Metro (British newspaper)

Last updated

Metro
News... but not as you know it
Front page of Metro (UK), May 23, 2024.png
Metro cover on 23 May 2024
Type Freesheet
Format Tabloid
Owner(s) DMG Media
EditorDeborah Arthurs
Founded16 March 1999;25 years ago (1999-03-16)
Political alignment Non-partisan
Headquarters Northcliffe House, Kensington High Street, London, England
Circulation 951,036(as of May 2024) [1]
ISSN 1469-6215
OCLC number 225917520
Website metro.co.uk OOjs UI icon edit-ltr-progressive.svg

Metro is a British freesheet tabloid newspaper published by DMG Media. The newspaper is distributed from Monday to Friday mornings on public places in areas of England, Wales and Scotland (excluding public holidays and the period between Christmas Eve and New Year's Day inclusive). Copies are also handed out to pedestrians. In 2018, Metro overtook The Sun to become the most circulated newspaper in the United Kingdom. [2]

Contents

Metro is owned by Daily Mail and General Trust plc (DMGT), part of the same media group as the Daily Mail and The Mail on Sunday , but in some areas Metro operates as a franchise with a local newspaper publisher, rather than as a wholly owned concern. While being a sister paper to the conservative Daily Mail, the newspaper has never endorsed any political party or candidate, and says it takes a neutral political stance in its reporting. [3] [2]

History

A Metro delivery van Metro, The Free Newspaper delivery van - geograph.org.uk - 1248193.jpg
A Metro delivery van

Origins and London launch

The Metro free newspaper concept originated in Sweden, where a publication of the same name was launched in 1995 by Metro International. British newspaper executives Jonathan Harmsworth and Murdoch MacLennan, from DMGT, were reportedly inspired by the idea and flew to Stockholm on a 'fact-finding mission' to develop their version. [4] There were also reports in the late 1990s that both Metro International and Rupert Murdoch's News International were considering launching free newspapers in the UK that might prove a commercial threat to DMGT's businesses. [5]

DMGT subsequently launched Metro, using the same name as Metro International's publications but with a different logo, on Tuesday 16 March 1999. This UK version of Metro had no relation to Metro International or its sister newspapers in other countries. Metro was launched initially as a London-only newspaper with an original print run of 85,000 copies, which were distributed via dedicated bins in London Underground stations. [4] The newspaper was produced at DMGT's printworks and office complex at Surrey Quays in southeast London, away from the company's main newspaper office in Kensington, west London. [5]

National expansion

In the years following its launch, the paper's distribution was gradually expanded to other major UK cities, including Manchester and Birmingham. By February 2003, Metro had become operationally profitable for the first time. [5] Its reach was extended further in 2004, becoming available in more urban areas, including Nottingham, Sheffield, Bristol and Bath. [6] [7]

Metro's circulation continued to rise in the following years, though readership temporarily dipped after the 7 July 2005 London bombings. There was a 1.8% decline – the equivalent of around 9,000 readers – in copies picked up in the weeks following the attacks due to a reduction in the number of people using London's public transport network, coupled with the temporary closure of some London Underground lines where Metro was distributed. [8]

Following several years of expansion, in 2006 the newspaper's production was moved to DMGT's main newspaper offices at Northcliffe House in Kensington, west London. [5] That same year the newspaper expanded further, launching in Cardiff and Liverpool in joint venture deals with Trinity Mirror. [5]

At the time of its tenth anniversary in 2009, the newspaper was distributed in sixteen "major" UK cities and its circulation had grown to 1.3 million. [9] Despite the increase in readership, that same year, management also closed five regional Metro offices in Manchester, Glasgow, Newcastle, Birmingham, and Bristol, which were responsible for producing regionalised arts, entertainment, and food pages, citing "challenging economic conditions". [10]

By 2011, Metro's distribution network had expanded to more than 50 cities in the UK. In that year media commentator Roy Greenslade said the publication was now making "bumper profits" and – mistakenly, as it is not national – dubbed it "Britain's most successful national newspaper". [11]

Launch of Irish edition

Metro Ireland was launched in Dublin on 10 October 2005. It followed a legal battle over the title's name with the publishers of the Irish Independent and Dublin's Evening Herald, which launched its free newspaper called Herald AM. [12] Both titles were loss-making, despite having a combined circulation of 145,000 in the Greater Dublin Area. On 2 July 2009, it was announced that the two freesheets would merge under the Metro banner, [13] an operation completed by 2010. [14] However, the Irish edition was closed down in December 2014.

