Big 12 Conference

Last updated

Big 12 Conference
Big 12 Conference (cropped) logo.svg
Association NCAA
FoundedFebruary 25, 1994 (1994-02-25) [1] (31 years ago)
Commissioner Brett Yormark (since 2022)
Sports fielded
  • 25
    • men's: 10
    • women's: 15
Division Division I
Subdivision FBS
No. of teams16
Headquarters Irving, Texas
Region
Broadcaster(s) ABC/ESPN/ESPN2/ESPNU

Fox/FS1

TNT/TBS/TruTV(via ESPN)

CBS (via ESPN)
Streaming partner(s) ESPN

Fox One
HBO Max

Paramount+
Official website big12sports.com
Locations
New Big 12 map 2024 expansion.svg

The Big 12 Conference (stylized XII) is a collegiate athletic conference in the United States. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia. It is headquartered in Irving, Texas.

Contents

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization. [2] Brett Yormark became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Baylor, Texas, Texas A&M, and Texas Tech) to form the conference, with play beginning in 1996. [3]

In 2011, Colorado and Nebraska left the conference to join the Pac-12 and Big Ten, respectively. One year later, Missouri and Texas A&M departed for the Southeastern Conference, and TCU and West Virginia joined.

BYU, Cincinnati, Houston, and UCF joined the conference for the 2023–2024 season. [4] The next season Arizona, Arizona State, and Utah joined the conference, Colorado rejoined, and Texas and Oklahoma left as part of a more extensive NCAA conference realignment. [5]

Member universities

Full members

InstitutionLocationFoundedJoinedTypeEnrollment
(fall 2023) [6]
Endowment
(billions – FY24) [7]
NicknameColors
University of Arizona Tucson, Arizona 18852024Public53,001$1.387 Wildcats    
Arizona State University Tempe, Arizona [a] 79,593 [b] $1.592 Sun Devils    
Baylor University Waco, Texas 18451996Private
(Baptist)
20,824$2.094 Bears    
Brigham Young University Provo, Utah 18752023Private
(LDS)
35,074$3.080 [9] Cougars    
University of Central Florida Orlando, Florida [c] 1963Public69,233$0.255 Knights    
University of Cincinnati Cincinnati, Ohio 181943,338$2.016 [10] Bearcats    
University of Colorado Boulder Boulder, Colorado 18761996, 2024 [d] 41,432$2.245
(system-wide)
Buffaloes      
University of Houston Houston, Texas 1927202346,676$1.113 [11]
(system-wide)
Cougars    
Iowa State University Ames, Iowa 1858199631,705$1.717 Cyclones    
University of Kansas Lawrence, Kansas 186528,406$2.525 Jayhawks    
Kansas State University Manhattan, Kansas 186320,295$0.849 Wildcats    
Oklahoma State University Stillwater, Oklahoma 189026,043$1.482
(system-wide)
Cowboys / Cowgirls    
Texas Christian University Fort Worth, Texas 18732012Private
(DOC)
12,785$2.676 Horned Frogs    
Texas Tech University Lubbock, Texas 19231996Public40,773$2.904
(system-wide)
Red Raiders    
University of Utah Salt Lake City, Utah 1850202435,260$1.860 Utes    
West Virginia University Morgantown, West Virginia 1867201224,200$0.865 Mountaineers    
Notes
  1. Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix area.
  2. Total on-campus enrollment is reported. Enrollment at the main Tempe campus is 57,144, and total enrollment including online students is 145,655. [8]
  3. The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  4. Colorado was a founding member of the Big 12 in 1996. In 2011, they left to join the Pac-12 Conference and rejoined the Big 12 as a full member in 2024

Membership map

Big 12 Conference Full Members
Big 12 Conference
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460km
286miles
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West Virginia
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Utah
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UCF
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Texas Tech
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TCU
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Oklahoma State
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Kansas State
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Kansas
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Iowa State
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Houston
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Colorado
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Cincinnati
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BYU
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Baylor
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Arizona State
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Arizona
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Location of Big 12 Full members:
Big 12 Conference Affiliate Members
Big 12 Conference
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16
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13
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12
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11
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10
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9
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6
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5
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4
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Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
Oklahoma (Wrestling)
8
South Dakota State (Wrestling)
9
Utah Valley (Wrestling)
10
Wyoming (Wrestling)
11
Denver (Gymnastics)
12
Fresno State (Equestrian)
13
Florida (Lacrosse)
14
San Diego State (Lacrosse)
15
UC Davis (Lacrosse)
16
Old Dominion (Rowing)
17
Tulsa (Rowing)
18
Boise State (Beach Volleyball)
19
Florida State (Beach Volleyball)
20
South Carolina (Beach Volleyball)

