World music (term)

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The term "world music," meaning folk music from around the world, has been credited to ethnomusicologist Robert E. Brown, who coined it in the early 1960s at Wesleyan University in Connecticut, where he developed undergraduate through doctoral programs in the discipline. To enhance the learning process (John Hill), he invited more than a dozen visiting performers from Africa and Asia and began a world music concert series. [1] [2]

Contents

The term became current in the 1980s as a marketing/classificatory device in the media and the music industry. [3] There are several conflicting definitions for world music. One is that it consists of "all the music in the world", though such a broad definition renders the term virtually meaningless. [4] [5]

The term also is taken as a classification of music that combines Western popular music styles with one of many genres of non-Western music that are also described as folk music or ethnic music. However, world music is not exclusively traditional folk music. It may include cutting edge pop music styles as well. Succinctly, it can be described as "local music from out there", [6] or "someone else's local music". [7] It is a very nebulous term with an increasing number of genres that fall under the umbrella of world music to capture musical trends of combined ethnic style and texture, including Western elements.

Evolving terminology

Anda Union at a music festival Anda Union-1.JPG
Anda Union at a music festival

In the age of digital music production the increased availability of high-quality, ethnic music samples, sound bites and loops from every known region are commonly used in commercial music production, which has exposed a vast spectrum of indigenous music texture to developing, independent artists.

An amalgamation of roots music in the global, contemporary listening palette has become apparent, which weakens the role major entertainment labels such as Columbia, Warner, MCA and EMI can play in the cultural perception of genre boundaries.

Similar terminology between distinctly different sub-categories under primary music genres, such as world, rock and pop, can be as ambiguous and confusing to industry moguls as it is to consumers. As Damian Burns writes, this is especially true in the context of world music, where branches of ethnically influenced pop trends are as genre-defined by consumer perception as they are by the music industry forums that govern the basis for categorical distinction. Academic scholars tend to agree that, in today's world of consumer music reviews and blogging, global music culture's public perception is what ultimately distils a prevailing basis for definition from genre ambiguity, regardless of how clearly a category has been outlined by corporate marketing forums and music journalism. The world music genre's gradual migration from a clear spectrum of roots music traditions to an extended list of hybrid subgenres is a good example of the motion genre boundaries can exhibit in a globalizing pop culture.

The classic, original definition of world music was in part created to instill a perceived authenticity and distinction between indigenous music traditions and those that eventually become diluted by pop culture, and the modern debate over how possible it is to maintain that perception in the richly diverse genre of world music is ongoing. [8] [9]

In a report on the 2014 globalFEST, National Public Radio's Anastasia Tsioulcas said, "Even within the 'world music' community, nobody likes the term 'world music'. It smacks of all kinds of loaded issues, from cultural colonialism to questions about what's 'authentic' and what isn't (and who might get to police such inquiries), and forces an incredible array of styles that don't have anything in common under the label of 'exotic Other.' What's more: I believe that in many people's imaginations, 'world music' means a kind of fairly awful, gloppy, hippy-ish, worldbeat fusion. It's a problematic, horrible term that satisfies absolutely no one." [10]

1987 industry meeting

Paul Simon had released a Southern African music-influenced album after falling in love with this music. Paul Simon Artifacts - Rock and Roll Hall of Fame (2014-12-30 00.00.00 by Sam Howzit).jpg
Paul Simon had released a Southern African music-influenced album after falling in love with this music.

On 29 June 1987, a meeting of interested parties gathered to capitalize on the marketing of non-Western folk music from. Paul Simon had released the world music-influenced album Graceland in 1986. [11] The concept behind the album had been to express his own sensibilities using the sounds he had fallen in love with while listening to artists from Southern Africa, including Ladysmith Black Mambazo and Savuka. This project and the work of Peter Gabriel and Johnny Clegg among others had, to some degree, introduced non-Western music to a wider audience. They saw this as an opportunity.

Although specialist music stores had been important in developing the genre over many years, the record companies, broadcasters and journalists had been finding it difficult to build a following because the music, itself, seemed too scarce.