London 2012 Olympic Games

For the first time in its history, Metro temporarily published seven days a week during the 2012 Summer Olympics and the 2012 Summer Paralympics, providing free copies to spectators at the Games as well as the general public. [15] The newspaper struck a reported £2.25 million deal with sportswear manufacturer Adidas to run cover wrap adverts on each of the 17 days of the Olympics. [16]

Rising circulation

After more than a decade in charge, editor Kenny Campbell was replaced as editor by Ted Young in 2014. Young's appointment coincided with several changes at the newspaper, including the separation of the print and online editions, along with an expansion of Metro's distribution in the UK. [17]

In November 2016, comedian Richard Herring stepped down from writing his weekly column for Metro. Fellow TV comedian Dom Joly later replaced him in the slot. [18]

In 2017, Metro became the most-read newspaper in the UK, according to monthly National Readership Survey figures. [19] In March 2018, Metro officially overtook The Sun in total print circulation, according to ABC (Audit Bureau of Circulations (UK)) figures. [2]

2023 restructure

During the COVID-19 pandemic Metro suffered financial losses from reduced advertising during travel disruptions and cost increases. In 2023 the newsroom was restructured into one team for both print and online led by editor-in-chief Deborah Arthurs, resulting in some redundancies including editor Ted Young. In 2024 it was profitable in both print and online. [20]

Content

The majority of the newspaper's content is produced at Northcliffe House in Kensington, west London. There are no regional editions within England and Wales, except for occasional differences in sports and arts content catered to specific local audiences. A separate, small team produces a Scottish edition of Metro; however, often the only substantial difference between the two versions is the front page.

The newspaper comprises three main categories: news, features and sport. The news section includes Guilty Pleasures, which typically contains one to four pages of showbiz and entertainment news; letters pages; and a page dedicated to business news. A popular feature of the letters pages is Rush-Hour Crush, in which readers send in anonymous messages to fellow users of public transport who they consider attractive. The column has led to at least one marriage. [21] The news section also features occasional feature columns from political pundits such as Sophy Ridge of Sky News. [22] However, while offering analysis, these columns do not typically express endorsements of political positions or candidates, thus not being considered as op-ed columns as in other newspapers.

The features section contains a mix of articles on travel, homes, style, health and science, as well as arts coverage and entertainment listings. The puzzles page currently features a crossword and Sudoku.

Online

Metro launched a website version of the newspaper in July 2001. [23] Between 2001 and 2014 most print edition articles were published on this website, along with additional online-only content such as blogs and opinion columns.

In 2014 production of the newspaper and the website were separated. [24] As a result, from 2014 Metro newspaper and Metro Online were produced by separate organisations and written independently by different editorial teams while remaining part of the same parent company. Deborah Arthurs was appointed Editor of Metro.co.uk in 2014, following her time as Femail Editor for MailOnline. [25]

In February 2021, the newspaper's separate website metro.news was abolished and merged back with metro.co.uk. Separate editorial teams continue to produce content for the website and print editions. [26]

Competition

Metro has faced competition in parts of the UK from other free newspapers, along with rivalry from paid-for national titles. Former editor Ted Young used to say that his 'mantra' was to produce a newspaper that its readers would be willing to pay for. [3]

Metro International attempted to launch its own UK edition in 1999, being distributed in Newcastle upon Tyne's Tyne & Wear Metro system competing with DMGT's Metro. After battling alongside each other with the same name, Metro International's Metro changed its name to Morning News. This attempt was short-lived, however, and Morning News was discontinued shortly afterwards. [27]

In 2005, Rupert Murdoch said he was worried by competition from Metro and that it had damaged the circulation of his newspaper the Sun. He told a press conference he was watching the free newspaper market "keenly and apprehensively". [28] Murdoch's News International subsequently launched a London-based evening freesheet in 2006 called The London Paper . This was closed on 18 September 2009. [29]

London Lite was another free evening newspaper published in London. It operated only from 2006 to 2009; it was owned by the same parent company as Metro, and was seen as a "spoiler" to protect against the commercial threat from The London Paper. [30]

Another rival is the London Evening Standard , which became a freesheet in 2009, though unlike Metro it is only published in the London region. [31]

App products

Metro launched two new mobile app products in 2016: 11versus11, which is a football news app, and Guilty Pleasures, a celebrity news app. Both apps offer personalised content based on a user's interest profile. [32]

