Gangnam Style in popular culture

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"Gangnam Style" is a single released by South Korean singer Psy on July 15, 2012. It achieved widespread international recognition and became the most viewed YouTube video, becoming the first video to gain a billion views on December 21, 2012. [1] "Gangnam Style"'s unprecedented worldwide popularity was acknowledged by YouTube, who called it a "massive" hit at a global level "unlike anything we've ever seen before" while Billboard noted that "Gangnam Style" was nothing short of a pop culture phenomenon. [2] As a result, it has influenced worldwide popular culture in many aspects.

Contents

Television

Film

Flash mobs and folk culture

Children performing "Gangnam Style" Children dancing to Gangnam Style.jpg
Children performing "Gangnam Style"

The earliest "Gangnam Style" flash mobs were held in Pasadena, California, [36] and Sydney, Australia. [37] On September 12, Times Square in Manhattan was filled with a flash mob dancing to the music of "Gangnam Style" during ABC's Good Morning America . [38] Five days later, Psy appeared in a flash mob organized by the American entertainment TV show Extra in Los Angeles. The dress code was either "something comfortable" or "Psy-inspired clothing." [39] A "Gangnam Style" flash mob in front of the Obelisco de Buenos Aires national monument in Argentina was shown on the national news programme Antes del Mediodía. [40] In the Indian film Rangrezz, the song is an official parody of "Gangnam Style" featuring Jakky Bhagnani as Psy. All the scenes are from "Gangnam Style" video converted into Mumbai. In Thailand, officials from the Dan Sai municipality in Loei Province shot a video of people wearing masks and performing "Gangnam Style" during the Phi Ta Khon "ghost" festival. According to the Thai newspaper The Nation , villagers and spiritual leaders from Loei province have felt "uneasy" and also "greatly offended" about this "Gangnam Style" performance which tarnishes the image of a 400-year-old tradition. [41]

Sports

"Gangnam Style" has also made its way into various sporting events:

Association football

Cricket

National Football League

Technology

Robotics

Applications and video games

Parodies and reaction videos

In Geneva, Switzerland, about 300 people gathered at the International Monument to the Reformation for a parody of "Gangnam Style" organized by a local radio station. [103] According to The Christian Post , "Gangnam Style" was parodied by Inri Cristo, a self-proclaimed reincarnation of Jesus Christ, to attract the public's attention. [104] Another noteworthy parody is "Jerusalem Syndrome Gangnam Style", which is shot at the Old City of Jerusalem and includes important heritage sites such as Mahane Yehuda Market, Western Wall, Zion Square, and the Hebrew University of Jerusalem. It also includes a special cameo appearance by the Mayor of Jerusalem Nir Barkat. The Times of Israel described the parody as "a unique Jerusalem twist to the song". [105] The Argentine TV series Graduados made another parody, danced by the Argentine-Korean actor Chang Kim Sung. [106] Obama Gangnam Style! [107] is a parody by Barack Obama impersonator Reggie Brown. [108] The musical television series Glee covers the song in their season 4 episode "Thanksgiving" with Jenna Ushkowitz on lead vocals. [109] The rapidly growing popularity and international recognition of "Gangnam Style" has spawned many user generated videos, some of them have received international media recognition, such as:

Students reenacting the elevator scene at the University of Bradford's atrium in West Yorkshire, England Elevator scene during Gangnam Style flashmob.jpg
Students reenacting the elevator scene at the University of Bradford's atrium in West Yorkshire, England
Students from the Colegio de la Preciosa Sangre de Pichilemu performing the final scene of Gangnam Style Gangnam Style Roja CPS.jpg
Students from the Colegio de la Preciosa Sangre de Pichilemu performing the final scene of Gangnam Style