At the outset of the 1987 meeting, the musician Roger Armstrong advised the reason why something had to be done:

[He] felt that the main problem in selling our kind of material lay with the UK retail outlets and, specifically, the fact that they did not know how to rack it coherently. This discouraged [the retail stores] from stocking the material in any depth and made it more difficult for the record buyers to become acquainted with our catalogs. [12]

The first concern of the meetings was to select the umbrella name that this music would be listed under. Suggestions included "world beat" and prefixing words such as "hot" or "tropical" to existing genre titles. "World music" won after a show of hands, but initially it was not meant to be the title for a whole new genre—just something the record labels could place on record sleeves to distinguish them during the forthcoming campaign. Afterward, they agreed that despite the publicity campaign, this was not an exclusive club—and that for the good of all, any label that sold this type of music could use the name.

Another issue was the distribution methods at the time. Most main labels were unhappy with the lack of specialist knowledge in their sales force, which led to poor service. Many larger outlets were reluctant to carry the music, because they favored larger releases they could promote within the store. It was difficult to justify a large presentation expense with limited stock going into stores.

World music market

One of the marketing strategies used in the vinyl market at the time was the use of browser cards, which would appear in the record racks. As part of the "world music" campaign, it was decided that these would be a two color affair designed to carry a special offer package; to aid the retailer a selection of labels would also be included, presumably for shelf or rack edging.

In an unprecedented move, all of the world music labels coordinated together and developed a compilation cassette for the cover of the music magazine NME . The overall running time was 90 minutes, each package containing a mini-catalog showing the other releases on offer.

By the time of a second meeting it became clear that a successful campaign required its own dedicated press officer. The press officer would be able to juggle various deadlines and sell the music as a concept—not just to national stations, but also regional DJs keen to expand their musical variety. DJs were a key resource as it was important to make "world music" important to people outside London—most regions after all had a similarly heritage to tap into. A cost-effective way of achieving all this would be a leafleting campaign.

The next step was to develop a world music chart, gathering together selling information from around fifty shops, so that it would finally be possible to see which were big sellers in the genre—so new listeners could see what was particularly popular. It was agreed that the NME could again be involved in printing the chart and also Music Week and the London listings magazine City Limits . It was also suggested that Andy Kershaw might be persuaded to do a run down of this chart on his show regularly.

Criticism

The term "world music" (or "global," "international," and the like) is a Western musical category encompassing many different styles of music from other parts of the globe. [13] It includes many forms of music that Westerners consider ethnic, indigenous music, folk music, neotraditional music, and music where more than one cultural tradition, such as non-Western music and Western popular music, intermingle.

World music is defined in opposition, and relative, to Western popular music and Western art music, and its constituent musics are positioned as equivalent to one another, despite the fact that they may have vastly different musical qualities. Therefore, the treatment of so-called world music is unequal to that of the normative music of the global West. This is primarily due to the fact that dominant corporate structures for music distribution and promotion in Europe and North America originate in those continents, as do their forums for establishing industry genre categories. Therefore, in market context, "ethnic" music is synthetically defined by a radius that extends from a Western center.

Some musicians and curators of music have come to dislike the term "world music". To these critics, "world music" is a parochial, catch-all marketing term for non-Western music of all genres. In October 1999, Luaka Bop label founder and ex-Talking Heads frontman David Byrne wrote an "I Hate World Music" editorial in The New York Times explaining his objections to the term. Byrne argued that the labelling and categorization of other cultures as "exotic" serves to attract an insincere consumption and deter other potential consumers. [14]

See also

Related Research Articles

Folk music Music genre

Folk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has been defined in several ways: as music transmitted orally, music with unknown composers, music that is played on traditional instruments, music about cultural or national identity, music that changes between generations, music associated with a people's folklore, or music performed by custom over a long period of time. It has been contrasted with commercial and classical styles. The term originated in the 19th century, but folk music extends beyond that.

Music Form of art using sound and silence

Music is the art of arranging sounds in time through the elements of melody, harmony, rhythm, and timbre. It is one of the universal cultural aspects of all human societies. General definitions of music include common elements such as pitch, rhythm, dynamics, and the sonic qualities of timbre and texture. Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and vocal techniques ranging from singing to rapping; there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική.

World music is an English phrase for styles of music from non-Western countries, including quasi-traditional, intercultural, and traditional music. World music's inclusive nature and elasticity as a musical category pose obstacles to a universal definition, but its ethic of interest in the culturally exotic is encapsulated in Roots magazine's description of the genre as "local music from out there".

