Mountain Dew, a citrus-flavored carbonated soft drink now owned by PepsiCo, has had numerous branded flavor variants since the original formula's creation in 1940. Notable variants include Diet Mountain Dew, Baja Blast, Code Red, LiveWire, Voltage, Major Melon, and Spark.
Name | Dates of production | Notes | Picture |
---|---|---|---|
Mountain Dew | 1940–present | A citrus-flavored soda developed in the 1940s by Barney and Ally Hartman, beverage bottlers in Tennessee. A revised formula was created by Bill Bridgforth in 1959. High-fructose corn syrup replaced sugar in the 1990s, though today there is a modified variant made with cane sugar known as Mountain Dew Real Sugar. A zero sugar variant was introduced in 2020. It is notable for including orange juice in the recipe. | |
Diet Mountain Dew | 1988–present | A low-calorie variant first introduced in 1988, replacing the similar drink "Sugar Free Mountain Dew". [1] In 2006, Diet Mountain Dew was reformulated with a new "Tuned Up Taste", using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation was sweetened exclusively with aspartame. [2] | |
Diet Caffeine-Free Mountain Dew | 1989–present | A variant without sugar or caffeine, available in parts of the United States. | |
Mountain Dew Real Sugar | 2009–present | A variant containing natural sugar in place of high-fructose corn syrup released during mid-2009 under the name Mountain Dew Throwback. [3] It was initially re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 – February 2010 [4] and a 3rd wave in Summer/Fall 2010. [5] A fourth limited production run began in March 2011, lasting for eight weeks, before it became a permanent addition. [6] In 2020, Mountain Dew Throwback was rebranded as Mountain Dew Real Sugar, with a new design using the 1980s Mountain Dew logo, with the words "Real Sugar" in a similar font. | |
Mountain Dew Baja Blast | 2004–present (fountain, exclusive to Taco Bell); 2014–2016, 2018–present (retail) | A tropical lime variant introduced in 2004 exclusively as a fountain drink at Taco Bell restaurants. On May 5, 2014, Baja Blast received a limited release in stores by popular demand. In April 2015, Baja Blast released in retail stores for a limited time, accompanied by an in-store release of sister flavor Sangrita Blast. In 2016, the flavor was re-released for the "DEWcision" contest for a limited time, where it lost to Pitch Black. [7] The drink received reoccurring, seasonal summer retail releases from 2018 onwards. In January 2024, in celebration of the flavor's 20th anniversary, Pepsi announced the drink would remain on shelves year-round. [8] A diet version was briefly offered in Taco Bell fountains in 2015. A zero sugar version was introduced in 2019, and has since seen packaged releases alongside original Baja Blast. | |
Mountain Dew Code Red | 2001–present | A cherry variant introduced in 2001 and the first widely successful flavor extension. Also available in zero sugar and formerly diet. | |
Mountain Dew LiveWire | 2003–present | An orange variant introduced in 2003 as a limited-edition flavor for the summer. [9] In 2005, after two years of limited summer releases, it became a permanent addition to the product line. [10] It is available in some regions of the United States. | |
Mountain Dew Voltage | 2008–present | A blue raspberry/citrus variant with ginseng. It is the winner of the first DEWmocracy promotion and was released in 2008. | |
Mountain Dew Voo-Dew | 2019–present (fall only) | An annually released mystery-flavored Mountain Dew released before the Halloween season and goes until the Haloween season ends. The flavors are typically based on candy flavors. | Voo-Dew (2022) |
Mountain Dew Major Melon | 2021–2025 | A watermelon flavor released on January 4, 2021, as a permanent flavor. Also available in zero sugar. | |
Mountain Dew Spark | 2020, 2021 (limited time release, exclusive to Speedway) 2022–2025 | A raspberry lemonade flavor originally offered exclusively at Speedway gas stations for a limited time during August 2020 and has since been released widely. [11] [12] [13] Also available in zero sugar. | |
Mountain Dew Goji Citrus Strawberry | 2017–present | A goji/strawberry/citrus variant released in 2017 exclusively at select convenience stores and college campuses. |
Name | Dates of production | Exclusive to | Notes |
---|---|---|---|
Mountain Dew Berry Monsoon | 2018–2023 | Sam's Club | A berry lime variant exclusive to Sam's Club locations in May 2018 in the United States. It was released in limited quantities in the United States on June 28, 2018, [14] before becoming more widely available in stores in July. [15] Also available in zero sugar. |
Mountain Dew Sweet Lightning | 2019–present | KFC | A peach variant exclusive to KFC restaurants from late March 2019. It was first revealed via a trademark that was filed on March 4, 2019. Its tagline is "DEW charged with Natural & Artificial Sweet Peach & Smooth Honey". |