Controversies

In the run-up to the 2015 United Kingdom general election, the then UK Independence Party leader Nigel Farage declined to be interviewed by Metro, accusing them of bias against his party. This was denied by the newspaper's editor. All other national party leaders agreed to be interviewed, including Conservative prime minister David Cameron and Labour leader Ed Miliband. [17]

Before the 2016 United Kingdom European Union membership referendum, Metro published a cover-wrap advert on behalf of the Leave campaign, paid for by the Democratic Unionist Party. The following day, the newspaper published another cover-wrap advert, this time from the Remain campaign. Editor Ted Young said both adverts, which each cost more than £250,000 to place, generated around 300 complaints each, accusing the newspaper of both pro- and anti-Brexit bias. [33] Concerns were subsequently raised over why the Democratic Unionist Party placed an advert in Metro because the newspaper does not publish in Northern Ireland. [34]

In May 2019, the paper was condemned by the National Union of Journalists and the Public and Commercial Services Union, [35] [36] after an internal document leaked to The Guardian showed evidence that Amber Rudd, Secretary of State for Work and Pensions, had authorised the use of at least £250,000 of public money for a ten-week run of advertorials to be placed in Metro newspapers to "challenge the myths" around the government's controversial Universal Credit programme. [37] The Trussell Trust also ran a counter-campaign called "Universal Credit Uncovered". [38] In June 2019, the Daily Mirror reported that 80 UK charities had filed a complaint to the Advertising Standards Authority over "misleading Universal Credit adverts in Metro". [39] In July 2019, the Advertising Standards Authority announced it was launching an investigation into the DWP ads. [40] On 5 November 2019, the Advertising Standards Authority ruled that the campaign was misleading, branding the ads "exaggerated" and in some cases "unsubstantiated". [41] The Advertising Standards Authority upheld three complaint points whilst partially upholding a fourth. [42]

Editors

1999: Ian MacGregor
2001: Kenny Campbell
2014: Ted Young
2023: Deborah Arthurs

See also

Related Research Articles

<i>The Times</i> British daily newspaper

The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its modern name on 1 January 1788. The Times and its sister paper The Sunday Times, are published by Times Media, since 1981 a subsidiary of News UK, in turn wholly owned by News Corp. The Times and The Sunday Times, which do not share editorial staff, were founded independently and have had common ownership only since 1966. In general, the political position of The Times is considered to be centre-right.

<i>Evening Standard</i> British newspaper

The London Standard, formerly the Evening Standard (1904–2024) and originally The Standard (1827–1904), is a long-established regional newspaper published weekly and distributed free of charge in London, England. It is printed in tabloid format, and also has an online edition.

<i>The Independent</i> British online daily newspaper

The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition.

<span class="mw-page-title-main">News UK</span> British newspaper publisher

News Corp UK & Ireland Limited is a British newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp. It is the current publisher of The Times, The Sunday Times, and The Sun newspapers; its former publications include the Today, News of the World, and The London Paper newspapers. It was established in February 1981 under the name News International plc. In June 2002, the company name was changed to News International Limited, and on 31 May 2011, to NI Group Limited, and on 26 June 2013 to News UK.

<span class="mw-page-title-main">Metro International</span> Swedish media company

Metro International is a Swedish media company based in Luxembourg that publishes the freesheet newspaper Metro.

<i>Daily Record</i> (Scotland) Scottish tabloid newspaper

The Daily Record is a Scottish national tabloid newspaper based in Glasgow. The newspaper is published Monday–Saturday and its website is updated on an hourly basis, seven days a week. The Record's sister title is the Sunday Mail. Both titles are owned by Reach plc and have a close kinship with the UK-wide Daily Mirror as a result.

DMG Media is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at 9 Derry Street in Kensington, West London.

Daily Mail and General Trust (DMGT) is a British multinational media conglomerate, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chair and controlling shareholder of the company. The head office is located in Northcliffe House in Kensington, London. In January 2022, DMGT delisted from the London Stock Exchange following a successful offer for DMGT by Rothermere Continuation Limited.

<span class="mw-page-title-main">Free newspaper</span> Newspapers distributed free of charge

Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at different levels of frequencies, such as daily, weekly or monthly.

<i>The Sunday Times</i> British newspaper, founded 1821

The Sunday Times is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as The New Observer. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is owned by News Corp. Times Newspapers also publishes The Times. The two papers, founded separately and independently, have been under the same ownership since 1966. They were bought by News International in 1981.