Affiliate members

InstitutionCityStateFoundedJoined [a] TypeEnrollment
(fall 2023) [6]
NicknameColorsBig 12
sport
Primary
conference
United States Air Force Academy USAF Academy [b] Colorado 19542015 Military academy 4,124 Falcons    Men's wrestling Mountain West
Boise State University Boise Idaho 19322025Public27,250 Broncos    Beach volleyball Mountain West
(Pac-12 in 2026)
California Baptist University Riverside California 19502022Private11,407 Lancers    Men's wrestling WAC
(Big West in 2026)
University of Denver Denver Colorado 1864201513,387 Pioneers    Women's gymnastics Summit
University of Florida Gainesville Florida 18532024Public54,814 Gators    Women's lacrosse SEC
Florida State University Tallahassee Florida 1851202532,217 Seminoles    Beach volleyball ACC
California State University, Fresno Fresno California 1911201923,986 Bulldogs    Equestrian Mountain West
(Pac-12 in 2026)
University of Missouri Columbia Missouri 18392021 [c] 31,013 Tigers    Men's wrestling SEC
University of Northern Colorado Greeley Colorado 188920159,067 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 187620179,013 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890201511,952 Bison     Summit
University of Oklahoma Norman Oklahoma 18902024 [d] 29,145 Sooners     SEC
Old Dominion University Norfolk Virginia 19302024 [e] 22,541 Monarchs      Women's rowing Sun Belt
San Diego State University San Diego California 1897202439,241 Aztecs    Women's lacrosse Mountain West
(Pac-12 in 2026)
University of South Carolina Columbia South Carolina 1801202538,000 Gamecocks    Beach volleyball SEC
South Dakota State University Brookings South Dakota 1881201511,498 Jackrabbits    Men's wrestling Summit
University of Tulsa Tulsa Oklahoma 18942024Private3,559 Golden Hurricane      Women's rowing American
University of California, Davis Davis California 19082024Public39,707 Aggies    Women's lacrosse Big West
(Mountain West in 2026)
Utah Valley University Orem Utah 1941201544,651 Wolverines    Men's wrestling WAC
(Big West in 2026)
University of Wyoming Laramie Wyoming 1886201510,913 Cowboys     Mountain West
Notes
  1. Reflects the calendar year in which the school joined, which for spring sports is the year before the first season of competition.
  2. Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of Air Force Academy, Colorado.
  3. Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  4. Oklahoma was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2024.
  5. Old Dominion was previously a women's rowing affiliate of the Big 12 from 2014 until 2018.

Former full members

InstitutionCityStateFoundedJoinedLeftTypeNicknameColorsCurrent
conference
University of Missouri Columbia MO 183919962012 [a] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 186919962011Public Cornhuskers     Big Ten
University of Oklahoma Norman OK 189019962024 [b] Public Sooners     SEC
University of Texas at Austin Austin TX 188319962024Public Longhorns     SEC
Texas A&M University College Station TX 187619962012Public Aggies     SEC
Notes
  1. Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.
  2. Oklahoma remained in the Big 12 as a wrestling-only member after otherwise joining the Southeastern Conference.

Former affiliate members

InstitutionCityStateFoundedJoinedLeftTypeNicknameColorsBig 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s) [a]
University of Alabama Tuscaloosa Alabama 183120142024Public Crimson Tide    Women's rowing SEC
California State University, Fresno Fresno California 191120172021 [b] Bulldogs    Men's wrestling Mountain West
(Pac-12 in 2026)
N/A (dropped wrestling)
University of Tennessee Knoxville Tennessee 179420142024 Volunteers    Women's rowing SEC
Notes
  1. Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. Fresno State remains in the Big 12 as an affiliate member in equestrian.

Membership timeline

University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAAtlantic Sun ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight ConferenceBig 12 Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from Big Eight Conference  
Founding members from Southwest Conference  
Subsequent members from Southwest Conference  
Pac 12 Conference 

Earlier Membership timelines

Founding members of the Big 12 from the Big Eight:

Founding members of the Big 12 from the Southwest Conference:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

InstitutionStarted Current
Association In
Continuous
Years
Note
Kansas 1907118
Iowa State 1908117
Kansas State 1913112
Baylor 1915110
Texas Tech 195669
Oklahoma State 195867Previously: 10 years in the Southwest Conference (1914–1924);
3 years in the MVIAA (1924–1927)
TCU 201213Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia 201213
BYU 20232
UCF 20232
Cincinnati 20232
Houston 20232Previously: 20 years in the Southwest Conference (1976–1996)
Arizona 20241
Arizona State 20241
Utah 20241
Colorado 20241Previously: 49 years in the Big Eight Conference (1947–1996)
and 15 years in the Big 12 Conference (1996–2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports. [17]

Teams in Big 12 Conference competition
SportMen'sWomen's
Baseball 14
Basketball 1616
Beach volleyball 4
Cross country 1316
Equestrian 4
Football 16
Golf 1614
Gymnastics 7
Lacrosse 6
Rowing 6
Soccer 16
Softball 11
Swimming & Diving 710
Tennis 916
Track and Field (Indoor) 1316
Track and Field (Outdoor) 1316
Volleyball 15
Wrestling 14

Current champions

Source: [18]

SeasonSportMen's
champion
Women's
champion
Fall 2025Cross Country
Football
Soccer
Volleyball
Winter 2025–26Basketball
Equestrian
Gymnastics
Indoor Track & Field
Swimming & Diving
Wrestling
Spring 2026Baseball
Beach Volleyball
Lacrosse
Golf
Outdoor Track & Field
Rowing
Softball
Tennis

    Men's sponsored sports by university

    Below are the men's sports sponsored by each member institution.

    The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

    The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed as a footnote at the bottom of the table).

    UniversityBaseballBasketballCross
    Country
    FootballGolfSwimming
    &
    Diving
    TennisTrack
    &
    Field
    Indoor
    Track
    &
    Field
    Outdoor
    WrestlingTotal
    Big 12
    Sports
    Arizona YesYesYesYesYesYesYesYesYesNo9
    Arizona State YesYesYesYesYesYesYesYesYesYes10
    Baylor YesYesYesYesYesNoYesYesYesNo8
    BYU YesYesYesYesYesYesYesYesYesNo9
    Cincinnati YesYesYesYesYesYesNoYesYesNo8
    Colorado NoYesYesYesYesNoNoYesYesNo6
    Houston YesYesYesYesYesNoNoYesYesNo7
    Iowa State NoYesYesYesYesNoNoYesYesYes7
    Kansas YesYesYesYesYesNoNoYesYesNo7
    Kansas State YesYesYesYesYesNoNoYesYesNo7
    Oklahoma State YesYesYesYesYesNoYesYesYesYes9
    TCU YesYesYesYesYesYesYesYesYesNo9
    Texas Tech YesYesYesYesYesNoYesYesYesNo8
    UCF YesYesNoYesYesNoYesNoNoNo5
    Utah YesYesNoYesYesYesYesNoNoNo6
    West Virginia YesYesNoYesYesYesNoNoNoYes6
    Current
    totals
    14161316167913134+10 [a]
    1. Affiliate members Air Force, California Baptist, Missouri, North Dakota State, Northern Colorado, Northern Iowa, Oklahoma, South Dakota State, Utah Valley, and Wyoming.

      Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

      Schools Participating in Men's Non-Sponsored Sports
      UniversityIce HockeyLacrosseRifle [a] SkiingSoccerVolleyball
      Arizona State NCHC NoNoNoNoNo
      BYU NoNoNoNoNo MPSF
      Colorado NoNoNo RMISA NoNo
      TCU NoNo PRC NoNoNo
      UCF NoNoNoNo SBC No
      Utah No ASUN No RMISA NoNo
      West Virginia NoNo GARC No SBC No
      1. Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. [19] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

      Women's sponsored sports by university

      Below are the women's sports sponsored by each member institution.

      The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.

      Equestrian (3 full members, 1 affiliate) has the lowest participation, with 4 total members. Beach volleyball (3 full members, 3 affiliates), lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed as footnotes at the bottom of the table, beneath their respective sport.

      Full Members
      UniversityBasketballBeach
      Volleyball
      Cross
      Country
      EquestrianGolfGymnasticsLacrosseRowingSoccerSoftballSwimming
      &
      Diving
      TennisTrack
      &
      Field
      Indoor
      Track
      &
      Field
      Outdoor
      VolleyballTotal
      Big 12
      Sports
      Arizona YesYesYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Arizona State YesYesYesNoYesYesYesNoYesYesYesYesYesYesYes13
      Baylor YesNoYesYesYesNoNoNoYesYesNoYesYesYesYes10
      BYU YesNoYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Cincinnati YesNoYesNoYesNoYesNoYesNoYesYesYesYesYes10
      Colorado YesNoYesNoYesNoYesNoYesNoNoYesYesYesYes10
      Houston YesNoYesNoYesNoNoNoYesYesYesYesYesYesYes10
      Iowa State YesNoYesNoYesYesNoNoYesYesYesYesYesYesYes11
      Kansas YesNoYesNoYesNoNoYesYesYesYesYesYesYesYes11
      Kansas State YesNoYesNoYesNoNoYesYesNoNoYesYesYesYes9
      Oklahoma State YesNoYesYesYesNoNoNoYesYesNoYesYesYesNo9
      TCU YesYesYesYesYesNoNoNoYesNoYesYesYesYesYes11
      Texas Tech YesNoYesNoYesNoNoNoYesYesNoYesYesYesYes9
      UCF YesNoYesNoYesNoNoYesYesYesNoYesYesYesYes10
      Utah YesNoYesNoNoYesNoNoYesYesYesYesYesYesYes10
      West Virginia YesNoYesNoNoYesNoYesYesNoYesYesYesYesYes10
      Current
      totals
      163+3 [a] 163+1 [b] 146+1 [c] 3+3 [d] 4+2 [e] 16111016161615
      1. Affiliate members Boise State, Florida State, and South Carolina.
      2. Affiliate member Fresno State.
      3. Affiliate member Denver.
      4. Affiliate members Florida, San Diego State, and UC Davis.
      5. Affiliate members Old Dominion and Tulsa.

      Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

      Schools Participating in Women's Non-Sponsored Sports
      UniversityAcrobatics & tumbling [a] Rifle [b] SkiingTriathlon [a] Water Polo
      Arizona NoNoNoYesNo
      Arizona State NoNoNoYes MPSF
      Baylor NCATANoNoNoNo
      Colorado NoNo RMISA NoNo
      TCU No PRC NoYesNo
      Utah NoNo RMISA NoNo
      West Virginia No GARC NoNoNo
      1. 1 2 Part of the NCAA Emerging Sports for Women program.
      2. Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. [20] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

      History

      The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996. [3]

      The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

      The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

      From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

      Between 2011 and 2012 four charter members left the conference:

      In 2012, two universities joined the conference:

      On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year. [21] [22] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025. [23] [24] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC. [25] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025. [26]

      On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools. [27] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023, [28] and Houston indicated it could do so as well. [29] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023. [30]

      On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024. [31]

      On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

      Academics

      All Big 12 members are doctorate-granting universities. All members except BYU and TCU have R1 "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU and TCU are in the Carnegie Foundation's second-tier classification of "high research activity". [32]

      InstitutionAcademicsAdmissionsResearch U.S. News & World Report rankings
      Graduation rate
      (6-yr – 2023)
      [6]
      Retention rate
      (Fall 2022)
      [6]
      Admit rate
      (Fall 2023)
      [6]
      Yield rate
      (Fall 2023)
      [6]
      AAU member [33] Earned doctorates
      (AY2023)
      [34]
      Expenditures
      (millions – FY2023)
      [35]
      National
      (2024)
      [36]
      Global
      (2024)
      [37]
      University of Arizona 66%86%86%19%Yes445$955.4127 (tie)115
      Arizona State University 68%85%90%23%Yes510$903.8117 (tie)179 (tie)
      Baylor University 80%90%51%16%No102$82.188 (tie)425 (tie)
      Brigham Young University 82%90%69%80%No107$137.7110 (tie)779 (tie)
      University of Cincinnati 72%86%88%24%No269$698.6158 (tie)210 (tie)
      University of Colorado Boulder 75%88%83%16%Yes409$651.997 (tie)98 (tie)
      University of Houston 65%85%70%27%No316$231.9132 (tie)421 (tie)
      Iowa State University 75%86%89%29%No401$420.8117 (tie)344 (tie)
      University of Kansas 69%85%88%31%Yes317$466.2143 (tie)332 (tie)
      Kansas State University 70%86%79%30%No195$218.0158 (tie)616
      Oklahoma State University 66%83%71%34%No227$226.5198 (tie)694 (tie)
      Texas Christian University 86%92%43%28%No37$24.197 (tie)1,680(tie)
      Texas Tech University 67%86%71%30%No417$240.1198 (tie)601 (tie)
      University of Central Florida 75%93%40%34%No304$247.3117 (tie)432 (tie)
      University of Utah 64%85%87%28%Yes363$723.7151 (tie)150 (tie)
      West Virginia University 61%79%86%26%No218$247.2222 (tie)606 (tie)