Mountain Dew Maui Burst | 2019–present | Dollar General | A pineapple variant exclusive to Dollar General. Originally intended to be a limited-time flavor, it was re-released as a permanent flavor by popular demand in 2020, but still exclusive to Dollar General. [16] |
Mountain Dew Frost Bite | 2020–2025 | Walmart | A honeydew/melon variant exclusive to Walmart stores, released in March 2020 as a permanent flavor. [17] [18] A zero sugar variant was introduced in 2021. [19] |
Mountain Dew Atomic Blue | 2020–2024 | Sheetz | An "electrifying lemonade" variant exclusive to select Sheetz and Kum & Go fountains released in May 2020. [20] |
Mountain Dew Southern Shock | 2020–2022 | Bojangles | A fruit punch variant exclusive to Bojangles. [21] |
Dewgarita | 2020–2022 | Red Lobster | A margarita made with Mountain Dew. [22] [23] First official alcoholic Mountain Dew product. |
Mountain Dew Vibe | 2021–present | Which Wich? | A lemon variant exclusive to Which Wich restaurants. [24] |
Mountain Dew Thrashed Apple | 2021–2024 | Kroger family of stores | A crisp apple variant exclusive to Kroger-owned stores released in September 2021. [25] [26] |
Mountain Dew Uproar | 2021–2023 | Food Lion | A strawberry-kiwi variant exclusive to Food Lion. [27] [28] |
Mountain Dew Dark Berry Bash | 2021–present | Applebee's, Cosmic Wings | A blue raspberry and blackberry variant exclusive to Applebee's restaurants and their Cosmic Wings virtual brand. [29] [30] |
Mountain Dew Legend | 2022–present | Buffalo Wild Wings | A blackberry lime variant exclusive to Buffalo Wild Wings. [31] [32] Also available in the "Legendary Long Island" cocktail, combining Mountain Dew Legend with vodka, rum, tequila, triple sec, and lemon sour. [33] [34] |
Mountain Dew Purple Thunder | 2022–present | Circle K, Kroger family of stores Couche Tard (Canada) | A blackberry and plum variant exclusive to Circle K, Kroger, and Couche Tard. [35] [36] |
Mountain Dew Overdrive | 2022–present | Casey's | A citrus punch variant with "hints of mango, raspberry and lime flavors." [37] [38] |
Mountain Dew Infinite Swirl | 2024–present | 7-Eleven, Speedway (store) | Pineapple Berry (Pineapple Strawberry) |
Mountain Dew Pitch Black | 2004, 2011, 2023 (limited time release); 2016–2019 ("DEWcision"); 2024–present (Speedway and 7-Eleven) | 7-Eleven, Speedway | A dark citrus punch variant first released in fall 2004, originally described as 'dark grape'. [39] Pitch Black was re-released in Slurpee form as a limited edition flavor during the 2006 Halloween season. [40] Pitch Black was re-released in 2011 as a part of the "Back by Popular DEWmand" promotion. [41] Pitch Black was made available in fountains at Speedway gas stations as of 2016, and served as part of the "DEWcision" contest, where it won over Baja Blast and was added to the core lineup. [7] In 2019, it was discontinued due to poor sales. In November 2022, PepsiCo announced the flavor would be re-released in January 2023 for a limited time, along with a new Zero Sugar version. In October 2024, the flavor returned to fountains in Speedways and 7-Elevens across the U.S. The flavor is also permanent in Canada and Malysia. |
Name | Dates of production | Notes |
---|---|---|
Mountain Dew Kickstart Orange Citrus | 2013–present | An orange variant released on February 25, 2013, advertised to have caffeine and electrolytes to provide energy for the morning. This flavor was available as a fountain drink at Taco Bell locations. Mountain Dew Kickstart Orange Citrus appeared in Australian stores in April 2017. |
Mountain Dew Kickstart Fruit Punch | 2013–present | A fruit punch variant released on February 25, 2013, advertised to have caffeine, B vitamins, and electrolytes to provide energy for the morning. |
Mountain Dew Kickstart Black Cherry | 2014–present | A black cherry variant released in January 2014, advertised to contain caffeine and electrolytes to provide energy for the evening. In March 2014, select Taco Bell locations began offering "Mountain Dew Kickstart Freeze", a slushie version of Black Cherry Mountain Dew Kickstart. It replaced the Distortion Freeze but was discontinued in October 2014 and was replaced with the Starburst Strawberry Freeze. |
Mountain Dew Kickstart Limeade | 2014–2017 | A limeade variant released alongside Black Cherry. In 2017, the flavor was discontinued in the United States to make room for new variants. |
Mountain Dew Kickstart Pineapple Orange Mango | 2015–present | A pineapple/orange/mango variant that contains Coconut Water. |
Mountain Dew Kickstart Blood Orange | 2016–2019 | A blood orange variant released in early 2016 that contains the antioxidants vitamins C and E. |