Ambient music is a genre of music that emphasizes tone and atmosphere over traditional musical structure or rhythm. A form of instrumental music, it may lack net composition, beat, or structured melody. It uses textural layers of sound which can reward both passive and active listening and encourage a sense of calm or contemplation. The genre is said to evoke an "atmospheric", "visual", or "unobtrusive" quality. Nature soundscapes may be included, and the sounds of acoustic instruments such as the piano, strings and flute may be emulated through a synthesizer.

Ethnomusicology Study of music emphasizing cultural, social, material, cognitive, biological, and other dimensions

Ethnomusicology is the study of music from the cultural and social aspects of the people who make it. It encompasses distinct theoretical and methodical approaches that emphasize cultural, social, material, cognitive, biological, and other dimensions or contexts of musical behavior, in addition to the sound component.

A roots revival is a trend which includes young performers popularizing the traditional musical styles of their ancestors. Often, roots revivals include an addition of newly composed songs with socially and politically aware lyrics, as well as a general modernization of the folk sound.

Worldbeat is a music genre that blends pop music or rock music with world music or traditional music. Worldbeat is similar to other cross-pollination labels of contemporary and roots genres, and which suggest a rhythmic, harmonic or textural contrast between its modern and ethnic elements.

The term American folk music encompasses numerous music genres, variously known as traditional music, traditional folk music, contemporary folk music, or roots music. Many traditional songs have been sung within the same family or folk group for generations, and sometimes trace back to such origins as Great Britain, Mainland Europe, or Africa. Musician Mike Seeger once famously commented that the definition of American folk music is "...all the music that fits between the cracks."

Arabic music Music of the Arab World

Arabic music or Arab music is the music of the Arab world with all its diverse music styles and genres. Arabic countries have many rich and varied styles of music and also many linguistic dialects, with each country and region having their own traditional music.

New-age is a genre of music intended to create artistic inspiration, relaxation, and optimism. It is used by listeners for yoga, massage, meditation, and reading as a method of stress management to bring about a state of ecstasy rather than trance, or to create a peaceful atmosphere in their home or other environments, and is associated with environmentalism and New Age spirituality.

<i>Shibuya-kei</i>

Shibuya-kei is a microgenre of pop music or a general aesthetic that flourished in the mid to late 1990s. It emerged as Japanese retail music from the Shibuya district of Tokyo; artists purveyed a cut-and-paste style that was inspired by previous genres based on kitsch, fusion, and artifice. Shibuya-kei draws heavily from 1960s culture and Western pop music, especially the orchestral domains occupied by producers Burt Bacharach, Brian Wilson, Phil Spector, and singer Serge Gainsbourg.

Western music is a form of country music composed by and about the people who settled and worked throughout the Western United States and Western Canada. Western music celebrates the lifestyle of the cowboy on the open ranges, Rocky Mountains, and prairies of Western North America. Directly related musically to old English, Irish, Scottish, and folk ballads, also the Mexican folk music of Northern Mexico and Southwestern United States influenced the development of this genre, particularly corrido, ranchera, New Mexico and Tejano. Western music shares similar roots with Appalachian music, which developed around the same time throughout Appalachia and the Appalachian Mountains. The music industry of the mid-20th century grouped the two genres together under the banner of country and western music, later amalgamated into the modern name, country music.

Balkan music is a type of music found in the Balkan region of Southeastern Europe. The music is characterised by complex rhythm. Famous bands in Balkan music were Taraf de Haïdouks, Fanfare Ciocarlia, and No Smoking Orchestra.

Rockism and poptimism Belief that rock music is dependent on values such as authenticity and artfulness

Rockism is the belief that rock music is dependent on values such as authenticity and artfulness, and that such values elevate the genre over other forms of popular music. So-called "rockists" may promote the artifices stereotyped in rock music or may regard the genre as the normative state of popular music. Poptimism is the belief that pop music is as worthy of professional critique and interest as rock music. Detractors of poptimism describe it as a counterpart of rockism that unfairly privileges the most famous or best-selling pop, hip hop, and R&B acts.