      Distinctive elements

      1994 Big 12 logo.png
      Prototype Big 12 logo, based on the logo of the Big Eight Conference
      Big 12 original logo.png
      First official Big 12 Conference logo from 1996 to 2004
      Big 12 Conference logo.svg
      Second official Big 12 Conference logo from 2004 to 2014

      Population base and markets

      The largest media markets represented by the Big 12 are, ranked nationally:

      Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

      Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

      While the University of Kansas is in Lawrence, Kansas, it is officially part of the Kansas City television market, increasing the base into western Missouri.

      StatePopulation [38] Universities
      Arizona 7,431,344* University of Arizona

      * Arizona State University

      Colorado 5,773,714* University of Colorado Boulder
      Florida 22,610,726* University of Central Florida
      Iowa 3,207,004* Iowa State University
      Kansas 2,940,546* University of Kansas
      * Kansas State University
      Ohio 11,785,935* University of Cincinnati
      Oklahoma 4,053,824* Oklahoma State University
      Texas 30,503,301* Baylor University
      * University of Houston
      * Texas Christian University
      * Texas Tech University
      Utah 3,417,734* Brigham Young University

      * University of Utah

      West Virginia 1,770,071* West Virginia University
      Total93,494,199

      Grant of Rights

      Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference". [39]

      GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts. [40]

      Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements. [41] The Big 12 subsequently assisted the ACC in drafting its GOR agreement. [42] Three of the four major conferences now have such agreements, with the SEC the only exception.

      Tier 3 events

      Historically, the Big 12 allowed members to monetize TV rights for everything not broadcast on national or regional TV channels (tier 3 rights). Currently, the conference's tier 3 broadcast rights are bundled as part of the television deal extension starting in the 2025-26 school year, with all of the Big 12's tier 3 rights held by ESPN. [43] As such, schools no longer need to find their own broadcast partners for these events; they are all handled by ESPN. These events are primarily broadcast on Big 12 Now/ESPN+, but are also broadcast on other ESPN channels as determined by ESPN. [44]

      Business partnerships and innovation

      The Big 12 has a sponsorship rights partnership with Learfield IMG College. [45] The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference". [46] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated. [47]

      The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand. [48] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

      The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference. [49]

      Conference Pro Day

      On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network. [50]

      Hoops in the Park

      In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food. [51]

      Mexico

      Early June 2023, the "Big 12 Mexico" initiative was announced, which includes men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. [52] In July 2024, the Big 12 announced that it would narrow it's focus in Mexico to looking at games for baseball and women's soccer. [53]

      Conference annual revenue distribution

      YearTotal distributedAnnual increaseAverage per universitya
      1997 [54] $53.6 million$4.5 million
      1998 [54] $58 million8.2%$4.8 million
      1999 [54] $64 million10.3%$5.3 million
      2000 [54] $72 million12.5%$6.0 million
      2001 [54] $78 million8.3%$6.5 million
      2002 [54] $83.5 million7.1%$7.0 million
      2003 [54] $89 million6.6%$7.4 million
      2004 [54] $101 million13.5%$8.4 million
      2005 [54] $105.6 million4.6%$8.8 million
      2006 [54] $103.1 million−2.4%$8.6 million
      2007 [54] $106 million2.8%$8.8 million
      2008 [54] $113.5 million7.1%$9.5 million
      2009 [54] $130 million14.5%$10.8 million
      2010 [54] $139 million6.9%$11.6 million
      2011 [55] $145 million4.3%$12.1 million
      2012 [56] $187 million29.0%$18.7 million
      2013 [56] $198 million5.9%$19.8 million
      2014 [57] $212 million7.1%$21.2 million
      2015 [58] $252 million18.9%$25.2 million
      2016 [59] $304 million20.6%$30.4 million
      2017 [60] $348 million14.5%$34.8 million
      2018 [61] $364 million4.9%$36.5 million
      2019 [62] $388 million6.3%$38.8 million
      2020 [62] $377 million-2.8%$37.7 million
      2021 [63] $345 million-8.5%$34.5 million
      2022 [64] $426 million23.5%$42.6 million
      2023 [65] $470 million10.3%$39.8 million†
      $18.0 million‡
      2024 [66] $558 million18.7%$40.2 million†
      $19.0 million‡
      a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.
      †legacy 10-member institutions and adds from PAC 12.
      ‡UCF, BYU, UC & UH.

      Conference revenue comes from media rights contracts, bowl games, the NCAA, merchandise, licensing, and conference-hosted sporting events.

      Most of the Big 12's revenue comes from its media rights contracts. In 2012, the Big 12 announced a media rights agreement with Fox and ESPN, replacing an ABC/ESPN deal, estimated to be worth $2.6 billion through the 2025 expiration. [67] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually. [68] In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee, equating to about $31.7 million per school. [69] The contract included a pro-rata clause that increased the conference's fee proportionately if Power conference schools were added. Subsequently, with the additions of Arizona, Arizona St, Colorado, and Utah, the value of the contract is set to increase by about $125 million per year from $380 million to $505 million. [70]

      Significant additional revenue is generated from postseason play by Big 12 teams, including the college football playoff, football bowl games, and NCAA basketball tournament revenue. For the 2023-24 football season, the Big 12 received $79.4 million for participating in the college football playoff. [71] Bowl game revenues vary yearly with team selections; the 2024 Alamo Bowl between BYU, representing the Big 12, and Colorado, who took a Pac-12's spot, paid the conference $9.8 million. [72] Considered perhaps the best basketball conference in the country, the Big 12 performs well in the NCAA basketball tournament. Conference teams earned 15 units (worth $30 million) in the 2024 tournament, [73] and 20 units (worth $40 million) in the 2025 tournament. [74]