Mountain Dew Kickstart Hydrating Watermelon | 2016–2019 | A watermelon variant that contains coconut water. |
Mountain Dew Kickstart Blueberry Pomegranate | 2016–2021 | A blueberry/pomegranate variant released in early 2016 that contains antioxidants - vitamins C and E. |
Mountain Dew Kickstart Midnight Grape | 2016–present | A grape variant released in 2016 that contains 5% juice. |
Mountain Dew Kickstart Raspberry Citrus | 2017–2021 | A raspberry/citrus variant released in the first quarter of 2017 that contains coconut water. |
Mountain Dew Kickstart Mango Lime | 2017–2021 | A mango/lime variant released in the first quarter of 2017 that contains 5% juice. |
Mountain Dew Kickstart Original | 2018–2019 | A variant with the flavor of original Mountain Dew released in early 2018. [42] |
Mountain Dew Kickstart Ultra | 2018–2019 | A low-calorie version of Kickstart Original released in early 2018. [42] |
Mountain Dew Kickstart Strawberry Start-Up | 2023–present | Strawberry lemon Kickstart introduced in 2023. |
Name | Dates of production | Notes |
---|---|---|
Charged Cherry Burst | 2019–2023 | A cherry variant, launched as 'Amp Game Fuel' in 2019. |
Charged Berry Blast | 2019–2023 | A berry variant, launched as 'Amp Game Fuel' in 2019. |
Charged Original Dew | 2019–2023 | A variant based on the original Mountain Dew, launched as 'Amp Game Fuel' in 2019. |
Charged Tropical Strike | 2019–2023 | A tropical variant, launched as 'Amp Game Fuel' in 2019. |
Charged Orange Storm | 2019–2023 | An orange variant launched as 'Amp Game Fuel' in 2019 with the launch of Call of Duty: Modern Warfare. |
Zero Charged Watermelon Shock | 2020–2021 | A zero-sugar watermelon variant that was phased out in late 2021. |
Zero Charged Raspberry Lemonade | 2020–2021, 2022 | A zero-sugar raspberry lemonade variant. Initially phased out in late 2021, before returning in September 2022. |
Courageous Sherbet | 2021 | A rainbow sherbet variant, also available in zero sugar. Released for a limited time, co-branded with Internet streamer CouRageJD. |
Championship Citrus Cherry | 2022 | A re-release of original Citrus Cherry Game Fuel flavor. [43] Released for a limited time, co-branded with Internet streamer Dr Disrespect. |
Name | Dates of production | Notes |
---|---|---|
Pomegranate Blue Burst | March 2021 – December 2023 | A blueberry pomegranate low sugar energy drink with 180 mg of caffeine. |
Strawberry Melon Spark | March 2021 – December 2023 | A strawberry melon low sugar energy drink with 180 mg of caffeine. |
Berry Blitz | March 2021 – January 2022 | An acai berry low sugar energy drink with 180 mg of caffeine. |
Tropical Sunrise | March 2021 – February 2023 [44] | A tropical pineapple low sugar energy drink with 180 mg of caffeine. |
Peach Mango Dawn | March 2021 – February 2023 [44] | A peach-mango low sugar energy drink with 180 mg of caffeine. |
Orange Breeze | March 2021 – December 2023 | An orange low sugar energy drink with 180 mg of caffeine. At the start of 2023, Orange Breeze became a regional flavor and was not available in most markets. |
Cherry Lime Lift | January 2022 – December 2023 | A low sugar cherry and lime flavored energy drink. |
Baja Blast | 2022 (limited time offer) | Baja Blast flavored energy drink. [45] [46] |
Code Red | 2022 (limited time offer) | Mountain Dew Code Red flavored energy drink. [47] |
Pitch Black | 2023 (limited time offer) | Limited-time release, based on Mountain Dew Pitch Black. [48] |
Major Melon | 2023 (limited time offer) | Limited-time release, based on Mountain Dew Major Melon. |
Name | Dates of production | Notes |
---|---|---|
Hard Mountain Dew | 2022–present | An alcoholic variant developed with the Boston Beer Company. [49] Alcoholic version of the original Mountain Dew flavor. Contains 5% alcohol by volume and has no caffeine or sugar. Soft-launched in February 2022 in Iowa, Tennessee, and Florida. |
Hard Mountain Dew Black Cherry | 2022–present | A black cherry alcoholic variant. [49] Contains 5% alcohol by volume and has no caffeine or sugar. Soft-launched in February 2022 in Iowa, Tennessee, and Florida. |
Hard Mountain Dew Watermelon | 2022–present | A watermelon alcoholic variant. [49] Contains 5% alcohol by volume and has no caffeine or sugar. Soft-launched in February 2022 in Iowa, Tennessee, and Florida. |
Hard Mountain Dew Baja Blast | 2022–present | A Baja Blast-flavored alcoholic variant. Announced in early 2022, separately from the other three flavors. [50] [51] Contains 5% alcohol by volume and has no caffeine or sugar. Soft-launched in February 2022 in Iowa, Tennessee, and Florida. |
Hard Mountain Dew LiveWire | 2023–present | Alcoholic drink based on Mountain Dew LiveWire. [52] First post-launch addition to the lineup. |
Hard Mountain Dew Baja Blast Pineapple | 2023 (limited time offer), 2024-present | Pineapple-flavored hard Dew offered as part of the Baja Blast variety pack. [53] |