<span class="mw-page-title-main">Manchester Metro News</span>

The Manchester Metro News was a British weekly newspaper published each Friday by Reach plc. It was established in 1987 as a free sister paper to the Manchester Evening News featuring a round up of the week's news. These days the paper also has a 12-page supplement called Metromagazine and a total circulation of 308,589 in the south Manchester area . It has a smaller geographical reach than the M.E.N.. It is delivered in south and east Manchester, Stockport, Trafford and the Wilmslow area - and has three separate geographical editions: City, Trafford and Stockport. Most of the content of the paper is the same for all three editions, but a few pages differ, with more local advertising and editorial. In February 2010 along with the Guardian Media Group's other regional and local titles, the newspaper was sold to competitor Trinity Mirror plc. This was in order to safeguard the future of the loss making newspaper The Guardian.

London Lite was the trading name of a British free daily newspaper, published by Associated Newspapers, and now defunct. It was available Monday to Friday afternoons and evenings from street distributors in Central London only. On 27 October 2009, Associated Newspapers announced that it had entered into negotiation with staff over the future of the paper. The last edition was published on Friday, 13 November 2009, a date chosen by staff for its swan song.

<i>The London Paper</i> British free daily newspaper

The London Paper was a free daily newspaper, published by NI Free Newspapers Ltd, a subsidiary of News International. It was available from Monday to Friday each week in Central London from 4 September 2006 until 18 September 2009.

The Mail on Sunday is a British conservative newspaper, published in a tabloid format. Founded in 1982 by Lord Rothermere, it is the biggest-selling Sunday newspaper in the UK. Its sister paper, the Daily Mail, was first published in 1896.

The Craven Herald & Pioneer is a weekly newspaper covering the Craven area of North Yorkshire as well as part of the Pendle area of Lancashire. Until 29 October 2009 it remained one of only two weekly papers in the United Kingdom that continued to have a front page consisting wholly of advertisements. On 22 October 2009 it was announced that the edition on 29 October 2009 would be the last broadsheet edition with adverts on the front cover. From 5 November 2009 the format was changed to a tabloid size, or compact as the then-editor described it, with news on page one and the adverts moved to page two.

<i>The Daily Telegraph</i> British daily broadsheet newspaper

The Daily Telegraph, known online and elsewhere as The Telegraph, is a British daily broadsheet newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as The Daily Telegraph and Courier. The Telegraph is considered a newspaper of record in the UK. The paper's motto, "Was, is, and will be", was included in its emblem which was used for over a century starting in 1858.

<i>The Sun</i> (United Kingdom) British tabloid newspaper

The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Lachlan Murdoch's News Corp. It was founded as a broadsheet in 1964 as a successor to the Daily Herald, and became a tabloid in 1969 after it was purchased by its current owner. The Sun had the largest daily newspaper circulation in the United Kingdom, but was overtaken by freesheet rival Metro in March 2018.

<i>i</i> (newspaper) British daily newspaper

The i is a British national newspaper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. The i came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November 2018. The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million. On 6 December 2019 the Competition and Markets Authority served an initial enforcement order on DMGT and DMG Media Limited, requiring the paper to be run separately pending investigation.

Northcliffe Media was a large regional newspaper publisher in the UK and Central and Eastern Europe. In 2012 the company was sold by Daily Mail and General Trust (DMGT) to a newly formed company, Local World, which also bought Iliffe News and Media from the Yattendon Group. In October 2015, Trinity Mirror, later Reach plc, bought Local World.

Ted Young is a British journalist and former editor of Metro. He is currently an editorial director at Cover Media and is also on the complaints committee of the Independent Press Standards Organisation (IPSO).