      In the era of Name-Image-Likeness (NIL) payments to student-athletes and revenue sharing directly from school athletic department budgets, the Big 12 has also maximized creative sponsorships. In July 2025, the conference announced a sponsorship deal with PayPal worth about $100 million over 3 years, roughly $2 million per school per year. [75] Under the agreement, PayPal and Venmo will be the official partner of the Big 12 Conference for payments to student athletes and will be promoted across Big 12 football, basketball, and Olympic sports championships for both men and women. [76] Phillips 66 is the title sponsor for Big 12 championship events, and has been for most of the conference's existence, though the contract amount has not been publicly disclosed. [77]

      Once the Big 12's new media rights deal kicks in, conference annual distributions to each school are expected to be $50 million or more. [78] All conference members will receive a full share of revenue from the conference's media rights contracts, though payments to individual schools could differ based on postseason play. [79]

      Athletic department revenue by school

      Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

      Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

      The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2023–24 academic year. [80]

      Institution2023–24 Grand Total Revenues2023–24 Grand Total Expenses
      University of Kansas $215,031,889$156,040,840
      Baylor University $148,063,513$148,063,513
      University of Colorado Boulder $146,567,503$138,325,220
      Texas Christian University $141,889,741$141,889,741
      University of Arizona $138,959,027$138,959,027
      Oklahoma State University $131,559,155$130,346,189
      Brigham Young University $129,891,998$115,666,650
      Arizona State University $126,892,086$126,892,086
      Texas Tech University $115,268,119$114,344,886
      University of Utah $111,749,094$111,749,094
      Kansas State University $106,312,406$87,502,697
      West Virginia University $106,013,297$106,013,297
      Iowa State University $100,543,747$100,471,526
      University of Houston $98,914,486$98,914,486
      University of Central Florida $93,417,587$90,055,820
      University of Cincinnati $89,597,392$89,597,392

        The following table shows Big 12 Conference distributions during the fiscal year beginning 07-01-2022 ending 06-30-2023 (submission May 6, 2024) as reported by ProPublica using Schedule A of the Big 12 Conference tax filings [81]

        Institution2022–23 Distribution
        Texas Christian University $48,258,005
        University of Oklahoma
        Left Big 12 for SEC July 1, 2024
        $45,195,567
        Kansas State University $45,038,935
        University of Texas at Austin
        Left Big 12 for SEC July 1, 2024
        $44,711,453
        University of Kansas $44,104,036
        Oklahoma State University $43,821,197
        Texas Tech University $43,663,496
        Baylor University $43,072,005
        Iowa State University $42,190,473
        West Virginia University $41,984,886
        Average for 10 Schools$44,204,005

        Facilities

        SchoolFootball stadiumCapacityBasketball arenaCapacityBaseball stadiumCapacitySoftball StadiumCapacity
        Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500 Rita Hillenbrand Memorial Stadium 2,956
        Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775 Alberta B. Farrington Softball Stadium 1,535
        Baylor McLane Stadium 45,140 Foster Pavilion [a] 7,500 Baylor Ballpark 5,000Getterman Stadium1,230
        BYU LaVell Edwards Stadium 62,073 [82] Marriott Center 17,978 Larry H. Miller Field 2,204 Gail Miller Field 2,100
        Cincinnati Nippert Stadium 38,193 Fifth Third Arena 12,012 UC Baseball Stadium 3,058Non-softball university
        Colorado Folsom Field 50,183 [83] CU Events Center 11,064 [84] Non-baseball university
        Houston TDECU Stadium 40,000 Fertitta Center 7,100 Darryl & Lori Schroeder Park 3,500 Cougar Softball Stadium 1,200
        Iowa State Jack Trice Stadium 61,500 [85] Hilton Coliseum 14,356Non-baseball university [b] Cyclone Sports Complex1,500
        Kansas David Booth Kansas Memorial Stadium [c] 41,525 [88] Allen Fieldhouse 15,300 Hoglund Ballpark 2,500Arrocha Ballpark1,100
        Kansas State Bill Snyder Family Football Stadium 50,000 [89] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331 [90] Non-softball university
        Oklahoma State Boone Pickens Stadium 52,305 Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500 [d] Cowgirl Stadium750
        TCU Amon G. Carter Stadium 47,223 [92] Schollmaier Arena 6,700 [93] Lupton Stadium 4,500Non-softball university
        Texas Tech Jones AT&T Stadium 60,229 [94] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528 Rocky Johnson Field 1,181 [95]
        UCF Acrisure Bounce House 45,301 [96] Addition Financial Arena 10,000 John Euliano Park 3,841 UCF Softball Complex 600
        Utah Rice-Eccles Stadium 51,444 Jon M. Huntsman Center 15,000 America First Ballpark [e] 1,200 [f] Dumke Family Softball Stadium 1,410
        West Virginia Mountaineer Field at Milan Puskar Stadium 60,000 [98] WVU Coliseum 14,000 [99] Monongalia County Ballpark 3,500 [100] Non-softball university
        1. Opened in January 2024, replacing Ferrell Center.
        2. Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season. [86] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000. [87]
        3. Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
        4. Permanent seated capacity; expandable to 8,000. [91]
        5. Opening for the 2026 season. [97]
        6. Permanent seated capacity; grass seating brings the total capacity to 3,000.