Hard Mountain Dew Baja Blast Punch | 2023 (limited time offer), 2024-present | Tropical punch-flavored hard Dew offered as part of the Baja Blast variety pack. [53] |
Hard Mountain Dew Baja Blast Mango | 2023 (limited time offer), 2024-present | Mango-flavored hard Dew offered as part of the Baja Blast variety pack. [53] |
Name | Dates of production | Notes |
---|---|---|
Mountain Dew Blue Shock Freeze | 2001–present | A raspberry/citrus variant. [54] Blue Shock was initially test-marketed in Chicago, but when sales did not meet expectations, it was released in 2002 in the U.S. exclusively as a Slurpee at 7-Eleven. |
Mountain Dew Electric Charge | 2014–present | A sour lemon variant released in U.S. convenience stores, including Sheetz. |
Mountain Dew Game Fuel Berry Lime | 2015–present | A berry/lime variant exclusively at 7-Eleven stores. |
Name | Dates of production | Notes |
---|---|---|
Mountain Dew X-Treme | 2010–present | A grape variant similar to "Pitch Black" released in Kuwait during December 2010 and later in Saudi Arabia.[ citation needed ] Later released in 2017 in Honduras with a similar design to Voltage. |
Mountain Dew Energy/Citrus Blast | 2010–present | A new line of Mountain Dew released in the U.K. in June 2010, originally in 500ml bottles, but as of February 2011 it has expanded to 440ml cans (normal and sugar free) and 1 Litre bottles. Mountain Dew Energy was released in Ireland in April 2011. Produced in a lemon and lime flavor, it has a higher caffeine content than Mountain Dew sold in the U.S., at 18 mg per 100ml, [55] versus 91 mg per 20 fl oz in the U.S. version [56] (which is ≈15.385 mg per 100ml). The U.K. version is produced with real sugar instead of high-fructose corn syrup, as with most other soft drinks in the U.K. Mountain Dew did initially launch in the U.K. and Ireland in 1996; however, it was discontinued in 1998 due to low sales. [57] It is produced by Britvic in the U.K. In 2014, the "Energy" Wording was removed, so the drink was simply called "Mountain Dew" in the U.K. In early 2015, it was once again renamed, this time to "Mountain Dew Citrus Blast." It is still called Mountain Dew Energy in Italy. |
Adrenaline Mountain Dew | 2010–2015 (Poland) 2013–??? (Norway) | An energy variant that contains caffeine, taurine, guarana extract, ginseng, and vitamins B2 and B12. In August 2010, this new flavor was released in Poland. The drink was available in 250ml cans and 500ml black-tinted bottles (similar to Mountain Dew Energy's green-tinted bottles). |
Mountain Dew Energised | 2012–present | A caffeinated variant released in June 2012 in Australia, like Canada's relaunch a few months earlier. It was first introduced to Australian KFC restaurants and then spread to markets and convenience stores. |
Mountain Dew Passionfruit Frenzy | 2012–present | A passion fruit variant released in New Zealand on 15 October 2012. |
Mountain Dew Supernova (Finland/Denmark) | 2012–present | A raspberry-lemon variant. |
Mountain Dew Electric Citrus | 2015–present | A citrus variant released in Spain in 2015. |
Mountain Dew Energy Game Fuel | September 2012 – January 2013 and September 2013 – January 2014 | A limited-edition raspberry/citrus flavor released in the United Kingdom to promote the release of Halo 4 in 2012 and the Xbox One in 2013. Though it has a similar-colored bottle as the American cherry/citrus Game Fuel (see table above), it is an entirely different flavor. [58] |
AMP Energy — Powered by Mountain Dew (UK) | 2013–2017 | A citrus-flavored energy drink variant released under the 'AMP' brand in the U.K. in August 2013 by PepsiCo. Rather than being an entirely separate brand as is the case with its North American counterpart — the U.K. version of AMP Energy was released under the 'Mountain Dew' brand. It contains a higher caffeine content than Mountain Dew Energy at 31 mg/100ml and contains real sugar as is common with other British soft drinks. In 2017, the U.K. Mountain Dew Twitter page responded to a user, saying they have discontinued AMP to focus on their Citrus Blast flavor. |
Mountain Dew Game Fuel (India) | 2016–present | A green-colored variant of Mountain Dew Game Fuel launched in India on June 9, 2016. [59] |
Mountain Dew Blue Shock | 2014–present (Malaysia); 2016–present (Philippines DEWmocracy) [60] | A raspberry citrus variant released in 2014, as part of the DEWmocracy Malaysia promotion. Blue Shock was released in bottles and cans in Malaysia, joining the regular flavor, Pitch Black, and Live Wire. It also became a limited edition flavor for the Philippines for its own DEWmocracy promotion. [60] |
