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Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers commonly feature candid photographs of individuals wearing urban, stylish clothing. [1] Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Street style is different all around the globe.
The "street" approach to style and fashion is often based on individualism, rather than focusing solely on current fashion trends. Using street style methods, individuals demonstrate their multiple, negotiated identities, in addition to utilizing subcultural and intersecting styles or trends. This, in itself, is a performance, as it creates a space where identities can be explored through the act(ion) of dress. [2] Chilean street style
Bill Cunningham for The New York Times pointed street style out as a keen catalogue of ordinary people's clothing. Also, he mentioned that streets tell a great deal about fashion and people, if one listens. According to him the best fashion show is coming to life every day on the streets.
Street style is a viral and instant facet of fashion that has changed many of the ways in which fashion is made and consumed. Its fast characteristic links it also to the term consumerism. [3] Given how styles change over time, it also challenges the use of fast fashion in relation to the purchasing and wearing of clothing, as this conceals the complexities of practice. [4]
Street style has always existed but it has become a phenomenon of 20th century. The increase in the standardization of life after World War II (suburbanization, mass marketing, the spread of television) may be linked to the appeal of "alternative" lifestyles for individuals in search of "identity". Industrial production, particularly in the sphere of fashion, was not only the popularization of stylists' tastes that move from high fashion, through prêt-à-porter, to the peripheries of the system. These were also tastes that originated among economically disfavored, marginal groups, the whole range of metropolitan tribes, that are able to trigger new fashion production and diffusion processes.
Phenomena of this kind have been studied for a long time in England and have revealed the importance of young people's street styles during the post-war period, which may be linked to the generation of baby boomers, who came to represent a new sociocultural category—the "teenager"—who has money to spend and be an important motivation on economic and cultural world.
The history of identity and the history of clothing run on two parallel rails. In this connection, street style works as a facilitator of group identity and subcultural cohesion. Since the close of World War II, Western culture has seen a dramatic decline in the significance of the traditional sociocultural divisions such as race, religion, ethnicity, regionalism, nationalism, in defining and limiting personal identity. The tribe groupings, such as bikers, beats, and teddy boys in the 1950s; mods, hippies, and skinheads in the 1960s; headbangers, punks, and b-boys in the 1970s; and goths, new age travelers and ravers in the 1980s got dressed and unusual body decoration as an expression to create a sense of identity. [5]
In the first half of the twentieth century, although the unaccompanied figure of the woman in the street was seen increasingly in fashion photographs, she often remained bound by the pursuits of a bourgeois existence, with the reality of the street beautified as a fantasy prop for high-end fashion. As an object of gaze, her position contrasted with that of the flâneur and the male privileged code of visual spectatorship. It was not until the post-war period, with the emergence of style-conscious magazines aimed at men, that the image of the flaneur, somewhat melded with the more modern notion of the "man about town", began to be visualized in fashion photography. Masculinity was shown to be influenced by the industrial atmosphere of the metropolis. This is illustrated by Terence Donovan's grainy black-and-white photographs of sharply suited men in "Spy Drama" for the October 1962 issue of Town which became famous as the visual influence for the filmic interpretation of James Bond. In this period, the representation of the woman in the street was radicalized by the emergence of youth as a social category and its claiming of street culture as its primary context. [6]
Street style includes ordinary people who regularly wear sportswear. However, it is influenced by supermodels who work for various sportswear brands. Therefore, it gets easier to influence ordinary people with the sense of sportive clothing. [7]
Skateboarding particularly influenced the forming of certain street styles. The image of the street style follower often corresponds with skateboarding. Skate shoes that keep the feet from slipping on the board have been adopted by people who do not skateboard. [8]
Designers, street style activists, trendsetters, bloggers, fashion retailers and models influence a city's representation. These trends can mark shopping areas and entertainment locations. From the interdisciplinary perspective of consumption and consumer practices, city tourism is connected to city branding, through which a city's representation is aimed at attracting visitors and consumers. [9]
Milan has several important fashion institutions, agencies and events, including Milan Fashion Week. The expression 'capitale della moda' (the capital of fashion) refers to Milan when describing styles, urban life, fashion collections, and designers, motivating other cities to compete for this fashion, branded city status.