Asia

China

  • 草泥马 style (literally, "Grass Mud Horse Style"), was uploaded onto YouTube and other Chinese websites by the political activist and dissident Ai Weiwei. In this parody, Ai Weiwei dances "Gangnam Style" with a pair of handcuffs as a symbol of his arrest by Chinese authorities in 2011. According to the Associated Press, government authorities had removed the video from almost all Chinese websites the next day. [142] [143] In an interview with Reuters, Ai Weiwei remarked, "After we had uploaded it, a few hours later...we found that a lot of people, tens of thousands, had already watched it. Now, in China, it has already been totally removed, deleted entirely, and you can't see it in China". [144]
  • 转账style (literally, "Transfer Style" ), is an anti-scam video produced by local police in Shanghai to raise public awareness of various tools and techniques used by telecom swindlers. According to the Shanghai Daily , "The whole story is reenacted in a humorous manner, similar to South Korean phenom Psy's global hit". The newspaper also wrote that this particular adaptation of "Gangnam Style" has garnered almost as much attention in China's blogosphere as the original "Gangnam Style" music video. [145] [146]
  • 中國風, (literally, "China Style") provided by Youku.com, ft. a girl singing it, like Hyuna from Oppa Is Just My Style by Psy and Hyuna.
  • 消防style (literally, "Firefighting Style" ), was produced by firefighters from Yulin, Guangxi. A spokesman from Yulin's firefighting department told China News Service that their version of "Gangnam Style" was produced to inform the public about their daily activities, responsibilities, and also to attract more people to join the firefighting service. [147] [148]
  • 蚌埠列车员style (literally, "Bengbu Train Conductor Style") is a controversial version of "Gangnam Style" in which a man in train conductor's uniform is seen performing "Gangnam Style" while pointing his middle finger at the camera and spewing vulgarities. Although a significant portion of China's blogosphere described the train conductor as "talented" and "fun", others felt that he had tarnished the image of his occupation. [149] According to the Shanghai Railway Bureau, the train conductor was subsequently suspended from service because of this video. [149]
  • 36中学版江南style (literally, No. 36 Middle High School Gangnam Style) was produced in Dalian, Liaoning, as part of a physical education programme in which almost 1100 students participated. [150]
  • Original Painting is a music video (MV) inspired by "Gangnam Style" and produced by Christopher Doyle and the Chinese singer Uta. The English language daily newspaper China Daily described it as a "Gangnam Style-like MV". [151]
  • Aircraft carrier style is a parody of "Gangnam Style" and refers to the crouching and pointing position taken by two technicians on the Chinese aircraft carrier Liaoning to give the green light to the fighter pilots. On November 25, 2012, the first Chinese flight landing on an aircraft carrier was successfully conducted on the Liaoning with the Shenyang J-15. [152] An official photo showed two technicians on the carrier crouching and pointing to give the green light to the fighter pilots. [153] Many photos of web users positioning themselves similarly can be found online, making aircraft carrier style an internet meme. The people in the pictures are usually in bedrooms and wearing a sticker with the Chinese characters 起飞 (meaning flight) on their backs, just like the Chinese Navy personnel.[ citation needed ] The pose was referenced at the end of the skit 《你摊上事儿了》 (meaning, roughly, you're in trouble) which was performed at the 2013 CCTV New Year's Gala. [154] [155]

Europe

Middle East

United States

Popularity among notable people

Politicians

Through his song Gangnam Style, PSY has become an
international sensation, with his satirical song’s video clip
- and its horse-riding-like dance moves – viewed more than
half a billion times since its release in July.

—The United Nations, [206] October 24, 2012

Gangnam Style was mentioned during a U.S. State Department briefing on October 3, 2012, when a reporter asked spokeswoman Victoria Nuland if it may lead to a deepening of ties between South Korea and the United States. [207]
UN Secretary-General Ban Ki-moon performing the "Gangnam Style" dance with PSY

On October 3, 2012, "Gangnam Style" was mentioned during a U.S. State Department briefing when a reporter asked spokeswoman Victoria Nuland if she had heard about the song, to which Nuland replied: "No, but I bet you my daughter does. She loves Korean pop." She also told the international media that she planned to "dial it up" and watch the video. [207]

A few weeks later Nuland described "Gangnam Style" as "fantastic" and added that both her daughter and her husband Robert Kagan "all love the Gangnam Style" and that she had mastered its dance moves by watching the video clip "for weeks and weeks." [208]

On October 9, Boris Johnson, the Mayor of London, held a speech at the 2012 Conservative Party Conference, where he admitted that "Gangnam Style is very good". [209] He talked about the vast variety of exports that originate from London, including television aerials which the Koreans use to watch "Gangnam Style". He also told the audience that he and the British Prime Minister David Cameron have danced "Gangnam Style". [210]