Mountain Dew Summer Freeze | 2024 - present (Canada and Honduras) | A summer flavor inspired by the taste of a bomb pop, with cherry, raspberry and lemon flavors. Also available in zero sugar. [61] [62] The drink was formerly a limited time flavor in the United States, but was introduced to lineups in Canada and Honduras. [63] |
Name | Dates of production | Notes | Picture |
---|---|---|---|
Caffeine-Free Mountain Dew | 1976–2021 | A caffeine-free variant of the original Mountain Dew flavor. Discontinued in the United States as of 2021. [64] Caffeine-free variants of Mountain Dew were also sold in Australia and Canada as the standard, but in March and June 2012, they were reformulated with caffeine as Mountain Dew "Energized" and "Citrus Charge", respectively. [65] | |
Mountain Dew Red | 1988 | This flavor was described as tasting like fruit punch. This was the first new flavor other than the original citrus. | |
Mountain Dew Sport | 1989–1991 | A Mountain Dew-flavored sports drink that was released in a limited number of U.S. regions in 1990 following initial test marketing in 1989. A two-calorie variant was released, as well as a diet version. All were short-lived, being discontinued in 1991. [66] | |
Mountain Dew Pitch Black II | 2005 | A "sequel" flavor released for the 2005 Halloween season, it was different from the original Pitch Black, as it had a sour grape flavor. The tagline was "Back with a sour bite." Unlike the original Pitch Black, this sequel was a marketing failure as it did not return to the markets at any form. | |
Darth Dew | 2005 | A limited production tangy grape Slurpee flavor. [67] It was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Star Wars Episode III . [68] | |
Mountain Dew MDX | 2005–2007 | A Mountain Dew-flavored energy soda introduced in 2005 in 14-US-fluid-ounce (410 ml) bottles. [69] In 2006, its packaging was changed to 20-US-fluid-ounce (590 ml) bottles. [70] Its production was discontinued in 2007. | |
Mountain Dew Game Fuel Citrus Cherry | 2007, 2009, 2011–2017, 2023, 2024 (limited time release); 2018–2022 (Without Game Fuel Wording). | A citrus-cherry variant introduced in August 2007 for 12 weeks to promote the release of Halo 3 . [71] The flavor has received frequent re-releases as part of a Game Fuel promotion with special package designs promoting its associated video game. Games previously featured on Citrus Cherry packaging include World of Warcraft, Call of Duty: Modern Warfare 3, Halo 4, Dead Rising 3, Call of Duty: Advanced Warfare, Call of Duty: Black Ops III, Titanfall 2. From 2017 until early 2018, it was available in Arby's restaurant fountains across America. In October 2023, Halo announced the original version would be re-released in November to tie in with Halo Infinite. [72] | Game Blast, an international version of Game Fuel Citrus Cherry |
Mountain Dew Revolution | 2008 | A wild berry-flavored Mountain Dew with ginseng. [73] One of the three "candidate flavor" finalists for DEWmocracy's "People's Dew" national vote. Revolution initially held the highest number of votes until the end of the promotion when it dropped to 3rd place and lost to Mountain Dew Voltage. [74] In 2011, the "Mountain Dew Throwback Shack" offered a prize of "a hidden stash of Dew" which was revealed to be glass bottles of Revolution with lab labels on them. | |
Mountain Dew Supernova | 2008, 2011 | A strawberry/melon flavor with ginseng. [75] One of the three "candidate flavor" finalists for DEWmocracy's "People's Dew" national vote, it lost to Mountain Dew Voltage, finishing in 2nd place. [74] This flavor was re-released as a part of the "Back by Popular DEWmand" promotion in early May 2011 and stayed on shelves through July. A diet variant was released as a "FanDEWmonium" flavor. [76] It released in U.S. stores alongside Diet Mountain Dew Voltage on March 6, 2011, for eight weeks as a limited edition diet flavor. [77] It won FanDEWmonium with 55% out of all votes, and became a permanent addition to the Diet Mountain Dew flavor line-up. [78] [79] It returned to shelves in February as part of the "Fuel the Frenzy" promotion, but was removed from shelves after 12 weeks due to poor sales. | |
Mountain Dew Game Fuel Alliance Blue | 2009 | A wild fruit punch flavor released alongside "Mountain Dew Game Fuel Horde Red" (Citrus Cherry Game Fuel) for a 10-week period in 2009. Like Horde Red, Alliance Blue was a promotional flavor for World of Warcraft. [80] | |
Diet Mountain Dew Ultra Violet | 2009, 2011 | A mixed berry-flavored Mountain Dew originally available for three months in 2009, it was the first flavor available exclusively in Diet. It was released on August 3, 2009, at a first-taste party in Brooklyn, New York. This flavor returned for the "FanDEWmonium" promotion but ultimately lost to Diet Mountain Dew Supernova, coming in sixth place and not making it into the final round. Its flavor has been compared to that of "Revolution" due to their berry-themed flavoring. [81] | |