        Key personnel

        SchoolAthletic DirectorFootball CoachSalary [101] Men's basketball coachSalary [102] Women's basketball coachBaseball coachSoftball coach
        Arizona Desiree Reed-Francois Brent Brennan $3,100,000 Tommy Lloyd $5,250,000Becky Burke Chip Hale Caitlin Lowe
        Arizona State Graham Rossini Kenny Dillingham $3,950,000 Bobby Hurley $3,536,000 Molly Miller Willie Bloomquist Megan Bartlett
        Baylor Mack Rhoades Dave Aranda $4,540,885 Scott Drew $5,410,061 Nicki Collen Mitch Thompson Glenn Moore
        BYU Brian Santiago Kalani Sitake NA† Kevin Young NA†Lee Cummard Trent Pratt Gordon Eakin
        Cincinnati John Cunningham Scott Satterfield $3,600,000 Wes Miller $2,600,000 Katrina Merriweather Jordan Bischel
        Colorado Rick George Deion Sanders $5,700,000 Tad Boyle $2,503,500 JR Payne
        Houston Eddie Nuñez Willie Fritz $4,500,000 Kelvin Sampson $4,604,000 Matthew Mitchell Todd Whitting Kristin Vesely
        Iowa State Jamie Pollard Matt Campbell $4,009,886 T. J. Otzelberger $3,500,000 Bill Fennelly Jamie Pinkerton
        Kansas Travis Goff Lance Leipold $7,500,000 Bill Self $8,803,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
        Kansas State Gene Taylor Chris Klieman $5,250,000 Jerome Tang $3,700,000 Jeff Mittie Pete Hughes
        Oklahoma State Chad WeibergVacant$TBD Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski
        TCU Mike Buddie Sonny Dykes $5,008,414 Jamie Dixon NA† Mark Campbell Kirk Saarloos
        Texas Tech Kirby Hocutt Joey McGuire $4,247,960 Grant McCasland $3,900,000 Krista Gerlich Tim Tadlock Craig Snider
        UCF Terry Mohajir Scott Frost $4,000,000 Johnny Dawkins $2,000,000 Sytia Messer Rich Wallace Cindy Ball-Malone
        Utah Mark Harlan Kyle Whittingham $6,525,000 Alex Jensen $3,600,000 Lynne Roberts Gary Henderson Amy Hogue
        West Virginia Wren Baker Rich Rodriguez $3,500,000 Ross Hodge $2,800,000 Mark Kellogg Randy Mazey
        Notes

          Sources: [103] [104]
          †Private institution not required to release coaching salaries
          •Salaries based on 2022–2023 academic year

          Championships

          National team titles by institution

          The national championships listed below are as of the 2024−25 season. [105] [106] [107] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

          Big 12 National Championships
          UniversityTotal TitlesTitles as a member of the Big 12NCAA titles [108] Men'sWomen'sCo-edAIAW titlesNotes
          Oklahoma State 5613 54 54000 1 claimed football and equestrian title
          Arizona State 430 25 1213018 [109]
          Colorado 309 28 16391 [110] 1 claimed football title
          Utah 280 26 29152 [111]
          West Virginia 244 21 102003 pre-NCAA rifle titles
          Arizona 210 19 71202 [112]
          Iowa State 180 13 13005 [113]
          Houston 170 17 17000
          BYU 142 13 7600 1 claimed football title
          Kansas 143 12 111002 Helms basketball titles
          TCU 93 7 1240 2 claimed football titles
          Baylor 55 5 2300
          Texas Tech 32 3 2100
          Cincinnati 20 2 2000
          UCF 10 0 0000 1 claimed football title
          Kansas State 00 0 0000
          Total28038240146484629

          † Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.
          Includes titles won under the DGWS, predecessor of the AIAW.

          Most recent NCAA championship

          [ as of? ]

          Legend for Most Recent National Title table by School
          IndicatorMeaning
          *Most recent NCAA championship
          UniversityYearSport
          Arizona 2018 Women's Golf
          Arizona State 2024 Men’s Swimming & Dive
          Baylor 2021 Men's Basketball
          BYU 2024 Men's cross country
          Cincinnati 1962 Men's Basketball
          Colorado2024 Skiing
          Houston 1985 Men's Golf
          Iowa State 1994 Men's Cross Country
          Kansas 2022 Men's Basketball
          Kansas State
          Oklahoma State 2025 Men's Golf
          TCU 2025 Beach Volleyball
          Texas Tech 2024 Men's Indoor Track & Field
          UCF
          Utah2025 Skiing
          West Virginia* 2025 Rifle

          National championships

          The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship. [114] The most recent Big 12 team to win a national title is Oklahoma State men's golf in 2025. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

          One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrival West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women’s and men’s cross country.

          Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

          Conference champions

          The Conference sponsors 23 sports, 10 men's and 13 women's. [116]

          In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

          All-Time Big 12 Championships by University (through May 30, 2025) [117]
          UniversityYearsRegular SeasonPostseasonTotal
          Arizona Wildcats 2024–present033
          Arizona State Sun Devils 2024–present134
          Baylor Bears 1996–present484189
          BYU Cougars 2023–present033
          Cincinnati Bearcats 2023–present000
          Colorado Buffaloes 1996–2011,
          2024–present
          52631
          Houston Cougars 2023–present213
          Iowa State Cyclones 1996–present42731
          Kansas Jayhawks 1996–present252045
          Kansas State Wildcats 1996–present11718
          Oklahoma State Cowboys 1996–present1687103
          TCU Horned Frogs 2012–present151025
          Texas Tech Red Raiders 1996–present162339
          UCF Knights 2023–present112
          Utah Utes 2024–present112
          West Virginia Mountaineers 2012–present8614

          Football

          The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14. [118]

          From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home. [119]

          This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[ citation needed ] The Nebraska–Oklahoma rivalry was one of the most intense in college football history.[ citation needed ] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[ citation needed ] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame). [120] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." [120] The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Four Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; TCU in 2022; and Arizona State in 2024.