On October 17, "Gangnam Style" was performed by George Christensen, a member of the Australian House of Representatives. [211] During an interview with the French news agency AFP, UN Secretary-General Ban Ki-moon revealed that he has watched "Gangnam Style" several times. He hailed the song as a "force for world peace" and added that "there are no languages required in the musical world. That is the power of music, that is the power of the heart. Through this promotion of arts we can better understand the culture and civilisations of other people. In this era of instability and intolerance we need to promote better understanding through the power of music." [212]

In 2012, Congressman John Lewis from the U.S. House of Representatives danced "Gangnam Style" to promote voting. [213]

"Gangnam Style" has been used by presidential candidates during elections. Ju-min Park of Reuters mentioned that a few of South Korea's normally staid presidential candidates are imitating Psy's moves in an appeal to voters. [214]

In Chile, the dance was also used by students during massive protests across the country [215] and the Chinese dissident Ai Weiwei, who was detained by Chinese authorities in 2011 for his political activism, danced "Gangnam Style" with a pair of handcuffs as a symbol of his arrest and uploaded a video titled "Grass Mud Horse Style" onto YouTube and other Chinese websites. According to the Associated Press, government authorities had removed the video from most websites the next day. [142] [143]

The Colorado Democratic Party celebrated U.S. President Barack Obama's victory at the 2012 U.S. presidential election by dancing "Gangnam Style" during the Denver Democratic watch party. [216]

During his speech in front of the Parliament of Malaysia, the politician Bung Mokhtar Radin drew comparisons between the youth of his country and "Gangnam Style". He remarked "They should be like PSY and Gangnam Style. He, his styles and his group is very popular. Millions of people are watching his video clip, not like our youths…destroying our image of our country and our people." [217]

In Bali, Indonesia, The Committee for Environmental Advocacy staged a protest against the building of a suspended highway connecting Ngurah Rai International Airport with the city by dancing "Gangnam Style". [218] [219] In the Philippines, students commemorating the 40th anniversary of the declaration of Martial law in the country danced "Gangnam Style" at Chino Roces Bridge during a protest against the former President Ferdinand Marcos' use of the military during his 14-year dictatorial rule. [220]

The following political leaders have mentioned "Gangnam Style" on social media platforms or through speeches:

PoliticianPositionQuote
Jim Yong Kim President of the
World Bank 		I love Gangnam Style, my three-year-old son dances around doing Gangnam Style all the time [221] [222]
Song Sang-Hyun President of the
International Criminal Court 		Let me apologize in advance if I slightly overstep the conventional time limit allocated to speakers.
I am afraid I could not stay within say, 10 minutes even if I were to speak in Gangnam Style" [223] [224]
Barack Obama President of the
Flag of the United States.svg  United States 		I just saw that video for the first time. I think I can do that move. But I'm not sure that the inauguration ball is the appropriate time to break that out. Maybe do it privately for Michelle. [225]
Tara Sonenshine Under Secretary of State
for Public Diplomacy and Public Affairs 		Of course, we all know about Gangnam Style. Well, the man behind it – Psy – went to Boston University and the Berklee College of Music [226]
Lee Hsien Loong Prime Minister of
Flag of Singapore.svg  Singapore 		Enjoyed this Singaporean parody of "Gangnam Style", produced for Children's Day. [227]
Najib Razak Prime Minister of
Flag of Malaysia.svg  Malaysia 		Been hearing about Gangnam Style all of last week, even in the news.
What's your view that makes it so popular? [228]

The following political leaders, Congressmen and Members of Parliament have performed the dance moves of "Gangnam Style" at various locations:

PoliticianPositionLocation of "Gangnam Style" performance
Ban Ki-moon Secretary-General of the
Flag of the United Nations.svg  United Nations 		United Nations Headquarters [229]
David Cameron Prime Minister of the
Flag of the United Kingdom.svg  United Kingdom 		Chequers Court, Buckinghamshire [230]
Boris Johnson Mayor of London
Rob McKenna State attorney general of Washington International District, Seattle [231]
John Lewis Representative for Georgia's 5th congressional district YouTube video [232]
Mike Honda Representative for California's 15th congressional district YouTube video [233]
George Christensen Representative for the seat of Dawson (Australia) Mackay, Queensland [211]
Lim Swee Say Minister in Prime Minister's Office (Singapore) Promontory @ Marina Bay, Singapore [234]

Celebrities

On August 16, 2012, Nelly Furtado performed the song at her concert in the Smart Araneta Coliseum in Manila, Philippines. [235] One of the main factors that has led to "Gangnam Style" receiving worldwide media attention is its popularity among notable celebrities. According to The Wall Street Journal , T-Pain was among the first to have "sent [the video] to the stratosphere" when he tweeted about it on July 29. [112] It was then picked up by Neetzan Zimmerman from the social blog Gawker, who asked "Did this underground Hip Hop artist from South Korea just release the Best Music Video of the Year?" [236] on July 30.