Mountain Dew White Out | 2010–2020 | A smooth citrus variant part of the "DEWmocracy: Collective Intelligence" promotion with a limited release starting on April 19, 2010. Voting ended on June 14, and White Out won the campaign with 44% of the votes. It became a permanent flavor and was officially released that October. A Diet White Out was created for the FanDEWmonium promotion, which came in third place. Discontinued in the United States as of April 2020, [82] although still produced by some independent bottlers in the Midwest. Received a limited run in Canada in the summer of 2022. | |
Mountain Dew Distortion | 2010; 2013–2014 (Freeze) | A lime variant that was part of the second "DEWmocracy: Collective Intelligence" promotion. It lost to Mountain Dew White Out and came in 3rd place with only 16% of all votes. Due to its similarity in color to the original Mountain Dew, Distortion was packaged in a clear bottle with a black label (as opposed to the green plastic bottle with a green label used in the original Mountain Dew) in an attempt to avoid confusion. [83] A Diet Distortion was created for the FanDEWmonium promotion, which came in 8th place, not making it to the final round. Beginning on September 26, 2013, select Taco Bell locations began offering "Mountain Dew Distortion Freeze", which was a slushie version of the Mountain Dew Distortion flavor available during 2010. It was discontinued at the beginning of March 2014 and was replaced with the Kickstart Freeze. | |
Mountain Dew Typhoon | 2010, 2011; 2013–2014 (Freeze); 2022 (Dew Store) | A strawberry/pineapple-flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion. It lost to Mountain Dew White Out and came in 2nd place with 40% of all votes. Diet Typhoon was created for the FanDEWmonium promotion, which came in 5th place, not making it to the final round. It was announced on April 15, 2011, that Typhoon would return in May 2011 as part of the "Back by Popular DEWmand" promotion and it stayed on shelves in two-liter bottles exclusively at Walmart Supercenters through July. [84] Beginning on September 26, 2013, select Taco Bell locations began offering "Mountain Dew Typhoon Freeze", which was a slushie version of the Mountain Dew Typhoon flavor available during 2010 and 2011. It was discontinued at the beginning of June 2014 and was replaced with the Dr. Pepper Vanilla Float Freeze. The flavor's rerelease was announced on May 24, 2022, with a release date of June 1. [85] The release was exclusive to the Dew Store website, remaining available until early August 2022. | |
Mountain Dew Game Fuel Tropical | 2011 | A tropical variant released to coincide with the release of Call of Duty: Modern Warfare 3. Like its counterpart, its concept was leaked in early August 2011 using an eBay auction, was announced on Mountain Dew's Facebook page on 24 August 2011, and was released to U.S. stores on 10 October that year. It stayed on the shelves until the end of 2011. It was originally tested by 500 Dew Labs members as a "mystery" flavor. | |
Mountain Dew Dark Berry | 2012 | A limited-edition mixed berry variant with a release coinciding with the film The Dark Knight Rises . It first gained popularity when a photo of the drink leaked on Instagram. [86] On March 14, Dark Berry was officially announced by the Mountain Dew Facebook page. Its eight-week release period began on June 18. | |
Mountain Dew Johnson City Gold | 2012–2013 | A malt variant with lemon-lime named after Johnson City, Tennessee, that was test-marketed in August 2012 in the Chicago area, Denver, Colorado, and Charlotte, North Carolina. [87] Mountain Dew promised a return after 2013 after "Dew Fans" voted for names with six different kinds of cans for certain regions of the United States, named Liberty Malt, Southern Gold, Rusted Malt, Gold Mountain Malt, Great Plains Gold and Miner's Malt. | |
Mountain Dew Cold Fusion | 2013–2016 | A cherry/lime Slurpee that was released in U.S. convenience stores, including Sheetz. It was discontinued in 2016 and is no longer listed as a flavor on their official website. | |
Mountain Dew Game Fuel Electrifying Berry | 2013–2014 | A berry variant was released to coincide with the release of the video game Ryse: Son of Rome for the Xbox One. | |
Mountain Dew Sangrita Blast | 2013–2017 (fountain); 2015 (retail) | A cherry/pomegranate variant introduced in 2013 and available exclusively as a fountain drink at Taco Bell restaurants. In April 2015, Baja Blast and Sangrita Blast appeared on retail shelves for a limited time run. [88] At the beginning of May 2015, select Taco Bell locations began offering a freeze version of the drink, which was discontinued at the beginning of September 2015. Mountain Dew Sangrita Blast itself was discontinued in early 2017 and replaced with Mountain Dew Spiked Lemonade. | |