          Championship game

          The Big 12 Championship Game was approved by all members except Nebraska. [121] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

          Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20. [122]

          After 2010, the game was moved to Arlington for 2011, 2012, and 2013. [123] However, the decision became moot following the 2010 season because the league lacked sufficient members. [124]

          In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

          Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

          Bowl affiliations

          The following were bowl games for the Big 12 for the 2022 season.[ needs update ]

          PickName [125] LocationOpposing conference
          College Football Playoff
          1 Sugar Bowl New Orleans, Louisiana SEC
          2 Alamo Bowl San Antonio, Texas Pac-12
          3 Cheez-It Bowl Orlando, Florida ACC
          4 Texas Bowl Houston, Texas SEC
          5 Liberty Bowl Memphis, Tennessee SEC
          6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten
          7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA
          7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA
          †The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls.

          ‡The seventh selection is a "flex pick."

          Rivalries

          The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other. [126] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

          The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.

          After the conference's 2024 expansion, only four rivalries were "protected" (i.e., guaranteed of being played each season)—Arizona–Arizona State, Baylor–TCU, BYU–Utah, and Kansas–Kansas State. [127] These are highlighted in bold in the table below.

          Some of the football rivalries between Big 12 universities include:

          RivalryNameTrophyGames
          played
          BeganRecord
          Arizona–Arizona State Duel in the DesertTerritorial Cup981899Arizona 51–45–1
          Baylor–Houston 301950Baylor 15–14–1
          Baylor–TCU Bluebonnet Battle / Revivalry1201899TCU 59–54–7
          Baylor–Texas Tech 831929Baylor 42–40–1
          BYU–Utah Holy WarBeehive Boot1021896Utah 62–36–4
          Cincinnati–UCF 102015Tied 5–5
          Cincinnati–West Virginia 221921West Virginia 18–3–1
          Colorado–Kansas State 671912Colorado 45–21–1
          Colorado–Utah Rumble in the Rockies701903Utah 35–32–3
          Houston–Texas Tech 351951Houston 18–16–1
          Iowa State–Kansas State Farmageddon1081917Iowa State 55–50–4
          Kansas–Kansas State Sunflower ShowdownGovernor's Cup1221902Kansas 65–52–5
          TCU–Texas Tech West Texas ChampionshipThe Saddle Trophy671926Texas Tech 33–31–3

          Men's Basketball

          As of the end of the 2023–2024 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Utah (#15 wins, #22 percentage), BYU (#17 wins, #31 percentage), Arizona (#19 wins, #10 percentage), West Virginia (#20 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). On the list of the most Final Four appearances, Kansas is #5 and Cincinnati, Houston, and Oklahoma State are all tied (with several other schools) at #11. [128]

          From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule. [129] When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula. [130]

          In 2024–25, the Big 12 played a 20-game schedule, but due to input from coaches the league will play an 18-game schedule in 2025-26. [131]

          Conference champions

          Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 13 straight from 2004–05 to 2016–17. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

          SeasonRegular season championTournament champion
          1996–97 Kansas Kansas
          1997–98 Kansas (2) Kansas (2)
          1998–99 Texas Kansas (3)
          1999–00 Iowa State Iowa State
          2000–01 Iowa State (2) Oklahoma
          2001–02 Kansas (3) Oklahoma (2)
          2002–03 Kansas (4) Oklahoma (3)
          2003–04 Oklahoma State Oklahoma State
          2004–05 Oklahoma
          Kansas (5)
          Oklahoma State (2)
          2005–06 Texas (2)
          Kansas (6)
          Kansas (4)
          2006–07 Kansas (7) Kansas (5)
          2007–08 Texas (3)
          Kansas (8)
          Kansas (6)
          2008–09 Kansas (9) Missouri
          2009–10 Kansas (10) Kansas (7)
          2010–11 Kansas (11) Kansas (8)
          2011–12 Kansas (12) Missouri (2)
          2012–13 Kansas (13)
          Kansas State
          Kansas (9)
          2013–14 Kansas (14) Iowa State (2)
          2014–15 Kansas (15) Iowa State (3)
          2015–16 Kansas (16) Kansas (10)
          2016–17 Kansas (17) Iowa State (4)
          2017–18 Kansas [18]* Kansas [11]*
          2018–19 Kansas State (2)
          Texas Tech
          Iowa State (5)
          2019–20 Kansas (19 [18])Canceled**
          2020–21 Baylor Texas
          2021 22 Kansas (20 [19])
          Baylor (2)
          Kansas (12 [11])
          2022 23 Kansas (21 [20]) Texas (2)
          2023 24 Houston Iowa State (6)
          2024 25 Houston (2)Houston

          In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
          In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
          In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
          In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.
          *Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated.
          **The 2020 Big 12 Tournament was cancelled due to COVID-19.

          In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

          NCAA tournament performance

          Totals through the end of the 2024–25 season. [132] [133]

          UniversityAppearancesFinal FoursChampionships
          Arizona 3941
          Arizona State 1700
          Baylor 1731
          BYU 3200
          UCF 500
          Cincinnati 3362
          Colorado 1620
          Houston 2670
          Iowa State 2410
          Kansas 52154
          Kansas State 3240
          Oklahoma State 2962
          TCU 1100
          Texas Tech 2010
          Utah 2941
          West Virginia 3120

          *Arizona has appeared in 39 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 35 tournament appearances*Kansas has appeared in 52 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 51 tournament appearances and 15 final fours

          *Texas Tech has appeared in 21 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 20 tournament appearances.

          All-time wins

          Source: [134]

          TeamBig 12 RecordBig 12 Winning %Overall recordOverall winning %Big 12 regular season championships Big 12 tournament championships
          Arizona 14–6.7001889–986–1.657--
          Arizona State 4–16.2001468–1303.530--
          Baylor 232–258.4731434–1387.5082-
          BYU 24–14.6321892–1145.623--
          UCF 14–24.368874–688.560--
          Cincinnati 14–24.3681911–1079.639--
          Houston 34–4.8951435–882.61921
          Colorado 101–170.3731427–1271.529--
          Iowa State 228–266.4621460–1398.51126
          Kansas 391–103.7912393–896.7282112
          Kansas State 221–273.4471740–1238.5842-
          Oklahoma State 244–250.4941748–1249.58312
          TCU 77–157.3291319–1476.472--
          Texas Tech 211–282.4281514–1180.5621-
          Utah 8–12.4001897–1081.637--
          West Virginia 111–124.4721855–1175.612--

          Totals though the end of the 2024−25 regular season.