Paris's look can be considered through frameworks of fashion fads, designers, a chic and luxury capital, artists and a bohemian lifestyle. Paris is an example of creating the 'city look', a collective image – certain fashion garments, specifics and lifestyles embody definite urbanity in a city's context. For instance, an image of 'La Parisienne', – the typical Parisian woman – consists not only of clothing but of certain manners, values and behavioural patterns associated with the country and its citizens. One of the most typical associations with Paris is that it is the city of love and fashion, a romantic city full of chic and luxury. The fashion phenomenon can provide strong associations and a clear understanding of Paris as a centre of fashion, love and dreams. [9]
Japanese fashion has inspired many fashion professionals in the West, starting with Kenzō Takada's appearance in Paris in 1970 followed by Issey Miyake in 1973, Hanae Mori in 1977, Yohji Yamamoto and Rei Kawakubo of Comme des Garçons in 1981. Japan is gradually becoming a country that is a genuine force in the field of fashion. Today's Japanese fashion contributes both to the aesthetics of fashion as well as to how business is made in this industry.
Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. It does not come from the famous professional Japanese designers, but is led by high school girls who have become extremely influential in controlling fashion trends. These fashion-conscious, or fashion-obsessed, youngsters indirectly and directly dictate this type of Japanese fashion. It is not an exaggeration to say that they are the agents of fashion, who take part in the production and dissemination of fashion. Japanese street fashion emerges from the social networks among different institutions of fashion as well as various street subcultures, each of which is identified with a unique and original look. These teens rely on a distinctive appearance to proclaim their symbolic, subcultural identity. This identity is not political or ideological; it is simply innovative fashion that determines their group affiliation. [10]
London is considered a significant fashion capital, but in contrast to Milan and Paris, London's look is closer to the fashion sense of royalty, traditions and strong street style culture.[ citation needed ] The city was a pioneer in the development and promotion of second-hand markets and underground tendencies in street style.[ citation needed ] Being a multinational city with a diverse cultural background, London is identified as a space where street style embodies not only the general popular fashion concepts, but also works as a tool to express social and cultural identity.
Other important aspects of London's peculiar image is a recent collaboration between the Duchess of Cambridge and Alexander McQueen fashion brand. Clothes produced for the Duchess can be called revolutionary in a certain sense, as they are woman-friendly, less pretentious and dramatic. This speaks about a certain democratization of the brand, that becomes more affordable for common consumers and perceived as a street style item rather than high fashion royal attribute.[ citation needed ]
One of the major reasons London has proved itself as a street style centre in Europe is that British fashion players are seen as more open and flexible in terms of innovative approaches to fashion and cooperation with young promising talents. This attitude creates more open-mindedness and affability with regard to street style and promotion of sustainable fashion practices.[ citation needed ]
The practice of photo shooting models, still in runway makeup, in front of open warehouse spaces and garages or just on the street came from the fashion capital of the United States. [11] Starting with the Gibson Girl of the 1890s, the free-spirited Flapper fashions of the 1920s, and the rugged, masculine work-wear of the 1930s and 40s, American culture has been especially influential in the creation of street style, with music movements like jazz, rock, disco, and hip hop, American sports and recreational pursuits like basketball, baseball, motorcycle riding, surfing and skateboarding, countercultural movements like the hippy movement, punk, grunge and associated "anti-fashion", and image-based cultural industries like Hollywood all having exerted a significant amount of influence on New York's fashion and design. [12] [13]
New York Fashion Week was the world's first fashion week. Historic fashion magazines like Vogue , Harper's Bazaar , and Cosmopolitan have been the world's pre-eminent fashion publications for over a century. Neighborhoods like the East Village, Greenwich Village, and Williamsburg, Brooklyn have been hot spots for street style, the latter having helped give rise to the hipster revival of the 2000s and 2010s.
Street style in India is getting on its way by copying this style generally from Hindi cinema. As Indians are always fascinated by fashion, in India, different religions help in achieving this street style.
Social media channels have become an efficient way in fashion practices to keep in touch with the consumer base as well as increase it through brand exposure. It allows for immediate feedback from users, which makes it possible to stay up-to-date with the latest changes and trends in street fashion. Blogs that focus on fashion brands and products, street style and personal style in particular are the largest categories of the blogs. Fashion blogs, or style blogs, are blogs that focus on fashion and beauty and are produced by bloggers who self-identify as stylists, creating their own authentic looks and exposing them in urban spaces.
As the result of the immense outspread of fashion blogs, the level of engagement between the individual and fashion industry has risen dramatically, the gap between fashion houses, publications, and individuals is narrowing. Within the everyday people can communicate via the blogosphere, sharing their personal, individualized expressions of self.