Mountain Dew Game Fuel Lemonade | 2014–2015 | A lemonade variant introduced on October 6, 2014, to promote Call of Duty: Advanced Warfare . [89] | |
Mountain Dew Dewitos | 2014 | A Doritos-flavored Mountain Dew taste-tested on U.S. college campuses. [90] [91] | |
Mountain Dew Dewshine | 2015–2017 | A clear, citrus variant made with real sugar and available in glass bottles. [92] Dewshine was non-alcoholic, despite the name being a portmanteau of Mountain Dew and moonshine. | |
Mountain Dew Game Fuel Berry Lime | 2015 | A berry/lime variant that debuted in October 2015 to promote Call of Duty: Black Ops III . | |
Mountain Dew Game Fuel Mango Heat | 2016 | A mango variant with a ginger finish. | |
Mountain Dew Spiked Lemonade | 2017–2018 | A lemonade variant "spiked with thirst-quenching prickly pear cactus juice" and created with "no artificial sweeteners" and "real fruit juice". In June 2017, Sangrita Blast was replaced in Taco Bell restaurants with Mountain Dew Spiked Lemonade. Taco Bell also offered a Mountain Dew Spiked Lemonade freeze drink until early 2018, when both Spiked variants were discontinued. | |
Mountain Dew Spiked Raspberry Lemonade | 2017–2018 | A raspberry lemonade Dew "spiked with thirst-quenching prickly pear cactus juice". In early 2018, both Spiked variants were discontinued due to low sales. | |
Mountain Dew DEW-S-A | 2017, 2021 | A combination of Code Red, White Out, and Voltage released as a limited edition from May through August 2017. It was advertised as a partnership with Dale Earnhardt Jr. The drink was re-released in the summer of 2021. [93] [94] | |
Mountain Dew Game Fuel Arctic Burst | 2017–2018 | A Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for Superman Returns . It was re-released in October 2017 to promote the release of Middle-earth: Shadow of War . Its companion flavor was Game Fuel (Tropical Smash). | |
Mountain Dew Game Fuel Tropical Smash | 2017–2018 | A tropical variant released alongside Arctic Burst as a Game Fuel flavor, promoting the video game Forza Motorsport 7 . | |
Mountain Dew Holiday Brew | 2017–2018 | A variant composed of original Mountain Dew and Code Red released in late 2017 alongside Pepsi Salted Caramel, [95] Holiday Brew refers to the traditional Christmas colors of green and red. | |
Mountain Dew Black Label | 2015–2020 | A crafted dark berry variant released in 16 oz. cans in 2015. Described as "Deeper, Darker Dew". | |
Mountain Dew White Label | 2017–2019 | A pineapple/grapefruit variant described as "Mysteriously Exotic Dew", sold in 16 oz. cans similar to that of Black Label and Green Label. | |
Mountain Dew Green Label | 2017–2019 | A kiwi-apple variant described as "Curiously Daring Dew". | |
Mountain Dew ICE | 2018–2020 | A low-calorie clear lemon-lime flavored Mountain Dew released in 2018. [96] It was comparable to lemon-lime soda such as Sprite and Sierra Mist, and was promoted heavily on release with a Super Bowl ad dedicated to it and Doritos Blaze. [97] [98] However, it sold poorly and was discontinued in the United States by early 2020. | |
Mountain Dew ICE Cherry | 2018–2020 | A cherry variant of Mountain Dew ICE that was released in late 2018 as a limited-time flavor. It was cherry mixed with the lemon-lime flavor of ICE. In mid-2019, it was re-released as a permanent flavor in certain regions but was quickly discontinued at the same time ICE was discontinued in early 2020. | |
Mountain Dew Merry Mash-Up | 2018, 2019, 2020 | A holiday-themed cranberry/pomegranate flavor. [99] [100] | |
Mountain Dew Liberty Chill | 2019, 2020, 2024 (limited time offer) | A fruit-flavored variant, known as Liberty Brew in 2019 and 2020. [101] Described as "50 flavors in one". [102] | |
Mountain Dew Baja Punch | 2021 | A tropical punch dew flavor released in June 2021 to coincide with the Summer of Baja promotion. [103] | |
Mountain Dew Baja Flash | 2021 | A pina colada dew flavor released in June 2021 to coincide with the Summer of Baja promotion. [103] | |
Mountain Dew Cake-Smash | 2021 | A birthday cake-flavored Mountain Dew released exclusively on the Mountain Dew online store. [104] Advertised as giving fans the chance to "do over" their missed parties and celebrations from the COVID-19 pandemic. [105] | |
Mountain Dew Flamin' Hot | 2021, 2022 | A spicy citrus flavor of Mountain Dew, advertised as "the first-ever beverage combining the sweet, citrus flavor of Dew with the spicy, kicked up flavor of Flamin' Hot for the most extreme taste experience yet." First released as a limited edition exclusively on the Mountain Dew online store, [106] the drink sold out in less than an hour. [107] Released to retail for a limited time in 2022; flavor has been changed from its original release, and is "slightly different with a lime flavor kick". [108] | |