References

  1. ↑ "Metro (dmg media) UK Group". Audit Bureau of Circulations. 11 June 2024. Retrieved 4 July 2024.
  2. 1 2 3 "The Sun is toppled as Britain's biggest newspaper". The Economist . London. 22 March 2018.
  3. 1 2 Who says millennials don't read newspapers? Press Gazette . 24 March 2017.
  4. 1 2 "Ten years on, and Metro has turned London into free-for-all". The Guardian . London. 8 March 2009.
  5. 1 2 3 4 5 "Metro at ten". Campaign. London. 6 March 2009.
  6. ↑ "Metro newspaper moves into city". BBC News. 24 May 2004.
  7. ↑ "Metro newspaper comes to the West". BBC News. 31 May 2004.
  8. ↑ "Metro hit as commuters avoid London Underground". The Guardian. London. 12 August 2005.
  9. ↑ Luft, Oliver (16 March 2009). "Metro newspaper celebrates 10 years of publication". The Guardian. Retrieved 15 May 2015.
  10. ↑ "Metro to shut regional editorial offices". The Guardian. London. 28 August 2009.
  11. ↑ "Profitable Metro can't stop making money, but we still need 'proper' newspapers". The Guardian. London. 26 January 2011.
  12. ↑ Cozens, Claire (10 October 2005). "Battle commences over Dublin freesheets". The Guardian. Retrieved 10 October 2005.
  13. ↑ Luft, Oliver (2 July 2009). "Rival Dublin freesheets Herald AM and Metro Ireland to merge". The Guardian . Retrieved 22 January 2011.
  14. ↑ Metro Herald Archived 19 September 2011 at the Wayback Machine
  15. ↑ "London Olympics give a boost to media". BBC News. 14 August 2012.
  16. ↑ "Adidas in £2.25m deal to run Metro cover wraps during London Olympics". The Guardian. London. 26 July 2012.
  17. 1 2 "Metro's Ted Young: 'Our job is as an anchor, telling the basic story'". The Guardian. London. 18 October 2015.
  18. ↑ "Metro 242 - FINAL COLUMN". richardherring.com.
  19. ↑ "Metro becomes UK's most-read daily newspaper" . Financial Times . 7 March 2017. Archived from the original on 10 December 2022. Retrieved 22 May 2017.
  20. ↑ Tobitt, Charlotte (18 July 2024). "Free daily Metro now profitable after 2023 restructure". Press Gazette. Retrieved 15 September 2024.
  21. ↑ "Metro's Rush-Hour Crush sparks marriage proposal". www.metro.co.uk. 19 April 2013. Retrieved 17 July 2018.
  22. ↑ Ridge, Sophy [@SophyRidgeSky] (7 June 2018). "Back writing my column in tomorrow's Metro!" (Tweet) – via Twitter.
  23. ↑ Metro Reporter (17 July 2001). "Britain's first urban national newspaper goes online". Metro.co.uk. ISSN   0261-3077 . Retrieved 9 July 2018.
  24. ↑ Sweney, Mark (5 March 2014). "Metro website to be folded into Mail Online". The Guardian. ISSN   0261-3077 . Retrieved 16 June 2017.
  25. ↑ "Our leadership team | dmg media". www.dmgmedia.co.uk. Retrieved 13 September 2021.
  26. ↑ "Metro Newspaper has a new online home". Metro. Retrieved 17 February 2021.
  27. ↑ Desmond in Swedish talks over London freesheet The Guardian 3 April 2003
  28. ↑ "Murdoch: Metro has hit the Sun". The Guardian. London. 2 February 2005.
  29. ↑ "The London Paper set to close". The Guardian. London. 20 August 2009.
  30. ↑ "After London Lite's inevitable closure, what next for capital's newspapers?". The Guardian. London. 27 October 2009.
  31. ↑ "London Evening Standard to go free". The Guardian. London. 2 October 2009.
  32. ↑ "Metro launches personalised football mobile news app 11versus11". Press Gazette. 4 August 2016. Retrieved 16 May 2017.
  33. ↑ "Who says millennials don't read newspapers?". Press Gazette. London. 24 March 2017.
  34. ↑ "DUP spent £282,000 on Brexit ad that did not run in Northern Ireland". The Guardian. London. 24 February 2017.
  35. ↑ "NUJ concerned by misleading DWP newspaper ads". National Union of Journalists. 22 May 2019.
  36. ↑ "Universal Credit union blasts DWP 'propaganda' as staff announce two-day strike". The Mirror. London. 16 May 2019.
  37. ↑ "Coming soon: the great universal credit deception". The Guardian. London. 14 May 2019.
  38. ↑ Say, Tom (23 May 2019). "Universal Credit failings can't be glossed over with ad campaign". The Trussell Trust. Archived from the original on 26 September 2023.
  39. ↑ "DWP:80 charities file watchdog complaint over 'misleading' Universal Credit adverts". The Mirror. London. 19 June 2019.
  40. ↑ "DWP: Advertising watchdog launches investigation into Universal Credit adverts". The Mirror. London. 5 July 2019.
  41. ↑ "DWP's £225,000 Universal Credit spin campaign ruled misleading by watchdog". The Mirror. London. 5 November 2019.
  42. ↑ "Ruling on DWP's misleading universal credit ads 'is vindication for direct action". Disability News Service. 7 November 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.