Contemporary folk music

Contemporary folk music refers to a wide variety of genres that emerged in the mid 20th century and afterwards which were associated with traditional folk music. Starting in the mid-20th century a new form of popular folk music evolved from traditional folk music. This process and period is called the (second) folk revival and reached a zenith in the 1960s. The most common name for this new form of music is also "folk music", but is often called "contemporary folk music" or "folk revival music" to make the distinction. The transition was somewhat centered in the US and is also called the American folk music revival. Fusion genres such as folk rock and others also evolved within this phenomenon. While contemporary folk music is a genre generally distinct from traditional folk music, it often shares the same English name, performers and venues as traditional folk music; even individual songs may be a blend of the two.

A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. It is to be distinguished from musical form and musical style, although in practice these terms are sometimes used interchangeably.

Joann Kealiinohomoku American anthropologist

Joann Wheeler Kealiinohomoku (1930–2015) was an American anthropologist and educator, co-founder of the dance research organization Cross-Cultural Dance Resources (CCDR). She has written and/or edited numerous books and articles, including contributions on dance-related subjects to multiple encyclopedias, such as writing the entry for "Music and dance in the United States" in the Garland Encyclopedia of World Music. Some of her best-known works are "An anthropologist looks at ballet as a form of ethnic dance" (1970) and "Theory and methods for an anthropological study of dance" (1976). An associate professor of anthropology at Northern Arizona University, she was named professor emerita in 1987. In 1997, she received the first annual award for "Outstanding Contribution to Dance Research" from Congress on Research in Dance. In 2000, the CCDR collection was named by President Bill Clinton's White House Millennium Council, as something that needed to be preserved under the "Save America's Treasures" program.

Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training. It stands in contrast to both art music and traditional or "folk" music. Art music was historically disseminated through the performances of written music, although since the beginning of the recording industry, it is also disseminated through recordings. Traditional music forms such as early blues songs or hymns were passed along orally, or to smaller, local audiences.

Ethnomusicology is the study of music from the cultural and social aspects of the people who make it. It encompasses distinct theoretical and methodical approaches that emphasize cultural, social, material, cognitive, biological, and other dimensions or contexts of musical behavior, in addition to the sound component. While the traditional subject of musicology has been the history and literature of Western art music, ethnomusicology was developed as the study of all music as a human social and cultural phenomenon. Oskar Kolberg is regarded as one of the earliest European ethnomusicologists as he first began collecting Polish folk songs in 1839. Comparative musicology, the primary precursor to ethnomusicology, emerged in the late 19th century and early 20th century. The International Musical Society in Berlin in 1899 acted as one of the first centers for ethnomusicology. Comparative musicology and early ethnomusicology tended to focus on non-Western music, but in more recent years, the field has expanded to embrace the study of Western music from an ethnographic standpoint.

References

  1. Williams, Jack. "Robert E. Brown brought world music to San Diego schools | The San Diego Union-Tribune". Signonsandiego.com. Retrieved 2010-04-24.
  2. "World Music and Ethnomusicology". Ethnomusic.ucla.edu. 1991-09-23. Retrieved 2013-04-22.
  3. "What Is World Music?". people.iup.edu. December 1994. Retrieved 2014-10-27.
  4. Bohlman, Philip (2002). World Music: A Very Short Introduction, "Preface". ISBN   0-19-285429-1.
  5. Nidel 2004, p.3
  6. fRoots magazine, quoted in N'Dour 2004, p. 1
  7. Songlines magazine
  8. "New Perspectives in Ethnomusicology: A Critical Survey". Society of Ethnomusicology.
  9. "Origins of World Music". BBC.
  10. Tsioulcas, Anastasia (January 16, 2014). "What Makes globalFEST So Interesting?". NPR . Retrieved January 16, 2014.
  11. "Graceland".
  12. "Minutes of Meeting Between the Various 'World Music' Record Companies and Interested Parties, Monday 29 June 1987". fRoots magazine. Retrieved 2010-09-15.
  13. Tsioulcas, Anastasia (December 13, 2014). "Best Global Music Of 2014". NPR . Retrieved July 21, 2017.
  14. Byrne, David (3 October 1999). "Crossing Music's Borders In Search Of Identity; 'I Hate World Music'". The New York Times. Archived from the original on 15 April 2011. Retrieved 15 December 2016.