Mountain Dew Gingerbread Snap'd | 2021 | A gingerbread cookie-flavored Dew released for the 2021 holiday season. [109] [110] | |
Mountain Dew Baja Gold | 2022 (limited time release) | Flavor in the Baja Blast line, described as "a bright island pineapple flavor" [45] [46] | |
Mountain Dew Baja Mango Gem | 2022 (limited time release) | Flavor in the Baja Blast line, described as "a colorful orange tropical mango flavor" [45] [46] | |
Mountain Dew Baja Deep Dive | 2022 (giveaway prize) | Mystery flavor in the Baja Blast line described as "taking the classic Baja flavor to new depths." Exclusively available as a prize in the "Treasures of Baja Island" promotion. [45] [46] | |
Mountain Dew Fruit Quake | 2022 | A fruitcake flavor released for the 2022 holiday season. It was the 4th holiday flavor. [111] | |
Mountain Dew Baja Caribbean Splash | 2023 (limited time release) | Flavor in the Baja Blast line, described as "Dew with a blast of natural and artificial guava flavor" | |
Mountain Dew Baja Passionfruit Punch | 2023 (limited time release) | Flavor in the Baja Blast line, described as "Dew with a blast of natural and artificial passionfruit flavor" | |
Mountain Dew HoneyDEW | 2023 (limited time release) | Honeydew melon flavor sold in Canada for a limited time in 2023. | |
Mountain Dew Game Fuel Mystic Punch | 2023 (limited time release) | A fruit punch flavor with Diablo IV branding. [112] | |
Mountain Dew Baja Laguna Lemonade | 2024 (limited time offer) | Mango lemonade flavored Dew. Part of the Baja line of flavors. [113] | |
Mountain Dew Baja Point Break Punch | 2024 (limited time offer) | Tropical punch flavored Dew. Part of the Baja line of flavors. [113] | |
Mountain Dew Star Spangled Splash | 2024 (limited time offer) | Berry flavored Dew. [114] | |
Mountain Dew Freedom Fusion | 2024 (limited time offer) | A peach lemonade flavored Dew. [114] | |
Mountain Dew Game Fuel Citrus Blackberry | 2024 (limited time release) | A Blackberry–Raspberry flavored Dew with World of Warcraft: The War Within branding. |
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
Mountain Dew, stylized as Mtn Dew in some countries, is a soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States. It was reintroduced in the United States and Canada for a limited time beginning in May 2021.
Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets.
Mountain Dew LiveWire is an orange-flavored variant of the carbonated soft drink Mountain Dew. It was introduced in 2003.
Mountain Dew Code Red is a cherry-flavored carbonated soft drink that was introduced in 2001 as a flavor extension of the original Mountain Dew. This addition marked the first time that the brand had ventured beyond its flagship flavor on a large scale. In 1988 Mountain Dew Red was sold in some areas of Alabama, but later discontinued that same year. These two soft drinks did not share the same formula or taste. Despite the saturated market of soft drink flavors, Code Red saw great success and is considered a major player in the cherry-flavored beverage market.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Manzanita Sol is a brand of apple-flavored soft drinks owned by PepsiCo. It was created by two brothers, Ramon and Manuel Rodriguez Fonseca, who started Embotelladora El Sol after learning the trade from the father, a Spanish industrialist who arrived to Mexico in the 20th Century. The formula for Manzana Sol, a cider flavored drink, was registered in 1950, when the original factory was based in Mexico City's neighborhood of San Pedro de los Pinos, and later moved to Acoxpa 69, in Coapa. PepsiCo. bought the formula in the nineties. It originally included 6% of apple juice.
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. The drink's name is derived from the Mexican state of Baja California.
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.
Critics and competitors of high-fructose corn syrup (HFCS), notably the sugar industry, have for many years used various public relations campaigns to claim the sweetener causes certain health conditions, despite the lack of scientific evidence that HFCS differs nutritionally from sugar. The HFCS industry has tried to respond to these campaigns with their own efforts.
Pepsi Next is a discontinued cola-flavored carbonated soft drink produced by PepsiCo. It was a variant of the Pepsi cola range.
Mountain Dew Voltage is a variant of the carbonated soft drink Mountain Dew. It is a blue raspberry/citrus flavor with ginseng and was introduced in 2008.
Mountain Dew Voo-Dew is a series of Halloween-themed mystery-flavored variants of the carbonated soft drink Mountain Dew, released annually since 2019. Every variant has a cloudy white color and similar artwork depicting the mascot of the line. The company unveils the new flavor at the end of every October.