          All-time series record

          Totals from though the end of the 2024–25 season.
          Includes any regular season match up regardless of conference affiliation or postseason meetings.

          Source: [135]

           vs. Arizonavs. Arizona
          State
          vs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa
          State
          vs. Kansasvs. Kansas
          State
          vs. Oklahoma
          State
          vs. TCUvs. Texas
          Tech
          vs. Utahvs. West
          Virginia
          Total
          Arizona163–875–721–201–05–027–166–85–45–96–94–02–226–2941–324–3321–226
          Arizona
          State
          87–1632–822–300–11–314–163–42–26–66–63–62–419–2428–381–0186–311
          Baylor5–78–26–72–02–112–1616–4125–2511–3727–2638–57110–9065–852–318–8346–406
          BYU20–2130–227–64–03–37–173–83–73–45–56–420–43–4135–1303–2253–236
          UCF0–11–00–20–46–182–211–250–31–31–34–12–21–23–01–333–67
          Cincinnati0–53–11–23–318–68–133–174–55–58–33–57–12–14–212–13127–92
          Colorado16–2716–1416–1217–72–21–83–578–7340–12648–9761–494–313–1912–191–1329–461
          Houston6–84–341–168–325–1117–335–35–55–65–510–1351–2632–281–13–0221–159
          Iowa
          State
          4–52–225–257–33–05–473–785–569–19195–14768–7218–1524–222–210–15410–586
          Kansas9–56–637–114–33–15–5126–406–5191–69206–97126–6027–443–92–127–8818–324
          Kansas
          State
          9–66–626–275–53–13–897–485–5147–9597–20688–6021–1426–262–213–16551–525
          Oklahoma
          State
          0–46–357–384–61–45–349–6113–1072–6860–12660–8829–1550–285–213–13425–471
          TCU2–24–290–1104–202–21–73–426–5115–184–2714–2115–2957–8816–78–19260–406
          Texas
          Tech
          29–2624–1985–654–32–11–219–1328–3222–249–4326–2628–5088–573–511–18379–384
          Utah32–4438–283–2130–1350–32–419–121–12–21–22–22–57–165–36–2249–259
          West
          Virginia
          3–40–18–182–33–113–121–10–315–108–2716–1313–1319–818–112–6120–132

          Big 12 series record

          1997 - 2025 as Big 12 Members

          Source: [136]
          Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

           vs. Arizonavs. Arizona
          State
          vs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa
          State
          vs. Kansasvs. Kansas
          State
          vs. Oklahoma
          State
          vs. TCUvs. Texas
          Tech
          vs. Utahvs. West
          Virginia
          Total
          Arizona2–02–01–11–01–01–00–21–11–10–11–01–02–11–01–116–8
          Arizona
          State
          0–20–10–20–10–12–00–10–10–11–20–10–10–20–11–04–17
          Baylor0–21–01–22–02–10–10–324–2010–3428–17 *27–3121–6 *29–282–014–9160–155
          BYU1–12–02–13–01–21–00–33–12–02–12–11–10–21–13–023–14
          UCF0–11–00–20–31–31–10–30–31–31–12–12–12–12–01–214–25
          Cincinnati0–11–01–22–13–11–00–30–30–21–21–22–11–21–11–315–23
          Colorado0–10–21–00–11–10–10–20–30–20–10–12–10–10–11–15–19
          Houston0–21–03–03–03–03–02–02–13–12–03–01–12–11–03–032–4
          Iowa
          State
          1–11–020–241–33–03–03–01–217–4430–2920–2515–921–211–09–13 *146–171
          Kansas1–11–034–100–23–12–02–01–344–1758–835–1322–3 *34–90–119–8 *256–69
          Kansas
          State
          1–02–117–28 *2–11–12–11–00–229–308–5819–27 *17–9 *18–24 *0–111–14127–198
          Oklahoma
          State
          0–11–031–271–21–22–11–00–325–2013–3527–19 *11–1239–241–112–11165–158
          TCU0–11–06–21 *1–11–21–21–21–19–153–229–17 *12–118–160–17–1860–130
          Texas
          Tech
          1–22–028–292–01–22–11–01–221–219–3424–18 *24–3916–8 *1–010–15 *142–171
          Utah0–11–00–21–10–21–11–00–10–11–01–01–11–00–10–28–13
          West
          Virginia
          1–10–19–140–32–13–11–10–313–9 *8–19 *14–1111–1218–715–10 *0–296–94

          Baseball

          All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference. [137]

          NCAA tournament performance

          Totals through the end of the 2025 season.

          UniversityNCAA AppearancesCWS AppearancesCWS ChampionshipsChampionship Seasons
          Arizona 44194 1976, 1980, 1986, 2012
          Arizona State 42225 1965, 1967, 1969, 1977, 1981
          Baylor 2130-
          BYU 1620-
          Cincinnati 800-
          Houston 2220-
          Iowa State 320-
          Kansas 610-
          Kansas State 600-
          Oklahoma State 50201 1959
          TCU 2060-
          Texas Tech 1840-
          UCF 1300-
          Utah 510-
          West Virginia 1600-

          Broadcasting and media rights

          The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports. [138] [139] Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports. [140] [141] [142]

          2012 media deal

          On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract. [143] [144]

          In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox. [145]

          2025 extension deal

          On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time. [146]

          Big 12 Studios

          In 2024, the Big 12 announced the creation of a Free ad-supported streaming television channel, Big 12 Studios, which will show content related to the games. The channel is operated in partnership with Raycom Sports. [147]

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