona State, BYU, UCF, Utah, Cincinnati & Houston totals are while members of other conferences

        All-time wins

        Source: [116]

        TeamBig 12 RecordBig 12 Winning %Overall recordOverall winning %Big 12 regular season championships Big 12 tournament championships
        Arizona 0–01889–986–1.657--
        Arizona State 0–01468–1303.530--
        Baylor 222–248.4721434–1387.5082-
        BYU 10–8.5561892–1145.623--
        UCF 7–11.389874–688.560--
        Cincinnati 7–11.3891911–1079.639--
        Houston 15–3.8331435–882.6191-
        Colorado 98–153.3901427–1271.529--
        Iowa State 215–259.4541460–1398.51126
        Kansas 380–94.8022393–896.7282112
        Kansas State 212–262.4471740–1238.5842-
        Oklahoma State 237–237.5001748–1249.58312
        TCU 68–146.3181319–1476.472--
        Texas Tech 196–277.4141514–1180.5621-
        Utah 0–01897–1081.637--
        West Virginia 101–114.4701855–1175.612--

        Totals though the end of the 2023−24 season.

        All-time series record

        Totals from though the end of the 2023–24 season.
        Includes any regular season match up regardless of conference affiliation or postseason meetings.

        Source: [117]

         vs. Arizonavs. Arizona
        State
        vs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa
        State
        vs. Kansasvs. Kansas
        State
        vs. Oklahoma
        State
        vs. TCUvs. Texas
        Tech
        vs. Utahvs. West
        Virginia
        Total
        Arizona161–875–520–190–04–026–166–64–34–86–83–01–224–2840–323–2307–216
        Arizona
        State
        87–1612–722–280–01–212–163–32–16–55–43–52–319–2228–370–0182–294
        Baylor5–57–26–61–01–011–1616–3925–2410–3725–2637–57109–8965–830–317–8335–395
        BYU19–2028–226–63–02–26–173–61–72–44–55–420–33–3134–1292–1238–229
        UCF0–00–00–10–35–171–111–240–11–00–33–01–11–11–01–225–54
        Cincinnati0–42–10–12–217–57–133–164–35–48–12–46–12–03–112–11119–77
        Colorado16–2616–1216–1117–61–11–73–378–7040–12448–9661–482–213–1812–180–0324–442
        Houston6–63–339–166–324–1116–333–34–53–64–510–1349–2631–270–11–0199–158
        Iowa
        State
        3–41–224–257–11–03–470–785–468–19094–14668–7217–1423–221–210–14395–578
        Kansas8–45–637–104–20–14–5124–406–3190–68205–96125–6026–443–82–027–7806–314
        Kansas
        State
        8–64–526–255–43–01–896–485–4149–9496–20587–5921–1326–252–112–16541–513
        Oklahoma
        State
        0–35–357–374–50–34–248–6113–1072–6860–12559–8729–1450–264–113–12418–457
        TCU2–13–289–1093–201–11–62–226–4914–174–2613–2114–2956–8716–67–18251–394
        Texas
        Tech
        28–2422–1983–653–31–10–218–1327–3122–238–4325–2626–5087–563–410–18363–378
        Utah32–4037–283–0129–1340–11–318–121–02–10–21–21–46–164–36–0241–246
        West
        Virginia
        2–30–08–171–22–111–120–00–114–107–2716–1212–1318–718–100–6109–121

        Big 12 series record

        1997 - 2024 as Big 12 Members

        Source: [118]
        Note: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

         vs. Arizonavs. Arizona
        State
        vs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa
        State
        vs. Kansasvs. Kansas
        State
        vs. Oklahoma
        State
        vs. TCUvs. Texas
        Tech
        vs. Utahvs. West
        Virginia
        Total
        Arizona0–00–00–00–00–00–00–00–00–00–00–00–00–00–00–00–0
        Arizona
        State
        0–00–00–00–00–00–00–00–00–00–00–00–00–00–00–00–0
        Baylor0–00–01–11–01–00–00–124–199–3426–17 *26–3120–5 *29–260–013–9149–144
        BYU0–00–01–12–00–10–00–11–11–01–11–11–00–10–01–08–7
        UCF0–00–00–10–20–20–00–20–11–00–11–01–01–10–01–15–11
        Cincinnati0–00–00–11–02–00–00–20–10–11–00–11–11–00–01–16–8
        Colorado0–00–00–00–00–00–00–00–00–00–00–00–00–00–00–00–0
        Houston0–00–01–01–02–02–00–01–11–11–01–00–11–00–01–012–3
        Iowa
        State
        0–00–019–241–11–01–00–01–116–4329–2820–2414–920–210–09–12 *131–163
        Kansas0–00–034–90–10–11–00–01–143–1657–734–1321–3 *34–80–019–7 *244–59
        Kansas
        State
        0–00–017–26 *1–11–00–10–00–128–297–5718–26 *17–8 *18–23 *0–010–14117–186
        Oklahoma
        State
        0–00–031–261–10–11–00–00–124–2013–3426–18 *11–1139–220–012–10158–144
        TCU0–00–05–20 *0–10–11–10–01–09–143–218–17 *11–117–150–06–1751–118
        Texas
        Tech
        0–00–026–291–01–10–10–00–121–208–3423–18 *22–3915–7 *0–09–15 *126–165
        Utah0–00–00–00–00–00–00–00–00–00–00–00–00–00–00–00–0
        West
        Virginia
        0–00–08–140–11–11–10–00–112–9 *7–19 *14–1010–1217–615–9 *0–085–83

        Baseball

        All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference. [119]

        NCAA tournament performance

        Totals through the end of the 2024 season.

        UniversityNCAA AppearancesCWS AppearancesCWS ChampionshipsChampionship Seasons
        Arizona 43184 1976, 1980, 1986, 2012
        Arizona State 41225 1965, 1967, 1969, 1977, 1981
        Baylor 2130-
        BYU 1620-
        Cincinnati 700-
        Houston 2220-
        Iowa State 320-
        Kansas 510-
        Kansas State 500-
        Oklahoma State 49201 1959
        TCU 1960-
        Texas Tech 1840-
        UCF 1300-
        Utah 510-
        West Virginia 1500-

        Broadcasting and media rights

        The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports. [120] [121] Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports. [122] [123] [124]

        2012 media deal

        On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract. [125] [126]

        In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox. [127]

        2025 extension deal

        On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time. [128]

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