By utilizing texts, including images and narratives, from fashion blogs, individuals can view, and thus, approach dress from an innovative, individualized perspective. Fashion choices are more visible, accessible, and relatable through the fashion blog space due to these sites’ availability, user-friendliness, and constant change (i.e., uploading of new images and narratives). Blogs, in contrast to traditional fashion practices, represent varied images and bodies. However, it has been found that fashion blog imagery is not that different from those bodies featured in fashion editorials: there is often an emphasis on thinness, height, and whiteness. Yet these sites also include images of women that are raced or gendered, which does present an alternative view, as well as male bodies (not common in mainstream fashion editorials for the female subscriber). [2]
Instagram, a leading mobile application for stylizing and sharing photos on the web, has proved popular among street style amateurs and professional street style photographers with large followings. [14]
Instagram is viewed as a relatively cheap, quick, flexible, and widely available platform. It gave life to a specific Instagram-based community of street style photographers and models, who also work as an additional channel of communication from fashion providers and consumers. Consequently, many well-followed photographers started including more street style photography in their portfolios.[ citation needed ]
Examples from the 1950s, 1970s, 1980s, 1990s, 2000s, and 2010s include:
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
Heavy metal fashion is the style of dress, body modification, make-up, hairstyle, and so on, taken on by fans of heavy metal, or, as they are often called, metalheads or headbangers. While the style has changed from the 1970s to the 2020s, certain key elements have remained constant, such as black clothes, long hair and leather jackets. In the 1980s, some bands began wearing spandex. Other attire includes denim or leather vests or jackets with band patches and logos, t-shirts with band names, and spiked wristbands. It can also include with heavier subgenres of metal: bullet belts, gas masks, and war gear.
Hip-hop fashion refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
Greasers are a youth subculture that emerged in the 1950s and early 1960s from predominantly working class and lower-class teenagers and young adults in the United States and Canada. The subculture remained prominent into the mid-1960s and was particularly embraced by certain ethnic groups in urban areas, particularly Italian Americans and Hispanic Americans.
The casual subculture is a subset of football culture that is characterised by the wearing of expensive designer clothing and hooliganism. Many participants dislike the term 'casuals', preferring the term ‘dresser’, with regional variations including Perry boys, trendies, and scallies.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and imaginative, with similarities to the haute couture styles seen on European catwalks.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Castro clone is slang for a homosexual man who appears in dress and style as an idealized working-class man. The term and image grew out of the heavily gay-populated Castro neighborhood in San Francisco during the late 1970s, when the modern LGBT rights movement, sparked by the 1969 Stonewall riots in New York City and the Summer of Love, gave rise to an urban community. The first recorded usage of the term is from Arthur Evans's "Red Queen Broadsides", a series of posters he wheatpasted around the Castro at the time. The look was most common from roughly the mid-1970s to around the mid-1980s. The Castro style regained popularity in the first decade of the 21st century, particularly among LGBT hipsters.
Fashion of the 1960s featured a number of diverse trends, as part of a decade that broke many fashion traditions, adopted new cultures, and launched a new age of social movements. Around the middle of the decade, fashions arising from small pockets of young people in a few urban centers received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as curved PVC dresses and other PVC clothes.
The United States is the leading country in the fashion design industry, followed by France, Italy, the United Kingdom, Germany, and Japan. Apart from professional business attire, American fashion is eclectic and predominantly informal. While Americans' diverse cultural roots are reflected in their clothing, particularly those of recent immigrants, cowboy hats, boots, jeans, and leather motorcycle jackets are emblematic of specifically American styles.
Grunge fashion refers to the clothing, accessories and hairstyles of the grunge music genre. This subculture emerged in mid-1980s Seattle, and had reached wide popularity by the mid 1990s. Grunge fashion is characterized by durable and timeless thrift-store clothing, often worn in a loose, androgynous manner to de-emphasize the silhouette. The style was popularized by music bands Nirvana, Soundgarden and Pearl Jam.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
The clothing style and fashion sense of the Philippines in the modern-day era have been influenced by the indigenous peoples, Chinese waves of immigration, the Spaniards, and the Americans, as evidenced by the chronology of events that occurred in Philippine history. At present, Filipinos conform their way of dressing based on classic fashion or prevailing fashion trends.
The trickle-up effect in the fashion field, also known as bubble-up pattern, is an innovative fashion theory first described by Paul Blumberg in the 1970s. This effect describes when new trends are found on the streets, showing how innovation flows from the lower class to upper class. It is in contrast with classical theories of fashion consumption, such as those of Georg Simmel and Thorstein Veblen, who theorize that the upper classes are the ones who dictate the fashion flow.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram, and TikTok, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective.
Cindy Hinant, a visual artist whose daily trek through Soho makes her a regular target for amateur blogarazzi stalking women for photo copy, remarks, "Street fashion has made me both paranoid and vain. Last week I had my photo taken twice in one day by two different magazines for their street fashion whatever. Now when I'm wearing something that I think is awesome I'm disappointed not to be stopped to have my picture taken.