The English actor Peter Serafinowicz called it "one of the best music videos ever made". [237] while the German model Heidi Klum, who performed "Gangnam Style" at the 2012 MTV Europe Music Awards, revealed that her children have been obsessed with the song and that she has been holding "Gangnam dance parties" with them. [238] <

Celebrity comments with more than 1,000 retweets
NameQuoteSourceRetweetsSignificance
Robbie Williams P.S. Try watching this and not smiling I dare you.... (Not even a lip curl) [239] [240] Personal blogN/AEarliest celebrity comment in late July. According to Emma Harrison from The Oxford Times , "Psy told the Oxford Union that it was Robbie Williams who uploaded it to his blog – which triggered a tweeting frenzy and the craze that took over the UK."
Justin Bieber Heyyyy sexy laaady [241] Twitter account151,850Mentioned by Allkpop , [242] Soompi [243] and Mnet Media [244]
T-Pain Words cannot even describe how amazing this video is. [111] [245] Twitter account2446This tweet by T-Pain had "sent [the video] to the stratosphere" [112]
Josh Groban It's a Gangnam Style world, we're just living in it. Amazing video. [246] [247] Twitter account1102Mentioned by The Korea Herald , [248] Seoul's official website, [249] a blog post published by the Canadian Broadcasting Corporation, [250] and Billboard [251]
Katy Perry Help, I'm in a Gangnam Style K-hole [252] [253] Twitter account12,822Katy Perry's tweet further increased the song's popularity in the United States [254]
Vanessa Hudgens I am so amazingly obsessed. GANGNAM STYLE! Yeahhhha [255] [256] Personal blogN/A
Britney Spears I am LOVING this video – so fun! Thinking that I should possibly learn the choreography. Anybody wanna teach me? [257] [258] Twitter account4,573Led to Psy's first appearance on
The Ellen Degeneres Show [259]
Tom Cruise Think @psy_oppa (Psy) would make a
good future co-star Gangnam Style? [260] [261] 		Twitter account1,940Possible future collaboration [262]
LMFAO Check out #PartyRock .... Gangnam Style! [263] [264] Twitter account1,842Mentioned by Hankook Ilbo [265]
Scooter Braun How did I not sign this guy!? [266] [267] Twitter account1,175On September 4, 2012, it was confirmed that Psy was signed to Braun's Schoolboy Records. [268]
According to Jasmine Gardner from the London Evening Standard , this tweet also played a role in spreading the song's popularity among Western celebrities. [269]
James Corden I am so into Gangnam Style its insane! [270] Twitter account1,717
Darren Criss Could not be more proud of the human race that PSY's Gangnam Style is one of the biggest things in the world right now. [271] Twitter account2,337
Hilary Duff You guys... Gangnam style? I just..... I can't .... [272] Twitter account2,924
Ashley Benson A lil late to the party but, better late than ever right?!
I'm obsessed with this guy. I die. PSY -Gangnam Style [273] 		Personal blogN/A

Others

In Thailand, two local gangs provoked each other by dancing "Gangnam Style", eventually leading to a gun fight with more than 50 rounds fired. [274]

During a presentation of the beauty pageant Miss Earth 2012, some of the contestants including Miss Philippines, Miss Czech Republic, Miss Brazil and Miss Panama danced "Gangnam Style". [275] The controversial Dutch artist Tinkebell danced "Gangnam Style" to promote a newly released nude calendar. [276]

In 2018, BBC News wrote that K-pop such as Gangnam Style had caused an increase in the number of people choosing to learn Korean.

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<span class="mw-page-title-main">Gangnam Style (music video)</span> 2012 music video

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References

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  25. ↑ "The real Ronaldo does the Gangnam Style dance as part of his weight loss programme". Goals 101. Retrieved November 21, 2012.
  26. ↑ Cummings, Michael. "Brazilian Ronaldo Dances Gangnam Style for Weight Loss Program (Video)". Bleacher Report. Retrieved November 21, 2012.
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